Thriving Latina Entrepreneurs In America

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Thriving Latina Entrepreneurs in America

Maria de Lourdes Sobrino
Thriving Latina Entrepreneurs in America Book PDF

Author : Maria de Lourdes Sobrino
Publisher : Academic Learning Company LLC
Page : 260 pages
File Size : 42,5 Mb
Release : 2007
Category : Business & Economics
ISBN : 0832950076

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Thriving Latina Entrepreneurs in America by Maria de Lourdes Sobrino Pdf

Thriving Latina Entrepreneurs in America answers a question the author frequently encounters, "How did you take the determination to leave your family and your country to start a business in a foreign land and became successful?" This book is an inspiration and guide for everyone, especially for women of various ethnic backgrounds in different industry segments, who are entrepreneurs or plan to have a business one day. The author shares her story of more than thirty years as a Latina entrepreneur. Sobrino interviews other successful Latinas who share their experiences in finding a particular niche industry, establishing their businesses, and contributing to the economy and development of our country. Thriving Latina Entrepreneurs in America is a book that encourages the reader to succeed and make a difference.

Hispanic Marketing

Felipe Korzenny,Sindy Chapa,Betty Ann Korzenny
Hispanic Marketing Book PDF

Author : Felipe Korzenny,Sindy Chapa,Betty Ann Korzenny
Publisher : Routledge
Page : 521 pages
File Size : 44,8 Mb
Release : 2017-06-14
Category : Business & Economics
ISBN : 9781317422297

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Hispanic Marketing by Felipe Korzenny,Sindy Chapa,Betty Ann Korzenny Pdf

Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.

Millionaire by 28

Todd Babbitt
Millionaire by 28 Book PDF

Author : Todd Babbitt
Publisher : Academic Learning Company LLC
Page : 204 pages
File Size : 47,7 Mb
Release : 2008
Category : Biography & Autobiography
ISBN : 0832950106

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Millionaire by 28 by Todd Babbitt Pdf

Todd Babbitt reached his goal of being a millionaire while still in his 20s. How he did it, how he became wealthy, is no mystery. In Millionaire by 28, Todd shares his formula for wealth-building. All it takes, Todd says, is a concentrated desire to achieve wealth, a burning, red-hot intensity to make it happen, the courage to be committed and deciding to be passionate about it. "My persistence was the difference between success and failure," he adds. Book jacket.

Pain Killer Marketing

Chris Stiehl,Henry DeVries
Pain Killer Marketing Book PDF

Author : Chris Stiehl,Henry DeVries
Publisher : Academic Learning Company LLC
Page : 300 pages
File Size : 41,9 Mb
Release : 2008
Category : Business & Economics
ISBN : 0832950165

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Pain Killer Marketing by Chris Stiehl,Henry DeVries Pdf

Both business and customers feel pain when standards are not met. To kill this pain, a business must do more than conduct market research, it must know what to do with this information. Pain Killer Marketing presents effective methods for listening to and collecting customer pain. More importantly, it demonstrates how to implement data and drive profi ts. An excellent reference for C level executives, product managers, market research practitioners and those wanting to become more customer-centric . Anyone who has a suffering customer, internal or external, can benefit from Pain Killer Marketing.

From Lifeguard to Sun King

Robert Bell,Joe Carlen
From Lifeguard to Sun King Book PDF

Author : Robert Bell,Joe Carlen
Publisher : Academic Learning Company LLC
Page : 164 pages
File Size : 40,8 Mb
Release : 2008
Category : Biography & Autobiography
ISBN : 0832950149

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From Lifeguard to Sun King by Robert Bell,Joe Carlen Pdf

From Lifeguard to Sun King is a compelling account of the life of Robert Bell, the founder of the Banana Boat sun care brand and one of America's most innovative entrepreneurs.

Reality Sells

Andrew Corbus,Bill Guertin
Reality Sells Book PDF

Author : Andrew Corbus,Bill Guertin
Publisher : Academic Learning Company LLC
Page : 156 pages
File Size : 54,9 Mb
Release : 2007
Category : Business & Economics
ISBN : 0832950084

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Reality Sells by Andrew Corbus,Bill Guertin Pdf

This book is for those who have ever found it a challenge to maintain a consistent, effective advertising program. The Sells system can help readers navigate their way to authenticity in the customer experience.

First 100 Days of Selling

Jim Ryerson
First 100 Days of Selling Book PDF

Author : Jim Ryerson
Publisher : Academic Learning Company LLC
Page : 300 pages
File Size : 48,8 Mb
Release : 2007
Category : Business & Economics
ISBN : 0832950041

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First 100 Days of Selling by Jim Ryerson Pdf

First 100 Days of Selling is a comprehensive look at how sales professionals build their business day by day. This guide consists of 100 time-honored ideas to achieve sales success and is written in a step-by-step formula that can be implemented and measured. The book is written for both salespeople that are new to the selling profession and experienced sales professionals who sish to achive new levels of sales performance. The book is written for sales mangers who wish to have a measurable approach to helping their salespeople come up to speed faster than the normal routine. The concepts in the book will help the sales professional capitalize on the new reality of potential customers who will not answer the phone, return their calls, and agree to an appointment or listen to their value proposition. Readers will learn the confidence -building techniques tha get returned calls, appointments, sales and ultimately referrals.

