Understanding Hallyu

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Understanding Hallyu

Author : Hyesu Park
Publisher : Taylor & Francis
Page : 114 pages
File Size : 49,6 Mb
Release : 2020-12-10
Category : Language Arts & Disciplines
ISBN : 9781000329254

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Understanding Hallyu by Hyesu Park Pdf

This book sheds light on aspects of the Korean Wave and Korean media products that are less discussed—Korean literature, webtoon, and mukbang. It explores the making of these Korean popular cultural products and how they work and engage media recipients regardless of their different national, cultural, and geographical backgrounds. Drawing on narrative theory and cultural studies, the book makes a compelling argument about how to analyze the production and consumption of Korean media within and beyond its national boundary with critical eyes. The author shows how transmedial narrative studies (narrative studies across media) offers analytical and theoretical lenses through which one can interpret new and emerging media forms and contents. Furthermore, she explores how these forms and contents can be better understood when they are contextualized within specific time and place using the cultural, social, and political concepts and precepts of the region. The volume will be of great interest to scholars and researchers of Asian Studies, popular culture, contemporary cyberculture, media and culture studies, and literary theory.

Transnational Hallyu

Author : Kyong Yoon Yong Jin,Kyong Yoon,Wonjung Min
Publisher : Rowman & Littlefield
Page : 197 pages
File Size : 55,6 Mb
Release : 2021-06-29
Category : Social Science
ISBN : 9781538146972

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Transnational Hallyu by Kyong Yoon Yong Jin,Kyong Yoon,Wonjung Min Pdf

While the influence of Western, Anglophone popular culture has continued in the global cultural market, the Korean cultural industry has substantially developed and globally exported its various cultural products, such as television programs, pop music, video games and films. The global circulation of Korean popular culture is known as the Korean wave, or Hallyu. Given its empirical scope and theoretical contributions, this book will be highly appealing to any scholar or student interested in media globalization and contemporary Asia popular culture. These chapters present the evolution of Hallyu as a transnational process and addresses two distinctive aspects of the recent Hallyu phenomenon - digital technology integration and global reach. This book will be the first monograph to comprehensively and comparatively examine the translational flows of Hallyu through extensive field studies conducted in the US, Canada, Chile, Spain and Germany.

Hallyu 2.0

Author : Sangjoon Lee,Abé Markus Nornes
Publisher : University of Michigan Press
Page : 277 pages
File Size : 46,7 Mb
Release : 2015-06
Category : Social Science
ISBN : 9780472052523

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Hallyu 2.0 by Sangjoon Lee,Abé Markus Nornes Pdf

The first scholarly volume to investigate the impact of social media and other communication technologies on the global dissemination of the Korean Wave

Understanding the Korean Wave

Author : Dal Yong Jin
Publisher : Taylor & Francis
Page : 295 pages
File Size : 41,7 Mb
Release : 2023-07-31
Category : Social Science
ISBN : 9781000932195

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Understanding the Korean Wave by Dal Yong Jin Pdf

A comprehensive and critical introduction to understanding the Korean Wave (Hallyu) as a transnational media phenomenon. This book provides an accessible introduction to the Korean Wave—the rapid growth of local cultural industries and the global popularity of Korean popular culture over the past 30 years—providing historical, political, economic, and socio-cultural context to its initial rise and enduring popularity. Jin explores the transnational cultural flows of Hallyu across a variety of products and digital technologies—from television dramas, film, and K-pop to online games, and webtoons—and explains the process of cross-media convergence and the socio-political contexts behind the Hallyu phenomenon. He also explores how overseas fans and audiences advance K-pop fandom as social agents in different geo-cultural contexts. The book concludes by discussing if Hallyu can become a sustainable global popular culture beyond a fan-based regional cultural phenomenon. Each chapter features detailed contemporary case studies and discussion questions to enhance student engagement. This is essential reading for students of Media and Communication, Cultural Studies, Korean Studies, and Asian Studies, particularly those taking classes on popular culture and media, media and globalization, Korean popular culture, and East Asian culture.

