Transmedia Genre

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Transmedia/Genre

Author : Matthew Freeman,Anthony N. Smith
Publisher : Springer Nature
Page : 177 pages
File Size : 47,7 Mb
Release : 2023-02-05
Category : Social Science
ISBN : 9783031155833

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Transmedia/Genre by Matthew Freeman,Anthony N. Smith Pdf

This book brings genre back to the forefront of the current transmedia trend. Genres are perhaps the most innately transmedial of media constructs, formed as they are from all kinds of industrial, technological and discursive phenomena. Yet, few have considered how genre works in a multiplatform context. This book does precisely that, making a uniquely transmedial contribution to the study of genre in the age of media convergence. The book interrogates how industrial, technological and participatory transformations of digital platforms and emerging technologies reshape workings of genre. The authors consider franchises such as Star Wars, streaming platforms such as Netflix, catch-up services such as ITV Hub, creative technologies such as virtual reality, and beyond. In setting the stage for the revival of genre theory in contemporary transmedia scholarship, this book pushes forward understandings of multiplatform media and the emerging form and function of genre across contemporary culture.

Transmedia Knowledge for Liberal Arts and Community Engagement

Author : Jon McKenzie
Publisher : Springer
Page : 152 pages
File Size : 40,5 Mb
Release : 2019-07-27
Category : Education
ISBN : 9783030205744

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Transmedia Knowledge for Liberal Arts and Community Engagement by Jon McKenzie Pdf

This book sets forth a pedagogy for renewing the liberal arts by combining critical thinking, media activism, and design thinking. Using the StudioLab approach, the author seeks to democratize the social and technical practices of digital culture just as nineteenth century education sought to democratize literacy. This production of transmedia knowledge—from texts and videos to comics and installations—moves students between seminar, studio, lab, and field activities. The book also wrestles with the figure of Plato and the very medium of knowledge to re-envision higher education in contemporary societies, issuing a call for community engagement as a form of collective thought-action.

Redefining Sports Media

Author : Jason Kido Lopez
Publisher : Taylor & Francis
Page : 139 pages
File Size : 47,7 Mb
Release : 2023-05-29
Category : Social Science
ISBN : 9781000879025

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Redefining Sports Media by Jason Kido Lopez Pdf

This book argues that the examination of sports media within cultural and media studies is organized around more than just a shared topic: mediated sports. What count as "sports media" in journals, books, and conferences are extremely diverse; they can cover athlete expression on social media, shoe commercials, gender in sports commentary, Indigenous name change activists, and fantasy sports. Besides being mediated and, in some cases, loosely connected to sports events and leagues, it is hard to see what they all share that could serve as the foundation for a unified field of study. Jason Kido Lopez argues that sports media are defined by genre, which is reflected in their industries, within their content, and by their audiences. Throughout the media and cultural complex, sports and sports media are built on the genre of live and real competition and, therefore, to study sports media is to study that genre. Each chapter will explore how the genre is constructed in commodification of mediated sport, representation within sports media, athlete expression, sports fandom, and gaming around sports. This book will be of interest to those studying sports media as well as media and cultural studies, but also can be used as an introductory survey of the research on sports media from a media and cultural studies perspective.

Transmedia Storytelling and the Apocalypse

Author : Stephen Joyce
Publisher : Springer
Page : 220 pages
File Size : 53,8 Mb
Release : 2018-08-21
Category : Performing Arts
ISBN : 9783319939520

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Transmedia Storytelling and the Apocalypse by Stephen Joyce Pdf

This book confronts the question of why our culture is so fascinated by the apocalypse. It ultimately argues that while many see the post-apocalyptic genre as reflective of contemporary fears, it has actually co-evolved with the transformations in our mediascape to become a perfect vehicle for transmedia storytelling. The post-apocalyptic offers audiences a portal to a fantasy world that is at once strange and familiar, offers a high degree of internal consistency and completeness, and allows for a diversity of stories by different creative teams in the same story world. With case studies of franchises such as The Walking Dead and The Terminator, Transmedia Storytelling and the Apocalypse offers analyses of how shifts in media industries and reception cultures have promoted a new kind of open, world-building narrative across film, television, video games, and print. For transmedia scholars and fans of the genre, this book shows how the end of the world is really just the beginning...

