The Two Step Flow Of Communication An Up To Date Report On An Hypothesis

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Opportunities and Challenges for Computational Social Science Methods

Author : Abanoz, Enes
Publisher : IGI Global
Page : 277 pages
File Size : 46,8 Mb
Release : 2022-03-18
Category : Social Science
ISBN : 9781799885559

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Opportunities and Challenges for Computational Social Science Methods by Abanoz, Enes Pdf

We are living in a digital era in which most of our daily activities take place online. This has created a big data phenomenon that has been subject to scientific research with increasingly available tools and processing power. As a result, a growing number of social science scholars are using computational methods for analyzing social behavior. To further the area, these evolving methods must be made known to sociological research scholars. Opportunities and Challenges for Computational Social Science Methods focuses on the implementation of social science methods and the opportunities and challenges of these methods. This book sheds light on the infrastructure that should be built to gain required skillsets, the tools used in computational social sciences, and the methods developed and applied into computational social sciences. Covering topics like computational communication, ecological cognition, and natural language processing, this book is an essential resource for researchers, data scientists, scholars, students, professors, sociologists, and academicians.

Political Disagreement

Author : Robert Huckfeldt,Paul E. Johnson,John Sprague
Publisher : Cambridge University Press
Page : 278 pages
File Size : 41,5 Mb
Release : 2004-07-12
Category : Language Arts & Disciplines
ISBN : 0521542235

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Political Disagreement by Robert Huckfeldt,Paul E. Johnson,John Sprague Pdf

Political disagreement is widespread within the communication network of ordinary citizens; furthermore, political diversity within these networks is entirely consistent with a theory of democratic politics built on the importance of individual interdependence. The persistence of political diversity and disagreement does not imply that political interdependence is absent among citizens or that political influence is lacking. The book's analysis makes a number of contributions. The authors demonstrate the ubiquitous nature of political disagreement. They show that communication and influence within dyads is autoregressive - that the consequences of dyadic interactions depend on the distribution of opinions within larger networks of communication. They argue that the autoregressive nature of political influence serves to sustain disagreement within patterns of social interaction, as it restores the broader political relevance of social communication and influence. They eliminate the deterministic implications that have typically been connected to theories of democratic politics based on interdependent citizens.

The Oxford Handbook of Political Communication

Author : Kate Kenski,Kathleen Hall Jamieson
Publisher : Oxford University Press
Page : 128 pages
File Size : 45,8 Mb
Release : 2017-06-23
Category : Political Science
ISBN : 9780199793488

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The Oxford Handbook of Political Communication by Kate Kenski,Kathleen Hall Jamieson Pdf

Since its development shaped by the turmoil of the World Wars and suspicion of new technologies such as film and radio, political communication has become a hybrid field largely devoted to connecting the dots among political rhetoric, politicians and leaders, voters' opinions, and media exposure to better understand how any one aspect can affect the others. In The Oxford Handbook of Political Communication Kate Kenski and Kathleen Hall Jamieson bring together leading scholars, including founders of the field of political communication Elihu Katz, Jay Blumler, Doris Graber, Max McCombs, and Thomas Paterson,to review the major findings about subjects ranging from the effects of political advertising and debates and understandings and misunderstandings of agenda setting, framing, and cultivation to the changing contours of social media use in politics and the functions of the press in a democratic system. The essays in this volume reveal that political communication is a hybrid field with complex ancestry, permeable boundaries, and interests that overlap with those of related fields such as political sociology, public opinion, rhetoric, neuroscience, and the new hybrid on the quad, media psychology. This comprehensive review of the political communication literature is an indispensible reference for scholars and students interested in the study of how, why, when, and with what effect humans make sense of symbolic exchanges about sharing and shared power. The sixty-two chapters in The Oxford Handbook of Political Communication contain an overview of past scholarship while providing critical reflection of its relevance in a changing media landscape and offering agendas for future research and innovation.

Political Communication in a New Era

Author : Philippe Maarek,Gadi Wolfsfeld
Publisher : Taylor & Francis
Page : 209 pages
File Size : 40,7 Mb
Release : 2005-08-18
Category : Political Science
ISBN : 9781134439508

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Political Communication in a New Era by Philippe Maarek,Gadi Wolfsfeld Pdf

This book seeks to provide readers with a cross-national perspective concerning the art of political communication in a field increasingly affected by globalization, fragmentation of political audiences, and the rise of professional communications experts - a field concerned not only with how leaders are chosen, but also with how they govern. Structured in two sections, Political Communication in a New Era examines both methods of gathering and disseminating information in a time of technological transformation, and developments in the uses of political communication across the globe. Contributors offer perspectives from Canada, France, Germany, Israel, Italy and the United States.

