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Author : Anonim
Publisher : Unknown
Page : 280 pages
File Size : 52,5 Mb
Release : 1995
Category : Convention facilities
ISBN : PSU:000024192675
Author : Jonathan Calof,Bonnie Hohhof
Publisher : Scip
Page : 223 pages
File Size : 44,6 Mb
Release : 2007-01-01
Category : Business intelligence
ISBN : 0977182517
Author : Lisa Masiello
Publisher : Unknown
Page : 128 pages
File Size : 50,9 Mb
Release : 2022-01-24
Category : Electronic
ISBN : 1737487802
"Whether you are a trade show novice or are looking for some insights into how to improve your trade show marketing strategy and tactics, Trade Show 411 is must-read. It's a perfect balance of experienced insights and explanations to help you understand the mysteries and mechanics of successful trade show marketing." - Patricia Hammond, Co-founder and CEO, The Business GuildAre you pulling your hair out in frustration trying to manage your company's trade show exhibit? Discover the insider tips and actual steps you can take to maximize trade show results. Trade Show 411 gives you both the strategy and action plan to set you off on the right foot. By linking your pre-show marketing strategy to onsite activities and post-show follow-up, you'll get the most out of your sales and marketing efforts and maximize your trade show results. In Trade Show 411, you'll discover: - What revenue generating tactics you can implement on a limited budget- How to secure valuable media outlets for in-booth interviews- Tips on assembling the perfect staff- Hidden expenses that can cost you if you don't know how to manage them effectively- The way to stay on track when your trade show gets turned upside down by issues outside your control- Four steps to selecting the perfect show- How to transform your leads from ho-hum to sales qualified with the right questions- . . . And so much moreIf you like the help of a step-by-step roadmap but want to be able to tailor the insights to meet your challenges and achieve your objectives, then this essential guide is a must have.
Author : Brett Alexander Lipeles
Publisher : Brett A Lipeles
Page : 333 pages
File Size : 42,6 Mb
Release : 2006
Category : Business & Economics
ISBN : 9781427600561
The quintessential guide to purchasing and running your trade show display booth or exhibit for less. Unlike all of the other books written about how to present your company and product at the show, this handbook covers every part of the trade show display logistics cycle such as: Preparing the Request for Proposal and purchasing the booth; Shipping the exhibit; Managing the various union workers at the show to maximize efficiency during display installation and dismantle; Working with show management to achieve your results; Packing, shipping, and storing your exhibit; Qualifying, negotiating with and choosing service providers and checking the related bills and getting those bills corrected before, during and after the show. These are proven techniques: If you master and apply the tips that are documented within this guide you will reduce the costs of running your exhibit by an average of 30% at each and every show that you attend.
Author : Linda Musgrove
Publisher : Penguin
Page : 340 pages
File Size : 55,7 Mb
Release : 2009-03-03
Category : Business & Economics
ISBN : 9781101014479
A pro in the field offers insider tips for a successful show. With over 13,000 trade shows and conventions in America each year, it's important for companies to get the most out of the dollars spent. Inside, readers will find everything they need to know about show costs, marketing tips in and outside the show, staffing and travel strategies, customer relations, spending smart on giveaways and other promotions, and new technologies to make any show a success. *Hundred of practical tips, especially for small and midsized business *CD with helpful planning tools and checklists
Author : Barry Siskind
Publisher : Unknown
Page : 128 pages
File Size : 50,9 Mb
Release : 2013
Category : Marketing
ISBN : OCLC:1011740358
Author : Timothy Patterson
Publisher : Unknown
Page : 134 pages
File Size : 51,6 Mb
Release : 2015-10-21
Category : Electronic
ISBN : 0692446362
So...you're in charge of planning your company's trade show marketing strategy. Don't freak out! This easy-to-follow guide has all of the practical tips and tricks you need to become a trade show champion. Author and marketing expert Tim Patterson illustrates how to successfully navigate the world of trade shows and expos using both real and fictional examples that clearly explain all of the crucial steps. From planning to budgeting, from booth design to social media, and from staff training to record keeping, you will learn the art of creating a trade show marketing program that ensures your company comes out ahead. Building your business can seem like a daunting task, but whether you're new to promotion or this isn't your first rodeo, Patterson's fourteen steps will help you scale the mountain of marketing with ease so you can spend more time enjoying the view. If nothing else, his advice on the whys and hows of using LinkedIn, Twitter, and other social media is worth its weight in gold.