Why Dogs Wag Their Tails

Sherri McArdle,Jim Ramerman
Why Dogs Wag Their Tails Book PDF

Author : Sherri McArdle,Jim Ramerman
Publisher : Academic Learning Company LLC
Page : 252 pages
File Size : 40,8 Mb
Release : 2007
Category : Business & Economics
ISBN : 0832950114

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Why Dogs Wag Their Tails by Sherri McArdle,Jim Ramerman Pdf

Why Dogs Wag Their Tails merges the authors experience with their business-leader clients and their determination to help people rekindle joy at work through their love of dogs. The book weaves human leadership and dog stories around engaging themes in each chapter, followed by real tools for doing better in business and in life. In this book you can find lessons for lasting behavioral change that will lead to remarkable ways to live and work. You'll learn the skills you need to become an extraordinary leader at any level in your organization.

It's Who Knows You

Chien J. Wang
It s Who Knows You Book PDF

Author : Chien J. Wang
Publisher : Academic Learning Company LLC
Page : 156 pages
File Size : 43,5 Mb
Release : 2008
Category : Business & Economics
ISBN : 0832950122

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It's Who Knows You by Chien J. Wang Pdf

It's Who Knows You shows how to turbo-charge your networking results. Learn how changing your mentality on networking can earn you more than friends. Chien's unique make them remember you philosophy flips the coin on traditional networking since success lies in your contacts' perception of the leads, connections and advice you can provide. The book is packed with strategies and tips for beginners as well as seasoned networking professionals. Learn how to sip a martini, build friends, and develop business opportunities all at the same time. Most networking books teach you how to meet people and keep in contact with them, Its Who Knows You, teaches you how to meet people and how make them keep in contact with you.

Advancing U.S. Latino Entrepreneurship

Marlene Orozco,Alfonso Morales,Michael J. Pisani,Jerry I. Porras
Advancing U S Latino Entrepreneurship Book PDF

Author : Marlene Orozco,Alfonso Morales,Michael J. Pisani,Jerry I. Porras
Publisher : Purdue University Press
Page : 314 pages
File Size : 48,7 Mb
Release : 2020-04-15
Category : Business & Economics
ISBN : 9781557539397

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Advancing U.S. Latino Entrepreneurship by Marlene Orozco,Alfonso Morales,Michael J. Pisani,Jerry I. Porras Pdf

Advancing U.S. Latino Entrepreneurship examines business formation and success among Latinos by identifying arrangements that enhance entrepreneurship and by understanding the sociopolitical contexts that shape entrepreneurial trajectories. While it is well known that Latinos make up one of the largest and fastest growing populations in the U.S., Latino-owned businesses are now outpacing this population growth and the startup business growth of all other demographic groups in the country. The institutional arrangements shaping business formation are no level playing field. Minority entrepreneurs face racism and sexism, but structural barriers are not the only obstacles that matter; there are agentic barriers and coethnics present challenges as well as support to each other. Yet minorities engage in business formation, and in doing so, change institutional arrangements by transforming the attitudes of society and the practices of policymakers. The economic future of the country is tied to the prospects of Latinos forming and growing business. The diversity of Latino experience constitutes an economic resource for those interested in forming businesses that appeal to native-born citizens and fellow immigrants alike, ranging from local to national to international markets. This book makes a substantial contribution to the literature on entrepreneurship and wealth creation by focusing on Latinos, a population vastly understudied on these topics, by describing processes and outcomes for Latino entrepreneurs. Unfairly, the dominant story of Latinos—especially Mexican Americans—is that of dispossession and its consequences. Advancing U.S. Latino Entrepreneurship makes clear the undiminished ambitions of Latinos as well as the transformative relationships among people, their practices, and the political context in which they operate. The reality of Latino entrepreneurs demands new attention and focus.

How Come No One Knows about Us?

Robert Deigh
How Come No One Knows about Us Book PDF

Author : Robert Deigh
Publisher : Academic Learning Company LLC
Page : 300 pages
File Size : 47,6 Mb
Release : 2008
Category : Business & Economics
ISBN : 0832950173

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How Come No One Knows about Us? by Robert Deigh Pdf

This practical, complete, and often humorous public relations guide for organizations that want to win big visibility in an information-saturated world puts all PR essentials into one volume.

Latinos and the Nation's Future

Henry Cisneros,John Rosales
Latinos and the Nation s Future Book PDF

Author : Henry Cisneros,John Rosales
Publisher : Arte Publico Press
Page : 272 pages
File Size : 51,8 Mb
Release : 2009-01-01
Category : Social Science
ISBN : 9781558855427

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Latinos and the Nation's Future by Henry Cisneros,John Rosales Pdf

Latinos and the Nation's Future contains hard facts and well-grounded predictions about the role Latinos will and must play if the United States is to maintain its standing in the world. Included in this survey are assessments by the leading experts from various fields.

