Transcultural Marketing For Incremental And Radical Innovation

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Transcultural Marketing for Incremental and Radical Innovation

Christiansen, Bryan
Transcultural Marketing for Incremental and Radical Innovation Book PDF

Author : Christiansen, Bryan
Publisher : IGI Global
Page : 588 pages
File Size : 48,6 Mb
Release : 2013-11-30
Category : Business & Economics
ISBN : 9781466647503

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Transcultural Marketing for Incremental and Radical Innovation by Christiansen, Bryan Pdf

As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importance of marketing products and services across different cultures and multiple languages.

Transcultural Marketing for Incremental and Radical Innovation

Anonim
Transcultural Marketing for Incremental and Radical Innovation Book PDF

Author : Anonim
Publisher : Unknown
Page : 560 pages
File Size : 49,8 Mb
Release : 2014
Category : Consumers
ISBN : 1466647515

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Transcultural Marketing for Incremental and Radical Innovation by Anonim Pdf

This book provides indepth discussion on tactics for improving existing products while inventing completely new products and product categoriess; for those who wish to better understand the importance of marketing products and services across different cultures and multiple languages

Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices

Kaufmann, Hans-Ruediger
Handbook of Research on Consumerism in Business and Marketing Concepts and Practices Book PDF

Author : Kaufmann, Hans-Ruediger
Publisher : IGI Global
Page : 668 pages
File Size : 50,7 Mb
Release : 2014-03-31
Category : Business & Economics
ISBN : 9781466658813

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Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices by Kaufmann, Hans-Ruediger Pdf

The modern era of business has prompted an increased focus on the consumer and the responsibility of corporations to consider their ethical and social obligations to their customers. The rise of the consumerist movement has encouraged further research and development on the topic of consumerism, enabling business to succeed in a consumer-driven market. Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior. As a comprehensive reference source on topics pertaining to consumer management, identity, and behavior, this publication is intended for use by marketing professionals, business managers, students, and academicians.

Handbook of Research on Race, Gender, and the Fight for Equality

Prescott, Julie
Handbook of Research on Race Gender and the Fight for Equality Book PDF

Author : Prescott, Julie
Publisher : IGI Global
Page : 744 pages
File Size : 55,7 Mb
Release : 2016-03-31
Category : Social Science
ISBN : 9781522500483

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Handbook of Research on Race, Gender, and the Fight for Equality by Prescott, Julie Pdf

Diversity in the workforce can be attributed to both a popular, cultural shift and legislative intervention. Despite these forces, discrimination endures in all aspects of Western society from education to employment. Unequal pay and opportunities for promotion are symptoms of a systematic discrimination of individuals based on race and gender. The Handbook of Research on Race, Gender, and the Fight for Equality provides a critical look at race, gender, and modern day discrimination. Focusing on workplace and educational dynamics, the research found within this book addresses equal opportunity and diversity requirements from a myriad of perspectives. This book is an essential reference source for professionals and researchers working in equality as well as managers and those in leadership roles.

Technological Solutions for Sustainable Business Practice in Asia

Ordóñez de Pablos, Patricia
Technological Solutions for Sustainable Business Practice in Asia Book PDF

Author : Ordóñez de Pablos, Patricia
Publisher : IGI Global
Page : 376 pages
File Size : 47,5 Mb
Release : 2015-05-31
Category : Business & Economics
ISBN : 9781466684638

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Technological Solutions for Sustainable Business Practice in Asia by Ordóñez de Pablos, Patricia Pdf

Central Asian countries play a geostrategic role in world economy and politics. As a result, efforts are being made to establish an effective channel of communication between academic and research institutions, policymakers, government agencies, and individuals concerned with the complexities of Asian business, information technologies, sustainable development, and globalization. Technological Solutions for Sustainable Business Practice in Asia provides an in-depth analysis on Asian economy, business, and management with a clear international and interdisciplinary approach. This comprehensive resource is beneficial for academics, PhD students, policymakers, and government officials.

Handbook of Research on Impacts of International Business and Political Affairs on the Global Economy

Zakaria, Norhayati
Handbook of Research on Impacts of International Business and Political Affairs on the Global Economy Book PDF

Author : Zakaria, Norhayati
Publisher : IGI Global
Page : 450 pages
File Size : 54,7 Mb
Release : 2016-01-19
Category : Business & Economics
ISBN : 9781466698079

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Handbook of Research on Impacts of International Business and Political Affairs on the Global Economy by Zakaria, Norhayati Pdf

The growth of global commerce depends on many different factors and strategies in order for multinational corporations to efficiently compete and thrive in the international marketplace. In addition to business strategies, corporations must also be aware of political affairs that may impact their global economic status. The Handbook of Research on Impacts of International Business and Political Affairs on the Global Economy features dual perspectives on the business and political viewpoints for nations striving to maintain their economic standing in the era of globalization. Providing insight into various economic factors impacting global businesses and international affairs, this publication is a critical reference source for students, policymakers, international diplomats, researchers, scholars, and practitioners interested in financial challenges in the era of globalization.

