Typography A Very Short Introduction

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Typography: a Very Short Introduction

Paul Luna
Typography a Very Short Introduction Book PDF

Author : Paul Luna
Publisher : Oxford University Press, USA
Page : 176 pages
File Size : 46,8 Mb
Release : 2018-11-22
Category : Art
ISBN : 9780199211296

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Typography: a Very Short Introduction by Paul Luna Pdf

Typography, the art of designing printed words, was once the domain of an elite few artists but has become an area with which millions of people engage daily. The widespread usage of digital devices from laptops to tablets and smart phones which are used for written communications means that we are regularly asked to make decisions about the fonts, sizes, and layouts we use in our writing. This broadening engagement with the field of typography has led to a perceptible shift from debates about legibility and technicalities to conversations about which fonts best reflect the writer's personality or style. In this Very Short Introduction, Paul Luna offers a broad definition of typography as design for reading, whether in print or on screens, where a set of visual choices are taken to make a written message more accessible, more easily transmitted, more significant, or more attractive. Considering the development of letterforms and the shapes of letter we use, Luna discusses the history behind our modern day letters and fonts, before considering the issues behind key typographic decisions, and the differences between printed and on-screen typography. Presenting any piece of typography as a fundamental design choice, Luna introduces the options available today, and explores the reasons why key typographic decisions are made. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Design: A Very Short Introduction

John Heskett
Design A Very Short Introduction Book PDF

Author : John Heskett
Publisher : Oxford University Press
Page : 169 pages
File Size : 50,6 Mb
Release : 2005
Category : Art
ISBN : 9780192854469

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Design: A Very Short Introduction by John Heskett Pdf

This book will transform the way you think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal to the medical equipment used to save lives. John Heskett goes beyond style and taste to look at how different cultures and individuals personalise objects.

Typography: A Very Short Introduction

Paul Luna
Typography A Very Short Introduction Book PDF

Author : Paul Luna
Publisher : Oxford University Press
Page : 144 pages
File Size : 46,7 Mb
Release : 2018-11-15
Category : Art
ISBN : 9780191046377

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Typography: A Very Short Introduction by Paul Luna Pdf

Typography, the art of designing printed words, was once the domain of an elite few artists but has become an area with which millions of people engage daily. The widespread usage of digital devices from laptops to tablets and smart phones which are used for written communications means that we are regularly asked to make decisions about the fonts, sizes, and layouts we use in our writing. This broadening engagement with the field of typography has led to a perceptible shift from debates about legibility and technicalities to conversations about which fonts best reflect the writer's personality or style . In this Very Short Introduction, Paul Luna offers a broad definition of typography as design for reading, whether in print or on screens, where a set of visual choices are taken to make a written message more accessible, more easily transmitted, more significant, or more attractive. Considering the development of letterforms and the shapes of letter we use, Luna discusses the history behind our modern day letters and fonts, before considering the issues behind key typographic decisions, and the differences between printed and on-screen typography. Presenting any piece of typography as a fundamental design choice, Luna introduces the options available today, and explores the reasons why key typographic decisions are made. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Typography Workbook

Timothy Samara
Typography Workbook Book PDF

Author : Timothy Samara
Publisher : Rockport Pub
Page : 260 pages
File Size : 54,6 Mb
Release : 2004
Category : Graphic design
ISBN : 1592531903

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Typography Workbook by Timothy Samara Pdf

This guide offers ideas and inspiration through hundreds of successful real-life projects. It also offers advice on choosing fonts, sizes and colours, incorporating text and illustrations, and avoiding common mistakes in text usage.

Inside Paragraphs

Cyrus Highsmith
Inside Paragraphs Book PDF

Author : Cyrus Highsmith
Publisher : Chronicle Books
Page : 104 pages
File Size : 49,5 Mb
Release : 2020-08-25
Category : Design
ISBN : 9781616899783

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Inside Paragraphs by Cyrus Highsmith Pdf

What goes on inside a paragraph of printed text? Cyrus Highsmith's Inside Paragraphs is an essential primer on the basics of typography that focuses specifically on the role of printed text within a paragraph. Engaging full-page illustrations and Highsmith's accessible explanations show the role of white space between letters, words, and lines. Perfect for students and professionals alike, this updated edition includes a new preface.

Just My Type

Simon Garfield
Just My Type Book PDF

Author : Simon Garfield
Publisher : Penguin
Page : 384 pages
File Size : 41,6 Mb
Release : 2011-09-01
Category : Design
ISBN : 9781101577813

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Just My Type by Simon Garfield Pdf

A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you? Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)? Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.