The Korean Wave

Author : Tae-Jin Yoon,Kyong Yoon Yong Jin
Publisher : Lexington Books
Page : 301 pages
File Size : 52,6 Mb
Release : 2017-10-05
Category : Social Science
ISBN : 9781498555579

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The Korean Wave by Tae-Jin Yoon,Kyong Yoon Yong Jin Pdf

Since the Korean Wave phenomenon started in 1997, Hallyu has undergone many changes. Geographically, while Asia has been the largest cultural market for the Korean cultural industries, other parts of society, including North America, Europe, the Middle East, and Latin America have gradually admitted Korean popular culture. The components of the Korean Wave have also greatly expanded. Hallyu originally implied the exports of a few cultural products, such as television dramas, popular music, and films; however, Korea has recently developed and exported K-pop, digital games and smartphone technologies as well as relevant youth culture. Meanwhile, industrial and technological contexts of the Korean Wave have changed significantly during the last 20 years. The role of social media in the Korean Wave’s transnationalization in recent years is especially intriguing because fans around the world can easily access social media to enjoy K-pop, digital games, and films. The changes in the nature and appearance of the Korean Wave, conceptual and theoretical shifts in the studies of the Korean Wave, and the influences of the development of media technologies on the Korean Wave are all very significant. This book aims to provide a better understanding of Hallyu's theoretical and institutional history on one hand, and new features of the Korean Wave on the other hand.

Understanding Korean Webtoon Culture

Author : Dal Yong Jin
Publisher : BRILL
Page : 248 pages
File Size : 48,7 Mb
Release : 2023-11-20
Category : Literary Criticism
ISBN : 9781684176724

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Understanding Korean Webtoon Culture by Dal Yong Jin Pdf

Webtoons—a form of comic that are typically published digitally in chapter form—are the latest manifestation of the Korean Wave of popular culture that has increasingly caught on across the globe, especially among youth. Originally distributed via the Internet, they are now increasingly distributed through smartphones to ravenous readers in Korea and around the world. The rise of webtoons has fundamentally altered the Korean cultural market due to the growth of transmedia storytelling—the flow of a story from the original text to various other media platforms, such as films, television, and digital games—and the convergence of cultural content and digital technologies. Fans can enjoy this content anytime and anywhere, either purely as webtoons or as webtoon-based big-screen culture. Understanding Korean Webtoon Culture analyzes webtoons through the lens of emerging digital cultures and discusses relevant cultural perspectives by combining two different, yet connected approaches, political economy and cultural studies. The book demonstrates the dynamics between structural forces and textual engagement in global media flows, and it illuminates snack-culture and binge-reading as two new forms of digital culture that webtoon platforms capitalize on to capture people’s shifting media consumption.

Hallyu Namaste: Korean Waves on the Indian Shores

Author : Elsa C Maria Sebastian,Dr. Kavitha Gopalakrishnan,Dr. Viju Kurian
Publisher : Co-Text Publishers
Page : 176 pages
File Size : 54,5 Mb
Release : 2022-12-05
Category : Language Arts & Disciplines
ISBN : 9788195791712

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Hallyu Namaste: Korean Waves on the Indian Shores by Elsa C Maria Sebastian,Dr. Kavitha Gopalakrishnan,Dr. Viju Kurian Pdf

The current phenomenon of Hallyu wave lashing the world shores with its cornucopia of cultural products is truly a cultural “dynamite” that has impacted a massive revisioning of all the accepted ideas of popular culture that existed prior to its entrance on the stage of world imagination. Its influence ranging from novel culinary habits to new ways of looking at gender has garnered the attention of researchers to closely look into the various nuances of the new popular culture.

Tourist Distractions

Author : Youngmin Choe
Publisher : Duke University Press
Page : 264 pages
File Size : 50,8 Mb
Release : 2016-03-25
Category : Performing Arts
ISBN : 9780822374343

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Tourist Distractions by Youngmin Choe Pdf

In Tourist Distractions Youngmin Choe uses hallyu (Korean-wave) cinema as a lens to examine the relationships among tourism and travel, economics, politics, and history in contemporary East Asia. Focusing on films born of transnational collaboration and its networks, Choe shows how the integration of the tourist imaginary into hallyu cinema points to the region's evolving transnational politics and the ways Korea negotiates its colonial and Cold War past with East Asia's neoliberal present. Hallyu cinema's popularity has inspired scores of international tourists to visit hallyu movie sets, filming sites, and theme parks. This tourism helps ease regional political differences; reimagine South Korea's relationships with North Korea, China, and Japan; and blur the lines between history, memory, affect, and consumerism. It also provides distractions from state-sponsored narratives and forges new emotional and economic bonds that foster community and cooperation throughout East Asia. By attending to the tourist imaginary at work in hallyu cinema, Choe helps us to better understand the complexities, anxieties, and tensions of East Asia's new affective economy as well as Korea's shifting culture industry, its relation to its past, and its role in a rapidly changing region.