The Influentials

Author : Gabriel Weimann
Publisher : SUNY Press
Page : 388 pages
File Size : 52,9 Mb
Release : 1994-09-30
Category : Social Science
ISBN : 0791421422

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The Influentials by Gabriel Weimann Pdf

Although opinion leadership has been the subject of numerous studies, in areas ranging from politics to fashion and in many societies and cultures, The Influentials represents the first systematic analysis of the concept. It offers a multidisciplinary presentation of the definitions, typologies, methods, and findings of opinion leadership, from its early formulation, through the emergence of the first empirical evidence, to the most recent research. Weimann examines opinion leadership and personal influence in a number of areas, including marketing, public opinion and elections, education, fashion, science, agriculture, and health care. He also examines the growing criticism of the model based on theoretical and empirical weaknesses of the original concept and evaluates for the first time modifications that have emerged, including a new measure (the PS Scale) and its testing and application. The final chapters for the first time link opinion leadership with the important theoretical and research tradition of agenda setting.

Two-step Flow in the Digital Age. Opinion Leaders on Twitter

Author : Rachele Orsola Bugini
Publisher : GRIN Verlag
Page : 16 pages
File Size : 44,5 Mb
Release : 2018-12-21
Category : Language Arts & Disciplines
ISBN : 9783668858480

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Two-step Flow in the Digital Age. Opinion Leaders on Twitter by Rachele Orsola Bugini Pdf

Seminar paper from the year 2018 in the subject Communications - Research, Studies, Enquiries, grade: 1,3, Free University of Berlin (Publizistik und Kommunikationswissenschaft), language: English, abstract: This paper provides a theoretical background of Lazarsfeld's "Two-step Flow of Communication" and the debates around the validity of his theory in the digital era. It focuses on two Twitter studies conducted in the recent year, it presents and evaluates the results. Since its formulation, the theory of the two-step flow of communication has been tested and validated, on numerous occasions through replicative studies, conducted on different topics. However, changes in technology in the past decade, especially the proliferation of web-based media such as blogs, online communities and social networks, have led to reassess the validity of the theory in relation to the new media environment. Thanks to the Internet individuals can communicate instantly across geographic boundaries to one, few or many people. Social networking sites enable individuals to express opinions on any topic and instantly share them with others. The contemporary (social) media environment has renewed interest in the concept of two-step flow generally, and opinion leadership specifically. Several researches have been conducted to investigate if the model can still be explanatory of the flow of news and interactions occurring online on web platforms and social media. The purpose of this work is to present the actual stand of the research and discuss the main findings of the studies led by the questions: is the two-step flow still relevant as a theorical framework? How does information flow from traditional media to their audience in the digital age? Are opinion leaders still playing a role in this process? In the first chapters, a theoretical framework of the most discussed communication theories will be provided.

The International Encyclopedia of Media Effects, 4 Volume Set

Author : Patrick Rössler
Publisher : John Wiley & Sons
Page : 2184 pages
File Size : 54,6 Mb
Release : 2017-03-06
Category : Social Science
ISBN : 9781118784044

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The International Encyclopedia of Media Effects, 4 Volume Set by Patrick Rössler Pdf

The International Encyclopedia of Media Effects presents a comprehensive collection of the most up-to-date research on the uses and impacts of media throughout the world. Provides the definitive resource on the most recent findings of media effects research Covers all aspects of the uses and impact of media, utilizing empirical, psychological, and critical research approaches to the field Features over 200 entries contributed by leading international scholars in their associated fields Offers invaluable insights to for students, scholars and professionals studying and working in related fields, and will stimulate new scholarship in emerging fields such as the Internet, Social Media and Mobile Communication Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at Wiley Online Library.

Public Administration in Africa

Author : Shikha Vyas-Doorgapersad,Lukamba-Muhiya. Tshombe,Ernest Peprah Ababio
Publisher : Routledge
Page : 254 pages
File Size : 43,7 Mb
Release : 2017-09-25
Category : Political Science
ISBN : 9781351552752

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Public Administration in Africa by Shikha Vyas-Doorgapersad,Lukamba-Muhiya. Tshombe,Ernest Peprah Ababio Pdf

With contributions from leading regional scholars, Public Administration in Africa: Performance and Challenges examines the complexities of the art of governance from the unique African perspective. The editors bring together a cohesive study of the major issues and regions by taking an analytic approach with the strong problem-solution application. Regions addressed range from South Africa, Congo, Uganda, Nigeria, Ghana, Mauritius, and Botswana. Themes include colonialism, reform, poverty, economy, decentralization, financing, media, political structures, and more. Beginning with an analysis of the relationship of policy design and its destination, service delivery, the book discusses the historical development of a state that has gone through upheavals in government and explores a decayed political economy that ultimately results in a need for sweeping measures. The text examines the issues emerging policy-makers in Africa must tackle, namely poverty and the denial or lack of resources to keep a dignified human life. It highlights how the media can be a catalyst for good governance and provides analytical aspects of implementing good governance reforms. The book concludes with an examination of the concepts of decentralization and devolution in measuring service delivery performance and an exploration of Africa’s economic success story. It also details the African Peer Review Mechanisms in selected African countries and provides a holistic analysis of local government functioning in Africa. These features and more make it an interdisciplinary reference for diverse social, economic, political, and administrative issues.

