University Of Nike

University Of Nike Book in PDF, ePub and Kindle version is available to download in english. Read online anytime anywhere directly from your device. Click on the download button below to get a free pdf file of University Of Nike book. This book definitely worth reading, it is an incredibly well-written.

University of Nike

Joshua Hunt
University of Nike Book PDF

Author : Joshua Hunt
Publisher : Melville House
Page : 305 pages
File Size : 41,8 Mb
Release : 2018-10-23
Category : Sports & Recreation
ISBN : 9781612196916

Get Book

University of Nike by Joshua Hunt Pdf

The dramatic expose of how the University of Oregon sold its soul to Nike, and what that means for the future of our public institutions and our society. **A New York Post Best Book of the Year** In the mid-1990s, facing severe cuts to its public funding, the University of Oregon—like so many colleges across the country—was desperate for cash. Luckily, the Oregon Ducks’ 1995 Rose Bowl berth caught the attention of the school’s wealthiest alumnus: Nike founder Phil Knight, who was seeking new marketing angles at the collegiate level. And so the University of Nike was born: Knight has so far donated more than half a billion dollars to the school in exchange for high-visibility branding opportunities. But as journalist Joshua Hunt shows in University of Nike, Oregon has paid dearly for the veneer of financial prosperity and athletic success that has come with this brand partnering. Hunt uncovers efforts to conceal university records, buried sexual assault allegations against university athletes, and cases of corporate overreach into academics and campus life—all revealing a university being run like a business, with America’s favorite “Shoe Dog” calling the shots. Nike money has shaped everything from Pac-10 television deals to the way the game is played, from the landscape of the campus to the type of student the university hopes to attract. More alarming still, Hunt finds other schools taking a page from Oregon’s playbook. Never before have our public institutions for research and higher learning been so thoroughly and openly under the sway of private interests, and never before has the blueprint for funding American higher education been more fraught with ethical, legal, and academic dilemmas. Encompassing more than just sports and the academy, University of Nike is a riveting story of our times.

The Nike Effect

Joshua Hunt
The Nike Effect Book PDF

Author : Joshua Hunt
Publisher : National Geographic Books
Page : 0 pages
File Size : 43,7 Mb
Release : 2020-02-04
Category : Sports & Recreation
ISBN : 9781612198439

Get Book

The Nike Effect by Joshua Hunt Pdf

“A page-turner . . . as suspenseful as a late drive in the fourth quarter to win a championship.”—Los Angeles Review of Books **A New York Post Best Book of the Year** As decades of headline news stories attest, there is nothing Nike won’t do to win. Mistreating employees, eliminating competition, and secrecy are all part of the playbook. There is perhaps no clearer example of this than Nike’s ongoing experiment at the University of Oregon, where the company has donated more than half a billion dollars in exchange for high-visibility branding opportunities. But as journalist Joshua Hunt shows in this dramatic expose, Oregon has paid dearly for this highly lucrative partnership. Here, Hunt uncovers efforts to conceal university records, buried sexual assault allegations against university athletes, and cases of corporate overreach into academics and campus life—all revealing a university being run like a business, with America’s favorite “Shoe Dog” calling the shots. And it doesn’t stop there: Nike money has shaped everything from Pac 10 televsion deals to the way the college sports are played; from the landscape of Oregon’s campus to the types of research conducted there. Encompassing more than just sports and the academy, The Nike Effect, published originally in hardcover as University of Nike, is a riveting story about the future of our public institutions and our society.