The Television Genre Book

Author : Glen Creeber
Publisher : Bloomsbury Publishing
Page : 602 pages
File Size : 50,9 Mb
Release : 2023-11-30
Category : Performing Arts
ISBN : 9781839022104

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The Television Genre Book by Glen Creeber Pdf

In this new edition of The Television Genre Book, leading international scholars have come together to offer an accessible and comprehensive update to the debates, issues and concerns of the field. As television continues to evolve rapidly, this new edition reflects the ways in which TV has transformed in recent years, particularly with the emergence of online streaming services such as Netflix, Disney+, HBO Max and Amazon Prime. It also includes a new chapter on sports TV, and expanded coverage of horror, political thrillers, Nordic noir, historical documentary and docu-drama. With analyses of popular shows like Stranger Things, Killing Eve, The Crown, Chernobyl, Black Mirror, Fleabag, Breaking Bad and RuPaul's Drag Race, this book offers a comprehensive understanding of television genre for scholars and students alike.

McQuail’s Media and Mass Communication Theory

Author : Denis McQuail,Mark Deuze
Publisher : SAGE
Page : 877 pages
File Size : 46,6 Mb
Release : 2020-04-09
Category : Language Arts & Disciplines
ISBN : 9781473924550

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McQuail’s Media and Mass Communication Theory by Denis McQuail,Mark Deuze Pdf

"What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained.“ - Professor Sonia Livingstone, London School of Economics and Political Science "This informative, important and readable volume should populate the shelves of all those wanting to understand more fully how the media and mass communication operate today." - Professor Barbie Zelizer, Annenberg School for Communication Now in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research. It is a uniquely comprehensive and balanced guide to the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today. New to this edition: Explores mass communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication. Discusses the ethics of media and mass communication in all chapters. Introduces a diverse and global range of voices, histories and examples from across the field. Ties theory to the way media industries work and what it′s like to make all kinds of media, including journalism, advertising, film, television, and digital games. This book is the benchmark for studying media and mass communication in the 21st century.

forum for inter-american research Vol 4

Author : Wilfried Raussert
Publisher : BoD – Books on Demand
Page : 474 pages
File Size : 55,7 Mb
Release : 2023-07-20
Category : Social Science
ISBN : 9783946507802

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forum for inter-american research Vol 4 by Wilfried Raussert Pdf

Volume 4 of 6 of the complete premium print version of journal forum for inter-american research (fiar), which is the official electronic journal of the International Association of Inter-American Studies (IAS). fiar was established by the American Studies Program at Bielefeld University in 2008. We foster a dialogic and interdisciplinary approach to the study of the Americas. fiar is a peer-reviewed online journal. Articles in this journal undergo a double-blind review process and are published in English, French, Portuguese and Spanish.

The Authoring Problem

Author : Charlie Hargood,David E. Millard,Alex Mitchell,Ulrike Spierling
Publisher : Springer Nature
Page : 344 pages
File Size : 50,5 Mb
Release : 2023-01-01
Category : Computers
ISBN : 9783031052149

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The Authoring Problem by Charlie Hargood,David E. Millard,Alex Mitchell,Ulrike Spierling Pdf

Authoring, its tools, processes, and design challenges are key issues for the Interactive Digital Narrative (IDN) research community. The complexity of IDN authoring, often involving stories co-created by procedures and user interaction, creates confusion for tool developers and raises barriers for new authors. This book examines these issues from both the tool designer and the author’s perspective, discusses the poetics of IDN and how that can be used to design authoring tools, explores diverse forms of IDN and their demands, and investigates the challenges around conducting research on IDN authoring. To address these challenges, the chapter authors incorporate a range of interdisciplinary perspectives on ‘The Authoring Problem’ in IDN. While existing texts provide ‘how-to’ guidance for authors, this book is a primer for research and practice-based investigations into the authoring problem, collecting the latest thoughts about this area from key researchers and practitioners.

