Toolbox Digital Business

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Toolbox Digital Business

Ralf T. Kreutzer
Toolbox Digital Business Book PDF

Author : Ralf T. Kreutzer
Publisher : Springer Nature
Page : 579 pages
File Size : 41,8 Mb
Release : 2022-05-13
Category : Business & Economics
ISBN : 9783658370176

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Toolbox Digital Business by Ralf T. Kreutzer Pdf

This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.

The Future of Digital Business Innovation

Vincenzo Morabito
The Future of Digital Business Innovation Book PDF

Author : Vincenzo Morabito
Publisher : Springer
Page : 185 pages
File Size : 48,6 Mb
Release : 2016-03-05
Category : Business & Economics
ISBN : 9783319268743

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The Future of Digital Business Innovation by Vincenzo Morabito Pdf

This book identifies and discusses the main challenges facing digital business innovation and the emerging trends and practices that will define its future. The book is divided into three sections covering trends in digital systems, digital management, and digital innovation. The opening chapters consider the issues associated with machine intelligence, wearable technology, digital currencies, and distributed ledgers as their relevance for business grows. Furthermore, the strategic role of data visualization and trends in digital security are extensively discussed. The subsequent section on digital management focuses on the impact of neuroscience on the management of information systems, the role of IT ambidexterity in managing digital transformation, and the way in which IT alignment is being reconfigured by digital business. Finally, examples of digital innovation in practice at the global level are presented and reviewed. The book will appeal to both practitioners and academics. The text is supported by informative illustrations and case studies, so that practitioners can use the book as a toolbox that enables easy understanding and assists in exploiting business opportunities involving digital business innovation.

Online Marketing

Ralf T. Kreutzer
Online Marketing Book PDF

Author : Ralf T. Kreutzer
Publisher : Springer Nature
Page : 256 pages
File Size : 48,6 Mb
Release : 2021-11-29
Category : Business & Economics
ISBN : 9783658353698

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Online Marketing by Ralf T. Kreutzer Pdf

Alle Grundlagen des Online-Marketings vereint in einem BuchWenn Sie sich für Online-Marketing interessieren, ist dieses Buch genau richtig für Sie. Es führt Sie behutsam in die Grundlagen der Online-Werbung ein und erläutert verschiedene Gebiete dieses umfangreichen Themenkomplexes. Neben den unterschiedlichen Erfolgsfaktoren und Zielsetzungen im Online-Marketing stellt der Autor auch zahlreiche Instrumente zur Erfolgsmessung vor. Mit diesem umfassenden Grundlagenwerk erhalten Sie nicht nur eine Einführung in das Online-Marketing, sondern auch einen detaillierten Einblick in das E-Commerce im Allgemeinen. Die vorliegende zweite Auflage wurde umfassend überarbeitet und um die neuesten Entwicklungen im Online-Marketing ergänzt. Neu sind unter anderem ausführliche Kapitel zu Themen wie E-Mail-, Social-Media- und Suchmaschinenmarketing. Optimale Prüfungsvorbereitung für Marketing-Studenten Der Autor legt großen Wert auf eine nachhaltige Wissensvermittlung, was sich in der didaktische Struktur des Werkes widerspiegelt. Es richtet sich insbesondere an Bachelorstudierende und Nebenfachstudenten des Studiengangs Marketing. Durch übersichtliche Lerneinheiten mit begleitenden Kontrollmodulen können sie das gelernte Wissen prüfen und vertiefen und sich so optimal auf Klausuren vorbereiten.Aber auch Angestellte in Werbeagenturen profitieren von der Expertise des Autors, da er nie den Praxisbezug zum Online-Marketing aus den Augen verliert. Dank vieler Leseempfehlungen können sich Interessierte spielend leicht tiefergehend mit den einzelnen Themen befassen.

Entrepreneurship in the Digital Era

Daniel Schallmo,Jens Pätzmann,Thomas Clauß
Entrepreneurship in the Digital Era Book PDF

Author : Daniel Schallmo,Jens Pätzmann,Thomas Clauß
Publisher : Springer Nature
Page : 214 pages
File Size : 43,5 Mb
Release : 2023-11-16
Category : Business & Economics
ISBN : 9783031431883

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Entrepreneurship in the Digital Era by Daniel Schallmo,Jens Pätzmann,Thomas Clauß Pdf

Changes in the environment such as trends, drivers, and influencing factors affect entrepreneurship and intrapreneurship in several ways. The changes of the environmental factors in several dimensions such as political, economic, socio-cultural, technological, ecological, and legal. On the one hand, the environmental changes include risk for existing business models. On the other hand, they include opportunities for new business models, entrepreneurship, intrapreneurship, and new insights in marketing. This book provides empirical and conceptual papers and studies that tackle the challenges and opportunities for entrepreneurship in the digital era. It offers professionals, managers, researchers, lecturers, and students from the fields of entrepreneurship, innovation management, and business development valuable insight into the topic of entrepreneurship in times of digitalization.

