Theory Of Media Literacy

Author : W. James Potter
Publisher : SAGE Publications
Page : 321 pages
File Size : 50,7 Mb
Release : 2004-04-29
Category : Language Arts & Disciplines
ISBN : 9781452245409

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Theory of Media Literacy by W. James Potter Pdf

Our society has become characterized by aggressive media. Information is constantly at our fingertips – whether it be through the books, newspapers, and magazines we read, the television we watch, the radio stations to which we listen, or the computers that connect us to the world in a matter of seconds. We can try to limit our media exposure, but it is impossible to avoid all media messages. As a result, we psychologically protect ourselves by automatically processing the media to which we are exposed. Theory of Media Literacy: A Cognitive Approach comprehensively explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. In this book, author W. James Potter enlightens readers on the tasks of information processing. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning. A central theme of Potter′s theory is the locus that governs the degree to which a person is media literate. The locus is enriched by developing skills as well as good knowledge structures on five topics: media effects, media content, media industries, real world parameters, and the self. Key Features Presents the first social scientific theory of the process of media literacy Explores a broad range of literature on media literacy written during the past two decades Focuses on how the human mind works, especially in this mass media-saturated society Theory of Media Literacy is an essential resource to a wide audience within the media discipline. The book provides empirical researchers with direction to test the theory and extend our understanding of how the media affect individuals and society. Practitioners will find it helpful in developing strategies to achieve goals and, at the same time, avoid high risks of negative effects. In addition, new scholars will find it to be an excellent introduction to various media literacy research.

Author : Richard S. Lewis
Publisher : Open Book Publishers
Page : 218 pages
File Size : 50,7 Mb
Release : 2021-06-03
Category : Computers
ISBN : 9781800641853

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Technology, Media Literacy, and the Human Subject by Richard S. Lewis Pdf

Media literacy is often focused on evaluating the message rather than reflecting on the medium. Bringing together postphenomenology, media ecology, posthumanism, and complexity theory, Richard Lewis’s book offers a method for such a reflection and shows how our everyday media environments constitute us as (post)human subjects: one that is becoming and constitutes through relations – also with our media technologies. An original interdisciplinary effort – including for example the term 'intrasubjective mediation' – and a must-read book for everyone interested in how we become with and through technologies. Prof Mark Coeckelbergh, University of Vienna Technology, Media Literacy, and the Human Subject is a clearly and concisely written book that employs a fruitful transdisciplinary approach. It at once offers an excellent grounding in the literature, whilst simultaneously developing a useful tool for students to reflect deeply and critically upon their own engagement with media. Thoroughly recommended. Alexander Thomas, University of East London What does it mean to be media literate in today’s world? How are we transformed by the many media infrastructures around us? We are immersed in a world mediated by information and communication technologies (ICTs). From hardware like smartphones, smartwatches, and home assistants to software like Facebook, Instagram, Twitter, and Snapchat, our lives have become a complex, interconnected network of relations. Scholarship on media literacy has tended to focus on developing the skills to access, analyze, evaluate, and create media messages without considering or weighing the impact of the technological medium—how it enables and constrains both messages and media users. Additionally, there is often little attention paid to the broader context of interrelations which affect our engagement with media technologies. This book addresses these issues by providing a transdisciplinary method that allows for both practical and theoretical analyses of media investigations. Informed by postphenomenology, media ecology, philosophical posthumanism, and complexity theory the author proposes both a framework and a pragmatic instrument for understanding the multiplicity of relations that all contribute to how we affect—and are affected by—our relations with media technology. The author argues persuasively that the increased awareness provided by this posthuman approach affords us a greater chance for reclaiming some of our agency and provides a sound foundation upon which we can then judge our media relations. This book will be an indispensable tool for educators in media literacy and media studies, as well as academics in philosophy of technology, media and communication studies, and the post-humanities.

Author : Kirsten Kozolanka,Paul Orlowski
Publisher : Canadian Scholars’ Press
Page : 272 pages
File Size : 50,7 Mb
Release : 2018-08-22
Category : Social Science
ISBN : 9781773380797

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Media Literacy for Citizenship by Kirsten Kozolanka,Paul Orlowski Pdf

Offering a critical perspective, Media Literacy for Citizenship emphasizes the ability to analyze media messages as a fundamental component of engaged citizenship. The ten chapters of this text are divided into two sections: the first six chapters explore the landscape of the media today, and each of the final four chapters examines how the media presents specific issues, all of which are of vital importance to civil society. Each chapter forms a mini-lesson and encompasses three core elements: an essay on a subject area important to critical media literacy; a list of case examples that can be used for assignments; and a list of key terms common to all chapters and cases. The diverse topics of study and the rich pedagogy make this book a perfect resource for courses in communications, journalism, media studies, and education.

