Author : Bruce Schaller
Publisher : Transportation Research Board
Page : 109 pages
File Size : 54,7 Mb
Release : 2004
Category : Advertising
ISBN : 9780309070027
Transit Advertising Sales Agreements by Bruce Schaller Pdf
This synthesis will be of interest to transit agency staff responsible for advertising sales in their agencies. They can use this report to learn from the experiences of other transit agencies and to compare their experiences with those of others. The report documents and summarizes transit agency experiences with advertising sales and synthesizes current practices for advertising sales, contracting, and display.