Shortening the Distance between Government and Public in China II

Author : Liu Xiaoyan
Publisher : Routledge
Page : 117 pages
File Size : 42,8 Mb
Release : 2020-12-15
Category : Political Science
ISBN : 9781000219890

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Shortening the Distance between Government and Public in China II by Liu Xiaoyan Pdf

Distance, in its traditional sense, connotates "estrangement" and "division". But in the context of modern political studies, it means a controllable resource which can be manipulated to change the relationship between the government and the public. Drawing on this concept from western political science, the author explores the law and mechanisms of China’s political communication. In this volume, the author introduces the empirical investigation of the distance between government and the public in China. First, it discusses how the use of online social media, such as Weibo, can be used strategically to mediate the distance of offline communication. Then, it points out that social media can also lead to unlimited expression of general will, to which governments should pay attention. An empirical study on how rural residents of five provinces in China obtain political information is used to illustrate the point. Students and scholars who are interested in political science and political communication, especially Chinese politics, would find this title a useful reference.

Personal Influence

Author : Elihu Katz,Paul F. Lazarsfeld,Elmo Roper
Publisher : Routledge
Page : 490 pages
File Size : 50,7 Mb
Release : 2017-07-12
Category : Social Science
ISBN : 9781351500197

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Personal Influence by Elihu Katz,Paul F. Lazarsfeld,Elmo Roper Pdf

First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded. This classic volume set the stage for all subsequent studies of the interaction of mass media and interpersonal influence in the making of everyday decisions in public affairs, fashion, movie-going, and consumer behavior. The contextualizing essay in Part One dwells on the surprising relevance of primary groups to the flow of mass communication. Peter Simonson of the University of Pittsburgh has written that "Personal Influence was perhaps the most influential book in mass communication research of the postwar era, and it remains a signal text with historic significance and ongoing reverberations...more than any other single work, it solidified what came to be known as the dominant paradigm in the field, which later researchers were compelled either to cast off or build upon." In his introduction to this fiftieth-anniversary edition, Elihu Katz discusses the theory and methodology that underlie the Decatur study and evaluates the legacy of his coauthor and mentor, Paul F. Lazarsfeld.

Political Mobilization of the Venezuelan Peasant

Author : John Duncan Powell
Publisher : Harvard University Press
Page : 286 pages
File Size : 55,9 Mb
Release : 1971
Category : Political Science
ISBN : 0674686268

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Political Mobilization of the Venezuelan Peasant by John Duncan Powell Pdf

In the first part of this pioneering study, John Duncan Powell traces the formation of a successful alliance between the peasant masses, who sought land reform, and a small urban elite, which desperately needed a political power base. Part II is devoted to an empirical structural-functional analysis of the alliance.

International Law and the Social Sciences

Author : Wesley L. Gould,Michael Barkun
Publisher : Princeton University Press
Page : 359 pages
File Size : 43,8 Mb
Release : 2015-03-08
Category : Law
ISBN : 9781400872275

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International Law and the Social Sciences by Wesley L. Gould,Michael Barkun Pdf

A bridge is constructed by this volume between the separate professions and disciplines of international lawyers and social scientists. The authors attempt to restate international law, both its jurisprudence and its rules, in social science terms. The authors then explicitly set forth the reciprocal relationships between international law and the findings, perspectives, and literature of the social sciences—showing how the insights and concepts of political science, sociology, psychology, and other disciplines can illuminate the field of international law. The limits as well as utility of social science materials in the comprehension, teaching, and practice of international law are evaluated. Originally published in 1970. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.

Sentiment Analysis in Social Networks

Author : Federico Alberto Pozzi,Elisabetta Fersini,Enza Messina,Bing Liu
Publisher : Morgan Kaufmann
Page : 284 pages
File Size : 48,5 Mb
Release : 2016-10-06
Category : Computers
ISBN : 9780128044384

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Sentiment Analysis in Social Networks by Federico Alberto Pozzi,Elisabetta Fersini,Enza Messina,Bing Liu Pdf

The aim of Sentiment Analysis is to define automatic tools able to extract subjective information from texts in natural language, such as opinions and sentiments, in order to create structured and actionable knowledge to be used by either a decision support system or a decision maker. Sentiment analysis has gained even more value with the advent and growth of social networking. Sentiment Analysis in Social Networks begins with an overview of the latest research trends in the field. It then discusses the sociological and psychological processes underling social network interactions. The book explores both semantic and machine learning models and methods that address context-dependent and dynamic text in online social networks, showing how social network streams pose numerous challenges due to their large-scale, short, noisy, context- dependent and dynamic nature. Further, this volume: Takes an interdisciplinary approach from a number of computing domains, including natural language processing, machine learning, big data, and statistical methodologies Provides insights into opinion spamming, reasoning, and social network analysis Shows how to apply sentiment analysis tools for a particular application and domain, and how to get the best results for understanding the consequences Serves as a one-stop reference for the state-of-the-art in social media analytics Takes an interdisciplinary approach from a number of computing domains, including natural language processing, big data, and statistical methodologies Provides insights into opinion spamming, reasoning, and social network mining Shows how to apply opinion mining tools for a particular application and domain, and how to get the best results for understanding the consequences Serves as a one-stop reference for the state-of-the-art in social media analytics