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Author : Jason Gainous,Kevin M. Wagner
Publisher : Oxford University Press, USA
Page : 207 pages
File Size : 41,7 Mb
Release : 2014
Category : Business & Economics
ISBN : 9780199965090
Using theory and data, Gainous and Wagner illustrate how online social media is bypassing traditional media and creating new forums for the exchange of political information and campaigning.
Author : Jason Gainous,Kevin M. Wagner
Publisher : Oxford University Press, USA
Page : 207 pages
File Size : 55,7 Mb
Release : 2014
Category : Business & Economics
ISBN : 9780199965090
Using theory and data, Gainous and Wagner illustrate how online social media is bypassing traditional media and creating new forums for the exchange of political information and campaigning.
Author : Jason Gainous,Kevin M. Wagner
Publisher : Unknown
Page : 128 pages
File Size : 50,6 Mb
Release : 2014
Category : Communication in politics
ISBN : 0199350477
Using theory and data, Gainous and Wagner illustrate how online social media is bypassing traditional media and creating new forums for the exchange of political information and campaigning
Author : Jason Gainous,Kevin M. Wagner
Publisher : Oxford University Press
Page : 206 pages
File Size : 54,8 Mb
Release : 2014
Category : Business & Economics
ISBN : 9780199965076
Using theory and data, Gainous and Wagner illustrate how online social media is bypassing traditional media and creating new forums for the exchange of political information and campaigning.
Author : Joel Comm
Publisher : John Wiley & Sons
Page : 273 pages
File Size : 49,8 Mb
Release : 2009-03-03
Category : Business & Economics
ISBN : 9780470486078
Get the business leader's guide to using Twitter to gain competitive advantage. Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning. In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.
Author : Tim O'Reilly,Sarah Milstein
Publisher : "O'Reilly Media, Inc."
Page : 259 pages
File Size : 42,5 Mb
Release : 2011-11-07
Category : Computers
ISBN : 9781449318963
Twitter is not just for talking about your breakfast anymore. It’s become an indispensable communications tool for businesses, non-profits, celebrities, and people around the globe. With the second edition of this friendly, full-color guide, you’ll quickly get up to speed not only on standard features, but also on new options and nuanced uses that will help you tweet with confidence. Co-written by two widely recognized Twitter experts, The Twitter Book is packed with all-new real-world examples, solid advice, and clear explanations guaranteed to turn you into a power user. Use Twitter to connect with colleagues, customers, family, and friends Stand out on Twitter Avoid common gaffes and pitfalls Build a critical communications channel with Twitter—and use the best third-party tools to manage it. Want to learn how to use Twitter like a pro? Get the book that readers and critics alike rave about.
Author : Cyrus McQueen
Publisher : Cyrus McQueen LLC
Page : 559 pages
File Size : 42,5 Mb
Release : 2020-12
Category : Electronic
ISBN : 1735599220
A global pandemic and a national uprising over racial injustice evince a country thrust into unceasing turmoil. With Donald J. Trump exacerbating and perpetuating both of these burgeoning challenges, social media plays a pivotal role in our nation's recurring strife. Tweeting Truth to Power is an in depth chronicle of living day to day through the Trump era. As this mercurial president uses the Twitter megaphone to divide, an emboldened community has taken to the platform to unite. A Top 20 Finalist on NBC's Last Comic Standing, comedian Cyrus McQueen embodies the spirit of "The Resistance." Tapping into the pulse of a nation and this defining moment, McQueen's tweets have routinely gone viral, landing in such publications as TIME, BuzzFeed, Cosmopolitan, and Variety, in addition to a host of media outlets like CNN, BET, and Entertainment Tonight.In Tweeting Truth to Power, McQueen shares the personal and political journey he began in 2016, when he put aside the microphone to get serious about inequality. Exploring his own painful story alongside the nation's past and present, McQueen offers a rich, nuanced look into America's racial legacy. His insightful, layered analysis offers a unique context to current events and the movements they have ignited. Be it #BlackLivesMatter, #MeToo, or #TakeAKnee, Tweeting Truth to Power is a remarkable, real-time account of enduring an unprecedented time. According to McQueen, the Trump presidency seemingly overnight ripped apart the incisive work of his predecessor and centuries of resistance, exposing the racial wounds of a country once on the mend. Today, as ghosts from America's unresolved past haunt our present, McQueen asks us: how far have we really come as a nation?
Author : Germany Kent
Publisher : Star Stone Press, LLC
Page : 281 pages
File Size : 54,8 Mb
Release : 2015-05-12
Category : Computers
ISBN : 9780996146890
You Are What You Tweet is a cheerfully optimistic book filled with humor and strategies that will help you become Twitter-savvy. This inspiring book serves as far more than a guide to finding your niche on Twitter. It also gives you the tools you need to master this remarkable communication tool and connect with intriguing people around the world. This inspiring, encouraging book will teach you how adapting a new mindset and using positivity can propel you to becoming influential on social media and greatly enhance your own life. You Are What You Tweet teaches you how to engage your audience with quality content, making it nearly a prerequisite for you to be in the right state of mind. After reading this book, you'll learn how, surprisingly, Twitter can help you to find yourself and feel supported to be who you are.