Win at All Costs

Matt Hart
Win at All Costs Book PDF

Author : Matt Hart
Publisher : HarperCollins
Page : 432 pages
File Size : 40,8 Mb
Release : 2020-10-06
Category : Sports & Recreation
ISBN : 9780062917805

Get Book

Win at All Costs by Matt Hart Pdf

"After years of rumors and speculation, Matt Hart sets out to peel back the layers of secrecy that protected the most powerful coach in running. What he finds will leave you indignant—and wondering whether anything in the high-stakes world of Olympic sport has truly changed." —Alex Hutchinson, New York Times bestselling author of Endure Game of Shadows meets Shoe Dog in this explosive behind-the-scenes look that reveals for the first time the unsettling details of Nike's secret running program—the Nike Oregon Project. In May 2017, journalist Matt Hart received a USB drive containing a single file—a 4.7-megabyte PDF named “Tic Toc, Tic Toc. . . .” He quickly realized he was in possession of a stolen report prepared a year earlier by the United States Anti-Doping Agency (USADA) for the Texas Medical Board, part of an investigation into legendary running coach Alberto Salazar, a Houston-based endocrinologist named Dr. Jeffrey Brown, and cheating by Nike-sponsored runners, including some of the world’s best athletes. The information Hart received was part of an unfolding story of deception which began when Steve Magness, an assistant to Salazar, broke the omertà—the Mafia-like code of silence about performance-enhancing drugs among those involved—and alerted USADA. He was soon followed by Olympians Adam and Kara Goucher who risked their careers to become whistleblowers on their former Nike running family in Beaverton, Oregon. Combining sports drama and business exposé, Win at All Costs tells the full story of Nike’s running program, uncovering a corporate win-at-all-costs culture.

Nike Culture

Robert Goldman,Stephen Papson
Nike Culture Book PDF

Author : Robert Goldman,Stephen Papson
Publisher : SAGE
Page : 214 pages
File Size : 44,5 Mb
Release : 1998-12-28
Category : Social Science
ISBN : 0761961496

Get Book

Nike Culture by Robert Goldman,Stephen Papson Pdf

This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics. Nike Culture describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture.

The Story of Nike

Aaron Frisch
The Story of Nike Book PDF

Author : Aaron Frisch
Publisher : The Creative Company
Page : 52 pages
File Size : 52,6 Mb
Release : 2008-07
Category : Juvenile Nonfiction
ISBN : 1583416080

Get Book

The Story of Nike by Aaron Frisch Pdf

Describes the founding and development of the Nike company, makers of athletic shoes with the famous "swoosh" logo.

Swoosh

J. B. Strasser
Swoosh Book PDF

Author : J. B. Strasser
Publisher : Harper Collins
Page : 578 pages
File Size : 43,8 Mb
Release : 1993-04-28
Category : Business & Economics
ISBN : 9780887306228

Get Book

Swoosh by J. B. Strasser Pdf

The unauthorized national-bestselling sensation revealing the absorbing story of the rise, fall, and recovery of Nike, by a former employee and a Los Angeles Times reporter.

Out of Nowhere

Geoff Hollister
Out of Nowhere Book PDF

Author : Geoff Hollister
Publisher : Meyer & Meyer Verlag
Page : 362 pages
File Size : 45,8 Mb
Release : 2008
Category : Biography & Autobiography
ISBN : 9781841262345

Get Book

Out of Nowhere by Geoff Hollister Pdf

This book provides a compelling insider's account of how Nike became the world's largest sports and fitness company. It includes a dedicated mailing and e-mail campaign to targeted sports interest media & organizations. How does a young boy from a small Oregon town get swept up in the politics of his chosen sport and become an integral part of possibly the most influential sports company of all time - Nike. Nike began with a handshake and a few hundred dollars passed between Phil Knight and legendary track coach Bill Bowerman more than 35 years ago - and since then it has grown into the world's largest sports and fitness company. "Out of Nowhere" provides an unrivalled glimpse into the first 33 years of Nike - from its humble beginnings to its modern guise as a global giant - and takes readers on a rollercoaster ride through all of the company's successes and failures.

