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Turning Selling Into Buying by Trevor Graeme Wilkins Pdf
Turning Selling into Buying strips away the fear, uncertainty and doubt that has surrounded sales and selling for too long. This well-proven, practical approach moves business communication & influence into the 21st century - by delivering the skills, actions and words that allow everyone to be effective. Visit goo.gl/PNBhKn and goo.gl/jlnHYR to watch real readers and their reactions. Whether you want other people to buy your Ideas, Services or Products - anyone can benefit from the techniques, insights, and practical exercises in this book. Each of these is productive on its own - used together they become a powerful, sustainable process that is effective in any influence situation. This highly ethical approach focuses on Building a Willing Buyer, rather than 'forcing a sale'. It first answers the question "What would truly motivate anyone to buy what I offer?," then delivers the linguistic tools and psychological insights needed to create a Willing Buyer. The job is completed by showing you how to turn that Willing Buyer into an Order or Decision. Entrepreneurs, sales & marketing teams, consultants, engineers, lawyers, accountants and many others have all saved time, reduced effort and stress, and delivered better results ... and enjoyed doing it! 1000s of successful students are proof. It doesn't matter whether you're a start-up team, a business unit manager or a CEO - this book is the real deal - a straightforward, repeatable process that you and your team can use the very next day to start achieving the success you all seek.
Turning Selling Into Buying Parts 1 & 2 Second Edition by Trevor Graeme Wilkins Pdf
Turning Selling into Buying strips away the fear, uncertainty and doubt that has surrounded sales and selling for too long. This well-proven, practical approach moves business communication & influence into the 21st century - by delivering the skills, actions and words that allow everyone to be effective. Visit goo.gl/PNBhKn and goo.gl/jlnHYR to watch real readers and their reactions. Whether you want other people to buy your Ideas, Services or Products - anyone can benefit from the techniques, insights, and practical exercises in this book. Each of these is productive on its own - used together they become a powerful, sustainable process that is effective in any influence situation. This highly ethical approach focuses on Building a Willing Buyer, rather than 'forcing a sale'. It first answers the question "What would truly motivate anyone to buy what I offer?," then delivers the linguistic tools and psychological insights needed to create a Willing Buyer. The job is completed by showing you how to turn that Willing Buyer into an Order or Decision. Entrepreneurs, sales & marketing teams, consultants, engineers, lawyers, accountants and many others have all saved time, reduced effort and stress, and delivered better results ... and enjoyed doing it! 1000s of successful students are proof. It doesn't matter whether you're a start-up team, a business unit manager or a CEO - this book is the real deal - a straightforward, repeatable process that you and your team can use the very next day to start achieving the success you all seek.
No Thanks, I'm Just Looking by Harry J. Friedman Pdf
Secrets of the trade from the master of retail selling and sales training No Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy-to-learn practical money-making steps. By saving countless hours of trial-and-error experience, readers will be able to focus on the things that really work. Considered to be retail guru Harry J. Friedman's personal collection of proven selling techniques, No Thanks, I'm Just Looking includes all the tips and humorous anecdotes that have made him retail's most sought-after consultant. No Thanks, I'm Just Looking delivers the tricks of the trade from an international retail authority. Author is the most heavily attended speaker on retail selling and operational management in the world These groundbreaking high-performance training systems have been used by more than 500,000 retailers, from small independents to the likes of Neiman Marcus, Cartier, Billabong, La-Z-Boy and Godiva, to routinely deliver more sales Friedman created the number one retail sales and management system used by more retailers than any other system of its kind in the world Get proven techniques that will increase sales and elevate your staff to a high-performance sales team.
This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity. Hopkins and Katt explain that most sales reps take a traditional linear approach to selling, but that the trick in closing is in taking a more creative and circular approach. That's the key. It all starts with how the buyer initially says, "No." Too many sales reps don't pay close attention as to how that's presented. Hopkins and Katt point out that "no" may suggest all sorts of other options -- avenues that can eventually lead to the buyer actually saying yes. The authors introduce a novel concept called the Circle of Persuasion which offers sales reps a new approach in this potentially tricky process. Along the way, WHEN BUYERS SAY NO details prescriptive steps and even sample dialogues that will instruct and guide sales professionals on how to best cultivate buyer-seller relationships. There's particular emphasis on how to establish the kind of rapport that ultimately leads to a successful close.
