Thought Leadership Tweet Book01

Author : Mitchell Levy
Publisher : Happy About
Page : 134 pages
File Size : 45,5 Mb
Release : 2013
Category : Business & Economics
ISBN : 9781616991180

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# Creating Thought Leaders Tweet Book01 by Mitchell Levy Pdf

In today's world where an organization's prospect has access to more information about the industry, key firms within that industry, and customer testimonials of those using products and services from companies in the industry, how can any organization stand out? In some industries, buyers have conducted 75 percent of their research on the Internet prior to talking to any firms to make their purchasing decisions. How do you make sure that you are not only at the table, but have a strong seat at it? It's simple. Two words: "thought leadership." With the changing environment that the Internet and social media is bringing about, it's not as much about the global organization, but the individual experts turned thought leaders in the organizations whose names you associate with expertise in their respective niches. These thought leaders are being helped by their organizations to crowdsource books and eBooks, write articles, blog, tweet, speak at conferences and webinars, as well as to get quoted in traditional media on events and trends in the marketplace. Through them, the organizations' messages are being amplified in the marketplace. "#CREATING THOUGHT LEADERS tweet Book01" helps the experts inside organizations think about and act on becoming thought leaders. Sections of the book include: why organizations should do it, what does it take, who else has made the transition, benefits they will receive, how they need to craft and define their message, and what H.E.L.P. they need to get to get to the next level. If you are tapped by your organization to be a thought leader or are considering just diving in and taking the lead yourself, this book is for you. This aha from the beginning of the book should appeal to the organization: "Prospects making purchasing decisions are looking for thought leaders in their space to learn from before taking action" (#54). The last aha of this book should appeal to the expert: "Being a thought leader is one of the most rewarding positions to be in life. Why not work to make it yours!" (#140). You owe it to yourself to pick up and read this book ... more than once! "#CREATING THOUGHT LEADERS tweet Book01" by "Mitchell Levy " is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).

Author : Liz Alexander,Craig Badings
Publisher : Happy About
Page : 0 pages
File Size : 46,8 Mb
Release : 2012-10
Category : Business & Economics
ISBN : 1616990929

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# Thought Leadership Tweet Book01 by Liz Alexander,Craig Badings Pdf

Thought leaders advance the marketplace of ideas by proposing actionable, commercially relevant, research-backed, new points of view. They engage in and showcase innovative thinking as opposed to churning out product-focused, brand-centric white papers, or "curated" content that mimics others' ideas. But while individual thought leaders are in plentiful supply (at least, those who self-identify as such), many organizations struggle to establish their thought leadership approach. If you recognize the importance of differentiating yourself to clients by offering compelling points of view that are intriguing, innovative, inspiring-and wholly relevant to them-this book is for you. Authors Dr. Liz Alexander and Craig Badings, who have more than 50 years of consulting experience between them, have devised a series of questions that will provoke you to consider all the elements necessary to execute a successful organizational thought leadership campaign. The authors have done the preliminary thinking for you so that your organization can better leverage your value in your industry. This book takes a different approach to many who see thought leadership as part of a short-term product marketing, advertising, or PR strategy. It will ensure that you embed thought leadership across the entire organization and centralize it as part of your client-centric culture. Many organizations are squandering time, money, and effort on initiatives that do not move the needle in terms of establishing a differentiated brand identity, deep trust, and loyal followership. Arm yourself with this small yet immensely powerful book and that will no longer be something you have to worry about. #THOUGHT LEADERSHIP tweet is part of the THiNKaha series whose slim, easy-to-read-and-absorb books contain 140 thought-provoking and actionable quotes (tweets/ahas).