New Korean Wave

Author : Dal Jin
Publisher : University of Illinois Press
Page : 240 pages
File Size : 45,9 Mb
Release : 2016-03-15
Category : History
ISBN : 9780252098147

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New Korean Wave by Dal Jin Pdf

The 2012 smash "Gangnam Style" by the Seoul-based rapper Psy capped the triumph of Hallyu , the Korean Wave of music, film, and other cultural forms that have become a worldwide sensation. Dal Yong Jin analyzes the social and technological trends that transformed South Korean entertainment from a mostly regional interest aimed at families into a global powerhouse geared toward tech-crazy youth. Blending analysis with insights from fans and industry insiders, Jin shows how Hallyu exploited a media landscape and dramatically changed with the 2008 emergence of smartphones and social media, designating this new Korean Wave as Hallyu 2.0. Hands-on government support, meanwhile, focused on creative industries as a significant part of the economy and turned intellectual property rights into a significant revenue source. Jin also delves into less-studied forms like animation and online games, the significance of social meaning in the development of local Korean popular culture, and the political economy of Korean popular culture and digital technologies in a global context.

The Global Impact of South Korean Popular Culture

Author : Valentina Marinescu
Publisher : Lexington Books
Page : 167 pages
File Size : 40,9 Mb
Release : 2014-09-24
Category : Social Science
ISBN : 9780739193389

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The Global Impact of South Korean Popular Culture by Valentina Marinescu Pdf

This volume fills a gap in the existing literature and proposes an interdisciplinary and multicultural comparative approach to the impact of Hallyu worldwide. The contributors analyze the spread of South Korean popular products from different perspectives (popular culture, sociology, anthropology, linguistics) and from different geographical locations (Asia, Europe, North America, and South America). The contributors come from a variety of countries (UK, Japan, Argentina, Poland, Bulgaria, Czech Republic, Indonesia, USA, Romania). The volume is divided into three sections and twelve chapters that each bring a new perspective on the main topic. This emphasizes the impact of Hallyu and draws real and imaginary “maps” of the export of South Korean cultural products. Starting from the theoretical backgrounds offered by the existing literature, each chapter presents the impact of Hallyu in a particular country. This applied character does not exclude transnational comparisons or critical interrogations about the future development of the phenomenon. All authors are speaking about their own, native cultures. This inside perspective adds an important value to the understanding of the impact of a different culture on the “national” culture of each respective country. The contributions to this volume illustrate the “globalization” of the cultural products of Hallyu and show the various faces of Hallyu around the world.

Sociolinguistics of the Korean Wave

Author : Nora Samosir,Lionel Wee
Publisher : Taylor & Francis
Page : 150 pages
File Size : 51,5 Mb
Release : 2023-12-22
Category : Language Arts & Disciplines
ISBN : 9781003830931

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Sociolinguistics of the Korean Wave by Nora Samosir,Lionel Wee Pdf

Samosir and Wee examine how the immensely popular Korean Wave ("K-wave") also known as Hallyu is wielded as soft power through the use of communication for persuasion and attraction on the global stage. The Korean Wave refers to the global spread and popularity of South Korean culture, particularly its pop music ("K-pop"), serialised dramas ("K-dramas") and films ("K-films"). Given the South Korean government’s involvement in providing funding and publicity, the Korean Wave raises interesting sociolinguistic questions about the relationship between artistry and citizenship, the use of social media in facilitating the consumption of cultural products, and, ultimately, the nature of soft power itself. Studies of soft power have tended to come from the field of international relations. This book shows that sociolinguistics actually has a number of tools in its conceptual arsenal – such as indexicality, stance taking, affect, and styling – that can shed light on the Korean Wave as a form of soft power. As the first book-length sociolinguistic analysis of the Korean Wave and soft power, this book demonstrates how K-pop, K-dramas, and K-films have been able to encourage in consumers an anthropological stance towards all things Korean. This volume will be of particular interest to students and scholars in sociolinguistics, political science, cultural studies, and Korean studies.

