Transmedia Change

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Transmedia Change

Kevin Moloney
Transmedia Change Book PDF

Author : Kevin Moloney
Publisher : Routledge
Page : 257 pages
File Size : 49,9 Mb
Release : 2022-03-10
Category : Performing Arts
ISBN : 9781000555943

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Transmedia Change by Kevin Moloney Pdf

This book examines and illustrates the use of design principles, design thinking, and other empathy research techniques in university and public settings, to plan and ethically target socially-concerned transmedia stories and evaluate their success through user experience testing methods. All media industries continue to adjust to a dispersed, diverse, and dilettante mediascape where reaching a large global audience may be easy but communicating with a decisive and engaged public is more difficult. This challenge is arguably toughest for communicators who work to engage a public with reality rather than escape. The chapters in this volume outline the pedagogy and practice of design, empathy research methods for story development, transmedia logics for socially-concerned stories, development of community engagement and the embrace of collective narrative, art and science research collaboration, the role of mixed and virtual reality in prosocial communication, ethical audience targeting, and user experience testing for storytelling campaigns. Each broad topic includes case examples and full case studies of each stage in production. Offering a detailed exploration of a fast-emerging area, this book will be of great relevance to researchers and university teachers of socially-concerned transmedia storytelling in fields such as journalism, documentary filmmaking, education, and activism.

The Revolution in Transmedia Storytelling through Place

Donna Hancox
The Revolution in Transmedia Storytelling through Place Book PDF

Author : Donna Hancox
Publisher : Routledge
Page : 203 pages
File Size : 51,8 Mb
Release : 2021-02-17
Category : Performing Arts
ISBN : 9781000346305

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The Revolution in Transmedia Storytelling through Place by Donna Hancox Pdf

This book proposes that the theory and practice of transmedia storytelling must be re-considered from a social impact and community development perspective, and that time has come for a rigorous critique of the limited ways in which it has been commonly represented. Transmedia storytelling has become one of the most influential and profitable innovations in the field of media and entertainment. It has changed the ways audiences interact with films, television and web series, advertising, gaming and book publishing. It has also shifted the practices around creation and dissemination of such content. This book asserts that the futures of transmedia storytelling for social impact or change are deeply tied to understandings of place grounded in human geography. Through a series of case studies of projects which challenge the status quo of transmedia, this book explores the elements of transmedia that can be used to amplify under-represented voices and make stories that signal a more inclusive and sustainable future. This book offers a valuable contribution to the literature in the areas of transmedia storytelling, narratology, digital fiction, electronic literature, locative storytelling, performative writing, digital culture studies and human geography.

Exploring Transmedia Journalism in the Digital Age

Gambarato, Renira Rampazzo,Alzamora, Geane C.
Exploring Transmedia Journalism in the Digital Age Book PDF

Author : Gambarato, Renira Rampazzo,Alzamora, Geane C.
Publisher : IGI Global
Page : 348 pages
File Size : 43,7 Mb
Release : 2018-02-16
Category : Language Arts & Disciplines
ISBN : 9781522537823

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Exploring Transmedia Journalism in the Digital Age by Gambarato, Renira Rampazzo,Alzamora, Geane C. Pdf

Since the advent of digitization, the conceptual confusion surrounding the semantic galaxy that comprises the media and journalism universes has increased. Journalism across several media platforms provides rapidly expanding content and audience engagement that assist in enhancing the journalistic experience. Exploring Transmedia Journalism in the Digital Age provides emerging research on multimedia journalism across various platforms and formats using digital technologies. While highlighting topics, such as immersive journalism, nonfictional narratives, and design practice, this book explores the theoretical and critical approaches to journalism through the lens of various technologies and media platforms. This book is an important resource for scholars, graduate and undergraduate students, and media professionals seeking current research on media expansion and participatory journalism.

The Routledge Companion to Transmedia Studies

Matthew Freeman,Renira Rampazzo Gambarato
The Routledge Companion to Transmedia Studies Book PDF

Author : Matthew Freeman,Renira Rampazzo Gambarato
Publisher : Routledge
Page : 492 pages
File Size : 52,6 Mb
Release : 2018-10-09
Category : Social Science
ISBN : 9781351054881

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The Routledge Companion to Transmedia Studies by Matthew Freeman,Renira Rampazzo Gambarato Pdf

Around the globe, people now engage with media content across multiple platforms, following stories, characters, worlds, brands and other information across a spectrum of media channels. This transmedia phenomenon has led to the burgeoning of transmedia studies in media, cultural studies and communication departments across the academy. The Routledge Companion to Transmedia Studies is the definitive volume for scholars and students interested in comprehending all the various aspects of transmediality. This collection, which gathers together original articles by a global roster of contributors from a variety of disciplines, sets out to contextualize, problematize and scrutinize the current status and future directions of transmediality, exploring the industries, arts, practices, cultures, and methodologies of studying convergent media across multiple platforms.

