Typographic Design In Advertising

Author : Alex W. White
Publisher : Simon and Schuster
Page : 224 pages
File Size : 45,6 Mb
Release : 2015-09-01
Category : Design
ISBN : 9781621534914

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Advertising Design and Typography by Alex W. White Pdf

This comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: •Researching your client and your audience •What makes an ad successful •Getting the audience’s attention in a crowded marketplace •Researching your client and your audience •The importance of consistent branding and identity •The difference between print advertising, billboards, the web, television, and radio •Advertising design versus editorial design Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Author : Laurance Benjamin Siegfried
Publisher : Unknown
Page : 148 pages
File Size : 47,8 Mb
Release : 1930
Category : Advertising
ISBN : WISC:89099942435

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Typographic Design in Advertising by Laurance Benjamin Siegfried Pdf

Author : Rob Carter,Philip B. Meggs,Ben Day,Sandra Maxa,Mark Sanders
Publisher : John Wiley & Sons
Page : 355 pages
File Size : 47,5 Mb
Release : 2014-10-02
Category : Architecture
ISBN : 9781118715819

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Typographic Design by Rob Carter,Philip B. Meggs,Ben Day,Sandra Maxa,Mark Sanders Pdf

Precise visual communication requires first-rate typography skills Typographic Design: Form and Communication, Sixth Edition is the latest update to the classic typography text that covers all aspects of designing with type. Revised to reflect the shift in graphic design conception and understanding, the book contains a brand-new exploration of typography in media versus typography in motion, and provides the latest information on emerging trends and technology in the design process. Full-color images showcase recent design examples and a companion website features a robust collection of resources for students and instructors. Striking a balance between fundamental information and pivotal new knowledge and ideas, the book provides the perfect basis for engaging new learners as well as seasoned professionals. Typography is the comprehensive design of type, encompassing selection, placement, manipulation, and communication. An integral element of the graphic designer's arsenal, typography skills translate across industry boundaries into print, video, film, television, packaging, advertising, digital design, and more. Typographic Design provides insight, information, and practical instruction for every step in the process, from concept to execution. Topics include: Letterforms, syntax, and legibility Communication and the typographic message Evolution and technology of typography Typographic design processes, and using the grid The book also contains case studies that illustrate the successful use of typography, demonstrating the impact of good type on the overall design, and a listing of type specimens that exhibit good communication through good design. Words are an important part of the human condition, and presentation can have a major impact on the message. Graphic designers must be able to manipulate type to convey precisely what's intended, and Typographic Design is a comprehensive guide to mastery.

Author : Frederick James Trezise
Publisher : Forgotten Books
Page : 138 pages
File Size : 47,6 Mb
Release : 2018-04-22
Category : Business & Economics
ISBN : 0331649187

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The Typography of Advertisements (Classic Reprint) by Frederick James Trezise Pdf

Excerpt from The Typography of Advertisements Those who have made a study of the psychology of advertising have emphasized the importance of the effect of the design of the advertisement upon the mind. It is from the design, rather than the wording, that the first impressions are gained. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Author : Roger Fawcett-Tang
Publisher : Laurence King Publishing
Page : 202 pages
File Size : 42,5 Mb
Release : 2007
Category : Graphic design (Typography).
ISBN : 1856694682

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New Typographic Design by Roger Fawcett-Tang Pdf

A visual guide to the best in contemporary typographic design, this book features examples and usages of modern typography from around the world.

Author : Editorial Board
Publisher : Unknown
Page : 166 pages
File Size : 44,6 Mb
Release : 1999-01-01
Category : Advertising
ISBN : 1885225318

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International Directory of Design by Editorial Board Pdf

Author : David E. Carter,Suzanna MW Stephens
Publisher : Harper Collins
Page : 344 pages
File Size : 50,8 Mb
Release : 2010-01-05
Category : Art
ISBN : 9780061836893

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American Graphic Design and Advertising 25 by David E. Carter,Suzanna MW Stephens Pdf

