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Universal Studios never really wanted to get into the theme park business. They wanted to be the anti-Disney. But when forced to do so, they did it in a big way. Despite the fits and starts of multiple owners, the parks have finally gained the momentum to mount a serious challenge to the Walt Disney Company. How did this happen? Who made it happen? What does this mean for the theme park industry? In Universal Versus Disney, his newest work to investigate the histories of America's favorite theme parks, seasoned Disney-author Sam Gennawey has thoroughly researched how Universal Studios shook up the multi-billion dollar theme park industry, one so long dominated by Walt Disney and his legacy.
Universal versus Disney: The Unofficial Guide to American Theme Parks' Greatest Rivalry by Sam Gennawey Pdf
Universal Studios never really wanted to get into the theme park business. They wanted to be the anti-Disney. But when forced to do so, they did it in a big way. Despite the fits and starts of multiple owners, the parks have finally gained the momentum to mount a serious challenge to the Walt Disney Company. How did this happen? Who made it happen? What does this mean for the theme park industry? In Universal Versus Disney, his newest work to investigate the histories of America's favorite theme parks, seasoned Disney-author Sam Gennawey has thoroughly researched how Universal Studios shook up the multi-billion dollar theme park industry, one so long dominated by Walt Disney and his legacy.
Jay Stein Builds a Better Mousetrap. After years of sitting fat and happy atop the theme park totem pole, Mickey Mouse discovered a big cat in his backyard named Jay Stein. Against stiff odds, corporate politics, and fierce opposition from Michael Eisner's Disney, Jay Stein founded Universal Studios Florida. This is how he did it.
Walt and the Promise of Progress City by Sam Gennawey Pdf
Walt Disney's vision for a city of tomorrow, EPCOT, would be a way for American corporations to show how technology, creative thinking, and hard work could change the world. He saw this project as a way to influence the public's expectations about city life, in the same way his earlier work had redefined what it meant to watch an animated film or visit an amusement park. Walt and the Promise of Progress City is a personal journey that explores the process through which meaningful and functional spaces have been created by Walt Disney and his artists as well as how guests understand and experience those spaces.
The Unofficial Guide to Walt Disney World with Kids 2015 by Bob Sehlinger,Liliane J. Opsomer,Len Testa Pdf
The Unofficial Guide to Walt Disney World with Kids is packed with useful tips, great advice, excellent discussion, and practical travel knowledge gleaned from years of Walt Disney World travel experience. It is one of the few guidebooks to Disney World that specifically addresses the needs of kids with, in some cases, research and input from kids. Authors Liliane Opsomer, Bob Sehlinger, and Len Testa will help you prepare for your vacation with ease. Compiled and written by a team of experienced researchers whose work has been cited by such diverse sources as USA Today and Operations Research Forum, The Unofficial Guide to Walt Disney World with Kids digs deeper and offers more specific information that any other guidebook. This is the only guide that explains how to make every minute and every dollar of your vacation count. With advice that is direct, prescriptive, and detailed, it takes the guesswork out of your family vacation. Step-by-step detailed plans allow you to visit Disney World with your children with absolute confidence and peace of mind.
Beyond Disney: The Unofficial Guide to SeaWorld, Universal Orlando, & the Best of Central Florida by Bob Sehlinger,Seth Kubersky Pdf
A guide to non-Disney theme parks, attractions, restaurants, outdoor recreation, and nightlife in Orlando and central Florida. Features include the latest information on the new Harry Potter attractions at Universal Studios as well as step-by-step touring plans that save four hours of waiting in line at Universal Studios and Universal's Island of Adventure.