Author : Renee Hobbs
Publisher : Corwin Press
Page : 233 pages
File Size : 40,7 Mb
Release : 2011-07-12
Category : Education
ISBN : 9781412981583

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Digital and Media Literacy by Renee Hobbs Pdf

Leading authority on media literacy education shows secondary teachers how to incorporate media literacy into the curriculum, teach 21st-century skills, and select meaningful texts.

Author : W. James Potter
Publisher : SAGE Publications, Incorporated
Page : 0 pages
File Size : 43,7 Mb
Release : 2001-02-23
Category : Language Arts & Disciplines
ISBN : 0761923152

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Media Literacy by W. James Potter Pdf

This updated Second Edition of Media Literacy introduces the fascinating world that operates behind visible media messages. This accessible edition includes updated figures and information about computers and the Internet. Media Literacy helps the reader to establish knowledge structures from which they can consciously filter out negative media effects, while acknowledging the positive instructional and entertainment value of media. The author provides the details necessary to facilitate media literacy, rather than merely surveying why it is needed; integrates theory with practice; includes exercises to help readers improve media literacy; emphasizes examples and exercises that support the key ideas of any media studies; and invites students to think like a psychologist, an economist, an advertiser, a journalist, a media critic, a producer, and a policy maker.

Author : Art Silverblatt,Jane Ferry,Barbara Finan
Publisher : Routledge
Page : 328 pages
File Size : 45,9 Mb
Release : 2015-01-28
Category : Business & Economics
ISBN : 9781317476573

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Approaches to Media Literacy: A Handbook by Art Silverblatt,Jane Ferry,Barbara Finan Pdf

Completely updated, with current examples and new coverage of digital media, this popular handbook provides a range of qualitative approaches that enable students to effectively decipher information conveyed through the channels of mass communication - photography, film, radio, television, and interactive media. It aim is to help students develop critical thinking skills and strategies with regard to what media to use and how to interpret the information that they receive. The techniques include ideological, autobiographical, nonverbal, and mythic approaches. An Instructor's Manual is available to professors who adopt this new edition.

Author : Antonio Lopez
Publisher : Peter Lang
Page : 200 pages
File Size : 50,8 Mb
Release : 2008
Category : Education
ISBN : 082049707X

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Mediacology by Antonio Lopez Pdf

Traditional media literacy models are mostly left-brained, inherited from the legacy of alphabetic literacy, the Gutenberg press revolution, and industrial mass media production. New digital media radically alter the environment: their nonlinear, multisensory, field-like properties are more right-brain oriented. Consequently, rather than focus exclusively on deconstructing the products of design objects (such as an advertisement «text»), digital learning should respond to the design of the system itself, including cultural and cognitive bias. Mediacology proposes a design-for-pattern approach called «media permaculture», which restructures media literacy to be in sync with new media practices connected with sustainability and the perceptual functions of the right brain hemisphere. In the same way that permaculture approaches gardening by establishing the natural parameters of its ecological niche, media permaculture explores the individual's «mediacological niche» in the context of knowledge communities. By applying bioregional thinking to the symbolic order, media permaculture redresses the standard one-size-fits-all literacy model by taking into account diverse cognitive strategies and emerging convergence media practices. Antonio López applies a practical knowledge of alternative media, cross-cultural communication, and ecology to build a meaningful theory of media education.

Author : Marcus Leaning
Publisher : Informing Science
Page : 270 pages
File Size : 51,6 Mb
Release : 2009
Category : Information literacy
ISBN : 9781932886115

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Issues in Information and Media Literacy by Marcus Leaning Pdf

Author : Robert William Kubey
Publisher : Transaction Publishers
Page : 504 pages
File Size : 43,9 Mb
Release : 2024-06-30
Category : Education
ISBN : 141282835X

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Media Literacy in the Information Age by Robert William Kubey Pdf

Examines the theory and practice of media education.

Author : Pete Bennett,Julian McDougall,John Potter
Publisher : Routledge
Page : 154 pages
File Size : 40,8 Mb
Release : 2020-03-04
Category : Education
ISBN : 9780429575877

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The Uses of Media Literacy by Pete Bennett,Julian McDougall,John Potter Pdf

Revisiting Richard Hoggart’s classic work The Uses of Literacy (1957), this book applies Hoggart’s framework to media literacy today, examining media literacy’s various uses, the tensions between them and what this means for people, communities and the contemporary configurations of social class. In The Uses of Literacy (1957), Richard Hoggart wrote about how his working class community, in the North of England, were at once using the new ‘mass literacy’ for self-improvement, education, social mobility and civic engagement and, at the same time, the powerful were seizing the opportunity also to use this expansion in literacy, through the new popular culture, for commercial and political ends. Working in the intersection between education, cultural studies and literacies, the authors write about media literacy as a contested, under-theorised field through Hoggart’s ‘line of sight’ to provide a perspective on media literacy and working class culture today. This reimagining of a classic work, piercingly relevant to studies of class in Britain in 2019, will be of key interest to scholars in Media Studies, as well as interested readers in Communication Studies, Literacy Studies, Cultural Studies, Politics and Sociology.