Double and triple your sales--in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.
The Counselor approach to sales gives both buyer and seller a win. Relating, Discovering, Advocating and Supporting stages lead the way to measurable, sustainable success.
In this groundbreaking book, Sabri Suby, the founder of Australia's #1 fastest growing digital marketing agency, reveals his exclusive step-by-step formula for growing the sales of any business, in any market or niche! The 8 phase 'secret selling system' detailed in this book has been deployed in over 167 industries and is responsible for generating over $400 million dollars in sales. This isn't like any business or marketing book you've ever read. There's no fluff or filler - just battle-hardened tactics that are working right now to rapidly grow sales. Use these timeless principles to rapidly and dramatically grow the sales for your business and crush your competition into a fine powder.
What is stopping you from closing all of the sales you deserve to close? Hint: it's not you, not your solution, and not the buyer. It's the sales model itself. Now, in this revolutionary book written by the visionary and NYTimes Business Bestseller Selling with Integrity, go behind-the-scenes with the buyer and learn all of the details that go on off-line prior to a purchase. And learn the 12 'dirty little secrets' that are part of the sales model that actually prevents buyers from buying. Dirty Little Secrets: why buyers can't buy and sellers can't sell and what to do about it breaks down the entire buying decision process, and offers a complete understanding of how buyers buy - the steps they go through, the systems issues they must manage internally, the types of decisions they must make. And learn how the sales model manages merely the last action that buyers take before they adopt a solution. Moving beyond her 7 other highly acclaimed books on her revolutionary Buying Facilitation(R) model, her new book goes to the heart of the buying decision, with great examples and a complex case study to teach the model. Selling with Integrity reviews: "Finally, a sales paradigm which supports our spiritual values and lays the foundation for the shifts occurring in business today." Ken Blanchard, coauthor of The One Minute Manager "Morgen's Buying Facilitation(R) is light years ahead of the rest of the field." Philip Kotler, author of Marketing Management Dirty Little Secrets reviews: "Because of this book, we'll never be able to go back to the old way of selling. It teaches us how buying decisions are made - missing from the industry until now. This book is too big to push under the rug: It's crystal clear and easy to understand, and necessary for any serious sales professional." Jeff Blackwell, Founder SalesPractice.com "This book is a dead-on analysis of how buying decisions get made." Anne Miller, author Metaphorically Selling "Sharon Drew has turned traditional sales thinking upside down and has provided a tactical roadmap for sellers to help buyers get the internal buy-in necessary to buy." Michael Norton, Founder CanDoGo.com "Dirty Little Secrets takes us inside our buyer's decision-making process where we discover factors they need to address prior to buying - most of them having nothing to do with our solution." Jill Konrath, author Selling to Big Companies "Revealing the secret to how people really buy has been untouched... until now! Dirty Little Secrets delivers powerful insights and practical thinking that transform not only selling but all forms of decision making." Lee J. Colan, author Sticking to It "Having pioneered the new sales paradigm more than two decades ago, Sharon Drew is back with a very human, accessible and powerful approach." Britton Manasco, Principal Manasco Marketing Partners "This is not a business-as-usual book, but a dramatic change in how we sell. Someday Buying Facilitation(R) will be a natural part of our sales process." Reg Nordman, Managing Partner Rocket Builders "Dirty Little Secrets is a must read for all senior executives: Morgen explains why sales fails and provides deep insight into how customers decide." Mark Dallmeir, CEO The ROBB Group Holdings "Sharon Drew's Buying Facilitation(R) model is the only approach that manages the off-line decision making. We've used her process for 10 years and our revenues have grown consistently. Dirty Little Secrets should be on the desk of every CEO and sales professional." Jack Hubbard, CEO St. Meyer & Hubbard. "Social entrepreneurs and progressives get uncomfortable about sales techniques and wary of 'manipulating' people. Dirty Little Secrets teaches how to serve customers with no persuasion or manipulation - how to do good, make money and keep integrity intact." Gil Friend, CEO Natural Logic
Focus on Buyers by Rebecca Fritzson,Jeff Fritzson Pdf
Bookstores are full of books about how to sell. From prospecting to closing, sales people are searching for ways to be more successful. Very few focus on the most important element in a sale-the buyer. Focus on Buyers turns the sales process upside down and begins with the end. If you understand how buyers buy, you will sell more effectively. Whether you're in sales, marketing, or customer service, you may find yourself wondering: · Why are my prospects behaving this way? · How do I move someone forward in the sales cycle? · How can I influence my prospects so they believe my product will solve their problem? Jeff and Rebecca Fritzson teach these concepts to sales people worldwide. They find that once sales people understand their buyer's perspective, they increase their personal sales and develop better customer relationships. Focus on Buyers will take you on a journey of discovery through your buyer's thought processes. Beginning with change, the starting point of any buying process, and continuing through the individual buying states people navigate on their way to making a purchase, Focus on Buyers provides the map that will help you find your way to increased sales.