The SAGE Encyclopedia of Educational Technology

Author : J. Michael Spector
Publisher : SAGE Publications
Page : 1845 pages
File Size : 51,6 Mb
Release : 2015-01-29
Category : Education
ISBN : 9781506311296

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The SAGE Encyclopedia of Educational Technology by J. Michael Spector Pdf

The SAGE Encyclopedia of Educational Technology examines information on leveraging the power of technology to support teaching and learning. While using innovative technology to educate individuals is certainly not a new topic, how it is approached, adapted, and used toward the services of achieving real gains in student performance is extremely pertinent. This two-volume encyclopedia explores such issues, focusing on core topics and issues that will retain relevance in the face of perpetually evolving devices, services, and specific techniques. As technology evolves and becomes even more low-cost, easy-to-use, and more accessible, the education sector will evolve alongside it. For instance, issues surrounding reasoning behind how one study has shown students retain information better in traditional print formats are a topic explored within the pages of this new encyclopedia. Features: A collection of 300-350 entries are organized in A-to-Z fashion in 2 volumes available in a choice of print or electronic formats. Entries, authored by key figures in the field, conclude with cross references and further readings. A detailed index, the Reader’s Guide themes, and cross references combine for search-and-browse in the electronic version. This reference encyclopedia is a reliable and precise source on educational technology and a must-have reference for all academic libraries.

Media and Translation

Author : Dror Abend-David
Publisher : Bloomsbury Publishing USA
Page : 389 pages
File Size : 43,5 Mb
Release : 2014-07-31
Category : Social Science
ISBN : 9781623565367

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Media and Translation by Dror Abend-David Pdf

Over the last decade there has been a dramatic increase in publications on media and translation. In fact, there are those who believe that so much has been published in this field that any further publications are superfluous. But if one views media and translation as anything ranging from film and television drama to news-casting, commercials, video games, web-pages and electronic street signs, it would seem that research in media and translation has barely scratched the surface. The research in this field is shared largely by scholars in communication and translation studies, often without knowledge of each other or access to their respective methods of scholarship. This collection will rectify this lack of communication by bringing such scholars together and creating a context for a theoretical discussion of the entire emerging field of Media and Translation, with a preference for theoretical work (rather than case studies) on translation and communications of various forms, and through various media.

Adaptation and Beyond

Author : Eva C. Karpinski,Ewa Kębłowska-Ławniczak
Publisher : Taylor & Francis
Page : 227 pages
File Size : 52,8 Mb
Release : 2023-09-29
Category : Literary Criticism
ISBN : 9781000956252

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Adaptation and Beyond by Eva C. Karpinski,Ewa Kębłowska-Ławniczak Pdf

This interdisciplinary collection focuses on recent adaptations, both experimental and popular, that put hybridity, transtextuality, and transmediality at play. It reframes adaptation in terms of the transmedia concept of "world-building," which accurately captures the complexity and multidirectionality of contemporary scattered and ubiquitous practices of adaptation. The Editors argue that the process of moving stories or their elements across different media platforms and repurposing them for new uses results in the production of hybrid transtextualities. The book demonstrate how hybrid textualities augment narrative and literary forms as goals of their world-building, finding unexpected sites of cross-pollination, expansion, and appropriation in spoken-word and dance performance, (auto)biographical comics, advertising, Chinese Kun opera, and popular song lyrics. This yoking of hybridity and transmediality yields not only diversified and often commercialized aesthetic forms but also enables the emergence a unique cultural space in-between, a mezzaterra capable of addressing current political issues and mobilizing broader audiences

Superheroes on World Screens

Author : Rayna Denison,Rachel Mizsei-Ward
Publisher : Univ. Press of Mississippi
Page : 192 pages
File Size : 44,9 Mb
Release : 2015-05-26
Category : Social Science
ISBN : 9781626746749

