The Wallet Allocation Rule

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The Wallet Allocation Rule

Timothy L. Keiningham,Lerzan Aksoy,Luke Williams,Alexander J. Buoye
The Wallet Allocation Rule Book PDF

Author : Timothy L. Keiningham,Lerzan Aksoy,Luke Williams,Alexander J. Buoye
Publisher : John Wiley & Sons
Page : 240 pages
File Size : 43,9 Mb
Release : 2015-02-04
Category : Business & Economics
ISBN : 9781119037286

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The Wallet Allocation Rule by Timothy L. Keiningham,Lerzan Aksoy,Luke Williams,Alexander J. Buoye Pdf

Customer Loyalty Isn't Enough—Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach—the Wallet Allocation Rule—that is proven to link to the most important measure of customer loyalty: share of wallet. Companies currently spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score (NPS) to improve customer loyalty. These metrics, however, have almost no correlation to share of wallet. As a result, the returns on investments designed to improve the customer experience are frequently near zero, even negative. With The Wallet Allocation Rule, managers finally have the missing link to business growth within their grasp—the ability to link their existing metrics to the share of spending that customers allocate to their brands. Learn why improving satisfaction (or NPS) does not improve share. Apply the Wallet Allocation Rule to discover what really drives customer spending. Uncover new metrics that really matter to achieve growth. By applying the Wallet Allocation Rule, managers get real insight into the money they currently get from their customers, the money available to be earned by them, and what it takes to get it. The Wallet Allocation Rule provides managers with a blueprint for sustainable long-term growth.

The Wallet Allocation Rule

Timothy Keiningham
The Wallet Allocation Rule Book PDF

Author : Timothy Keiningham
Publisher : Unknown
Page : 240 pages
File Size : 48,6 Mb
Release : 2015
Category : Electronic
ISBN : OCLC:1137162397

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The Wallet Allocation Rule by Timothy Keiningham Pdf

Customer Loyalty Isn't Enough-Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review , this landmark book introduces a new and rigorously tested approach-the Wallet Allocation Rule-that is proven to link to the most important measure of customer loyalty: share of wallet. Companies currently spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score (NPS) to improve customer loyalty. These metrics, however, have almost no correlation to share of wallet. As a result, the returns on investments designed to improve the customer experience are frequently near zero, even negative. With The Wallet Allocation Rule , managers finally have the missing link to business growth within their grasp-the ability to link their existing metrics to the share of spending that customers allocate to their brands. Learn why improving satisfaction (or NPS) does not improve share. Apply the Wallet Allocation Rule to discover what really drives customer spending. Uncover new metrics that really matter to achieve growth. By applying the Wallet Allocation Rule, managers get real insight into the money they currently get from their customers, the money available to be earned by them, and what it takes to get it. The Wallet Allocation Rule provides managers with a blueprint for sustainable long-term growth.

The Wallet Allocation Rule

Timothy L. Keiningham,Lerzan Aksoy,Luke Williams,Alexander J. Buoye
The Wallet Allocation Rule Book PDF

Author : Timothy L. Keiningham,Lerzan Aksoy,Luke Williams,Alexander J. Buoye
Publisher : John Wiley & Sons
Page : 240 pages
File Size : 41,6 Mb
Release : 2015-02-02
Category : Business & Economics
ISBN : 9781119037316

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The Wallet Allocation Rule by Timothy L. Keiningham,Lerzan Aksoy,Luke Williams,Alexander J. Buoye Pdf

Customer Loyalty Isn't Enough—Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach—the Wallet Allocation Rule—that is proven to link to the most important measure of customer loyalty: share of wallet. Companies currently spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score (NPS) to improve customer loyalty. These metrics, however, have almost no correlation to share of wallet. As a result, the returns on investments designed to improve the customer experience are frequently near zero, even negative. With The Wallet Allocation Rule, managers finally have the missing link to business growth within their grasp—the ability to link their existing metrics to the share of spending that customers allocate to their brands. Learn why improving satisfaction (or NPS) does not improve share. Apply the Wallet Allocation Rule to discover what really drives customer spending. Uncover new metrics that really matter to achieve growth. By applying the Wallet Allocation Rule, managers get real insight into the money they currently get from their customers, the money available to be earned by them, and what it takes to get it. The Wallet Allocation Rule provides managers with a blueprint for sustainable long-term growth.

