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Author : Stephen Windwalker
Publisher : Harvard Perspectives Press
Page : 182 pages
File Size : 48,9 Mb
Release : 2002
Category : Business & Economics
ISBN : 0971577838
Author : William H. Sherman
Publisher : University of Pennsylvania Press
Page : 283 pages
File Size : 55,6 Mb
Release : 2010-11-24
Category : Literary Criticism
ISBN : 9780812203448
In a recent sale catalog, one bookseller apologized for the condition of a sixteenth-century volume as "rather soiled by use." When the book was displayed the next year, the exhibition catalogue described it as "well and piously used [with] marginal notations in an Elizabethan hand [that] bring to life an early and earnest owner"; and the book's buyer, for his part, considered it to be "enlivened by the marginal notes and comments." For this collector, as for an increasing number of cultural historians and historians of the book, a marked-up copy was more interesting than one in pristine condition. William H. Sherman recovers a culture that took the phrase "mark my words" quite literally. Books from the first two centuries of printing are full of marginalia and other signs of engagement and use, such as customized bindings, traces of food and drink, penmanship exercises, and doodles. These marks offer a vast archive of information about the lives of books and their place in the lives of their readers. Based on a survey of thousands of early printed books, Used Books describes what readers wrote in and around their books and what we can learn from these marks by using the tools of archaeologists as well as historians and literary critics. The chapters address the place of book-marking in schools and churches, the use of the "manicule" (the ubiquitous hand-with-pointing-finger symbol), the role played by women in information management, the extraordinary commonplace book used for nearly sixty years by Renaissance England's greatest lawyer-statesman, and the attitudes toward annotated books among collectors and librarians from the Middle Ages to the present. This wide-ranging, learned, and often surprising book will make the marks of Renaissance readers more visible and legible to scholars, collectors, and bibliophiles.
Author : Stephanie Chandler
Publisher : Lulu.com
Page : 120 pages
File Size : 47,9 Mb
Release : 2006-02
Category : Business & Economics
ISBN : 9781411678040
If you have ever considered opening a used bookstore, here is your chance to learn from someone who knows first-hand what it takes. Author Stephanie Chandler is the owner of Book Lovers Bookstore in Sacramento, CA. Features in this workbook include: *Worksheets: Budget planning, evaluating competition, forecasting, and more. *Business Basics: What you need to get started. *Inventory: Twelve sources for acquiring used books. *Suppliers: Library supplies, printed goods, retail supplies and more. *Shop Setup: Store layout, book categories, bookseller software and tools. *Operations Procedures: Trade policies, overstock, and a sample operations manual. *Marketing: Low-cost and no-cost tactics for maximizing exposure. *Website: Steps for setting up a website and selling books online. *Resources: Dozens of useful website links. *Business Plan: Sample business plan (actual plan used for Book Lovers Bookstore).
Author : Suzanne Pitner
Publisher : iUniverse
Page : 130 pages
File Size : 53,7 Mb
Release : 2000
Category : Business & Economics
ISBN : 9780595095612
With the Internet growing at a phenomenal rate, and E-commerce quickly becoming the norm, now is the time to take your dream of becoming a bookseller to the online world. This book will teach you, step by step, everything you need to know to succeed. You''ll learn where to buy your books, how to clean and care for them, what software is available for your online business, how and where to market your books, and how to develop long term relationships with your customers. Start living your dream by putting the advice in this book into action in your life!
Author : John B. Thompson
Publisher : Polity
Page : 481 pages
File Size : 55,5 Mb
Release : 2005-03-25
Category : Language Arts & Disciplines
ISBN : 9780745634784
The book publishing industry is going through a period of profound and turbulent change brought about in part by the digital revolution. What is the role of the book in an age preoccupied with computers and the internet? How has the book publishing industry been transformed by the economic and technological upheavals of recent years, and how is it likely to change in the future? This is the first major study of the book publishing industry in Britain and the United States for more than two decades. Thompson focuses on academic and higher education publishing and analyses the evolution of these sectors from 1980 to the present. He shows that each sector is characterized by its own distinctive ‘logic’ or dynamic of change, and that by reconstructing this logic we can understand the problems, challenges and opportunities faced by publishing firms today. He also shows that the digital revolution has had, and continues to have, a profound impact on the book publishing business, although the real impact of this revolution has little to do with the ebook scenarios imagined by many commentators. Books in the Digital Age will become a standard work on the publishing industry at the beginning of the 21st century. It will be of great interest to students taking courses in the sociology of culture, media and cultural studies, and publishing. It will also be of great value to professionals in the publishing industry, educators and policy makers, and to anyone interested in books and their future.
Author : Joseph A. Michaud
Publisher : Press of the Camp Pope Bookshop
Page : 150 pages
File Size : 49,9 Mb
Release : 2009
Category : Antiquarian booksellers
ISBN : 9781929919215
A memoir of the used book business in Iowa City, Iowa, UNESCO's "City of Literature."
Author : Philip G. Altbach,Edith S. Hoshino
Publisher : Routledge
Page : 776 pages
File Size : 54,9 Mb
Release : 2015-05-08
Category : Business & Economics
ISBN : 9781134261338
First Published in 1996. This encyclopedia is unique in several ways. As the first international reference source on publishing, it is a pioneering venture. Our aim is to provide comprehensive discussion and analysis of key subjects relating to books and publishing worldwide. The sixty-four essays included here feature not only factual and statistical information about the topic, but also analysis and evaluation of those facts and figures. The chapters are significantly more comprehensive than those typically found in an encyclopedia.