Politics, Protest, and Empowerment in Digital Spaces

Ibrahim, Yasmin
Politics Protest and Empowerment in Digital Spaces Book PDF

Author : Ibrahim, Yasmin
Publisher : IGI Global
Page : 363 pages
File Size : 49,5 Mb
Release : 2016-12-21
Category : Political Science
ISBN : 9781522518631

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Politics, Protest, and Empowerment in Digital Spaces by Ibrahim, Yasmin Pdf

With the ubiquitous nature of modern technologies, they have been inevitably integrated into various facets of society. The connectivity presented by digital platforms has transformed such innovations into tools for political and social agendas. Politics, Protest, and Empowerment in Digital Spaces is a comprehensive reference source for emerging scholarly perspectives on the use of new media technology to engage people in socially- and politically-oriented conversations and examines communication trends in these virtual environments. Highlighting relevant coverage across topics such as online free expression, political campaigning, and online blogging, this book is ideally designed for government officials, researchers, academics, graduate students, and practitioners interested in how new media is revolutionizing political and social communications.

Imagining Transmedia

Ed Finn,Bob Beard,Joey Eschrich,Ruth Wylie
Imagining Transmedia Book PDF

Author : Ed Finn,Bob Beard,Joey Eschrich,Ruth Wylie
Publisher : MIT Press
Page : 493 pages
File Size : 41,9 Mb
Release : 2024-04-23
Category : Social Science
ISBN : 9780262547437

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Imagining Transmedia by Ed Finn,Bob Beard,Joey Eschrich,Ruth Wylie Pdf

How the blurring of media forms—transmedia—became the default for how we experience narratives, and how that cultural transformation has redefined the worlds of education, entertainment, and our increasingly polarized public discourse. Over the past decade, the power of narrative has been unleashed with awesome and terrifying consequences, and it has been consumed in its blurred media forms by millions of people as news, entertainment, and education. Imagining Transmedia, edited by Ed Finn, Bob Beard, Joey Eschrich, and Ruth Wylie, explores the surprising ways that narratives working across media forms became the default grammar for both media consumption and personal expression and how multiplatform storytelling creates new media literacies and modes of civil discourse. Understanding this shift reveals transmedia as an essential building block of media literacy today. Transmedia is how we create, interpret, and participate in our increasingly mediated society. It extends beyond popular culture into professional and public spheres while, at the same time, it fuels the misinformation and polarization that have contributed to America’s fraying civic discourse. Reaching beyond traditional academic analyses, this probing collection of essays and conversations features transmedia practitioners sharing their experiences and inviting readers to imagine the types of multimodal stories and experiences they might create. Prioritizing conversation over a single unified theory, each section of this volume pairs thematically linked essays from international contributors with a dialogue between authors to create an accessible, practical synthesis of ideas.

Interactive Storytelling

Alex Mitchell,Mirjam Vosmeer
Interactive Storytelling Book PDF

Author : Alex Mitchell,Mirjam Vosmeer
Publisher : Springer Nature
Page : 545 pages
File Size : 45,9 Mb
Release : 2021-12-03
Category : Computers
ISBN : 9783030923006

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Interactive Storytelling by Alex Mitchell,Mirjam Vosmeer Pdf

This book constitutes the refereed proceedings of the 14th International Conference on Interactive Digital Storytelling, ICIDS 2021, held in Tallinn, Estonia, in December 2021. The 18 full papers and 17 short papers, presented together with 17 posters and demos, were carefully reviewed and selected from 99 submissions. The papers are categorized into the following topical sub-headings: Narrative Systems; Interactive Narrative Theory; Interactive Narrative Impact and Application; and the Interactive Narrative Research Discipline and Contemporary Practice.

Transmedia Marketing

Anne Zeiser
Transmedia Marketing Book PDF

Author : Anne Zeiser
Publisher : CRC Press
Page : 469 pages
File Size : 41,5 Mb
Release : 2015-06-19
Category : Art
ISBN : 9781134746224

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Transmedia Marketing by Anne Zeiser Pdf

Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.