Why Loyalty Matters

Timothy Keiningham,Lerzan Aksoy,Luke Williams
Why Loyalty Matters Book PDF

Author : Timothy Keiningham,Lerzan Aksoy,Luke Williams
Publisher : BenBella Books, Inc.
Page : 267 pages
File Size : 44,7 Mb
Release : 2010-03-16
Category : Business & Economics
ISBN : 9781935251293

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Why Loyalty Matters by Timothy Keiningham,Lerzan Aksoy,Luke Williams Pdf

For decades we've been told that we live in fast-paced, dog-eat-dog world, that loyalty gets you nowhere, and that we must look out for number one! We've been told that to succeed we have to constantly reinvent ourselves, let go of past relationships, and move on to greener pastures. And we've been told that all this is good. But it's not good. Why Loyalty Matters is grounded in the most comprehensive study of loyalty ever conducted, and what it reveals can change your life. The science is very clear – when it comes to business success, satisfaction in our relationships and even overall happiness, loyalty is essential. Renowned loyalty experts Timothy Keiningham and Lerzan Aksoy combine their own groundbreaking research with the leading thinking in philosophy, sociology, psychology, economics and management to provide a comprehensive guide to understanding what loyalty is, what it isn't and how to unlock its power in your personal and professional life.

Loyalty Myths

Timothy L. Keiningham,Terry G. Vavra,Lerzan Aksoy,Henri Wallard
Loyalty Myths Book PDF

Author : Timothy L. Keiningham,Terry G. Vavra,Lerzan Aksoy,Henri Wallard
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 50,6 Mb
Release : 2005-10-10
Category : Business & Economics
ISBN : 9780471746836

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Loyalty Myths by Timothy L. Keiningham,Terry G. Vavra,Lerzan Aksoy,Henri Wallard Pdf

In Loyalty Myths, the authors have assembled53 of the most common beliefs about customer loyalty – all ofthem wrong or misconceived! Each of the beliefs in this book isdebunked with real-world examples. While other books speak inplatitudes; this book is the only one to validate each propositionwith real data. Granted unprecedented access to customer records from a varietyof multi-national corporations. Through these records, IpsosLoyalty was able to precisely track the impact of thiscustomer-centric construct on actual purchasing behavior. Theauthors’ findings and conclusions will stun business leadersaround the world. The lessons learned from these provide a trueguide for the proper use of customer loyalty.

Customer Lifetime Value

David Bejou,Timothy L. Keningham,Lerzan Aksoy
Customer Lifetime Value Book PDF

Author : David Bejou,Timothy L. Keningham,Lerzan Aksoy
Publisher : Routledge
Page : 154 pages
File Size : 40,5 Mb
Release : 2013-04-03
Category : Business & Economics
ISBN : 9781136452956

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Customer Lifetime Value by David Bejou,Timothy L. Keningham,Lerzan Aksoy Pdf

Get the competitive edge by effectively managing customer lifetime value The customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business’s advantage. This valuable resource explores various practical approaches to the measurement and management of customer value that focus on maximizing profitability and growth. Leading thinkers discuss how to leverage CLV in all aspects of business, including customer management, employee management, and firm valuation. Everyone needing to prepare a business for success in the future should read this book. Most books on the subject only cover separate components of CLV and are typically limited to targeting for direct response marketing. Customer Lifetime Value presents all components, cohesively putting them together into an understandable functioning whole. This source prepares forward-looking managers and researchers for the inevitable change and provides strategies to gain and sustain the competitive advantage. Topics in Customer Lifetime Value include: leveraging the customer database to maximize CLV using CLV in customer segmentation customer divestment using CLV in firm valuation setting up an organization designed to maximize CLV much more! Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is essential reading for practitioners in the areas of customer satisfaction, loyalty, CRM, and direct response, as well as academics in the service marketing area.

The Intelligent Asset Allocator: How to Build Your Portfolio to Maximize Returns and Minimize Risk

William J. Bernstein
The Intelligent Asset Allocator How to Build Your Portfolio to Maximize Returns and Minimize Risk Book PDF

Author : William J. Bernstein
Publisher : McGraw Hill Professional
Page : 225 pages
File Size : 46,8 Mb
Release : 2000-10-13
Category : Business & Economics
ISBN : 9780071399579

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The Intelligent Asset Allocator: How to Build Your Portfolio to Maximize Returns and Minimize Risk by William J. Bernstein Pdf