Next Stop Metaverse

Ralf T. Kreutzer,Sonja Klose
Next Stop Metaverse Book PDF

Author : Ralf T. Kreutzer,Sonja Klose
Publisher : Springer Nature
Page : 148 pages
File Size : 52,7 Mb
Release : 2023-05-27
Category : Business & Economics
ISBN : 9783658411800

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Next Stop Metaverse by Ralf T. Kreutzer,Sonja Klose Pdf

This book initiates the conversation about the metaverse in science and practice. What will the metaverse look like? What is it about? Where do we stand? What do we need? Where is the journey going? To begin with: Is the metaverse an idea or a promise? Ralf T. Kreutzer and Sonja Klose try to make the vision tangible and imaginable. As with the Internet, it is difficult at this point to predict which developments and technologies will be created and combined by which individuals and companies and in what way. The authors take you by the hand and recommend: Don't ignore these developments! There is no need to make extensive investments in the metaverse today. But a few hands-on exercises are provided to help you be ready when the bandwagon picks up speed. In addition, it can help you to gain advantages in employer branding if it becomes visible that you are also dealing with exciting future topics.

Practice-Oriented Marketing

Ralf T. Kreutzer
Practice Oriented Marketing Book PDF

Author : Ralf T. Kreutzer
Publisher : Springer Nature
Page : 564 pages
File Size : 41,9 Mb
Release : 2023-03-08
Category : Business & Economics
ISBN : 9783658397173

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Practice-Oriented Marketing by Ralf T. Kreutzer Pdf

Ralf Kreutzer has once again succeeded in setting the right priorities. He makes it convincingly clear that the proven basics in marketing are also valid in the online and digital age. Predict: especially worth reading! Prof. Dr. Dr. h. c. Wolfgang Fritz, Technical University of Braunschweig and University of Vienna The 6th edition has been extensively revised and supplemented with important, current topics of online marketing and digitalization. This further enhances the strengths of the previous editions. Prof. Dr. Klaus Gutknecht, University of Applied Sciences Munich The author encourages critical thinking about the content presented through the use of "mnemonic boxes" and "food for thought". Very good! Prof. Dr. Sabine Haller, Berlin School of Economics and Law An indispensable orientation in the ever faster changing everyday marketing. The book provides implementation and practical know-how without getting lost in details. Univ.-Prof. Dr. Michael Lingenfelder, Philipps-Universität Marburg Further proof of Ralf T. Kreutzer's special expertise in marketing, his great passion for conveying knowledge in the best possible way and his special ability to identify the truly relevant topics. Prof. Dr. Wolfgang Merkle, UE - University of Europe for Applied Sciences, President Marketing Club Hamburg Particularly noteworthy is the expansion of the classic marketing mix to include the fifth P for personnel. Because in the end, it is still the employees who make good marketing! Prof. Dr. Karsten Kilian, Würzburg-Schweinfurt University of Applied Sciences and Markenlexikon.com Concise language, convincing thought leadership, clear examples and goal-oriented transfer questions form an almost ideal basis for opening up the world of marketing. Univ.-Prof. Dr. Klaus-Peter Wiedmann, Leibniz University Hanover New from the 6th edition Newly added are chapters on the topics of the customer journey map, special market research concepts and special forms of static price and condition design. Additional material is available via app: Download the Springer Nature Flashcards app and use exclusive content to test your knowledge.

Design, User Experience, and Usability. Interaction Design

Aaron Marcus,Elizabeth Rosenzweig
Design User Experience and Usability Interaction Design Book PDF

Author : Aaron Marcus,Elizabeth Rosenzweig
Publisher : Springer Nature
Page : 619 pages
File Size : 42,5 Mb
Release : 2020-07-10
Category : Computers
ISBN : 9783030497132

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Design, User Experience, and Usability. Interaction Design by Aaron Marcus,Elizabeth Rosenzweig Pdf

This book constitutes the refereed proceedings of the 9th International Conference on Design, User Experience, and Usability, DUXU 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020, in Copenhagen, Denmark, in July 2020. The conference was held virtually due to the COVID-19 pandemic. From a total of 6326 submissions, a total of 1439 papers and 238 posters has been accepted for publication in the HCII 2020 proceedings. The 40 papers included in this volume were organized in topical sections on UX design methods, tools and guidelines, interaction design and information visualization, and emotional design.

