Travel Writing For Tourism And City Branding

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Travel Writing for Tourism and City Branding

Charlie Mansfield,Jasna Potočnik Topler
Travel Writing for Tourism and City Branding Book PDF

Author : Charlie Mansfield,Jasna Potočnik Topler
Publisher : Taylor & Francis
Page : 199 pages
File Size : 50,5 Mb
Release : 2022-12-30
Category : Business & Economics
ISBN : 9781000817683

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Travel Writing for Tourism and City Branding by Charlie Mansfield,Jasna Potočnik Topler Pdf

Travel Writing for Tourism and City Branding is an insightful, expert-led book which provides tourism students with a practice-based approach to producing researched literary travel writing on an urban destination, using the writing process as a research tool in itself. The book is scientifically supported with full academic references for researchers. On a global basis, city councils and destination managers are seeking new ways to commission and sponsor professional content authors as part of place-branding projects for tourism development. Given the increasing prevalence of such content within the tourism industry, this book provides a cohesive overview of literary travel writing, presenting it as an enquiry process that can be applied by writer-researchers to spaces that have value to them. Travel writing is presented as a methodological practice that researchers can learn and apply to their own projects, both in academic settings and in commercial city branding. Examples of literary travel writing are carefully examined throughout and their affects refracted through further work. Enriched with a wealth of case studies, chapters are presented in such a way that readers can take the work as a model for their own projects. This informative and practical volume will be of great interest to students of tourism marketing, destination marketing, place branding and travel writing, as well as current creators of commercial tourism marketing content.

Place Branding

Pantea Foroudi,Chiara Mauri,Charles Dennis,T C Melewar
Place Branding Book PDF

Author : Pantea Foroudi,Chiara Mauri,Charles Dennis,T C Melewar
Publisher : Routledge
Page : 317 pages
File Size : 40,8 Mb
Release : 2020-02-06
Category : Business & Economics
ISBN : 9781317080640

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Place Branding by Pantea Foroudi,Chiara Mauri,Charles Dennis,T C Melewar Pdf

Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place Branding: Connecting Tourist Experiences to Places seeks to build a customer-based view of place branding through focusing on the individual as a tourist who travels to undertake a memorable experience. The place is the key creator of this experience, which begins well before the travel-to and ends well after the travel-back. Individuals choose the places where to go, collect information on them, ask for advice and suggestions from fellow travellers, give feedback when they come back and talk a lot about their experience, spreading word-of-mouth. The book enables readers to understand how the tourist experience can be managed as a brand. Readers are exposed to a variety of problems, methodological approaches, and geographical areas, which allows them to adapt frames to different contexts and situations. This book is recommended reading for students and scholars of business, marketing, tourism, urban studies and public diplomacy, as well as practitioners, business consultants and people working in public administration and politics.

The Branding of Tourist Destinations

Mark Anthony Camilleri
The Branding of Tourist Destinations Book PDF

Author : Mark Anthony Camilleri
Publisher : Emerald Group Publishing
Page : 264 pages
File Size : 40,9 Mb
Release : 2018-12-04
Category : Business & Economics
ISBN : 9781787693753

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The Branding of Tourist Destinations by Mark Anthony Camilleri Pdf

The marketing of tourist destinations requires continuous strategic planning and decision making. This book provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices.

Destination Marketing

Metin Kozak,Nazmi Kozak
Destination Marketing Book PDF

Author : Metin Kozak,Nazmi Kozak
Publisher : Routledge
Page : 242 pages
File Size : 50,7 Mb
Release : 2015-10-23
Category : Business & Economics
ISBN : 9781317517801

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Destination Marketing by Metin Kozak,Nazmi Kozak Pdf

This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.

Social Media Storytelling for Sustainable Destination Campaigns

Jasna Potočnik Topler,Charlie Mansfield
Social Media Storytelling for Sustainable Destination Campaigns Book PDF

Author : Jasna Potočnik Topler,Charlie Mansfield
Publisher : Travel Writers Online
Page : 29 pages
File Size : 44,6 Mb
Release : 2024-01-08
Category : Foreign Language Study
ISBN : 9781838096458

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Social Media Storytelling for Sustainable Destination Campaigns by Jasna Potočnik Topler,Charlie Mansfield Pdf

This book is a Teaching Pack with links to slides which refer to specific pages in the Routledge textbook: Travel Writing for Tourism and City Branding. - The monograph "Travel Writing for Tourism and City Branding: Urban Place Writing Methodologies" was created from research and the teaching of travel writing at tourism and business schools across Europe. The authors, Dr Charlie Mansfield and Dr Jasna Potočnik Topler, are grateful for the praise and the numerous expressions of gratitude received from teachers and practitioners since the publication of the book at the beginning of 2023. Nevertheless, they wanted to further explain and facilitate certain processes, approaches, and questions to enhance the planning of lessons or practical tasks. Therefore, they have compiled a collection of additional tools and resources. This handbook therefore aims to be additional support in teaching travel writing methodologies and in making advances in the methodology of dialogue as research. Every place, city or a tourism destination is a complex system that needs to be understood, branded and managed as such. It is essential to emphasise that each destination has its characteristics associated with geographical location, culture, and history, which should be considered in destination marketing and the design of tourism products. It is also crucial to be aware of the existence of various stakeholders at the destination and invite their collaboration. The authors primarily aim to encourage creativity, engagement with these stakeholders, and the use of the proposed didactic methods in tourism and management studies.