Author : Nick Bilton
Publisher : Penguin
Page : 320 pages
File Size : 41,5 Mb
Release : 2013-11-05
Category : Business & Economics
ISBN : 9781101605233
The dramatic, unlikely story behind the founding of Twitter, by New York Times bestselling author and Vanity Fair special correspondent The San Francisco-based technology company Twitter has become a powerful force in less than ten years. Today it’s everything from a tool for fighting political oppression in the Middle East to a marketing must-have to the world’s living room during live TV events to President Trump’s preferred method of communication. It has hundreds of millions of active users all over the world. But few people know that it nearly fell to pieces early on. In this rousing history that reads like a novel, Hatching Twitter takes readers behind the scenes of Twitter’s early exponential growth, following the four hackers—Ev Williams, Jack Dorsey, Biz Stone, and Noah Glass, who created the cultural juggernaut practically by accident. It’s a drama of betrayed friendships and high-stakes power struggles over money, influence, and control over a company that was growing faster than they could ever imagine. Drawing on hundreds of sources, documents, and internal e-mails, Bilton offers a rarely-seen glimpse of the inner workings of technology startups, venture capital, and Silicon Valley culture.
Author : Kal Penn
Publisher : Simon and Schuster
Page : 384 pages
File Size : 44,8 Mb
Release : 2022-08-09
Category : Biography & Autobiography
ISBN : 9781982171391
"Kal Penn's unlikely career arc has taken him from nerdy American kid from an immigrant family in the New York suburb of Montclair, New Jersey, to world-famous actor, to White House staffer under President Obama, and back to actor again. Now, in You Can't Be Serious, he reflects on the most ridiculous, offensive, and rewarding moments that have stood out during his journey. With intelligence, humor, and charm on every page, Penn explores what it means to be the embodiment of the American Dream, as the child of immigrant parents who came to this country with very little, and who never expected to see their son get his big break by sliding off an oiled-up naked woman in a raunchy Ryan Reynolds movie. He also pulls back the curtain on racism in Hollywood and the constant reminders that he would never fit in. And of course, he reveals how, after twenty-five years fighting for success in Hollywood, he made the terrifying but rewarding decision to walk away from it all for a career in politics. Above all, You Can't Be Serious shows that everyone can have more than one life story. Penn bravely demonstrates by example that no matter who you are and where you come from, you have many more choices than those presented to you. It's a story about struggle, triumph, and learning how to keep your head up. And okay, yes, it's also about whether Kal really smoked weed in the White House with the former First Lady--because let's be honest, that's what you really want to know"--
Author : Zeynep Tufekci
Publisher : Yale University Press
Page : 360 pages
File Size : 46,7 Mb
Release : 2017-05-16
Category : Computers
ISBN : 9780300228175
A firsthand account and incisive analysis of modern protest, revealing internet-fueled social movements’ greatest strengths and frequent challenges To understand a thwarted Turkish coup, an anti–Wall Street encampment, and a packed Tahrir Square, we must first comprehend the power and the weaknesses of using new technologies to mobilize large numbers of people. An incisive observer, writer, and participant in today’s social movements, Zeynep Tufekci explains in this accessible and compelling book the nuanced trajectories of modern protests—how they form, how they operate differently from past protests, and why they have difficulty persisting in their long-term quests for change. Tufekci speaks from direct experience, combining on-the-ground interviews with insightful analysis. She describes how the internet helped the Zapatista uprisings in Mexico, the necessity of remote Twitter users to organize medical supplies during Arab Spring, the refusal to use bullhorns in the Occupy Movement that started in New York, and the empowering effect of tear gas in Istanbul’s Gezi Park. These details from life inside social movements complete a moving investigation of authority, technology, and culture—and offer essential insights into the future of governance.
Author : Eitan Hersh
Publisher : Scribner
Page : 288 pages
File Size : 50,8 Mb
Release : 2020-01-14
Category : Political Science
ISBN : 9781982116781
A brilliant condemnation of political hobbyism—treating politics like entertainment—and a call to arms for well-meaning, well-informed citizens who consume political news, but do not take political action. Who is to blame for our broken politics? The uncomfortable answer to this question starts with ordinary citizens with good intentions. We vote (sometimes) and occasionally sign a petition or attend a rally. But we mainly “engage” by consuming politics as if it’s a sport or a hobby. We soak in daily political gossip and eat up statistics about who’s up and who’s down. We tweet and post and share. We crave outrage. The hours we spend on politics are used mainly as pastime. Instead, we should be spending the same number of hours building political organizations, implementing a long-term vision for our city or town, and getting to know our neighbors, whose votes will be needed for solving hard problems. We could be accumulating power so that when there are opportunities to make a difference—to lobby, to advocate, to mobilize—we will be ready. But most of us who are spending time on politics today are focused inward, choosing roles and activities designed for our short-term pleasure. We are repelled by the slow-and-steady activities that characterize service to the common good. In Politics Is for Power, pioneering and brilliant data analyst Eitan Hersh shows us a way toward more effective political participation. Aided by political theory, history, cutting-edge social science, as well as remarkable stories of ordinary citizens who got off their couches and took political power seriously, this book shows us how to channel our energy away from political hobbyism and toward empowering our values.