Discourses on Business Education at the College Level

Sabra E. Brock,Peter J. McAliney
Discourses on Business Education at the College Level Book PDF

Author : Sabra E. Brock,Peter J. McAliney
Publisher : Academic Studies PRess
Page : 286 pages
File Size : 44,6 Mb
Release : 2019-09-24
Category : Business & Economics
ISBN : 9781644691212

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Discourses on Business Education at the College Level by Sabra E. Brock,Peter J. McAliney Pdf

Drawing from doctoral level research on how best to teach business education to college students, Discourses on Business Education at the College Level illustrates new and proven ideas for engaging students. Sixteen authors from New York University’s Steinhardt School of Culture, Education, and Human Development describe their experiences in upgrading and expanding the quality of the business education experience. Business school instructors can use this edited collection to draw inspiration and learn specific techniques to bring their courses to the cutting edge of curriculum. Topics range from teaching accounting, financial literacy, marketing, and teamwork to gamification, improving international student and intern experience, not-for credit education, and virtual workplace learning.

Digital Business Strategies in Blockchain Ecosystems

Umit Hacioglu
Digital Business Strategies in Blockchain Ecosystems Book PDF

Author : Umit Hacioglu
Publisher : Springer Nature
Page : 649 pages
File Size : 49,8 Mb
Release : 2019-11-09
Category : Business & Economics
ISBN : 9783030297398

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Digital Business Strategies in Blockchain Ecosystems by Umit Hacioglu Pdf

This book analyzes the effects of the latest technological advances in blockchain and artificial intelligence (AI) on business operations and strategies. Adopting an interdisciplinary approach, the contributions examine new developments that change the rules of traditional management. The chapters focus mainly on blockchain technologies and digital business in the "Industry 4.0" context, covering such topics as accounting, digitalization and use of AI in business operations and cybercrime. Intended for academics, blockchain experts, students and practitioners, the book helps business strategists design a path for future opportunities.

Digital Business and E-commerce Management

Dave Chaffey,David Edmundson-Bird,Tanya Hemphill
Digital Business and E commerce Management Book PDF

Author : Dave Chaffey,David Edmundson-Bird,Tanya Hemphill
Publisher : Pearson UK
Page : 1051 pages
File Size : 40,7 Mb
Release : 2019
Category : Business enterprises
ISBN : 9781292193366

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Digital Business and E-commerce Management by Dave Chaffey,David Edmundson-Bird,Tanya Hemphill Pdf

Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to be able to handle the speed of change faced by organisations in the digital world. In this seventh edition of the book, Chaffey, Hemphill and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital comms and transformation.

Digital Transformation and Human Behavior

Concetta Metallo,Maria Ferrara,Alessandra Lazazzara,Stefano Za
Digital Transformation and Human Behavior Book PDF

Author : Concetta Metallo,Maria Ferrara,Alessandra Lazazzara,Stefano Za
Publisher : Springer Nature
Page : 361 pages
File Size : 51,6 Mb
Release : 2020-11-02
Category : Computers
ISBN : 9783030475390

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Digital Transformation and Human Behavior by Concetta Metallo,Maria Ferrara,Alessandra Lazazzara,Stefano Za Pdf

The digital transformation is impacting various aspects of how we live and work. Due to the pervasive effects of the digital revolution on firms and societies, both scholars and practitioners are interested in better understanding the key mechanisms behind the related challenges. This book presents a collection of research papers focusing on the relationships between technologies (e.g. artificial intelligence, social media, and the Internet of Things) and behaviours (e.g. social learning, knowledge sharing, and decision-making). Moreover, it provides insights into how the digital transformation may improve quality of personal life and work life within public and private organisations. The plurality of views offered makes this book particularly relevant for practitioners, companies, scientists, and governments. It gathers a selection of the best papers - original double-blind peer-reviewed contributions - presented at the annual conference of the Italian chapter of the AIS which was held in Naples, Italy, in September 2019.

Digital Business Strategy

Garvan Callan
Digital Business Strategy Book PDF

Author : Garvan Callan
Publisher : Walter de Gruyter GmbH & Co KG
Page : 416 pages
File Size : 43,9 Mb
Release : 2023-11-20
Category : Business & Economics
ISBN : 9783111034713

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Digital Business Strategy by Garvan Callan Pdf

Digital transformation is a must. Consumers have fully embraced the digital age, and companies have followed suit, deploying programs to adapt to the rapidly evolving marketplace. But the pace of technological change is such that digital trends are shaping the future, revolutionizing the business world and turning it on its head. How can business leaders operate, innovate and thrive in the present and future digital market? Digital Business Strategy - How to Design, Build and Future-Proof a Business in the Digital Age provides a practical step-by-step guide with frameworks, examples and real-world guidance to break down what is required to deliver complex business transformation. Six comprehensive sections delve into: understanding the drivers of the digital age, how to develop a digital strategy, the core competencies of a digital business, how to execute transformational change and build a digital culture, how to deliver value today while creating opportunities for tomorrow through ambidextrous roadmap planning and execution techniques, and preparing for the next wave of innovation. Digital Business Strategy is for C-Suite leaders, first-line management, entrepreneurs, SME business owners and students; anyone interested in shaping their team, business, service or proposition to be digitally sustainable and resilient in the present and future digital era.

