Trust In Market Relationships

Author : Sandro Castaldo
Publisher : Edward Elgar Publishing
Page : 321 pages
File Size : 46,7 Mb
Release : 2007
Category : Business & Economics
ISBN : 9781847208576

Get Book

Trust in Market Relationships by Sandro Castaldo Pdf

Trust in Market Relationships illustrates that the importance of trust in a commercial arena has intensified as markets have become more complex. As business relationships become ever critical for a firm s economic results in highly competitive markets, and trust represents the basic platform for the development of successful long-term collaborations. Sandro Castaldo attempts to order the analytical complexity and myriad perspectives that characterise research on trust. He aims not to simplify this complexity, but to present guidelines for an interpretative model of trust, and to define fundamental concepts for trust management strategies. Issues explored include: the nature of trust, the relevance of trust to firms intangible assets and value creation; dimensions of trust in marketing studies; psychological, sociological and organizational studies and the transactional cost theory; trust determinants, consequences and evolutionary processes and cycles. With its wide literature review and complete field overview, this multi-disciplinary approach to the complex facets of trust in market relationships will strongly appeal to those with an interest in marketing, trust management and organizational studies.

Author : Houcine Akrout,Karine Raies,Arch G. Woodside
Publisher : Emerald Group Publishing
Page : 184 pages
File Size : 54,5 Mb
Release : 2019-08-15
Category : Business & Economics
ISBN : 9781838670627

Get Book

New Insights on Trust in Business-to-Business Relationships by Houcine Akrout,Karine Raies,Arch G. Woodside Pdf

New Insights on Trust in Business-to-Business Relationships provides readers with advanced original insights on trust antecedents, processes and consequences within the B2B marketing context and offers practical tools alongside suggestions for future research.

Author : Vanessa Hall
Publisher : Greenleaf Book Group
Page : 200 pages
File Size : 44,7 Mb
Release : 2011-10
Category : Business & Economics
ISBN : 9781937110215

Get Book

The Truth about Trust in Business by Vanessa Hall Pdf

Trust gets a lot of lip service in the business world, particularly in the current economic climate. But according to author Vanessa Hall, few of us really understand what trust in, how to build it, and how to determine if others view us and our organizations as trustworthy. And issues of trust exact high costs for us - ethically and financially. Hall delivers a three-pronged approach to building trust based on assessment of expectations, needs, and promises. With a practical model, compelling insights, real case studies, and easy-to-implement tips, Hall offers readers: knowledge of how to ensure that trust, once established, is not broken; guidance on how to become more trustworthy brands and businesses; and assessment tools for determining how trustworthy you are in each area of business. Delving into each area of business- sales, management, branding and marketing, customer services, leadership - the guidebook gives companies and leaders the tools they need to earn trust, reap the rewards, and stand apart from the competition.

Author : Christine Moorman,Rohit Deshpande,Gerald Zaltman
Publisher : Unknown
Page : 66 pages
File Size : 44,7 Mb
Release : 1991
Category : Corporate culture
ISBN : OCLC:31808155

Get Book

Relationships Between Providers and Users of Market Research by Christine Moorman,Rohit Deshpande,Gerald Zaltman Pdf

Author : Christine Moorman,Rohit Deshpande,Gerald Zaltman
Publisher : Unknown
Page : 24 pages
File Size : 52,5 Mb
Release : 1993
Category : Corporate culture
ISBN : OCLC:28932683

Get Book

Relationships Between Providers and Users of Market Research by Christine Moorman,Rohit Deshpande,Gerald Zaltman Pdf

Author : Bill Donaldson,Tom O'Toole
Publisher : John Wiley & Sons
Page : 289 pages
File Size : 53,9 Mb
Release : 2007-05-21
Category : Business & Economics
ISBN : 9780470028803