Reading: A Very Short Introduction

Belinda Jack
Reading A Very Short Introduction Book PDF

Author : Belinda Jack
Publisher : Oxford University Press
Page : 191 pages
File Size : 47,9 Mb
Release : 2019-04-08
Category : Language Arts & Disciplines
ISBN : 9780192552457

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Reading: A Very Short Introduction by Belinda Jack Pdf

Today many people take reading for granted, but we remain some way off from attaining literacy for the global human population. And whilst we think we know what reading is, it remains in many ways a mysterious process, or set of processes. The effects of reading are myriad: it can be informative, distracting, moving, erotically arousing, politically motivating, spiritual, and much, much more. At different times and in different places reading means different things. In this Very Short Introduction Belinda Jack explores the fascinating history of literacy, and the opportunities reading opens. For much of human history reading was the preserve of the elite, and most reading meant being read to. Innovations in printing, paper-making, and transport, combined with the rise of public education from the late eighteenth century on, brought a dramatic rise in literacy in many parts of the world. Established links between a nation's levels of literacy and its economy led to the promotion of reading for political ends. But, equally, reading has been associated with subversive ideas, leading to censorship through multiple channels: denying access to education, controlling publishing, destroying libraries, and even the burning of authors and their works. Indeed, the works of Voltaire were so often burned that an enterprising Parisian publisher produced a fire-proof edition, decorated with a phoenix. But, as Jack demonstrates, reading is a collaborative act between an author and a reader, and one which can never be wholly controlled. Telling the story of reading, from the ancient world to digital reading and restrictions today, Belinda Jack explores why it is such an important aspect of our society. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

The Ghetto: a Very Short Introduction

Bryan Cheyette
The Ghetto a Very Short Introduction Book PDF

Author : Bryan Cheyette
Publisher : Oxford University Press, USA
Page : 169 pages
File Size : 50,7 Mb
Release : 2020-08-27
Category : History
ISBN : 9780198809951

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The Ghetto: a Very Short Introduction by Bryan Cheyette Pdf

For three hundred years the ghetto defined Jewish culture in the late medieval and early modern period in Western Europe. In the nineteenth-century it was a free-floating concept which travelled to Eastern Europe and the United States. Eastern European "ghettos", which enabled genocide, were crudely rehabilitated by the Nazis during World War Two as if they were part of a benign medieval tradition. In the United States, the word ghetto was routinely applied to endemic black ghettoization which has lasted from 1920 until the present. Outside of America "the ghetto" has been universalized as the incarnation of class difference, or colonialism, or apartheid, and has been applied to segregated cities and countries throughout the world. In this Very Short Introduction Bryan Cheyette unpicks the extraordinarily complex layers of contrasting meanings that have accrued over five hundred years to ghettos, considering their different settings across the globe. He considers core questions of why and when urban, racial, and colonial ghettos have appeared, and who they contain. Exploring their various identities, he shows how different ghettos interrelate, or are contrasted, across time and space, or even in the same place. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Typographers on Type

Ruari McLean
Typographers on Type Book PDF

Author : Ruari McLean
Publisher : Ben Uri Gallery & Museum
Page : 208 pages
File Size : 46,9 Mb
Release : 1995
Category : Design
ISBN : STANFORD:36105009829115

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Typographers on Type by Ruari McLean Pdf

A collection of writings about important typographers and the development of their art.

One Hundred Great Books on Typography

Agata Toromanoff
One Hundred Great Books on Typography Book PDF

Author : Agata Toromanoff
Publisher : Uitgeverij Luster
Page : 0 pages
File Size : 47,9 Mb
Release : 2016
Category : Graphic arts
ISBN : 9460581854

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One Hundred Great Books on Typography by Agata Toromanoff Pdf

This book presents the reader with one hundred valuable and influential books on the subject. Thematic sections allow the reader to navigate easily, and thorough reviews explain the importance of each book. This versatile collection is the ideal library for anyone who wants to know how type works and, more importantly, how to use it. The book also contains three interviews with typography experts and authors of influential books on the subject.