Nike: Better Is Temporary

Sam Grawe
Nike Better Is Temporary Book PDF

Author : Sam Grawe
Publisher : Unknown
Page : 320 pages
File Size : 50,7 Mb
Release : 2021-01-25
Category : Electronic
ISBN : 1838660518

Get Book

Nike: Better Is Temporary by Sam Grawe Pdf

At Nike, the desire to be the best is a journey, not a destination--better is always temporary. Phaidon commemorates the company's influence with Nike: Better is Temporary, a landmark publication that charts Nike's transformation from rebellious upstart to global phenomenon. This immersive visual survey offers an unprecedented, behind-the-scenes exploration into Nike's ethos-driven design formula, placing industry-defining innovations and globally recognized products alongside previously unpublished designs, prototypes, insider stories, and more. Beginning with "Breaking2," an introduction detailing Nike's 2017 attempt to facilitate a sub-two-hour marathon, the book lays out in five thematic chapters Nike's focus on performance, brand expression, collaboration, inclusive design, and sustainability. The book's extraordinary design also nods to its contents. The striking cover features overlapping silkscreened layers of Nike's proprietary Volt yellow and Hyperpunch pink colors overlaying an image of world-champion marathoner Eliud Kipchoge printed in a half-tone dot pattern. The book's spine, visible through the clear jacket, showcases a series of colored tabs that extend from its interior pages and which are referenced in the book's bonus chapter, "Crafting Color." Combining 500 color illustrations with stories, insights, knowledge, passion, and history shared by Nike's remarkable team, Nike: Better is Temporarywill serve as a manual of innovation and inspiration for generations to come.

Just Do it

Donald R. Katz
Just Do it Book PDF

Author : Donald R. Katz
Publisher : Random House (NY)
Page : 358 pages
File Size : 45,5 Mb
Release : 1994
Category : Sporting goods industry
ISBN : UCSC:32106018264512

Get Book

Just Do it by Donald R. Katz Pdf

An award-winning author penetrates Nike--a company of the future, a dream machine that seeks to redefine culture through the power of sports--to provide this portrait of Phil Knight, who pioneered the company from a two-man operation into a four billion-dollar corporation.

1972

Steve Bence
1972 Book PDF

Author : Steve Bence
Publisher : Unknown
Page : 240 pages
File Size : 43,5 Mb
Release : 2021-10
Category : Electronic
ISBN : 0977230635

Get Book

1972 by Steve Bence Pdf

Since its start in 1972, Nike has employed nearly half a million people. Only four have outlasted Steve Bence. In "1972," Nike's Program Director in Footwear Sourcing and Manufacturing - and an All-American runner at Oregon in the 1970s - shares about his coach, Bill Bowerman; his friend, Steve Prefontaine; his running career at the UO; and his 40-plus year at Nike. Regarding the latter, Bence offers the seldom told manufacturing story from Nike's early years. Combined, he has created a book that belongs on every running enthusiast's shelf. Phil Knight, Nike cofounder: "Steve Bence, a nationally ranked 800-meter runner and 40-plus year teammate of mine at Nike, brings a unique perspective on the Nike story. I enjoyed his book and think you will, too."

Nike

Nicholas Flokos
Nike Book PDF

Author : Nicholas Flokos
Publisher : Houghton Mifflin Harcourt
Page : 192 pages
File Size : 43,8 Mb
Release : 2000-02
Category : Fiction
ISBN : 0618002073

Get Book

Nike by Nicholas Flokos Pdf

The folder may include clippings, announcements, small exhibition catalogs, advertisements, and other ephemeral items.

Pre

Tom Jordan
Pre Book PDF

Author : Tom Jordan
Publisher : Rodale Books
Page : 176 pages
File Size : 44,9 Mb
Release : 2012-12-19
Category : Biography & Autobiography
ISBN : 9781623360771