Diplomacy, Society and the COVID-19 Challenge

Author : Erman Akıllı,Burak Güneş,Ahmet Gökbel
Publisher : Taylor & Francis
Page : 312 pages
File Size : 42,8 Mb
Release : 2023-10-20
Category : Political Science
ISBN : 9781000984156

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Diplomacy, Society and the COVID-19 Challenge by Erman Akıllı,Burak Güneş,Ahmet Gökbel Pdf

Diplomacy, Society and the COVID-19 Challenge brings together authors from various disciplinary backgrounds to examine the impacts of the pandemic on world politics and international relations, focusing on diplomacy and national, regional, and global responses to COVID-19. The authors adopt a critical perspective which questions the general assumption that security is only related to state security. The book’s first part deals with diplomacy and COVID-19, exploring forms such as virtual, digital, and science diplomacy. The second part, on national and regional responses to COVID-19, provides a detailed evaluation of the foreign policies of states and regional actors and the national/regional impacts of the pandemic. The third part investigates the responses of international organisations, such as NATO and the OECD, to COVID-19’s transformative and disruptive effects. This book will be of interest to students, scholars, and researchers of international relations, diplomacy, security studies, global governance, political science, political economy, and global public health, especially those with a particular focus on COVID-19 and how it has changed the world.

Handbook of Post-Western Sociology: From East Asia to Europe

Author : Anonim
Publisher : BRILL
Page : 1056 pages
File Size : 49,5 Mb
Release : 2023-04-03
Category : History
ISBN : 9789004529328

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Handbook of Post-Western Sociology: From East Asia to Europe by Anonim Pdf

Beyond hegemonic thoughts, the Post-Western sociology enables a new dialogue between East Asia (China, Japan, Korea) and Europe on common and local knowledge to consider theoretical continuities and discontinuities, to develop transnational methodological spaces, and co-produce creolized concepts. With this new paradigm in social sciences we introduce the multiplication of epistemic autonomies vis-à-vis Western hegemony and new theoretical assemblages between East-Asia and European sociologies. From this ecology of knowledge this groundbreaking contribution is to coproduce a post-Western space in a cross-pollination process where “Western” and “non-Western” knowledge do interact, articulated through cosmovisions, as well as to coproduce transnational fieldwork practices.

A Companion to Korean American Studies

Author : Rachael Miyung Joo,Shelley Sang-Hee Lee
Publisher : BRILL
Page : 727 pages
File Size : 41,9 Mb
Release : 2018-06-12
Category : Social Science
ISBN : 9789004335332

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A Companion to Korean American Studies by Rachael Miyung Joo,Shelley Sang-Hee Lee Pdf

A Companion to Korean American Studies aims to provide readers with a broad introduction to Korean American Studies, through essays exploring major themes, key insights, and scholarly approaches that have come to define this field.

Alterity and Empathy in Post-1945 Asian American Narratives

Author : Hyesu Park
Publisher : Routledge
Page : 176 pages
File Size : 47,5 Mb
Release : 2021-11-29
Category : Literary Criticism
ISBN : 9781000482331

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Alterity and Empathy in Post-1945 Asian American Narratives by Hyesu Park Pdf

This book examines how Asian American authors since 1945 have deployed the stereotype of Asian American inscrutability in order to re-examine and debunk the stereotype in various ways. By paying special attention to what narrative theorists have regarded as one of the most extraordinary aspects of fiction—its ability to give (or else deny) readers a remarkably detailed knowledge of the inner lives of their characters—this book explores deeply and systematically the specific ways Asian American narratives attribute inscrutable minds to Asian American characters, situating them at various points along a spectrum stretching between alterity and empathy. Ultimately, the book reveals the link between narrative form and larger cultural issues associated with the representation of Asian American minds, and how a nuanced investigation of narrative form can yield insights into the sociocultural embeddedness of Asian American literature under the case studies—insights that would not be available if such formal questions were by passed.