The Unofficial Guide to Walt Disney World 2008 by Bob Sehlinger Pdf
From the publishers of The Unofficial Guide to Walt Disney World "A Tourist's Best Friend!" —Chicago Sun-Times "Indispensable" —The New York Times Five Great Features and Benefits offered ONLY by The Unofficial Guide: Exclusively patented, field-tested touring plans that save as much as four hours of standing in line in a single day Tips, advice, and opinions from hundreds of Walt Disney World guests in their own words Almost 250 hotels rated and ranked for quality and value, including the top non-Disney hotels for families A complete Dining Guide with ratings and reviews of all Walt Disney World restaurants, plus extensive alternatives for dining deals outside the World Every attraction rated and ranked for each age group; extensive, objective, head-to-head comparisons of the Disney and Universal theme parks
Brand Intimacy by Mario Natarelli,Rina Plapler Pdf
From Patagonia to Apple, Whole Foods to New Balance, we love our favorite products--and, by extension, the companies that provide them. The emotional connections we form with our beloved brands and services are important relationships--relationships that are potentially worth billions. In the fast-paced, constantly-changing world of the modern marketplace, brands must adapt or perish—strategies, methods, and techniques must evolve to remain effective and relevant. Are you using yesterday’s thinking for tomorrow’s challenges? Brand Intimacy details ways to build better marketing through the cultivation of emotional connections between brand and consumer. The book provides lessons for marketers and business leaders alike who are seeking to understand these ultimate brand relationships and the opportunities they represent. Divided into three sections, Brand Intimacy starts with Context and Understanding. This explains today’s marketing landscape, the effects of technology, consumer behaviors and the advancements around decision making. Through research we discovered that people form relationships with brands the same way they develop relationships with other people. This section provides guidance on how to think about complimentary concepts such as loyalty, satisfaction and brand value. We then explore and compare established approaches and methodologies and showcase why intimacy is a compelling new and enhanced opportunity to build your brand or market your business. The second section, Theory and Model reveals and dimensions the brand intimacy model and dissects it into steps to help you better factor it into your marketing approaches or frameworks. Here you will learn the core concepts and components that are essential to build bonds and the role emotion can play to help you achieve greater customer engagement. You can also review the rankings of the best brands in terms of Brand Intimacy. A summary of our annual research reveals the characteristics of best performers, the most intimate industries, and differences based on geography, age, gender and income. By examining the top intimate brands, we reveal and decode the secrets of the bonds they form with their customers. The third section is Methods & Practice, this details the economic benefits and advantages of a strategy that factors Brand Intimacy. Intimate brands are proven to outperform the Fortune 500 and Standards and Poors’ index of brands. Intimate brands create more revenue and profit and last longer. Consumers are also willing to pay more for a brand they are more intimate with. Conversely, we also explore a series of brand failures and lessons learned to help you avoid common pitfalls in brand management. We articulate the steps to build a more intimate brand as well as share a glimpse on the future where software will play a more important role in brand building. The book outlines a proprietary digital platform that we use to help manage and enable intimacy through collaboration, simulators and real-time tracking of emotions. Business and marketing owners face an increasing difficult task to build brands that rise above the clutter, engage more and grow. Brand Intimacy explains how to better measure, build and manage enduring brands. Brands that are built to inspire as well as profit. Written by experienced marketers and backed by extensive research, Brand Intimacy rewrites the rulebook on how to establish and expand your marketing. The book is equal parts theory, research and practice, the result of 7 year journey and a new marketing paradigm for the modern marketer.