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Superheroes on World Screens by Rayna Denison,Rachel Mizsei-Ward Pdf

Superheroes such as Superman and Spider-Man have spread all over the world. As this edited volume shows, many national cultures have created or reimagined the idea of the superhero, while the realm of superheroes now contains many icons whose histories borrow from local folklore and legends. Consequently, the superhero needs reconsideration, to be regarded as part of both local and global culture as well as examined for the rich meanings that such broad origins and re-workings create. This collection stands out as the first concentrated attempt to think through the meanings and significance of the superhero, not only as a product of culture in the United States, but as a series of local, transnational, and global exchanges in popular media. Through analysis of mainly film, television, and computer screens, contributors offer three challenges to the idea of the "American" superhero: transnational reimagining of superhero culture, emerging local superheroes, and the use of local superheroes to undermine dominant political ideologies. The essays explore the shifting transnational meanings of Doctor Who, Thor, and the Phantom, as these characters are reimagined in world culture. Other chapters chart the rise of local superheroes from India, the Middle East, Thailand, and South Korea. These explorations demonstrate how far superheroes have traveled to inspire audiences worldwide.

#Wwe

Author : Dru Jeffries
Publisher : Indiana University Press
Page : 232 pages
File Size : 40,9 Mb
Release : 2019-10-24
Category : Performing Arts
ISBN : 9780253044945

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#Wwe by Dru Jeffries Pdf

The millions of fans who watch World Wrestling Entertainment (WWE) programs each year are well aware of their role in building the narrative of the sport. #WWE: Professional Wrestling in the Digital Age explores the intersections between media, technology, and fandom in WWE's contemporary programming and business practices. In the Reality Era of WWE (2011 to the present), wrestling narratives have increasingly drawn on real-life personalities and events that stretch beyond the story-world created and maintained by WWE. At the same time, the internet and fandom have a greater influence on the company than ever before. By examining various sites of struggle and negotiation between WWE executives and in-ring performers, between the product and its fans, and between the company and the rest of the wrestling industry, the contributors to this volume highlight the role of various media platforms in shaping and disseminating WWE narratives. Treating the company and its product not merely as sports entertainment, but also as a brand, an employer, a company, a content producer, and an object of fandom, #WWE conceptualizes the evolution of professional wrestling's most successful company in the digital era.

Pandemic Protagonists

Author : Yvonne Völkl,Julia Obermayr,Elisabeth Hobisch
Publisher : transcript Verlag
Page : 309 pages
File Size : 53,8 Mb
Release : 2023-04-30
Category : Social Science
ISBN : 9783839466162

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Pandemic Protagonists by Yvonne Völkl,Julia Obermayr,Elisabeth Hobisch Pdf

During the first mandatory lockdowns of the Covid-19 pandemic, citizens worldwide turned to »pandemic fictions« or started to produce their own »Corona Fictions« across different media. These accounts of (previously) experienced or imagined health crises feature a great variety of protagonists and their (re)actions in response to the exceptional circumstances. The contributors to this volume take a closer look at different pandemic protagonists in fictional narratives relating to the Covid-19 pandemic as well as in existing pandemic fictions. Thereby they provide new insights into pandemic narratives from a cultural, literary, and media studies perspective from antiquity to today.

Social Media Marketing

Author : Tracy L. Tuten,Michael R. Solomon
Publisher : SAGE
Page : 477 pages
File Size : 44,6 Mb
Release : 2017-11-25
Category : Business & Economics
ISBN : 9781526424549

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Social Media Marketing by Tracy L. Tuten,Michael R. Solomon Pdf

**Winner of the TAA 2017 Textbook Excellence Award** "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users." TAA Judges Panel Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the ‘four zones’ of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new third edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing. Expanded new case studies and examples including Facebook, Instagram, Twitter and Snapchat are discussed in relation to globally recognized brands such as Pokemon Go, Nike, Amazon Kindle and Lady Gaga. The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank. Suitable for modules and courses on social media marketing.