Transmedia Television

Elizabeth Evans
Transmedia Television Book PDF

Author : Elizabeth Evans
Publisher : Unknown
Page : 0 pages
File Size : 46,7 Mb
Release : 2013
Category : Convergence (Telecommunication).
ISBN : 041571236X

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Transmedia Television by Elizabeth Evans Pdf

'Transmedia Television' explores attitudes towards the dramatic changes that television has undergone since the turn of the 21st century due to the development of digital technologies. It asks to what extent audiences are embracing these changes and what 'television' means in a multiplatform media landscape.

Transmedia Marketing

Anne Zeiser
Transmedia Marketing Book PDF

Author : Anne Zeiser
Publisher : CRC Press
Page : 582 pages
File Size : 50,8 Mb
Release : 2015-06-19
Category : Art
ISBN : 9781134746293

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Transmedia Marketing by Anne Zeiser Pdf

Transmedia Marketing: From Film and TV to Games and Digital Media skillfully guides media makers and media marketers through the rapidly changing world of entertainment and media marketing. Its groundbreaking transmedia approach integrates storytelling and marketing content creation across multiple media platforms – harnessing the power of audience to shape and promote your story. Through success stories, full color examples of effective marketing techniques in action, and insight from top entertainment professionals, Transmedia Marketing covers the fundamentals of a sound 21st century marketing and content plan. You’ll master the strategy behind conducting research, identifying target audiences, setting goals, and branding your project. And, you’ll learn first-hand how to execute your plan’s publicity, events, advertising, trailers, digital and interactive content, and social media. Transmedia Marketing enlivens these concepts with: Hundreds of vibrant examples from across media platforms – The Hunger Games, Prometheus, The Dark Knight, Bachelorette, The Lord of the Rings, Despicable Me 2, Food, Inc., Breaking Bad, House of Cards, Downton Abbey, Game of Thrones, Top Chef, Pokémon, BioShock Infinite, Minecraft, Outlast, Titanfall, LEGO Marvel Super Heroes, Halo 4, Lonelygirl15, Annoying Orange Real-world advice from 45 leading industry writers, directors, producers, composers, distributors, marketers, publicists, critics, journalists, attorneys, and executives from markets, festivals, awards, and guilds Powerful in-depth case studies showcasing successful approaches – A.I. Artificial Intelligence, Mad Men, Lizzie Bennet Diaries, Here Comes Honey Boo Boo, and Martin Scorsese Presents the Blues Extensive Web content at www.transmediamarketing.com featuring a primer on transmedia platforms – film, broadcast, print, games, digital media, and experiential media; expanded case studies; sample marketing plans and materials; and exclusive interviews With Transmedia Marketing, you’ll be fully versed in the art of marketing film, TV, games, and digital media and primed to write and achieve the winning plan for your next media project.

A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms

Andrea Phillips
A Creator s Guide to Transmedia Storytelling How to Captivate and Engage Audiences across Multiple Platforms Book PDF

Author : Andrea Phillips
Publisher : McGraw Hill Professional
Page : 288 pages
File Size : 54,8 Mb
Release : 2012-06-22
Category : Business & Economics
ISBN : 9780071791533

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A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms by Andrea Phillips Pdf

The First How-To Strategy Guide to Transmedia Storytelling “Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia. Through her guidance, the reader is able to understand the fundamentals of transmedia and the power it can have when used with a compelling and strong story." —David Gale, Executive Vice President, MTV Cross Media “Transmedia storytelling is a bold and exciting new arena for creativity and innovation. . . . Andrea Phillips provides a compelling, thoughtful, and clear guide to a next generation of creators in this medium. She demystifies the process and proves that you, too, can push the envelope and be part of the future of storytelling.” —Michelle Satter, Founding Director, Sundance Institute Feature Film Program “An excellent and fair-minded primer and survey of the underpinnings and fast-evolving techniques behind multiplatform narrative. Andrea Phillips is one of a small handful of writers capable of both practicing and clearly conveying the principles of transmedia storytelling. Highly recommended!” —Jeff Gomez, CEO, Starlight Runner Entertainment “A no-nonsense guide for the fun-filled and strangely awesome world of transmedia storytelling.” —C. C. Chapman, coauthor of Content Rules and Amazing Things Will Happen Includes Q&A sessions with the world’s leading experts in transmedia storytelling About the Book: What is transmedia storytelling and what can it do for you? It’s the buzzword for a new generation—a revolutionary technique for telling stories across multiple media platforms and formats—and it’s rapidly becoming the go-to strategy for a wide variety of businesses. If you work in marketing, entertaining, or advertising, transmedia storytelling is a must-have tool for pulling people into your world. Why do you need A Creator’s Guide to Transmedia Storytelling? If you want to attract, engage, and captivate your audience, you need this book. Written by an award-winning transmedia creator and renowned games designer, this book shows you how to utilize the same marketing tools used by heavy-hitters such as HBO, Disney, Ford, and Sony Pictures—at a fraction of the cost. You’ll learn how to: Choose the right platforms for your story Decide whether to DIY or outsource work Find and keep a strong core production team Make your audience a character in your story Get the funding you need—and even make a profit Forge your own successful transmedia career With these proven media-ready strategies, you’ll learn how to generate must-read content, must-see videos, and must-visit websites that will only grow bigger as viewers respond, contribute, and spread the word. You’ll create major buzz with structures such as alternate reality games and fictional character sites—or even “old-fashioned” platforms such as email and phone calls. The more you connect to your audience and the more you get them involved in the storytelling process, the more successful you will be. This isn’t the future. This is now. This is how you tell your story, touch your audience, and take your game to the next level—through transmedia storytelling.