Author : Liz Alexander,Craig Badings
Publisher : Happy About
Page : 162 pages
File Size : 46,5 Mb
Release : 2012-10-08
Category : Business & Economics
ISBN : 9781616990930

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#Thought Leadership Tweet by Liz Alexander,Craig Badings Pdf

Thought leaders advance the marketplace of ideas by proposing actionable, commercially relevant, research-backed, "new points" of view. They engage in and showcase innovative thinking as opposed to churning out product-focused, brand-centric white papers, or "curated" content that mimics others' ideas. But while individual thought leaders are in plentiful supply (at least, those who self-identify as such), many organizations struggle to establish their thought leadership approach. If you recognize the importance of differentiating yourself to clients by offering compelling points of view that are intriguing, innovative, inspiring-and wholly relevant to "them"-this book is for you. Authors "Dr. Liz Alexander" and "Craig Badings," who have more than 50 years of consulting experience between them, have devised a series of questions that will provoke you to consider all the elements necessary to execute a successful organizational thought leadership campaign. The authors have done the preliminary thinking for you so that your organization can better leverage your value in your industry. This book takes a different approach to many who see thought leadership as part of a short-term product marketing, advertising, or PR strategy. It will ensure that you embed thought leadership across the entire organization and centralize it as part of your client-centric culture. Many organizations are squandering time, money, and effort on initiatives that do not move the needle in terms of establishing a differentiated brand identity, deep trust, and loyal followership. Arm yourself with this small yet immensely powerful book and that will no longer be something you have to worry about. "#THOUGHT LEADERSHIP tweet" is part of the THiNKaha series whose slim, easy-to-read-and-absorb books contain 140 thought-provoking and actionable quotes (tweets/ahas).

Author : Liz Alexander,Craig Badings
Publisher : Happy About
Page : 162 pages
File Size : 47,6 Mb
Release : 2012-10-08
Category : Business & Economics
ISBN : 9781616990930

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#Thought Leadership Tweet by Liz Alexander,Craig Badings Pdf

Thought leaders advance the marketplace of ideas by proposing actionable, commercially relevant, research-backed, "new points" of view. They engage in and showcase innovative thinking as opposed to churning out product-focused, brand-centric white papers, or "curated" content that mimics others' ideas. But while individual thought leaders are in plentiful supply (at least, those who self-identify as such), many organizations struggle to establish their thought leadership approach. If you recognize the importance of differentiating yourself to clients by offering compelling points of view that are intriguing, innovative, inspiring-and wholly relevant to "them"-this book is for you. Authors "Dr. Liz Alexander" and "Craig Badings," who have more than 50 years of consulting experience between them, have devised a series of questions that will provoke you to consider all the elements necessary to execute a successful organizational thought leadership campaign. The authors have done the preliminary thinking for you so that your organization can better leverage your value in your industry. This book takes a different approach to many who see thought leadership as part of a short-term product marketing, advertising, or PR strategy. It will ensure that you embed thought leadership across the entire organization and centralize it as part of your client-centric culture. Many organizations are squandering time, money, and effort on initiatives that do not move the needle in terms of establishing a differentiated brand identity, deep trust, and loyal followership. Arm yourself with this small yet immensely powerful book and that will no longer be something you have to worry about. "#THOUGHT LEADERSHIP tweet" is part of the THiNKaha series whose slim, easy-to-read-and-absorb books contain 140 thought-provoking and actionable quotes (tweets/ahas).

Author : Marie B. Highby,Julia C. Schmitt
Publisher : Happy About
Page : 129 pages
File Size : 49,7 Mb
Release : 2014-05-14
Category : Education
ISBN : 9781616991012

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#STUDENT SUCCESS tweet Book01 by Marie B. Highby,Julia C. Schmitt Pdf