Get Book

Strategic Market Relationships by Bill Donaldson,Tom O'Toole Pdf

Strategic Market Relationships, 2nd Edition develops the reader’s understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation. The first edition was the first text that comprehensively addressed relationships as a strategic issue, and considering relationships as strategic and as a basis for competition is central to this book. In a nutshell, strategic market relationships is the process of analyzing, formulating and implementing a relationship strategy for an organisation. The new edition is being totally restructured in the light of teaching experience with the book and new research since it was published. Most of the existing content will still be there but presented in a new logic. Continues to map relationships from strategy to implementation Text more clearly divided into strategy and implementation parts Continues to focus on close relationships and on the management of relationships Continues with introductory case illustration and end of chapter teaching cases with many new ones All chapter updated with new research since the last publication Revamped chapter on relationship planning including a stronger focus on strategic choice and relationship development New chapter on relationship types/archetypes to develop on the theme of classification and the management of specific relationships New chapter on organizing relationships New chapter on people and relationships E-relationship chapter integrated into chapter on communication and dialogue in a relationship New chapter on channel relationships Chapter on relationship performance restructured around costs and value. Ethics and researching relationships expanded in the conclusion chapter

Author : Aidan Ward,John Smith
Publisher : John Wiley & Sons
Page : 268 pages
File Size : 46,6 Mb
Release : 2004-11-19
Category : Business & Economics
ISBN : 9780470868232

Get Book

Trust and Mistrust by Aidan Ward,John Smith Pdf

If we trust someone we put ourselves at risk, but we do so voluntarily. In business there may be no way of clinching that deal without engaging in that personal risk, but to deny or externalise that risk is to enter the world of blame and misuse of power. This book reconnects our intuitive understanding of trust with the roots of business risk. When there is a strong enough trust between parties in a business environment, you can: * Be aware of far more of the workings of the environment, including how to generate value for other stakeholders * Strengthen business relationships which help to deal with unimagined opportunities and contingencies * Understand how to develop lean business processes without unnecessary or counterproductive management activities * Manage business risks that could otherwise play havoc with the business When business people deny the importance of trust, when some of their business relationships become cynical and exploitative, then a cycle is formed: lack of trust leads to cynical actions and cynical actions lead to a further erosion of trust. In this book, Aidan Ward and John Smith teach how to trust others and pinpoint real ris k in business.

Author : De Pelsmacker, Patrick
Publisher : Edward Elgar Publishing
Page : 192 pages
File Size : 46,6 Mb
Release : 2022-01-21
Category : Business & Economics
ISBN : 9781802200898

Get Book

Advanced Introduction to Advertising by De Pelsmacker, Patrick Pdf

This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?

Author : Stephen R. Covey,Rebecca R. Merrill
Publisher : Simon and Schuster
Page : 400 pages
File Size : 54,6 Mb
Release : 2008-02-05
Category : Business & Economics
ISBN : 9781416549000

Get Book

The SPEED of Trust by Stephen R. Covey,Rebecca R. Merrill Pdf

Explains how trust is a key catalyst for personal and organizational success in the twenty-first century, in a guide for businesspeople that demonstrates how to inspire trust while overcoming bureaucratic obstacles.

Author : Newton, Cameron,Knight, Ruth
Publisher : Edward Elgar Publishing
Page : 336 pages
File Size : 43,9 Mb
Release : 2022-02-04
Category : Business & Economics
ISBN : 9781788976268

Get Book

Handbook of Research Methods for Organisational Culture by Newton, Cameron,Knight, Ruth Pdf

This innovative Handbook explores the complexity of cultural, conceptual and definitional issues surrounding research into organisational culture, outlining the varied frameworks and theories that underpin the field.

Author : Maria Luisa Mendes Teixeira,Lucia Maria Barbosa de Oliveira
Publisher : Springer Nature
Page : 281 pages
File Size : 48,5 Mb
Release : 2021-04-13
Category : Business & Economics
ISBN : 9783030685607

Get Book

Organizational Dignity and Evidence-Based Management by Maria Luisa Mendes Teixeira,Lucia Maria Barbosa de Oliveira Pdf

This book discusses dignity in the organizational context. Combining diverse theoretical and methodological approaches, as well as empirical studies, this book examines the concept of dignity between organizations and a variety of stakeholders. Going beyond the traditional approach of the relationship between company and employees, and beyond the traditional perspective of human dignity in a Kantian or post-Kantian approach, this volume innovates by discussing dignity from different epistemic perspectives, bringing to the fore dignity, inserted in different organizational and cultural contexts. The volume is divided into five parts. The first part is dedicated to the concept of dignity in the organizational sphere (dignity inside organizations, dignity between organizations and their stakeholders, and dignity in business-to-business relationships) discussed under different epistemic approaches. The second part deals with dignity in the relationships between companies and employees. The third part deals with the relationship between companies and clients. The fourth part of the book studies business-to-business relationships, addressing the educational sector, restaurants, and microcredit. Finally, the fifth part focuses on the relationships between the organizational dignity construct and other constructs, such as stress, spirituality and trust. Opening new theoretical and methodological perspectives for the study of dignity, this book will be of use to researchers and students studying management, leadership, and business strategy, as well as management and HR professionals.