Handbook of Research on Transmedia Storytelling and Narrative Strategies

Y?lmaz, Recep,Erdem, M. Nur,Resulo?lu, Filiz
Handbook of Research on Transmedia Storytelling and Narrative Strategies Book PDF

Author : Y?lmaz, Recep,Erdem, M. Nur,Resulo?lu, Filiz
Publisher : IGI Global
Page : 599 pages
File Size : 41,9 Mb
Release : 2018-07-06
Category : Social Science
ISBN : 9781522553588

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Handbook of Research on Transmedia Storytelling and Narrative Strategies by Y?lmaz, Recep,Erdem, M. Nur,Resulo?lu, Filiz Pdf

Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.

Media Management and Economics Research in a Transmedia Environment

Alan B. Albarran
Media Management and Economics Research in a Transmedia Environment Book PDF

Author : Alan B. Albarran
Publisher : Routledge
Page : 278 pages
File Size : 48,8 Mb
Release : 2013-07-24
Category : Language Arts & Disciplines
ISBN : 9781135969349

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Media Management and Economics Research in a Transmedia Environment by Alan B. Albarran Pdf

This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.

Interactive Narratives and Transmedia Storytelling

Kelly McErlean
Interactive Narratives and Transmedia Storytelling Book PDF

Author : Kelly McErlean
Publisher : Taylor & Francis
Page : 308 pages
File Size : 55,6 Mb
Release : 2018-03-05
Category : Art
ISBN : 9781317268437

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Interactive Narratives and Transmedia Storytelling by Kelly McErlean Pdf

Interactive Narratives and Transmedia Storytelling provides media students and industry professionals with strategies for creating innovative new media projects across a variety of platforms. Synthesizing ideas from a range of theorists and practitioners across visual, audio, and interactive media, Kelly McErlean offers a practical reference guide and toolkit to best practices, techniques, key historical and theoretical concepts, and terminology that media storytellers and creatives need to create compelling interactive and transmedia narratives. McErlean takes a broad lens, exploring traditional narrative, virtual reality and augmented reality, audience interpretation, sound design, montage, the business of transmedia storytelling, and much more. Written for both experienced media practitioners and those looking for a reference to help bolster their creative toolkit or learn how to better craft multiplatform stories, Interactive Narratives and Transmedia Storytelling serves as a guide to navigating this evolving world.

Climate Change, Hazards and Adaptation Options

Walter Leal Filho,Gustavo J. Nagy,Marco Borga,Pastor David Chávez Muñoz,Artur Magnuszewski
Climate Change Hazards and Adaptation Options Book PDF

Author : Walter Leal Filho,Gustavo J. Nagy,Marco Borga,Pastor David Chávez Muñoz,Artur Magnuszewski
Publisher : Springer Nature
Page : 1066 pages
File Size : 40,8 Mb
Release : 2020-02-14
Category : Performing Arts
ISBN : 9783030374259

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Climate Change, Hazards and Adaptation Options by Walter Leal Filho,Gustavo J. Nagy,Marco Borga,Pastor David Chávez Muñoz,Artur Magnuszewski Pdf

This book addresses the issue of climate change risks and hazards holistically. Climate change adaptation aims at managing climate risks and hazards to an acceptable level, taking advantage of any positive opportunities that may arise. At the same time, developing suitable responses to hazards for communities and users of climate services is important in ensuring the success of adaptation measures. But despite this, knowledge about adaptation options, including possible actions that can be implemented to improve adaptation and reduce the impacts of climate change hazards, is still limited. Addressing this need, the book presents studies and research findings and offers a catalogue of potential adaptation options that can be explored. It also includes case studies providing illustrative and inspiring examples of how we can adapt to a changing climate.