Success in high school does not necessarily translate into success at college. Entering college marks the transition to adulthood, which is why decisions made during the freshman year at college tend to impact the rest of a student's college experience-and the rest of life. So how do students ensure that they survive and thrive in college? The bite-sized, common-sense, direct-to-action ideas in "#STUDENT SUCCESS tweet" will set entering freshman-and all college students-on the path to college success. This unique book will help students develop the tools, skills, and habits that are the prerequisites for success in college and in future careers. Authors "Marie B. Highby" and "Julia C. Schmitt" are ideally situated to share wisdom and ideas on the college experience. Marie, leadership coach and college instructor, brings to the book her first-hand experience working with students at San Jose State University. Julia, a recent Stanford grad as well as an environmental consultant and entrepreneur, brings the perspective of her own college experience along with the insights she's developed in her networking with current college students as well as other recent alums. Among many other things, readers of "#STUDENT SUCCESS tweet" will learn to plan their college careers proactively, establish healthy social networks, find the balance between life, class, and work, handle universal issues like emotional stress and homesickness, and navigate the way to be successful college graduates, learning lessons for life. "#STUDENT SUCCESS tweet" walks new college students through the big-picture life issues as well as the mundane yet unavoidable details associated with university life, all in a format that fits busy student schedules. Each tweet can be read in an instant-between classes, during a study break-and over time forms an "aha" moment to reflect upon and put into practice. This is the perfect quick guide to college for a time-crunched freshman, as well as a book containing sound advice for any young person. "#STUDENT SUCCESS tweet"is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotations (tweets/ahas).

Author : Tony Deblauwe,Patrick Reilly
Publisher : Happy About
Page : 124 pages
File Size : 49,6 Mb
Release : 2012-07-02
Category : Business & Economics
ISBN : 9781616990916

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#MANAGING Up Tweet Book01 by Tony Deblauwe,Patrick Reilly Pdf

It takes time and effort to cultivate any high quality relationship, and the relationship with your boss is no exception. What is unique about the boss-employee relationship is that it can be a beacon for productivity, job satisfaction, and exceeding business objectives, or it can be a burden, which leads to stress, a drop in morale, and a loss of engagement and progress in one's career. Successful companies are built on effective relationships both up and down the reporting chain. Conversely, businesses with the greatest chances for success have sometimes faltered simply because they failed to recognize the need to "manage up" the hierarchy. "#MANAGING UP tweet," by organizational experts Tony Deblauwe and Patrick Reilly, is a concise and easy guidebook that helps you successfully navigate the right way to manage your boss to the mutual benefit of both parties and the organization. Each section provides thought provoking and actionable statements that will help you learn how to effectively collaborate with your manager and drive a better connection that positively impacts how each party views job roles, expectations, priorities, and performance. Their concise, direct-to-action tips give you: An overview of the boss-employee relationship How to enter into productive collaboration and negotiation Ways to balance skillful interaction with on-time deliverables Innovative ideas for improving your job satisfaction Even if you and your boss currently have a great relationship, this book shows you how to increase the level of support, success, and satisfaction you receive in your daily work-life. #MANAGING UP tweet cuts to the chase with bite-sized "bytes" of wisdom that reveal how you can build effective communication and rapport upwards that will reverberate throughout your team. Tony Deblauwe, founder of HR4Change, and Patrick Reilly, president of Resources in Action, Inc., have extensive experience working with corporations large and small to coach leaders and employees alike how to manage and optimize human relationships in the workplace. Their quick and valuable read will supercharge your productivity, career, and job satisfaction so that you achieve optimum alignment with your boss and the organization. "#MANAGING UP tweet" is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).

Author : Maryann Baumgarten,Lisa Smith
Publisher : Happy About
Page : 140 pages
File Size : 48,9 Mb
Release : 2013-01-03
Category : Business & Economics
ISBN : 9781616991098

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#Engage Tweet Book01 by Maryann Baumgarten,Lisa Smith Pdf

