Author : John Ajayi
Publisher : Unknown
Page : 146 pages
File Size : 54,8 Mb
Release : 2020-08-12
Category : Electronic
ISBN : 9798674708933
The Ultimate Beginner's Guide to Content Writing by John Ajayi Pdf
"This book is all you need to write online content that will convert."This is an interview with the author of "The Ultimate Beginner's Guide to Content Writing".Q. What makes your book different from others in this niche?A. Most of the books on content writing focus on SEO. SEO is great. You need to apply the rules to rank and feature on the first page. However, how good is a number one position when most of your traffic is bouncing off your pages?Three elements must feature in a successfully written post. First, you must grab attention. Second, you must stir interest and curiosity. Third, you must sustain curiosity.When a link is broken, readers skim your content, they hardly click on your affiliate offers, and consequently, they just leave to other websites.So, with all the SEO work, you're still not converting your traffic.This particular aspect that many writers shy away from is what this book is about. How to create written content that converts.How do you write in a way that will make me want to read every line?Q. Can you comment on the structure of the book?A. There are nine chapters in the book. The first chapter is where the reader gets the reality check about writing for the internet. It contains thirteen common mistakes new content writers make.Chapter two talks about writing for the internet. It poses the six fundamental questions every writer must answer. It is the prewriting stage. These questions are meant to guide the writer in coming up with amazing written content.Chapter three focuses on how to write a blog post. It contains simple steps to creating a blog post. Each step is discussed extensively.Chapters four and five focus on two important aspects. Chapter four is on headlines. It is possible to rank as number one for a search term and still lose traffic to those in numbers three and four. Eventually, you will lose that ranking. This is because the headline fails to grab attention.Chapter five deals with introductions. First impressions also matter on the internet. You can either gain traffic or lose it with your introduction. It is where you ignite curiosity and at the same time state the value proposition - what you will talk about subsequently.Chapter six deals with long-form content. It is okay to write 500-word blog posts. However, research (included in the book) has revealed that long-form content converts more and attracts more shares. This chapter helps the reader to construct long-form content that will convert.Chapter seven focuses on proofreading. How do you ensure that your work is error-free? Most bloggers don't have professional proofreaders to go through their work. This chapter teaches you how to proofread your work yourself. It also suggests free online tools that can aid proofreading.Chapter eight deals with writing for SEO. This is a very fundamental aspect. However, SEO is not as difficult as many make it. On-page SEO is mostly what we are going to be dealing with. This chapter teaches how to write SEO-optimized articles that can rank number one on Google.Chapter nine is the final chapter. It focuses on two aspects: copywriting and email marketing. The first aspect provides four important steps to writing copies that convert. This aspect also applies to email copies. It is useful for landing pages, web copies, and of course email copies.A rare aspect that this book also covers is how to land in the Primary folder of the Gmail inbox. Q. What set of people will this book benefit the most?A. This book will benefit everybody that writes for the internet. As long as you create written content, this book is for you. It is the beginner's manual to creating content that converts.There is no niche restriction on this. Whether you write in the medical niche or woodworking niche, this book is highly useful.Thank you for your time.
