Author : Howard Stoeckel
Publisher : Running Press
Page : 256 pages
File Size : 46,5 Mb
Release : 2014-04-15
Category : Business & Economics
ISBN : 9780762453177
The Wawa Way by Howard Stoeckel Pdf
On July 18, 2012, when Wawa opened its flagship Florida store in Orlando, it was a dream come true. No one would have guessed that a little dairy farm from rural Pennsylvania would grow into the beloved, expanding company of today. In The Wawa Way: How a Funny Name and Six Core Values Revolutionized Convenience, Howard Stoeckel looks back at what lead Wawa to such success. Through a mixture of powerful stories, personal history, and business savvy, he takes the reader from the company’s humble beginnings to their newest crowning achievements. Along the way, he shares how Wawa’s core business has evolved dramatically over more than two centuries, how it competed in some of the biggest industries in the world and with some of the toughest competitors, and how it has succeeded by following the Wawa Way.