Today's unfortunate reality, for millions of people, is that work is simply a have-to-do that pays the bills and gets in the way of doing what they really care about. This results in people becoming disengaged and disconnected from their organizations and colleagues. But what if employees could be made to see the big picture, the connection between their own efforts, and the success of their organizations? What if people could be made to feel a sense of purpose at work and to thereby become committed, sincere, loyal, and happy participants in a team effort? Authors "Maryann Baumgarten" and "Lisa Smith" know that we all feel engaged when we care and connect to something larger than ourselves. They realize that even though so many of us see work as a time- and energy-sucking drain, a few shifts in organizational behavior and direction can turn that perspective on its head. Their new book, "#ENGAGE tweet: How Leaders Bring More Energy into Work and Life," contains 140 actionable pieces of wisdom that employers and senior managers can start using today to make people engaged and connected with their work and workplaces. "#ENGAGE tweet" focuses on bringing clarity to the work environment by answering several fundamental questions. What needs are being fulfilled through work? Conversely, what needs are as yet unmet? How does any employee be made to feel more balanced and connected to their true motivations? Finally, how can any employee realize that they can indeed change their circumstances to make work engaging, meaningful, and fun? For any employer who has grappled with the issue of discontentment at work, or for any employee who would like to turn around their workdays to make them pleasurable and meaningful, "#ENGAGE tweet" is an actionable book that will engage mind and spirit, to bring about positive realignment and empowerment. "#ENGAGE tweet" is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).

Author : S. Chris Edmonds, MHROD
Publisher : THiNKaha
Page : 121 pages
File Size : 44,9 Mb
Release : 2013-10-01
Category : Business & Economics
ISBN : 9781616991227

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#GREAT BOSSES tweet Book01 by S. Chris Edmonds, MHROD Pdf

Discover the secret to being a great boss with #GREAT BOSSES tweet: 140 Bite-Sized Proven Ideas for Being Each Employee’s Great Boss. Written by S. Chris Edmonds, CEO and founder of The Purposeful Culture Group, #GREAT BOSSES tweet provides readers with the insight they need to build effective professional relationships with employees and inspire a productive and creative work environment. Being an effective boss is more than just meeting deadlines and raising profits. A great boss entails building strong relationships with employees and laying the groundwork for a professional environment that inspires growth and creativity. Whether it’s through setting clear goals or through establishing well-defined citizenship standards, #GREAT BOSSES tweet aims to share Edmonds’ insights on the qualities of good professional leadership and proper employee engagement. After years of professional experience as a leadership expert, S. Chris Edmonds has built a tried and tested managerial philosophy around valuing people as much as profits and shareholder return. The result is more lucrative long term results in work productivity and overall job satisfaction. At a time when employees are only as good as the bosses that lead them, #GREAT BOSSES tweet aspires to raise the bar in the way bosses deal with the teams they lead. This book shares the necessary tools you need to improve relationships with team members, inspire professional growth and attract and retain new talent. Readers will be able to relate to #GREAT BOSSES tweet by reflecting on their own great bosses. By harnessing personal experiences alongside Edmonds key insights, readers will be able to better understand the practices of a great boss, particularly in the areas of growth, relationships, excellence, accountability, and teamwork. #GREAT BOSSES tweet outlines the mindset necessary to become an effective manager, an inspiring leader, and a great boss. #GREAT BOSSES tweet is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).

Author : Matthew Chow,Jonathan Chu
Publisher : Happy About
Page : 122 pages
File Size : 45,8 Mb
Release : 2013
Category : Business & Economics
ISBN : 9781616991166

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#after College Tweet Book01 by Matthew Chow,Jonathan Chu Pdf