In addition to the 20 categories the American Corporate Identity Series has traditionally presented, the new book will now include the best of the following design categories: Advertising (print - magazine ads, etc.), Advertising (Web), Billboards, Direct Mail, Posters, Publication Design, Typography, Logos, Retail Environments The new categories are in addition to the corporate identity categories that have made this annual a success: Complete Corporate Identity Programs, Packaging, Tags, Bags, Labels, & Boxes, Business Cards, Stationery, Announcements, Cards & Invitations, Promotions, Wearables, Menus, Brochures, Annual Reports, Calendars, CDs, Web sites, Signage & Environmental Graphics, Trade Show Displays, Green/Sustainable Designs, Corporate Identity Manuals, Trademarks & Logos, Student Work Several hundred creative design firms have work included in American Advertising and Design 25, ranging from the well known to the up-and-coming. Many trendsetting styles have first appeared in this series since its inception, making this book the must-have reference for every designer′s book shelf.

Author : Alex W. White
Publisher : Skyhorse Publishing, Inc.
Page : 227 pages
File Size : 50,7 Mb
Release : 2011-03-15
Category : Design
ISBN : 9781581157628

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The Elements of Graphic Design by Alex W. White Pdf

This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design.

Author : Rob Carter,Sandra Maxa,Mark Sanders,Philip B. Meggs,Ben Day
Publisher : John Wiley & Sons
Page : 373 pages
File Size : 48,9 Mb
Release : 2018-02-13
Category : Architecture
ISBN : 9781119312567

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Typographic Design by Rob Carter,Sandra Maxa,Mark Sanders,Philip B. Meggs,Ben Day Pdf

The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to type Explore communication and typographic messaging Learn how typography has evolved, and where it is headed Adopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on a project’s overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.

Author : Simon Garfield
Publisher : Penguin
Page : 388 pages
File Size : 46,9 Mb
Release : 2011-09-01
Category : Design
ISBN : 9781101577813

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Just My Type by Simon Garfield Pdf

A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you? Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)? Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.

Author : Rob Carter
Publisher : International Thomson Publishing Services
Page : 292 pages
File Size : 52,8 Mb
Release : 1993
Category : Dummies (Bookselling)
ISBN : UOM:39015029538546

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Typographic Design by Rob Carter Pdf

Author : William Addison Dwiggins
Publisher : Unknown
Page : 222 pages
File Size : 45,8 Mb
Release : 1928
Category : Advertising
ISBN : UCAL:$B37848

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Layout in Advertising by William Addison Dwiggins Pdf

Author : Eric K. Bain
Publisher : Hastings House Book Publishers
Page : 192 pages
File Size : 50,5 Mb
Release : 1970
Category : Art
ISBN : UOM:39015009264352

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The Theory and Practice of Typographic Design by Eric K. Bain Pdf

Author : Damien Gautier,Claire Gautier
Publisher : Verlag Niggli AG
Page : 0 pages
File Size : 55,9 Mb
Release : 2017-10-26
Category : Advertising layout and typography
ISBN : 372120977X

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Design, Typography, Etc by Damien Gautier,Claire Gautier Pdf

Elaborating by means of sketches and explanations on the basics and terminology that are indispensable for the design and production of print media.

Author : Roxane Jubert
Publisher : Flammarion-Pere Castor
Page : 440 pages
File Size : 47,8 Mb
Release : 2006
Category : Art
ISBN : UCSC:32106018853793

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Typography and Graphic Design by Roxane Jubert Pdf

This chronological study traces the evolution of graphic form, from Antiquity through the Middle Ages and up through the age of technology. Each period is explained in detail, from Classical craftsmanship to the changes brought on by the Industrial Revolution and the modern-day potential of the digital world. As computers now play an integral role in academic and professional environments, virtually everyone makes font choices on a regular basis, rendering typography more relevant than ever before. This thorough, scholarly, and visually-appealing volume combines the history of the letter form--from the invention of printing to the relationship between graphics and totalitarian regimes--with intricate analysis of graphic design and typography, all supported by 850 images with extensive notes and a bibliography. This is an indispensable handbook for understanding our daily visual environment, and essential reading for all graphic arts professionals.