Author : Chris Van der Leer
Publisher : Unknown
Page : 128 pages
File Size : 42,6 Mb
Release : 2013
Category : Trade shows
ISBN : 0473234971
Author : Tony Alessandra,Steve Underation,Scott Michael Zimmerman
Publisher : Morgan James Publishing
Page : 236 pages
File Size : 45,5 Mb
Release : 2007-11-01
Category : Business & Economics
ISBN : 1600373291
In a few short years, the trade show and event marketplace has grown and is now considered an investment that adds to or subtracts from the bottom line. This work explains how to increase profits from trade shows even as managers deal with shrinking budgets.
Author : Deborah Robbe
Publisher : Wiley-Interscience
Page : 184 pages
File Size : 43,8 Mb
Release : 1999-09-17
Category : Business & Economics
ISBN : UVA:X004375159
The first comprehensive guide to the workings of the exposition industry As more companies worldwide incorporate expositions and trade shows into their overall marketing and advertising strategy, demand is increasing for marketing professionals and trade show managers who understand the complex process of designing and running effective, well-managed expositions. Expositions and Trade Shows is the first book to explain every key aspect of the trade show industry and how it works — from the role that expositions play in an exhibitor’s marketing strategy to the responsibilities of the many different people involved in planning and mounting a successful exhibition. Using case histories drawn from the author’s extensive real-world experience, this book: Examines trade shows from the management perspective Identifies the key players — exposition managers, exhibitors, attendees — and their roles, functions, and interrelationships Discusses locations and venues, as well as the use of general service contractors in putting together trade shows Covers the role of convention and visitors’s bureaus Ideal for meeting planners and convention and exhibit managers, as well as students in marketing or hospitality management programs, Expositions and Trade Shows is an important career resource for anyone looking to broaden their understanding of the field, enhance their effectiveness on the job, and build a sound future in the trade show industry.
Author : Ruth P. Stevens,Ruth Stevens
Publisher : Texere
Page : 376 pages
File Size : 52,6 Mb
Release : 2005
Category : Business & Economics
ISBN : UCLA:L0090878554
Covers all aspects of trade show marketing - setting objectives, planning, promoting, executing, measuring performance, generating leads, working with the media, following up, and much more. Real-world case studies put the book's tips and techniques into action, and forms and illustrations are included where appropriate.
Author : Ivan Jurisevic
Publisher : Longman Publishing Group
Page : 0 pages
File Size : 49,8 Mb
Release : 2002
Category : Exhibitions
ISBN : 1740097637
Shows how to make a profit from exhibiting, taking you through a timeline of activities that need to be performed at specific times. It incorporates what to do before, during and after a show. How to exhibit in a systematic and profitable way and turn show visitors into sales. For beginner and advanced exhibitors.
Author : Anonim
Publisher : Unknown
Page : 64 pages
File Size : 49,8 Mb
Release : 2024-06-13
Category : Business
ISBN : WISC:89015529043
Author : Anonim
Publisher : Unknown
Page : 60 pages
File Size : 49,6 Mb
Release : 1990
Category : Business libraries
ISBN : MINN:30000001011943
Author : Steve Miller
Publisher : N T C Business Books
Page : 180 pages
File Size : 54,5 Mb
Release : 1996
Category : Exhibitions
ISBN : PSU:000025381931
This no-nonsense approach to planning and staffing exhibits comes complete with an exhibit planning handbook and personal trade show survival kit. You'll see how to develop, execute, and follow through on trade show plans, plus how to: -- Select the "right" trade shows to attend -- Set show objectives -- Generate booth traffic ahead of time -- Add interest to booths with electronic and interactive marketing -- Close sales and follow up on leads for future sales -- Work a show even when you're not exhibiting