The Design Thinking Life Playbook

Michael Lewrick,Jean-Paul Thommen,Larry Leifer
The Design Thinking Life Playbook Book PDF

Author : Michael Lewrick,Jean-Paul Thommen,Larry Leifer
Publisher : John Wiley & Sons
Page : 272 pages
File Size : 44,5 Mb
Release : 2020-07-17
Category : Design
ISBN : 9781119682257

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The Design Thinking Life Playbook by Michael Lewrick,Jean-Paul Thommen,Larry Leifer Pdf

The Design Thinking Life Playbook is for anyone who wants to have a fulfilling and joyful future. It's for all those who want to initiate change through self-empowerment and have the courage to think, act, and take advantage of their opportunities proactively. Whether you want to change your career, form healthier, stronger relationships, or plan the next stages of your life, this book will guide you to something better. Authors Michael Lewrick, Larry Leifer, and Jean-Paul Thommen are leading design thinking experts in the U.S., Europe, and Asia. Michael Lewrick, Ph.D., is a featured speaker and teaches design thinking at various universities. With Leifer, Lewrick co-authored the international bestseller The Design Thinking Playbook as well as The Design Thinking Toolbox. Stanford Professor Larry Leifer, Ph.D., is one of the most influential personalities and pioneers in design thinking. Professor Jean-Paul Thommen, Ph.D., from the University of Zurich, is an expert on leadership, organizational development, and business ethics.

Trends and Challenges in Digital Business Innovation

Vincenzo Morabito
Trends and Challenges in Digital Business Innovation Book PDF

Author : Vincenzo Morabito
Publisher : Springer Science & Business Media
Page : 215 pages
File Size : 41,5 Mb
Release : 2014-02-04
Category : Business & Economics
ISBN : 9783319043074

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Trends and Challenges in Digital Business Innovation by Vincenzo Morabito Pdf

This book describes the trends in digital innovation that are of most importance for businesses and explores the key challenges. The book is in three parts, the first of which focuses on developments in digital systems. Here, the ever-growing relevance of big data, cloud computing, and mobile services for business is discussed, and detailed consideration is given to the importance of social listening for understanding user behavior and needs and the implications of IT consumerization. In the second part, trends in digital management are examined, with chapters devoted to work practice, digital business identity as well as branding and governance. The final part of the book presents and reviews case studies of digital innovation at the global level that provide a benchmark of best practices, with inclusion of instructive fact sheets. While the book offers academic coverage of the digital transformation of business organizations and the associated challenges, it also describes concrete, real-world issues in clear, easy-to-understand language and will serve as a toolbox for managers that can be readily consulted. The text is supported by informative illustrations and tables, and practitioners will also benefit from the reported case studies and highlighted insights and recommendations.

Service Oriented, Holonic and Multi-agent Manufacturing Systems for Industry of the Future

Theodor Borangiu,Damien Trentesaux,Paulo Leitão,Olivier Cardin,Laurent Joblot
Service Oriented Holonic and Multi agent Manufacturing Systems for Industry of the Future Book PDF

Author : Theodor Borangiu,Damien Trentesaux,Paulo Leitão,Olivier Cardin,Laurent Joblot
Publisher : Springer Nature
Page : 582 pages
File Size : 48,5 Mb
Release : 2022-06-02
Category : Technology & Engineering
ISBN : 9783030991081

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Service Oriented, Holonic and Multi-agent Manufacturing Systems for Industry of the Future by Theodor Borangiu,Damien Trentesaux,Paulo Leitão,Olivier Cardin,Laurent Joblot Pdf

This volume gathers the peer reviewed papers presented at the 11th edition of the International Workshop on Service-oriented, Holonic and Multi-Agent Manufacturing Systems for the Industry of the Future, SOHOMA’21, organized on 18-19 November, 2021 by the Arts et Métiers Institute of Technology of Cluny, France in collaboration with University Politehnica of Bucharest (the CIMR Research Centre in Computer Integrated Manufacturing and Robotics), Polytechnic University Hauts-de-France (the LAMIH Laboratory of Industrial and Human Automation Control, Mechanical Engineering and Computer Science) and Polytechnic Institute of Bragança (the CeDRI Research Centre in Digitalization and Intelligent Robotics).