Author : Roderick Moreland Kramer,Tom R. Tyler
Publisher : SAGE
Page : 442 pages
File Size : 48,5 Mb
Release : 1996
Category : Business & Economics
ISBN : 9780803957404

Get Book

Trust in Organizations by Roderick Moreland Kramer,Tom R. Tyler Pdf

Perspectives from organizational theory, social psychology, sociology and economics are brought together in this volume to provide a broad coverage of trust, including the psychological and social antecedents of trust.

Author : J. Nyden,K. Vitasek,D. Frydlinger
Publisher : Springer
Page : 234 pages
File Size : 52,7 Mb
Release : 2013-09-09
Category : Business & Economics
ISBN : 9781137344151

Get Book

Getting to We by J. Nyden,K. Vitasek,D. Frydlinger Pdf

Drawing on best practices and real examples from companies who are achieving record results, Getting to We flips conventional negotiation on its head, shifting the perspective from a tug of war between parties to a collaborative partnership where both sides effectively pull against a business problem.

Author : Stephen Denny,Paul Leinberger
Publisher : Red Wheel/Weiser
Page : 258 pages
File Size : 43,6 Mb
Release : 2020-11-01
Category : Business & Economics
ISBN : 9781632657572

Get Book

Unfiltered Marketing by Stephen Denny,Paul Leinberger Pdf

Unfiltered Marketing's big ideas apply to business strategy, marketing, and the future of the brand/consumer relationship. It is a playbook for managers and for anyone interested in the ever-changing interaction between technology and culture. “Denny and Leinberger capture the profound truths and deep realities of leading and marketing in a rapidly evolving world of digital platforms.” —Blake Irving, former CEO of GoDaddy You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection. As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. Stephen Denny and Paul Leinberger have found that people now want to make their own decisions based on raw footage, real-time updates, and unfiltered livestreams. How, then, do marketing executives and others gain consumer trust? These Fortune 500 consultants present the answer in Unfiltered Marketing. Drawing on four years of global research, authors Denny and Leinberger have developed a comprehensive five-step process for successfully rehumanizing the digital brand experience and gaining customer loyalty. To follow it, companies must understand that consumers are (1) seeking control in an out-of-control world; and executives must rework their brand to be (2) unscripted, (3) in-process, and (4) in-context, in order to master (5) heroic credibility (brands standing by their philosophy and values). Abiding by these rules, businesses follow in the successful footsteps of brands like Patagonia, T-Mobile, adidas, GoDaddy, and others.

Author : David Horsager
Publisher : Simon and Schuster
Page : 368 pages
File Size : 47,5 Mb
Release : 2012-10-09
Category : Business & Economics
ISBN : 9781476711386

Get Book

The Trust Edge by David Horsager Pdf

In The Trust Edge, David Horsager reveals the foundation of genuine success—trust. Based on research but made practical for today’s leader, The Trust Edge shows that trust is quantifiable and brings dramatic results to businesses and leaders. In this book, Horsager teaches readers how to build the 8 Pillars of Trust: 1. Clarity: People trust the clear and mistrust the ambiguous. 2. Compassion: People put faith in those who care beyond themselves. 3. Character: People notice those who do what is right over what is easy. 4. Competency: People have confidence in those who stay fresh, relevant, and capable. 5. Commitment: People believe in those who stand through adversity. 6. Connection: People want to follow, buy from, and be around friends. 7. Contribution: People immediately respond to results. 8. Consistency: People love to see the little things done consistently. When leaders learn how to implement these pillars, they enjoy better relationships, reputations, retention, revenue, and results. Fascinating and timely, The Trust Edge unveils how trust has the ability to accelerate or destroy any business, organization, or relationship. The lower the trust, the more time everything takes, the more everything costs, and the lower the loyalty of everyone involved. Conversely, an environment of trust leads to greater innovation, morale, and productivity. The trusted leader is followed. From the trusted salesperson, people will buy. For the trusted brand, people will pay more, come back, and tell others. Trust, not money, is the currency of business and life!