After the ivory tower existence of college comes the hard reality of "real life." Although the economy is steadily curving upwards, many college graduates still have to face the reality that their efforts over the past four years may not readily result in the payoff of a lucrative job. To put it bluntly, many new graduates today find themselves newly unemployed For those that fall under this category, who are walking out into the real world for the first time, help in the form of a realistic and supportive guidebook is at hand. '#AFTER COLLEGE tweet' provides pointers for moving forward in just such a situation. It shows recent graduates how to reconcile the reality of their situations with the promise of the jobs they expected after attending four-year universities. Written by college graduates who are trying to find their place in the world themselves, the book clearly demonstrates a firm grasp on the truths of life after college and what must be done to preserve balance in a time of uncertainty. As the authors point out, a fundamental difference between college life and life after college is that the latter is devoid of a straight, well-laid-out path. One has to find one's own way. Money is often a constraint, especially if there are substantial student loans to repay. Extensive job searching can be hard on the mind and self-esteem. Many rules that applied in college no longer hold. Maintaining a balance in this new environment is not easy. Most importantly, young college graduates out in the workplace are seen as adults, and not cushioned as they were in college. The authors are keenly aware that an important part of adulthood after graduation is being able to find pride and self-confidence as well as an understanding of self. With empathy, perspective, and a sense of humor, the authors of #AFTER COLLEGE tweet help young adults sail through this challenging period of their lives. '#AFTER COLLEGE tweet' is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).

Author : Gabrielle Jasinski,Eliza Lamson,Elizabeth Wassmann
Publisher : Happy About
Page : 115 pages
File Size : 53,5 Mb
Release : 2013-05-29
Category : Education
ISBN : 9781616991159

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#Moving Out Tweet Book01 by Gabrielle Jasinski,Eliza Lamson,Elizabeth Wassmann Pdf

Moving to college can be exciting, yet daunting. High school seniors leaving their childhood homes and heading to college receive lots of advice--from parents, siblings, counselors, and, of course, online. Even so, the guidance they will find in "'#MOVING OUT tweet'" presents unique value. That's because this new book represents the collective firsthand experience of four college students with rich and diverse experiences and with genuine intent to help out young people taking their first steps away from home. The authors--Santa Clara University students Gabrielle Jasinski, Eliza Lamson, Elizabeth Wassmann, and Hannah Miller--understand and respect the all-too-common dilemmas of college freshmen. How do I cook? "What" do I cook? Who will do my laundry? Where do I go when I just need a hug? Addressing these basics first, the authors then move on to provide guidance that goes beyond the essentials and actually focus on enriching and adding breadth to the college experience. Young college students themselves, the authors know that the unknown can be frightening. No matter how excited students might be to move to college, it is totally understandable to feel a tinge of nerves. And students are not the only ones feeling nervous; parents feel anxiety, too. It is clear that the authors understand this, because they address parental concerns with skill and empathy. "'#MOVING OUT tweet'" follows a six-step progression, starting with the pre-move period (typically the senior year of high school) to the long-term--the four years of college and beyond. Written in the easy-to-absorb tweet format, the book will help students to familiarize themselves with many aspects of this new world away from home. Parents too will find immediate value in this book, as it helps their children make a smoother, easier transition to college life. Ultimately, this book will work as a support system for students during and after the big move and will provide answers to the questions that come up during this time of intense change and excitement. "'#MOVING OUT tweet'" is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).

Author : Rudy Mui,Shirley Woo
Publisher : THiNKaha
Page : 140 pages
File Size : 50,7 Mb
Release : 2013-12-06
Category : Family & Relationships
ISBN : 9781616991241

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#POWER KIDS tweet Book01 by Rudy Mui,Shirley Woo Pdf

Raising a child is a tough job. While there are no immediate qualifications to being a good parent, parenthood is one of the most difficult jobs anyone can take. Despite a growing number of parenting manuals and child psychology books, proper parenting techniques are as fast-changing as the times we live in.

#POWER KIDS tweet Book01: Raising Independent, Conscientious, Well-Adjusted, Responsible Young Adults aims to teach parents how to turn their kids into Power Kids – successful young adults who are motivated, self-confident, and independent. It combines practical parenting practices with groundbreaking child behavior insights.

#POWER KIDS tweet recognizes that successful young adults are defined during their formative years, using a mix of “tough love” and measured, yet thoughtful, compassion.