Typography, Referenced

Jason Tselentis,Allan Haley,Richard Poulin,Tony Seddon,Gerry Leonidas,Ina Saltz,Kathryn Henderson,Tyler Alterman
Typography Referenced Book PDF

Author : Jason Tselentis,Allan Haley,Richard Poulin,Tony Seddon,Gerry Leonidas,Ina Saltz,Kathryn Henderson,Tyler Alterman
Publisher : Rockport Publishers
Page : 400 pages
File Size : 41,7 Mb
Release : 2012-02-01
Category : Design
ISBN : 9781610582056

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Typography, Referenced by Jason Tselentis,Allan Haley,Richard Poulin,Tony Seddon,Gerry Leonidas,Ina Saltz,Kathryn Henderson,Tyler Alterman Pdf

Typography, Referenced is the single most comprehensive volume covering every aspect of typography that any design student, professional designer, or design aficionado needs to know today. In these pages, you'll find: —Thousands of illustrated examples of contemporary usage in design —Historical developments from Greek lapidary letters to the movie Helvetica —Landmark designs turning single letters into typefaces —Definitions of essential type-specific language, terms, ideas, principles, and processes —Ways technology has influenced and advanced type —The future of type on the web, mobile devices, tablets, and beyond In short, Typography, Referenced is the ultimate source of typographic information and inspiration, documenting and chronicling the full scope of essential typographic knowledge and design from the beginnings of moveable type to the present "golden age" of typography.

Typographies of Performance in Early Modern England

Claire M. L. Bourne
Typographies of Performance in Early Modern England Book PDF

Author : Claire M. L. Bourne
Publisher : Oxford University Press, USA
Page : 351 pages
File Size : 42,8 Mb
Release : 2020-04-23
Category : Literary Criticism
ISBN : 9780198848790

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Typographies of Performance in Early Modern England by Claire M. L. Bourne Pdf

Typographies of Performance in Early Modern England is the first book-length study of early modern English playbook typography. It tells a new history of drama from the period by considering the page designs of plays by Shakespeare and others printed between the end of the fifteenth century and the beginning of the eighteenth century. It argues that typography, broadly conceived, was used creatively by printers, publishers, playwrights, and other agents of the book trade to make the effects of theatricality--from the most basic (textually articulating a change in speaker) to the more complex (registering the kinesis of bodies on stage)--intelligible on the page. The coalescence of these experiments into a uniquely dramatic typography that was constantly responsive to performance effects made it possible for 'plays' to be marketed, collected, and read in the sixteenth and seventeenth centuries as a print genre distinct from all other genres of imaginative writing. It has been said, 'If a play is a book, it is not a play.' Typographies of Performance in Early Modern England shows that 'play' and 'book' were, in fact, mutually constitutive: it was the very bookishness of plays printed in early modern England that allowed them to be recognized by their earliest readers as plays in the first place.

Drawing Type

Alex Fowkes
Drawing Type Book PDF

Author : Alex Fowkes
Publisher : Adams Media
Page : 211 pages
File Size : 45,7 Mb
Release : 2014-04
Category : Art
ISBN : 9781592538980

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Drawing Type by Alex Fowkes Pdf

An introduction to playful typography features projects and examples from seventy-two designers, focuses on four styles of typographic work, and includes sixteen specimen sheets with which to practice drawing typefaces.

Contemporary Fiction: A Very Short Introduction

Robert Eaglestone
Contemporary Fiction A Very Short Introduction Book PDF

Author : Robert Eaglestone
Publisher : OUP Oxford
Page : 144 pages
File Size : 53,9 Mb
Release : 2013-07-25
Category : Literary Criticism
ISBN : 9780191665141

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Contemporary Fiction: A Very Short Introduction by Robert Eaglestone Pdf

Contemporary fiction is a wide and diverse field, now global in dimension, with an enormous range of novels and writers that continues to grow at a fantastic speed. In this Very Short Introduction, Robert Eaglestone provides a clear and engaging exploration of the major themes, patterns, and debates of contemporary fiction. From genre, form, and experimentalism to the legacies of modernism and postmodernism, the relationship between globalization and terrorism, and the impact of technology, Eaglestone examines how works both reflect the world in which we live and the artistic concerns of writers and readers alike. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

An Essay on Typography

Eric Gill
An Essay on Typography Book PDF

Author : Eric Gill
Publisher : Penguin UK
Page : 144 pages
File Size : 44,7 Mb
Release : 2013-11-07
Category : Design
ISBN : 9780141395364

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An Essay on Typography by Eric Gill Pdf

Eric Gill's opinionated manifesto on typography argues that 'a good piece of lettering is as beautiful a thing to see as any sculpture or painted picture'. This essay explores the place of typography in culture and is also a moral treatise celebrating the role of craftsmanship in an industrial age. Gill, a sculptor, engraver, printmaker and creator of many classic typefaces that can be seen around us today, fused art, history and polemic in a visionary work which has been hugely influential on modern graphic design. 'Written with clarity, humility and a touch of humour . . . timeless and absorbing' Paul Rand, The New York Times 'His lettering was clear, confident and hugely influential on the development of modern type design. The world has now caught up with Gill' Guardian How do we see the world around us? This is one of a number of pivotal works by creative thinkers like John Berger and Susan Sontag whose writings on art, design and the media have changed our vision for ever.