Author : W. James Potter
Publisher : SAGE Publications
Page : 164 pages
File Size : 45,9 Mb
Release : 2019-08-12
Category : Language Arts & Disciplines
ISBN : 9781544377049

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Seven Skills of Media Literacy by W. James Potter Pdf

In Seven Skills of Media Literacy, best-selling author and renowned scholar W. James Potter provides readers with the practical guidance they need to make substantial improvements on seven major skills required to increase their media literacy. For each of these seven skills, Potter provides easy-to-follow algorithms and heuristics that structure the process of using the skill. Chapters also offer many exercises to help readers practice using these algorithms and heuristics while avoiding traps in thinking. The book is organized to guide readers progressively through the sequence of media literacy skills, starting with the most fundamental and building to the more complex skills. This book is a must read for those people serious about becoming more strategic in using the media to satisfy their own needs for information and entertainment and thereby avoid being exploited by media messages.

Author : Douglas Kellner,Jeff Share
Publisher : Brill
Page : 0 pages
File Size : 55,9 Mb
Release : 2019
Category : Critical pedagogy
ISBN : 9004404511

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The Critical Media Literacy Guide by Douglas Kellner,Jeff Share Pdf

The Critical Media Literacy Guide: Engaging Media and Transforming Education provides a theoretical framework and practical applications in which educators put these ideas into action in classrooms with students from kindergarten up through the university.

Author : Julie D. Frechette
Publisher : Bloomsbury Publishing USA
Page : 171 pages
File Size : 48,8 Mb
Release : 2002-07-30
Category : Social Science
ISBN : 9780313012358

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Developing Media Literacy in Cyberspace by Julie D. Frechette Pdf

By joining bodies of research in media theory, cultural studies, and critical pedagogy, Developing Media Literacy in Cyberspace offers a vision of learning that values social empowerment over technical skills. An inquiry into the existence and range of models equipped to cultivate critical teaching and learning in the Internet-supported classroom, this new study argues that media literacy offers the best long-term training for today's youth to become experienced practitioners of 21st-century technology. Author Julie Frechette helps educators develop and provide concrete learning strategies that enable students to judge the validity and worth of what they see on the Internet as they strive to become critically autonomous in a technology-laden world. Part of this effort lies in developing a keen awareness of the institutional, political, and economic structure of the Internet as a means of communication that is increasingly marketing products and targeting advertisements toward youth. Values on the Internet are discussed constantly both by the major media and by the private sector, with little regard for the pervasive interests and authority of profitable industries staking out their territory in this new global village. Unlike other studies that provide a broad sociohistorical context for the development of theoretical uses of new technologies in the classroom, Developing Media Literacy in Cyberspace lays the groundwork for establishing critical thinking skills that will serve students' interests as they navigate this vast and complicated cyberterritory.

Author : Kathy Mills
Publisher : Multilingual Matters Limited
Page : 0 pages
File Size : 48,9 Mb
Release : 2016
Category : Interactive multimedia
ISBN : 1783094613

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Literacy Theories for the Digital Age by Kathy Mills Pdf

Winner of the 2017 Edward Fry Book Award from the Literacy Research Association. Literacy Theories for the Digital Age insightfully brings together six essential approaches to literacy research and educational practice. The book provides powerful and accessible theories for readers, including Socio-cultural, Critical, Multimodal, Socio-spatial, Socio-material and Sensory Literacies. The brand new Sensory Literacies approach is an original and visionary contribution to the field, coupled with a provocative foreword from leading sensory anthropologist David Howes. This dynamic collection explores a legacy of literacy research while showing the relationships between each paradigm, highlighting their complementarity and distinctions. This highly relevant compendium will inspire researchers and teachers to explore new frontiers of thought and practice in times of diversity and technological change.

Author : Kathleen R. Tyner
Publisher : Taylor & Francis
Page : 243 pages
File Size : 51,6 Mb
Release : 2010
Category : Language Arts & Disciplines
ISBN : 9780415872201

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Media Literacy by Kathleen R. Tyner Pdf

This volume explores how educators can leverage student proficiency with new literacies for learning in formal and informal educational environments. It also investigates critical literacy practices that can best respond to the proliferation of new media in society. What sorts of media education are needed to deal with the rapid influx of intellectual and communication resources and how are media professionals, educational theorists, and literacy scholars helping youth understand the possibilities inherent in such an era? Offering contributions from scholars on the forefront of media literacy scholarhip, this volume provides valuable insights into the issues of literacy and the new forms of digital communication now being utilized in schools. It is required reading for media literacy scholars and students in communication, education, and media.