Handbook of Research on Effective Marketing in Contemporary Globalism

Christiansen, Bryan
Handbook of Research on Effective Marketing in Contemporary Globalism Book PDF

Author : Christiansen, Bryan
Publisher : IGI Global
Page : 491 pages
File Size : 52,7 Mb
Release : 2014-06-30
Category : Business & Economics
ISBN : 9781466662216

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Handbook of Research on Effective Marketing in Contemporary Globalism by Christiansen, Bryan Pdf

The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid innovations in technology and productivity solidify this publication's importance to scholar-practitioners, business executives, and undergraduate/graduate students.

Economics: Concepts, Methodologies, Tools, and Applications

Management Association, Information Resources
Economics Concepts Methodologies Tools and Applications Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1803 pages
File Size : 40,8 Mb
Release : 2015-06-30
Category : Business & Economics
ISBN : 9781466684690

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Economics: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

Organizations, governments, and corporations are all concerned with distributing their goods and services to those who need them most, consequently benefiting in the process. Only by carefully considering the interrelated nature of social systems can organizations achieve the success they strive for. Economics: Concepts, Methodolgies, Tools, and Applications explores the interactions between market agents and their impact on global prosperity. Incorporating both theoretical background and advanced concepts in the discipline, this multi-volume reference is intended for policymakers, economists, business leaders, governmental and non-governmental organizations, and students of economic theory.

Gender and Diversity: Concepts, Methodologies, Tools, and Applications

Management Association, Information Resources
Gender and Diversity Concepts Methodologies Tools and Applications Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2006 pages
File Size : 50,6 Mb
Release : 2018-08-03
Category : Social Science
ISBN : 9781522569138

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Gender and Diversity: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

Today, gender inequality and diversity are at the forefront of discussion, as the issue has become an international concern for politicians, government agencies, social activists, and the general public. Consequently, the need to foster and sustain diversity and inclusiveness in the interactions among various groups of people is relevant today more than ever. Gender and Diversity: Concepts, Methodologies, Tools, and Applications provides a critical look at gender and modern-day discrimination and solutions to creating sustainable diversity across numerous contexts and fields. Highlighting a range of topics such as anti-discrimination measures, workforce diversity, and gender inequality, this multi-volume book is designed for legislators and policy makers, practitioners, academicians, gender studies researchers, and graduate-level students interested in all aspects of gender and diversity studies.

Handbook of Research on Global Business Opportunities

Christiansen, Bryan
Handbook of Research on Global Business Opportunities Book PDF

Author : Christiansen, Bryan
Publisher : IGI Global
Page : 702 pages
File Size : 43,9 Mb
Release : 2014-10-31
Category : Business & Economics
ISBN : 9781466665521

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Handbook of Research on Global Business Opportunities by Christiansen, Bryan Pdf

In the modern globalized economy, it is important for businesses of all sizes to take advantage of the opportunity to enter diverse markets around the world. Through an international presence, organizations can remain competitive. The Handbook of Research on Global Business Opportunities combines comprehensive viewpoints and research on various business enterprises from around the world in companies of all sizes and models, discussing different aspects and concerns in the global business environment such as corruption, taxation, supply chain management, and economic impacts. This handbook is an essential reference source for business executives from both large and small firms, business scholars, researchers, academics, students, and professionals.

International Business: Concepts, Methodologies, Tools, and Applications

Management Association, Information Resources
International Business Concepts Methodologies Tools and Applications Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2393 pages
File Size : 51,7 Mb
Release : 2016-03-17
Category : Business & Economics
ISBN : 9781466698154

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International Business: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

Business transactions and partnerships across borders have become easier than ever due to globalization and global digital connectivity. As part of this shift in the business sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business globally. International Business: Concepts, Methodologies, Tools, and Applications presents the latest research innovations focusing on cross-cultural communications and training, international relations, multinational enterprises, outsourcing, international business strategies, and competitive advantage in the global marketplace. This publication is an exhaustive multi-volume work essential to academic and corporate libraries who serve researchers, scholars, business executives and professionals, and graduate-level business students.

