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Author : Harry Lewis Bird
Publisher : Wildside Press LLC
Page : 442 pages
File Size : 41,8 Mb
Release : 2008-08-01
Category : Fiction
ISBN : 9781434475534
A detailed introductory guide to every aspect of the advertising field, including the "why," "who," "where," and "what" -- with illustrations, glossary, index, and more.
Author : Harry Lewis Bird
Publisher : Wildside Press LLC
Page : 442 pages
File Size : 53,5 Mb
Release : 2008-08-01
Category : Fiction
ISBN : 9781434475541
A detailed introductory guide to every aspect of the advertising field, including the "why," "who," "where," and "what" -- with illustrations, glossary, index, and more.
Author : Fortune
Publisher : Unknown
Page : 194 pages
File Size : 53,6 Mb
Release : 1957
Category : Advertising
ISBN : MINN:31951000482613U
Author : Harry Lewis Bird
Publisher : Forgotten Books
Page : 437 pages
File Size : 51,8 Mb
Release : 2015-06-02
Category : Business & Economics
ISBN : 1330252756
Excerpt from This Fascinating Advertising Business This Fascinating Advertising Business was written by Harry Lewis Bird. This is a 432 page book, containing 151019 words and 21 pictures. Search Inside is enabled for this title. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author : Nicholas Ind
Publisher : N T C Business Books
Page : 223 pages
File Size : 43,7 Mb
Release : 1993
Category : Business & Economics
ISBN : 0844233773
Author : Stanley F. Horn
Publisher : Unknown
Page : 370 pages
File Size : 40,9 Mb
Release : 1943
Category : Lumber trade
ISBN : UOM:39015058426456
Author : Arthur Judson Brewster,Herbert Hall Palmer
Publisher : The Minerva Group, Inc.
Page : 398 pages
File Size : 55,6 Mb
Release : 2001-09
Category : Business & Economics
ISBN : 0898755069
Originally published in 1924, as one of the first advertising textbooks, it holds much of use to the advertising industry today. The illustrations and examples of advertisements of the time also make it a fascinating historical collection. Arthur Judson Brewster was Head of the Department of Advertising and Selling, College of Business Administration, Syracuse University, and formerly Advertising Manager of The L. C. Smith & Bros. Typewriter Company. Herbert Hall Palmer was Associate Professor of Business English and Advertising, College of Business Administration, Syracuse University.
Author : Bob Schmetterer
Publisher : John Wiley & Sons
Page : 257 pages
File Size : 52,6 Mb
Release : 2003-03-10
Category : Business & Economics
ISBN : 9780471454533
Traditionally, company leaders develop a business strategy based on bottom lines and profit margins, then hire an ad agency to back up that strategy with creative advertising. But history shows that some of the most effective branding campaigns are born when companies work with ad agencies to develop a business strategy that has a big, creative idea at its heart-what CEO of Euro RSCG Bob Schmetterer calls the Creative Business Idea. In Leap, Bob Schmetterer shows advertisers how to combine advertising creativity and bottom-line realities to develop winning business strategies and winning ad campaigns. He analyzes some of the most creative business ideas in history, showing how successful advertising and marketing strategies do more than simply communicate the brand-they define it. Advertisers know how to create demand for an existing brand, but Schmetterer argues that the next challenge for advertisers is to help their clients apply creative thinking to their core business strategy before they launch a branding blitz. Leap is about connecting the left brain and the right brain to develop solid business strategies that are also creative, fresh, and exciting. It's about mixing business's cold fixation on numbers with the warm heart of art and creativity to build revolutionary brands. It's about connecting with and listening to the client, understanding the business and the product, tapping into the client's passion for the product, and transmitting that passion to the consumer. It's about what happens when the business makes creativity part of its core strategy-enabling it to move beyond self-imposed boundaries and expand the limits of its reach. With a wealth of examples from Volvo to Purdue, Schmetterer shows ad agencies and managers how to help their clients develop the big, creative idea that will transform their businesses-and perhaps their industries. It's time for companies to make the Leap that synthesizes business and creativity to reap the full rewards of profitable innovation. BOB SCHMETTERER is Chairman and CEO of Euro RSCG Worldwide, a one of the world's top five global advertising and communications agencies with clients such as Intel, Peugeot, Air France, Orange, Abby National, MCI, Danone Group, Reckitt Benckiser, Volvo, and Yahoo!
Author : University of California, Berkeley. Library
Publisher : Unknown
Page : 1014 pages
File Size : 40,6 Mb
Release : 1963
Category : Library catalogs
ISBN : STANFORD:36105117173489
Author : Anonim
Publisher : Unknown
Page : 126 pages
File Size : 41,5 Mb
Release : 1945
Category : Advertising
ISBN : IOWA:31858052007170
Author : Rosser Reeves
Publisher : Lulu.com
Page : 123 pages
File Size : 46,5 Mb
Release : 2017-06-09
Category : Advertising
ISBN : 9781387028047
Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
Author : Los Angeles County Public Library
Publisher : Unknown
Page : 308 pages
File Size : 44,8 Mb
Release : 1970
Category : Library catalogs
ISBN : UOM:39015036805227
Author : Anonim
Publisher : Unknown
Page : 664 pages
File Size : 47,8 Mb
Release : 1948
Category : Journalism
ISBN : MINN:31951002253018J
Author : Andy Tibbs
Publisher : Routledge
Page : 230 pages
File Size : 53,9 Mb
Release : 2009-11-27
Category : Business & Economics
ISBN : 9781135260842
Whether you are an aspiring advertising creative, designer, account manager, PR / publicity consultant or marketing manager, Advertising is an engaging source of inspiration for those dark, idea-less days and a motivator when those job interviews or placements seem in short supply.
Author : Anonim
Publisher : Unknown
Page : 964 pages
File Size : 47,7 Mb
Release : 1957
Category : Encyclopedias and dictionaries
ISBN : MINN:31951D00380159L