The Unofficial Guide to Universal Orlando 2022 by Seth Kubersky Pdf
Honest and Outspoken Advice from the Unofficial Experts The Unofficial Guide to Universal Orlando 2022 by Seth Kubersky is packed with detailed, specific information on every ride, show, and restaurant in the resort. The guide includes info on where to find the cheapest Universal Orlando admission tickets, how to save big on Universal on-site hotel rooms and skip the regular lines in the parks, when to visit Universal Orlando for the lightest crowds, and everything else you need to know for a stress-free Universal Orlando experience. What’s NEW in the 2022 edition of The Unofficial Guide to Universal Orlando: The full scoop on the new Jurassic World VelociCoaster New advice on taking advantage of Virtual Line, Mobile Ordering, and other technological tricks An up-close look at each Universal resort hotel, including the new Endless Summer Surfside Inn and Suites Ratings and reviews of new menu options and dining venues in the parks and CityWalk, like Bend the Bao Updated tips for taking advantage of Early Park Admission at the Wizarding World of Harry Potter and experiencing Hagrid's Magical Creatures Motorbike Adventure The latest information on how Universal Orlando has recovered from COVID-19 Sneak peeks: Learn about the upcoming Epic Universe theme park
The Unofficial Guide to Walt Disney World 2022 by Bob Sehlinger,Len Testa Pdf
Get the Trusted Source of Information for a Successful Walt Disney World Vacation The best-selling independent guide to Walt Disney World has everything you need to plan your family’s trip—hassle-free. Whether you are planning your annual vacation to Walt Disney World or preparing for your first visit ever, this book gives you the insider scoop on hotels, restaurants, and attractions. The Unofficial Guide to Walt Disney World 2022 explains how Walt Disney World works and how to use that knowledge to make every minute and every dollar of your vacation count. With an Unofficial Guide in hand—and with authors Bob Sehlinger and Len Testa as guides—find out what’s available in every category, from best to worst, and get step-by-step, detailed plans to help make the most of your time at Walt Disney World. There have been lots of changes at Walt Disney World, from park opening procedures, to rides, restaurants, and hotels. Here’s what’s NEW in the 2022 book: When to visit Walt Disney World to get lower crowds and bigger hotel discounts Details on how COVID-19 and social distancing measures have impacted Walt Disney World Resort Complete coverage of Disney's new Remy's Ratatouille Adventure, Guardians of the Galaxy, and TRON Lightcycle Run attractions The latest on new Disney programs such as Early Theme Park Entry Tips on how to avoid long lines in a World without Disney's FastPass ride reservation system The newest, best places for ticket and hotel deals The latest on discounted stroller rentals, car rentals, and vacation homes A preview of the new fireworks shows Enchantment and Harmonious Updated reviews of every Walt Disney World restaurant since reopening The best hotel rooms to request at every Disney resort
From the publisher of The Unofficial Guide to Disneyland comes The Disneyland Story: The Unofficial Guide to the Evolution of Walt Disney's Dream, the story of how Walt Disney’s greatest creation was conceived, nurtured, and how it grew into a source of joy and inspiration for generations of visitors. Despite his successors' battles with the whims of history and their own doubts and egos, Walt’s vision maintained momentum, thrived, and taught future generations how to do it Walt Disney's way.
Behind the Pixie Dust Curtain Every Disney attraction comes with a story, and every story involves a few tricks of the trade that only Imagineers know. Here's your chance to peek behind the curtain and learn some of the secrets about thirty of the most popular Disney theme park rides. David Mumpower takes you behind-the-scenes at Disneyland and Walt Disney World to reveal the inner workings of your favorite attractions. He'll explain why Walt Disney chose many of these rides, and he'll describe the challenges that Imagineers faced in doing the impossible by bringing them to life. Mumpower begins with the story of how a Russian monarch's love of sledding indirectly led to the invention of the modern roller coaster. Then, he details the physical and thematic obstacles that Imagineers overcame to build iconic attractions like Pirates of the Caribbean, Space Mountain, and Mr. Toad's Wild Ride. Of course, some of the best Disney rides are more recent. Mumpower also examines the difficulties in developing cutting-edge attractions like Avatar Flight of Passage, Radiator Springs Racers, and Slinky Dog Dash. Mumpower covers opening day rides still in operation today as well as some of the most recent additions to the vaunted Disney theme park lineup. He discusses all of these ride experiences plus the tricks that make them possible--and magical. If you've ever gotten off a Disney ride and wondered how they did it, or if you're the type of fan who'd rather examine an attraction than experience it, or maybe you'd like to be an Imagineer yourself someday, this is the book you've been waiting for.
From Animation to Arbitration. In *Mouse in Transition*, the prequel to this book, Steve Hulett told the story of his ten years at Disney Feature Animation. Now Hulett recounts his next twenty years in the animation industry, away from the drawing board and into the trenches as a union representative.