Social Issues in the Workplace: Breakthroughs in Research and Practice

Management Association, Information Resources
Social Issues in the Workplace Breakthroughs in Research and Practice Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 986 pages
File Size : 40,8 Mb
Release : 2017-11-30
Category : Business & Economics
ISBN : 9781522539186

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Social Issues in the Workplace: Breakthroughs in Research and Practice by Management Association, Information Resources Pdf

Corporations have a social responsibility to assist in the overall well-being of their employees through the compliance of moral business standards and practices. However, many societies still face serious issues related to unethical business practices. Social Issues in the Workplace: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the components and impacts of social issues on the workplace. Highlighting a range of pertinent topics such as business communication, psychological health, and work-life balance, this multi-volume book is ideally designed for managers, professionals, researchers, students, and academics interested in social issues in the workplace.

Cultural Influences on Architecture

Koç, Gül?ah,Claes, Marie-Therese,Christiansen, Bryan
Cultural Influences on Architecture Book PDF

Author : Koç, Gül?ah,Claes, Marie-Therese,Christiansen, Bryan
Publisher : IGI Global
Page : 352 pages
File Size : 48,8 Mb
Release : 2016-10-19
Category : Architecture
ISBN : 9781522517450

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Cultural Influences on Architecture by Koç, Gül?ah,Claes, Marie-Therese,Christiansen, Bryan Pdf

A society’s culture is a contributing factor to the structure and design of its architecture. As contemporary globalism brings about the evolution of the world, architectural style evolves along with it, which can be observed on an international scale. Cultural Influences on Architecture is a pivotal reference source for the latest research on the impact of culture on architecture through the aspects of planning and production, and highlights the importance of communicative dimension in design. Featuring exhaustive coverage on a variety of relevant perspectives and topics, such as the evolution of construction systems, benefits of nature-based architecture, and fundamentals of social capital, this publication is ideally designed for researchers, scholars, and students seeking current research on the connection between culture and architecture on a global level.

Handbook of Research on Effective Communication, Leadership, and Conflict Resolution

Normore, Anthony H.
Handbook of Research on Effective Communication Leadership and Conflict Resolution Book PDF

Author : Normore, Anthony H.
Publisher : IGI Global
Page : 733 pages
File Size : 41,9 Mb
Release : 2016-02-26
Category : Language Arts & Disciplines
ISBN : 9781466699717

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Handbook of Research on Effective Communication, Leadership, and Conflict Resolution by Normore, Anthony H. Pdf

In order for an organization to thrive, it is essential to develop key strategies for interaction, leadership, and management within diverse settings. Refining these skills ultimately aids in the arbitration of any potential conflicts that may arise during intra-organizational interactions. The Handbook of Research on Effective Communication, Leadership, and Conflict Resolution evaluates operational strategies and interpersonal skill development for the successful leadership and management of modern organizations. Highlighting various governance and interaction techniques that assist in mediating organizational controversies, this handbook of research is a vital source for professionals, leaders, managers, and human resource specialists interested in developing skills needed to efficiently communicate, collaborate, and negotiate across differences within an organization.

Educational Strategies for the Next Generation Leaders in Hotel Management

Feng, Jiuguang
Educational Strategies for the Next Generation Leaders in Hotel Management Book PDF

Author : Feng, Jiuguang
Publisher : IGI Global
Page : 399 pages
File Size : 53,9 Mb
Release : 2015-04-30
Category : Business & Economics
ISBN : 9781466685666

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Educational Strategies for the Next Generation Leaders in Hotel Management by Feng, Jiuguang Pdf

As the hospitality industry continues to grow, managers and educators are faced with the task of preparing future hospitality professionals for a rewarding but challenging career. Due to the impact of an ever-changing economy on the industry as a whole, the education of hotel managers and professionals has become an increasingly important area of study. Educational Strategies for the Next Generation Leaders in Hotel Management combines practical experience with the effective pedagogical approaches being implemented in higher learning institutions and hospitality programs internationally. Highlighting key issues surrounding the current and future scope of hotel management and the skills and knowledge necessary for career success in the hospitality industry, this publication is an essential reference source for hospitality managers, educators, and students interested in the future of the industry and the best practices for hospitality education. This publication features timely, research-based chapters and analysis relevant to topics in the hospitality industry including, but not limited to, craft-based learning, e-learning, higher education, hospitality management, human resources, opening delays, professional development, six sigma, women in global leadership, and work integrated learning.