Latino Small Businesses and the American Dream

Melvin Delgado
Latino Small Businesses and the American Dream Book PDF

Author : Melvin Delgado
Publisher : Columbia University Press
Page : 297 pages
File Size : 40,9 Mb
Release : 2011-10-04
Category : Social Science
ISBN : 9780231521789

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Latino Small Businesses and the American Dream by Melvin Delgado Pdf

Latino small businesses provide social, economic, and cultural comfort to their communities. They are also excellent facilitators of community capacity—a major component of effective social work practice. Social work practitioners have a vested interest in seeing such businesses grow, not only among Latinos but all communities of color. Reviewing the latest research on formal and informal economies within urban communities of color, Melvin Delgado lays out the demographic foundations for a richer collaboration between theory and practice. Delgado deploys numerous case studies to cement the link between indigenous small businesses and community well-being. Whether regulated or unregulated, these establishments hire from within and promote immigrant self-employment. Latino small businesses often provide jobs for those whose criminal and mental health backgrounds intimidate conventional businesses. Recently estimated to be the largest group of color running small businesses in the United States, Latino owners top two million, with the number expected to double within the next few years. Joining an understanding of these institutions with the kind of practice that enables their social and economic improvement, Delgado explains how to identify and mobilize the kinds of resources that best spur their development.

Advancing U.S. Latino Entrepreneurship

Marlene Orozco,Alfonso Morales,Michael J. Pisani,Jerry I. Porras
Advancing U S Latino Entrepreneurship Book PDF

Author : Marlene Orozco,Alfonso Morales,Michael J. Pisani,Jerry I. Porras
Publisher : Unknown
Page : 0 pages
File Size : 46,7 Mb
Release : 2020
Category : BUSINESS & ECONOMICS
ISBN : 1557539375

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Advancing U.S. Latino Entrepreneurship by Marlene Orozco,Alfonso Morales,Michael J. Pisani,Jerry I. Porras Pdf

Advancing U.S. Latino Entrepreneurship examines business formation and success among Latinos by identifying arrangements that enhance entrepreneurship and by understanding the sociopolitical contexts that shape entrepreneurial trajectories. While it is well known that Latinos make up one of the largest and fastest growing populations in the U.S., Latino-owned businesses are now outpacing this population growth and the startup business growth of all other demographic groups in the country. The institutional arrangements shaping business formation are no level playing field. Minority entrepreneurs face racism and sexism, but structural barriers are not the only obstacles that matter; there are agentic barriers and coethnics present challenges as well as support to each other. Yet minorities engage in business formation, and in doing so, change institutional arrangements by transforming the attitudes of society and the practices of policymakers. The economic future of the country is tied to the prospects of Latinos forming and growing business. The diversity of Latino experience constitutes an economic resource for those interested in forming businesses that appeal to native-born citizens and fellow immigrants alike, ranging from local to national to international markets. This book makes a substantial contribution to the literature on entrepreneurship and wealth creation by focusing on Latinos, a population vastly understudied on these topics, by describing processes and outcomes for Latino entrepreneurs. Unfairly, the dominant story of Latinos--especially Mexican Americans--is that of dispossession and its consequences. Advancing U.S. Latino Entrepreneurship makes clear the undiminished ambitions of Latinos as well as the transformative relationships among people, their practices, and the political context in which they operate. The reality of Latino entrepreneurs demands new attention and focus.

Hispanic-Latino Entrepreneurship

J. Mark Munoz,Michelle Ingram Spain
Hispanic Latino Entrepreneurship Book PDF

Author : J. Mark Munoz,Michelle Ingram Spain
Publisher : Business Expert Press
Page : 180 pages
File Size : 53,7 Mb
Release : 2014-12-19
Category : Business & Economics
ISBN : 9781606493571

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Hispanic-Latino Entrepreneurship by J. Mark Munoz,Michelle Ingram Spain Pdf

The Hispanic-Latino community is large, expanding, and an important contributor to the U.S. economy. Numbering over 50 million, Hispanic-Latinos currently represent about 16% of the population. Hispanic-Latinos engage in a diversity of jobs that help keep the American economic engine running. The practice of entrepreneurship has been on the rise with over 2.3 million business in the United States categorized as Hispanic-owned, generating over $345 billion in sales. This book examines the entrepreneurial mindset of Hispanic-Latinos in the United States. With limited literature on the subject, the authors created a pioneering book that captures the viewpoints of real-life Hispanic-Latino entrepreneurs. Using a 15-item questionnaire, the authors obtained information on entrepreneurial intent, goals, and business strategies utilized. This book highlights real world business experiences, inlcuding challenges relating to entrepreneurial pursuits, and the importance of hardwork, discipline, and a positive mindset in the success of an enterprise.