Get Book

Pre by Tom Jordan Pdf

The story of America's greatest running legend. For five years, no American runner could beat him at any distance over a mile. But at the age of 24, with his best years still ahead, long-distance runner Steve Prefontaine finally lost. Driving alone at night after a party, Prefontaine crashed his sports car, putting a tragic, shocking end to the life and career of one of the most influential, accomplished runners of our time. More than 20 years later, Pre continues to influence the running world. From his humble origins in Coos Bay, Oregon, Pre became the first person to win four NCAA titles in one event. Year after year, he was virtually unbeatable. Instead of becoming one of the new breed of professional track athletes, Pre chose to stay amateur and fight for the adequate funding he felt American amateur athletes deserved. A man of incredible desire and energy, Pre trained relentlessly. In his drive to be the best, he spurred others to do their best. As one racer said, "He ran every race as if it were his last." But Pre not only touched runners; his exciting technique as well as his maverick lifestyle made him a favorite of the fans. A race with Prefontaine in it was automatically an event. His brief but brilliant life—documented by author Tom Jordan—is the tale of a true American hero. This is his story. "Some people create with words or with music or with a brush and paints. I like to make something beautiful when I run. I like to make people stop and say, 'I've never seen anyone run like that before.' It's more than just a race, it's style. It's doing something better than anyone else. It's being creative." —Steve Prefontaine *The e-book edition does not include photos

From an Idea to Nike

Lowey Bundy Sichol
From an Idea to Nike Book PDF

Author : Lowey Bundy Sichol
Publisher : HMH Books For Young Readers
Page : 131 pages
File Size : 41,7 Mb
Release : 2019-02
Category : BUSINESS & ECONOMICS
ISBN : 9781328453624

Get Book

From an Idea to Nike by Lowey Bundy Sichol Pdf

From an Idea to Nike is a fully-illustrated look into how Nike stepped up its sneaker game to become the most popular athletic brand in the world. Humorous black & white illustrations throughout. Ever wonder how Nike became the athletics empire it is today? From an Idea to Nike digs into the marketing campaigns and strategy that turned this running-shoe company into the outfitter for many athletes as well as the iconic American brand. With infographics and engaging visuals throughout, this behind-the-scenes look into the historical and business side of Nike will be an invaluable resource for kids interested in what makes this business run. Find out where the name Nike came from and how the famous swoosh became the signature logo. Learn about the company's first marketing campaign with a star athlete. (Hint: It wasn't Michael Jordan!) Explore the ways Nike expanded marketing from running to basketball, soccer, golf, and beyond!

Believe to Achieve

Howard White
Believe to Achieve Book PDF

Author : Howard White
Publisher : Simon and Schuster
Page : 163 pages
File Size : 46,7 Mb
Release : 2008-06-30
Category : Self-Help
ISBN : 9781439116784

Get Book

Believe to Achieve by Howard White Pdf

Sometimes we need a hand to help us get to the gifts locked inside us. Believe to Achieve is that helping hand, daring readers of all ages to reach for their most cherished dream and giving them the tools to get there. Author Howard "H" White tells us extraordinary people are simply ordinary people on fire with desire -- and he knows. As Nike, Inc.'s liaison for athletes such as Michael Jordan and Charles Barkley, "H" has had plenty of experience with superstars. But he did not start there. He has known extraordinary people his whole life, from his family and friends to his coaches and teachers. All along the way, Howard has met people who have opened his eyes to his own abilities, and he has spent his life doing the same for others. Full of behind-the-scenes moments with favorite athletes as well as funny anecdotes, Believe to Achieve is an exuberant collection of wisdom that will help you recognize the potential in yourself and see the path to success. It is a handbook for all people who have a goal they do not know how to reach or who want to help others discover their gifts. As Howard says, you can never tell what people are capable of just by looking at them -- even you.

Running with the Buffaloes

Chris Lear
Running with the Buffaloes Book PDF

Author : Chris Lear
Publisher : Rowman & Littlefield
Page : 288 pages
File Size : 49,8 Mb
Release : 2011-04-01
Category : Sports & Recreation
ISBN : 9780762774579

Get Book

Running with the Buffaloes by Chris Lear Pdf

Top five Best Books About Running, Runner's World Magazine Top three Best Books About Running, readers of Runner's World Magazine (December 2009) A phenomenal portrait of courage and desire that will do for college cross-country what John Feinstein's A Season on the Brink did for college basketball.