The book aims to teach parents how to enable their children. It outlines various ideas on how children can learn the value of money, make independent decisions, and face seemingly insurmountable adversity on their own. More importantly, the book does this in a way that is practical and convenient for real-world parents.

#POWER KIDS tweet provides 140 bite-sized nuggets of wisdom written specifically for on-the-go parents. It is a handy collection of tips designed to inspire and motivate parents to raise their child in an environment of positivity and empowerment, while giving parents the opportunity to think of ahas of their own. #POWER KIDS tweet was written to be concise, efficient, yet still incredibly effective. It provides the richness of a full-fledged parenting book without the long hours of reading.

Written by power couple Rudy Mui and Shirley Woo, #POWER KIDS tweet combines their collective experience as parents, entrepreneurs, and educators in one easy-to-read yet highly insightful package.

While the book was written for parents of any age, #POWER KIDS tweet is a perfect learning companion for legal guardians, educators, guidance counselors, and child psychologists looking for better ways to arm their children or students with the proper skills to face our increasingly competitive world.

#POWER KIDS tweet provides readers the tools they need to give children power - the power to define their own fate, discover their own person, and seek success born out of their own decisions.

#POWER KIDS tweet is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotations (ahas).

Author : Bob Bonacorsi
Publisher : THiNKaha
Page : 132 pages
File Size : 43,7 Mb
Release : 2014-03-19
Category : Business & Economics
ISBN : 9781616991265

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#B2B STRATEGIC PRICING tweet Book01 by Bob Bonacorsi Pdf

Strategic pricing is a game-changing process for business-to-business pricing in today’s highly competitive global markets.

It continues to have a significant, positive impact on the profitability of companies that have embraced and employed it effectively. It is not unusual for companies to increase their bottom line by two to three points or more within the first two years after implementation. After all, what company doesn’t want to add another three hundred thousand dollars to the bottom line for every ten million dollars in sales? And the real win is that these companies are also growing their businesses and improving customer satisfaction at the same time.

#B2B Strategic Pricing tweet Book01: Game-Changing Pricing Strategies for Manufacturing and Service Companies aims to provide business managers and marketing executives with that exact same advantage by arming them with the understanding of effective strategic pricing. This book, written by strategic-pricing specialist and ProfitSmart Solutions LLC founder Bob Bonacorsi, was designed to deliver practical yet comprehensive insights into the why, how, and who of successful strategic pricing. It was also written to help managers and marketers effectively implement and integrate the strategic-pricing process into their own organization.

Bob consolidates more than twenty years of marketing, product development, operations management, and business process experience. Having held a variety of leadership positions himself, Bob has gained key insight into the importance of pricing, an insight that many other business leaders have missed out on. In #B2B Strategic Pricing tweet, Bob aims to share that insight.

Readers will discover why pricing is the most important profit driver and how strategic pricing is absolutely critical in optimizing prices. It outlines the basic steps on implementing and integrating strategic pricing into their business and how exactly strategic pricing can increase their customers’ satisfaction. It provides the insight to prevent the “cowboying” of prices that increase sales volume but damage profit margins.

This book was written as a concise and easy-to-read marketing book that breaks down the complex ideas behind strategic pricing and it delivers in one straightforward, no-frills, but highly-effective, package.

#B2B STRATEGIC PRICING tweet is part of the THiNKaha series whose slim and handy books contain 140 well thought-out quotes (tweets/ahas). Increase your influence by picking up the THiNKaha app and easily share Bob’s quotes on twitter, Facebook, LinkedIn, and Google+.