How to Brand Nations, Cities and Destinations

T. Moilanen,S. Rainisto
How to Brand Nations Cities and Destinations Book PDF

Author : T. Moilanen,S. Rainisto
Publisher : Springer
Page : 202 pages
File Size : 44,8 Mb
Release : 2008-12-14
Category : Business & Economics
ISBN : 9780230584594

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How to Brand Nations, Cities and Destinations by T. Moilanen,S. Rainisto Pdf

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

Sustainable Destination Branding and Marketing

Anukrati Sharma,Juan Ignacio Pulido-Fernández,Azizul Hassan
Sustainable Destination Branding and Marketing Book PDF

Author : Anukrati Sharma,Juan Ignacio Pulido-Fernández,Azizul Hassan
Publisher : CABI
Page : 260 pages
File Size : 47,9 Mb
Release : 2019-12-21
Category : Business & Economics
ISBN : 9781786394286

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Sustainable Destination Branding and Marketing by Anukrati Sharma,Juan Ignacio Pulido-Fernández,Azizul Hassan Pdf

Destination branding and marketing form the backbone of tourism industry growth, but it is increasingly important that the strategies employed consider and promote sustainable solutions. This book provides a comprehensive set of tools and techniques for branding and marketing for sustainable tourism development. It blends tourism and marketing strategies with practical, innovative information technology solutions and a psychological perspective, providing illustrative case studies and examples to aid understanding. Addressing opportunities and challenges across the field, it also reviews how different types of tourism such as community based, accessible, film, agricultural and cultural-heritage tourism entail unique issues for development.

Strategic Place Branding Methodologies and Theory for Tourist Attraction

Bayraktar, Ahmet,Uslay, Can
Strategic Place Branding Methodologies and Theory for Tourist Attraction Book PDF

Author : Bayraktar, Ahmet,Uslay, Can
Publisher : IGI Global
Page : 394 pages
File Size : 41,7 Mb
Release : 2016-08-15
Category : Business & Economics
ISBN : 9781522505808

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Strategic Place Branding Methodologies and Theory for Tourist Attraction by Bayraktar, Ahmet,Uslay, Can Pdf

Drawing the attention of tourists to different destinations around the world assists in the overall economic health of the targeted region by increasing revenue and attracting investment opportunities, as well as increasing cultural awareness of the area’s population. Strategic Branding Methodologies and Theory for Tourist Attraction investigates international perspectives and promotional strategies in the topic area of place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this publication is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.

Tourism and the Branded City

Stephanie Hemelryk Donald,John G. Gammack
Tourism and the Branded City Book PDF

Author : Stephanie Hemelryk Donald,John G. Gammack
Publisher : Routledge
Page : 234 pages
File Size : 40,7 Mb
Release : 2016-02-24
Category : Business & Economics
ISBN : 9781317009641

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Tourism and the Branded City by Stephanie Hemelryk Donald,John G. Gammack Pdf

Comparing the major Pacific Rim cities of Sydney, Hong Kong and Shanghai, this book examines world city branding. Whilst all three cities compete on the world's stage for events, tourists and investment, they are also at the centre of distinct film traditions and their identities are thus strongly connected with a cinematic impression. Using an interdisciplinary approach, this book not only analyses the city branding of these cities from the more widely researched perspectives of tourism, marketing and regional development, but also draws in cultural studies and psychology approaches which offer fresh and useful insights to place branding and marketing in general. The authors compare and contrast qualitative and quantitative original data as well as critically analyzing current texts and debates on city branding. In conclusion, they argue that city branding should contribute not only to regional development and identity, but also to sustainable economic well-being and public happiness.

The Routledge Handbook of Tourism Marketing

Scott McCabe
The Routledge Handbook of Tourism Marketing Book PDF

Author : Scott McCabe
Publisher : Routledge
Page : 695 pages
File Size : 54,5 Mb
Release : 2014-01-03
Category : Business & Economics
ISBN : 9781317936190

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The Routledge Handbook of Tourism Marketing by Scott McCabe Pdf

Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.