Author : Richard Seymour
Publisher : Verso Books
Page : 256 pages
File Size : 55,7 Mb
Release : 2020-09-22
Category : Political Science
ISBN : 9781788739313
A brilliant probe into the political and psychological effects of our changing relationship with social media Former social media executives tell us that the system is an addiction-machine. We are users, waiting for our next hit as we like, comment and share. We write to the machine as individuals, but it responds by aggregating our fantasies, desires and frailties into data, and returning them to us as a commodity experience. The Twittering Machine is an unflinching view into the calamities of digital life: the circus of online trolling, flourishing alt-right subcultures, pervasive corporate surveillance, and the virtual data mines of Facebook and Google where we spend considerable portions of our free time. In this polemical tour de force, Richard Seymour shows how the digital world is changing the ways we speak, write, and think. Through journalism, psychoanalytic reflection and insights from users, developers, security experts and others, Seymour probes the human side of the machine, asking what we’re getting out of it, and what we’re getting into. Social media held out the promise that we could make our own history–to what extent did we choose the nightmare that it has become?
Author : Jacob S. Hacker,Paul Pierson
Publisher : Liveright Publishing
Page : 304 pages
File Size : 47,7 Mb
Release : 2020-07-07
Category : Political Science
ISBN : 9781631496851
A New York Times Editors’ Choice An “essential” (Jane Mayer) account of the dangerous marriage of plutocratic economic priorities and right-wing populist appeals — and how it threatens the pillars of American democracy. In Let Them Eat Tweets, best-selling political scientists Jacob S. Hacker and Paul Pierson argue that despite the rhetoric of Donald Trump, Josh Hawley, and other right-wing “populists,” the Republican Party came to serve its plutocratic masters to a degree without precedent in modern global history. To maintain power while serving the 0.1 percent, the GOP has relied on increasingly incendiary racial and cultural appeals to its almost entirely white base. Calling this dangerous hybrid “plutocratic populism,” Hacker and Pierson show how, over the last forty years, reactionary plutocrats and right-wing populists have become the two faces of a party that now actively undermines democracy to achieve its goals against the will of the majority of Americans. Based on decades of research and featuring a new epilogue about the intensification of GOP radicalism after the 2020 election, Let Them Eat Tweets authoritatively explains the doom loop of tax cutting and fearmongering that defines the Republican Party—and reveals how the rest of us can fight back.
Author : Sarah J. Jackson,Moya Bailey,Brooke Foucault Welles
Publisher : MIT Press
Page : 296 pages
File Size : 41,8 Mb
Release : 2020-03-10
Category : Social Science
ISBN : 9780262356510
This “well-researched, nuanced” study of the rise of social media activism explores how marginalized groups use Twitter to advance counter-narratives, preempt political spin, and build diverse networks of dissent (Ms.) The power of hashtag activism became clear in 2011, when #IranElection served as an organizing tool for Iranians protesting a disputed election and offered a global audience a front-row seat to a nascent revolution. Since then, activists have used a variety of hashtags, including #JusticeForTrayvon, #BlackLivesMatter, #YesAllWomen, and #MeToo to advocate, mobilize, and communicate. In this book, Sarah Jackson, Moya Bailey, and Brooke Foucault Welles explore how and why Twitter has become an important platform for historically disenfranchised populations, including Black Americans, women, and transgender people. They show how marginalized groups, long excluded from elite media spaces, have used Twitter hashtags to advance counternarratives, preempt political spin, and build diverse networks of dissent. The authors describe how such hashtags as #MeToo, #SurvivorPrivilege, and #WhyIStayed have challenged the conventional understanding of gendered violence; examine the voices and narratives of Black feminism enabled by #FastTailedGirls, #YouOKSis, and #SayHerName; and explore the creation and use of #GirlsLikeUs, a network of transgender women. They investigate the digital signatures of the “new civil rights movement”—the online activism, storytelling, and strategy-building that set the stage for #BlackLivesMatter—and recount the spread of racial justice hashtags after the killing of Michael Brown in Ferguson, Missouri, and other high-profile incidents of killings by police. Finally, they consider hashtag created by allies, including #AllMenCan and #CrimingWhileWhite.