Time-Tested Techniques - Safe, Simple, and Proven Effective - for Building Your Own Investment Portfolio. "As its title suggest, Bill Bernstein's fine book honors the sensible principles of Benjamin Graham in the Intelligent Investor Bernstein's concepts are sound, his writing crystal clear, and his exposition orderly. Any reader who takes the time and effort to understand his approach to the crucial subject of asset allocation will surely be rewarded with enhanced long-term returns." - John C. Bogle, Founder and former Chief Executive Officer, The Vanguard Group President, Bogle Financial Markets Research Center Author, common Sense on Mutual Funds. "Bernstein has become a guru to a peculiarly '90s group: well-educated, Internet-powered people intent on investing well - and with minimal 'help' from professional Wall Street." - Robert Barker, Columnist, BusinessWeek. "I go home and tell my wife sometimes, 'I wonder if [Bernstein] doesn't know more than me.' It's humbling." - John Rekenthaler, Research Chief, Morningstar Inc. William Bernstein is an unlikely financial hero. A practicing neurologist, he used his self-taught investment knowledge and research to build one of today's most respected investor's websites. Now, let his plain-spoken The Intelligent Asset Allocator show you how to use the time-honored techniques of asset allocation to build your own pathway to financial security - one that is easy-to-understand, easier-to-apply, and supported by 75 years of solid history and wealth-building results.

Putting Auction Theory to Work

Paul Milgrom
Putting Auction Theory to Work Book PDF

Author : Paul Milgrom
Publisher : Cambridge University Press
Page : 378 pages
File Size : 54,6 Mb
Release : 2004-01-12
Category : Business & Economics
ISBN : 9781139449168

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Putting Auction Theory to Work by Paul Milgrom Pdf

This book provides a comprehensive introduction to modern auction theory and its important new applications. It is written by a leading economic theorist whose suggestions guided the creation of the new spectrum auction designs. Aimed at graduate students and professionals in economics, the book gives the most up-to-date treatments of both traditional theories of 'optimal auctions' and newer theories of multi-unit auctions and package auctions, and shows by example how these theories are used. The analysis explores the limitations of prominent older designs, such as the Vickrey auction design, and evaluates the practical responses to those limitations. It explores the tension between the traditional theory of auctions with a fixed set of bidders, in which the seller seeks to squeeze as much revenue as possible from the fixed set, and the theory of auctions with endogenous entry, in which bidder profits must be respected to encourage participation.

Trekonomics

Manu Saadia
Trekonomics Book PDF

Author : Manu Saadia
Publisher : Inkshares
Page : 128 pages
File Size : 47,5 Mb
Release : 2016-05-31
Category : Business & Economics
ISBN : 9781941758762

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Trekonomics by Manu Saadia Pdf

"Manu Saadia has managed to show us one more reason, perhaps the most compelling one of all, why we all need the world of Star Trek to one day become the world we live in." — Chris Black, Writer and Co-Executive Producer, Star Trek: Enterprise What would the world look like if everybody had everything they wanted or needed? Trekonomics, the premier book in financial journalist Felix Salmon's imprint PiperText, approaches scarcity economics by coming at it backwards — through thinking about a universe where scarcity does not exist. Delving deep into the details and intricacies of 24th century society, Trekonomics explores post-scarcity and whether we, as humans, are equipped for it. What are the prospects of automation and artificial intelligence? Is there really no money in Star Trek? Is Trekonomics at all possible?

The Customer Delight Principle

Timothy L. Keiningham,Terry G. Vavra
The Customer Delight Principle Book PDF

Author : Timothy L. Keiningham,Terry G. Vavra
Publisher : McGraw Hill Professional
Page : 218 pages
File Size : 49,8 Mb
Release : 2001
Category : Business & Economics
ISBN : 0658010042

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The Customer Delight Principle by Timothy L. Keiningham,Terry G. Vavra Pdf

This text shows how customer "delight" not just customer satisfaction drives repeat purchasing and customer loyalty. It shows how to monitor customer delight against revenue, investment, resources and benchmark results. The book also has case studies to show how to keep up customer delight.

The 30-Day Money Cleanse

Ashley Feinstein Gerstley
The 30 Day Money Cleanse Book PDF

Author : Ashley Feinstein Gerstley
Publisher : Sourcebooks, Inc.
Page : 256 pages
File Size : 45,6 Mb
Release : 2019-01-01
Category : Business & Economics
ISBN : 9781492665373

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The 30-Day Money Cleanse by Ashley Feinstein Gerstley Pdf

When were you last happy with your finances? Create lasting happiness with your financial situation — not by creating a blistering budget but by living the life you love! Ashley Feinstein Gerstley was working in financial services when she came to the shocking realization that even she was stressed about her personal finances. How could that be, with all her education and experience in dealing with money? Ashley quickly realized that her stress didn't only arise from a lack of knowledge but the way that we as a society treat and talk (or rather don't talk) about our money, and she created a system to turn the entire practice on its head! Through Ashley's system, in just 30 days you will have created a healthier, happier relationship with your money by: Eliminating all money stressors Finally knowing where your money is going Breaking those panic-inducing bad money habits Learning the basics of how and where to invest Making a plan that you can not only live with but enjoy Readers who have tried the 30-Day Money Cleanse have, on average, saved over $950 through the course of the month! Are you ready to cleanse?