Solution Selling: Creating Buyers in Difficult Selling Markets by Michael T. Bosworth Pdf
In this age of rapidly-advancing technology, sales professionals need a reliable method for selling products and services that are perceived as sophisticated or complex. This book offers techniques for overcoming the customer's resistance, showing how to generate prospects and new business with a unique value-perception approach, create a set of tools that enable sales managers to manage pipeline, assign prospecting activity, control the cost of sales, and more.
True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
There is a silver bullet in sales its called timing when you get to highly motivated decision makers at EXACTLY the right time: after they experience a Trigger Event BUT before they call your competition. When you have the right timing the sale almost happens by itself There are few challenges getting to the prospect, understanding their dissatisfaction, presenting a solution, or closing the sale. By luck or sheer numbers youve had timing happen before, not its time to make it happen again, and again, and again. ... simple but profound truths that will help you leverage intent for immediate action and cut down the selling cycle, while creating lasting bonds with customers. Stephen M.R. Covey, author of the New York Times and #1 Wall Street Journal bestseller The Speed of Trust "... an entirely new perspective on things that are hiding in plain sight for all sales professionals. Well done!" Kevin Fancey, Senior Vice President of Sales, Ricoh Canada Inc By combining the power of relationships with timing - what Elias and Shanto call "Trigger Events" - the authors present a powerful sales strategy... Keith Ferrazzi, #1 NYT Bestselling author of Who's Got Your Back and Never Eat Alone Elias and Shanto have brought referrals into the 21st Century, showing you how to capitalize on the key moments that will bring you success in a busy, fast-paced world. This is a must read! Ivan Misner, NY Times Bestselling author and Founder of BNI and the Referral Institute
A handbook on the art of selling. Based on the principles of facilitative selling, it shows the reader how to question their customers, understand their needs and help them to make the right buying decisions. CONTENTS: Getting started - learning the key skills - making a good impression - presenting your services - negotiating to the sale - maintaining long-term relationships About the author Rob Yeung is a business psychologist who has worked with many international organizations. He is a regular writer on management topics for the national press including the Financial Times and Sunday Business.
The Buying Curve is the ONLY sales book you will ever need to succeed at the highest level of selling. Sales is one of the most rewarding jobs in the world if done properly. It can bring you unlimited income and life style choices. In todays labyrinth of available information at the touch of a button to scrupulous buyers, the real art of salesmanship is crucial to your success. Contained in The Buying Curve is the most complete and effective step by step sales process coupled with proven techniques to guarantee increased sales. Throughout a 33 year career David has influenced over a billion dollars worth of SALES and trained thousands of sales people at every level. He has proven himself to be one of the best closers ever to pick up a pen. Now he wants to share his knowledge with YOU. Armed with the most effective selling techniques ever created and an insight into the mind of the buyer you will easily sell at a master level in no time. Imagine the confidence of walking into ANY sales environment knowing you have the best sales training, think you'll succeed? The book is divided into 4 parts: The Sale: The nine steps delivered in an easy to follow formate. No sales: A lighthearted but true outcome of what happens if you don't have the best training. What went wrong: How to understand and fix why they didn't buy (a must read for all). Coming full circle: Relates to what is needed in selling at the highest level to todays media savvy market who know their options and can shop around with a click. Ready to become a Master? Welcome to The Buying Curve. For more information visit: davidfitzgeraldgroup.com