Methods for Travel Writers

Charlie Mansfield
Methods for Travel Writers Book PDF

Author : Charlie Mansfield
Publisher : Travel Writers Online
Page : 33 pages
File Size : 46,8 Mb
Release : 2020-09-10
Category : Travel
ISBN : 8210379456XXX

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Methods for Travel Writers by Charlie Mansfield Pdf

This book is for travel writers and bloggers studying to develop their professional and creative practice at university. It is aimed at the level of final year undergraduate and Masters level, for example, MA and MFA in creative nonfiction. Much of the work in developing this book has been drawn from my teaching and research supervision on the Masters programme for travel writers at the University of Plymouth, the ResM in Travel Writing. Alongside developing your growth and confidence as a literary travel writer it provides an approach that forms the framework for a research project suitable for a postgraduate thesis. For your career, where writing commissions are sought, it will help you to professionalise your practice so that each new project is productive from an earlier stage

Global Perspectives on Strategic Storytelling in Destination Marketing

Campos, Ana Cláudia,Almeida, Sofia
Global Perspectives on Strategic Storytelling in Destination Marketing Book PDF

Author : Campos, Ana Cláudia,Almeida, Sofia
Publisher : IGI Global
Page : 336 pages
File Size : 55,7 Mb
Release : 2022-05-27
Category : Business & Economics
ISBN : 9781668434383

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Global Perspectives on Strategic Storytelling in Destination Marketing by Campos, Ana Cláudia,Almeida, Sofia Pdf

Stories have always been part of tourism with tourists eager to both share and listen to stories about destinations. Destinations also build identity and distinctiveness by sharing stories with visitors. It is essential to gain a deeper understanding of the role that stories play in marketing and branding destinations, as well as how storytelling through digital mobile technologies can aid in these practices. Global Perspectives on Strategic Storytelling in Destination Marketing is a key reference that offers theoretical frameworks and empirical approaches to the study of storytelling in tourism at the organizational and destination levels, and from the perspectives of experience providers and customers. It further addresses current and future challenges of tourism organizations and destinations that may be tackled by creatively adopting storytelling as a strategy for brand differentiation and customer involvement. Covering topics such as film-induced tourism, heritage tourism, and community engagement, this premier reference source is an excellent resource for marketers, advertising executives, brand managers, travel agencies, tour operators, event and program managers, business executives, government officials, community leaders, students, researchers, academicians, professionals, and practitioners in the tourism and hospitality industry.

Strategic Perspectives in Destination Marketing

Camilleri, Mark Anthony
Strategic Perspectives in Destination Marketing Book PDF

Author : Camilleri, Mark Anthony
Publisher : IGI Global
Page : 411 pages
File Size : 54,8 Mb
Release : 2018-08-17
Category : Business & Economics
ISBN : 9781522558361

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Strategic Perspectives in Destination Marketing by Camilleri, Mark Anthony Pdf

The marketing of a destination necessitates effective strategic planning, decision making and organization. Notwithstanding, the destination managers should possess relevant knowledge and understanding on traditional and contemporary marketing channels to better engage with prospective visitors. Strategic Perspectives in Destination Marketing is a collection of innovative research on the methods and applications of branding in the tourism, travel, and hospitality industry sectors. This book provides students and practitioners with a good understanding of the tourism marketing environment, destination branding, pricing of tourism products, tourism distribution channels, e-tourism, as well as on sustainable and responsible tourism practices, among other topics. It explores the socio-economic, environmental, and technological impacts of tourism through various regional-focused empirical studies and contemporary discussions. This book is ideally designed for managers, travel agents, tourism professionals, executives, marketing agencies, academicians, researchers, and graduate-level students seeking current research on the applications of branding strategies in the tourism sector.

Global Place Branding Campaigns across Cities, Regions, and Nations

Bayraktar, Ahmet,Uslay, Can
Global Place Branding Campaigns across Cities Regions and Nations Book PDF

Author : Bayraktar, Ahmet,Uslay, Can
Publisher : IGI Global
Page : 368 pages
File Size : 40,6 Mb
Release : 2016-07-22
Category : Business & Economics
ISBN : 9781522505778

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Global Place Branding Campaigns across Cities, Regions, and Nations by Bayraktar, Ahmet,Uslay, Can Pdf

Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.

Tourism Marketing for Cities and Towns

Bonita M. Kolb
Tourism Marketing for Cities and Towns Book PDF

Author : Bonita M. Kolb
Publisher : Routledge
Page : 328 pages
File Size : 55,6 Mb
Release : 2006
Category : Business & Economics
ISBN : 9780750679459

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Tourism Marketing for Cities and Towns by Bonita M. Kolb Pdf

Provides coverage of marketing theory specific to the tourism industry. This work focuses on developing the branded destination with emphasis on promotional planning. It contains international examples, discussion questions, and strategic planning worksheets. Comienzo página.