Hiring Greatness

David E. Perry,Mark J. Haluska
Hiring Greatness Book PDF

Author : David E. Perry,Mark J. Haluska
Publisher : John Wiley & Sons
Page : 261 pages
File Size : 42,9 Mb
Release : 2016-01-19
Category : Business & Economics
ISBN : 9781119147442

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Hiring Greatness by David E. Perry,Mark J. Haluska Pdf

The Unprecedented Tell-All Guide Through the Intricacies of Executive Recruitment The single greatest opportunity that an organization has to improve both performance and culture in one stroke lies in the hiring of a new executive—the right executive. The fresh thinking of a skilled leader has the potential to unleash innovation, empower employees, and generate wealth for the company. Similarly, a bad hire may mortally wound the organization and cause ripple effects throughout the entire economy. Hiring Greatness contains valuable insider strategies and tactics—previously only known to a handful of America's wealthiest, elite head-hunters—to attract, recruit, and retain star executives. Authors David E. Perry and Mark J. Haluska have completed more than 1800 search projects across five continents, maintaining a 99.97% success rate, and negotiating more than $380 million in salaries. Like magicians unveiling the hidden ‘tricks of the trade,' Perry and Haluska reveal: How to systematically secure—and retain—the perfect talent for your company How to keep recruiters from poaching your star executives (a good hire is relatively meaningless if they leave the company) Twenty-three questions you must ask a potential headhunter The language that makes your company the most compelling, and how HR lingo can repel the best talent Four critical turnoffs that drive great candidates away from top companies One company created $3.8 million of market value each hour, for six months, simply by hiring the right leader. Hiring Greatness takes you behind the scenes of one of the world's most profitable and secretive industries, meticulously showing how any organization can make monumental hiring decisions that lead to massive success.

Combinatorial Auctions

Peter C. Cramton,Yoav Shoham,Richard Steinberg
Combinatorial Auctions Book PDF

Author : Peter C. Cramton,Yoav Shoham,Richard Steinberg
Publisher : MIT Press (MA)
Page : 678 pages
File Size : 55,6 Mb
Release : 2006
Category : Business & Economics
ISBN : STANFORD:36105114403814

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Combinatorial Auctions by Peter C. Cramton,Yoav Shoham,Richard Steinberg Pdf

A synthesis of theoretical and practical research on combinatorial auctions from the perspectives of economics, operations research, and computer science.

Millionaire Teacher

Andrew Hallam
Millionaire Teacher Book PDF

Author : Andrew Hallam
Publisher : John Wiley & Sons
Page : 256 pages
File Size : 52,6 Mb
Release : 2016-11-28
Category : Business & Economics
ISBN : 9781119356325

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Millionaire Teacher by Andrew Hallam Pdf

Adopt the investment strategy that turned a school teacher into a millionaire Millionaire Teacher shows you how to achieve financial independence through smart investing — without being a financial wizard. Author Andrew Hallam was a high school English teacher. He became a debt-free millionaire by following a few simple rules. In this book, he teaches you the financial fundamentals you need to follow in his tracks. You can spend just an hour per year on your investments, never think about the stock market's direction — and still beat most professional investors. It's not about get-rich-quick schemes or trendy investment products peddled by an ever-widening, self-serving industry; it's about your money and your future. This new second edition features updated discussion on passive investing, studies on dollar cost averaging versus lump sum investing, and a detailed segment on RoboAdvisors for Americans, Canadians, Australians, Singaporeans and British investors. Financial literacy is rarely taught in schools. Were you shortchanged by your education system? This book is your solution, teaching you the ABCs of finance to help you build wealth. Gain the financial literacy to make smart investment decisions Learn why you should invest in index funds Find out how to find the right kind of financial advisor Avoid scams and flash-in-the-pan trends Millionaire Teacher shows how to build a strong financial future today.

The Handbook of Electronic Trading

Joseph Rosen
The Handbook of Electronic Trading Book PDF

Author : Joseph Rosen
Publisher : Unknown
Page : 0 pages
File Size : 49,5 Mb
Release : 2009-06-18
Category : Electronic trading of securities
ISBN : 0981464602

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The Handbook of Electronic Trading by Joseph Rosen Pdf

This book provides a comprehensive look at the challenges of keeping up with liquidity needs and technology advancements. It is also a sourcebook for understandable, practical solutions on trading and technology.