Author : Ambal Balakrishnan
Publisher : Happy About
Page : 137 pages
File Size : 40,7 Mb
Release : 2014-05-14
Category : Business & Economics
ISBN : 9781616990053

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#CONTENT MARKETING Tweet Book01 by Ambal Balakrishnan Pdf

If you are under high pressure to develop and publish content quickly in order to reach your customers and prospects, you must read this book. As a digital marketer, you are told to develop blogs, wikis, podcasts, webcasts, YouTube videos--the list goes on. But have you stopped to ask: Why? What purpose does this content serve? How does this content fit in with my overall marketing strategy? How does marketing change with social media? What can content marketing do for my business? How do I reach prospects and customers by providing valuable content? Get answers to all of these questions and more in '#CONTENT MARKETING tweet Book01' by ClickDocuments Co-Founder Ambal Balakrishnan. Based on more than a decade of experience in engineering, program management, business development, and strategy and marketing, Balakrishnan's collection of 140 bite-sized lessons will help you learn how to successfully navigate the world of content marketing and create compelling content that your customers and prospects will love. This is a book that you can read again and again. It's Twitter-style format means you only have to spend a little of your time in order to gain a lot of insight. Read one or two tweets a day, or read the entire book in one sitting in thirty minutes or less. And then revisit its pages again and again to revive and relearn the important concepts you need to know to effectively and successfully create and market your content. '#CONTENT MARKETING tweet Book01' is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).

Author : Melissa Lamson
Publisher : Happy About
Page : 109 pages
File Size : 40,5 Mb
Release : 2014-05-14
Category : Business & Economics
ISBN : 9781616990770

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#Cultural Transformation Tweet Book01 by Melissa Lamson Pdf

Annotation Virtually any middle manager has worked across cultures and geographies with multicultural and global teams. As a result of this shift, almost every organization today is experiencing a massive cultural transformation. This can only happen when leaders apply best practices and expert guidance to crossing cultures and working globally.

Author : Kiruba Shankar,Mitchell Levy
Publisher : Happy About
Page : 126 pages
File Size : 48,9 Mb
Release : 2011-11-10
Category : Business & Economics
ISBN : 9781616990077

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#CROWDSOURCING Tweet Book01 by Kiruba Shankar,Mitchell Levy Pdf

The idea of soliciting input, whether from customers, associates or the general public, is hardly new. Yet crowdsourcing (the soliciting of collective wisdom) is a relatively new term which has quickly become an important business concept. The spike in the ability to crowdsource, driven by web technologies, has enabled the concept to assume center stage in business strategy. A strong ability to tap into the collective intelligence of the public, or a well-defined segment of the public, enables businesses to greatly expand the talent pool available at their disposal. Typically, crowdsourcing helps organizations complete tasks faster, more efficiently and often simply better. "Kiruba Shankar" and "Mitchell Levy" are both firm believers in the concept of collaborative wisdom. In their very diverse and singularly successful careers, crowdsourcing has helped them accomplish many tasks successfully while having fun along the way. Now they bring you "#CROWDSOURCING tweet Book01," in which they share with you smart ideas (crowdsourced, of course!) that teach you to tap into the wisdom of the crowd. Kiruba and Mitchell can convince the most vociferous skeptic. Here's a sample: "Doubt the value of crowdsourcing? Encyclopedia Britannica took 200 years to write 80,000 articles. Wikipedia: 9 years, 10 million+ articles." Through the book, their personal experiences and their ability to tap into the experiences of others comes clearly through. For example: "I crowdsourced the creation of my logo and got 95 logo concepts for $300. My graphics agency just lost a customer to crowdsourcing." And lest you start thinking of crowdsourcing as a silver bullet, here's a reality check: "Crowdsourcing is a democratic process. However, just like in any democracy, it needs leaders to hold the flag and lead." "#CROWDSOURCING tweet Book01" is "the" book on leveraging the experience of the crowd, brought to you by two experienced authors who are comfortable with walking their talk. Replete with bite-sized wisdom from start to finish, you will surely find yourself flipping through its pages time and again as you tap into the collective wisdom of your crowd. "#CROWDSOURCING tweet Book01" is part of the THiNKaha series whose 112-page books contain 140 well-thought-out quotes (tweets/ahas).