Author : Alfred Russell Smith
Publisher : Unknown
Page : 272 pages
File Size : 45,7 Mb
Release : 1880
Category : Electronic
ISBN : OXFORD:590917258
Author : Stephen Brown
Publisher : Routledge
Page : 279 pages
File Size : 49,5 Mb
Release : 2006-04-18
Category : Business & Economics
ISBN : 9781134209408
The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only rectifies this, but also argues that far from being detached, the book business in fact epitomises today’s Entertainment Economy (fast moving, hit driven, intense competition, rapid technological change, etc.). Written by an impressive roster of renowned marketing authorities, many with experience of the book trade and all gifted writers in their own right, Consuming Books steps back from the practicalities of book marketing and takes a look at the industry from a broader consumer research perspective. Consisting of sixteen chapters, divided into four loose sections, this key text covers: * a historical overview * the often acrimonious marketing/literature interface * the consumers of books (from book groups to bookcrossing) * a consideration of the tensions that both literary types and marketers feel. With something for everyone, Consuming Books not only complements the ‘how-to’ genre but provides the depth that previous studies of book consumption conspicuously lack.
Author : Mike Shatzkin,Robert Paris Riger
Publisher : Oxford University Press
Page : 304 pages
File Size : 45,9 Mb
Release : 2019-02-01
Category : Business & Economics
ISBN : 9780190628055
Many of us read books every day, either electronically or in print. We remember the books that shaped our ideas about the world as children, go back to favorite books year after year, give or lend books to loved ones and friends to share the stories we've loved especially, and discuss important books with fellow readers in book clubs and online communities. But for all the ways books influence us, teach us, challenge us, and connect us, many of us remain in the dark as to where they come from and how the mysterious world of publishing truly works. How are books created and how do they get to readers? The Book Business: What Everyone Needs to Know® introduces those outside the industry to the world of book publishing. Covering everything from the beginnings of modern book publishing early in the 20th century to the current concerns over the alleged death of print, digital reading, and the rise of Amazon, Mike Shatzkin and Robert Paris Riger provide a succinct and insightful survey of the industry in an easy-to-read question-and-answer format. The authors, veterans of "trade publishing," or the branch of the business that puts books in our hands through libraries or bookstores, answer questions from the basic to the cutting-edge, providing a guide for curious beginners and outsiders. How does book publishing actually work? What challenges is it facing today? How have social media changed the game of book marketing? What does the life cycle of a book look like in 2019? They focus on how practices are changing at a time of great flux in the industry, as digital creation and delivery are altering the commercial realities of the book business. This book will interest not only those with no experience in publishing looking to gain a foothold on the business, but also those working on the inside who crave a bird's eye view of publishing's evolving landscape. This is a moment of dizzyingly rapid change wrought by the emergence of digital publishing, data collection, e-books, audio books, and the rise of self-publishing; these forces make the inherently interesting business of publishing books all the more fascinating.
Author : Peri Pakroo
Publisher : Nolo
Page : 422 pages
File Size : 51,8 Mb
Release : 2024-03-15
Category : Business & Economics
ISBN : 9781413331639
Your one-stop guide to starting a small business in California The Small Business Start-Up Kit for California shows you how to set up a small business quickly and easily. It explains the forms, fees, and regulations you’ll encounter and shows you how to: choose the right business structure, such as an LLC or partnership write an effective business plan pick a winning business name and protect it get needed California licenses and permits hire and manage staff in compliance with California and federal law start a home business manage finances and taxes, and market your business effectively, online and off. The 15th edition is updated with the latest legal and tax rules affecting California small businesses, plus trends in digital marketing, remote working, and technology (including AI) for small businesses. WITH DOWNLOADABLE FORMS Includes cash flow projection and profit/loss forecast worksheets, California LLC Articles of Organization, small business resources, and more available for download.
Author : Peri Pakroo
Publisher : Nolo
Page : 409 pages
File Size : 51,5 Mb
Release : 2024-02-27
Category : Business & Economics
ISBN : 9781413331424
Your one-stop guide to starting a small business Want to start a business? Don’t know where to begin? The Small Business Start-Up Kit shows you how to set up a small business in your state and deal with state and local forms, fees, and regulations. We’ll show you how to: choose the right business structure, such as an LLC or partnership write an effective business plan pick a winning business name and protect it get the proper licenses and permits manage finances and taxes hire and manage staff, and market your business effectively, online and off. This edition is updated with the latest legal and tax rules affecting small businesses, plus social media and e-commerce trends.
Author : Sotheran, Henry and Co
Publisher : Unknown
Page : 906 pages
File Size : 42,8 Mb
Release : 1871
Category : Electronic
ISBN : NLS:V001495768
Author : Albert N. Greco
Publisher : Taylor & Francis
Page : 396 pages
File Size : 42,6 Mb
Release : 2004-11-16
Category : Business & Economics
ISBN : 9781135615888
This volume provides an innovative and detailed overview of the book publishing industry, including details about the business processes in editorial, marketing and production. The work explores the complex issues that occur everyday in the publishing in
Author : Frederick Betz
Publisher : Emerald Group Publishing
Page : 224 pages
File Size : 41,6 Mb
Release : 2018-10-11
Category : Business & Economics
ISBN : 9781787567092
As strategic business models are important to understand the transformative operations of an enterprise system, for present and future competitiveness, Betz's exploration into both manufacturing and financial firms, along with retailing firms and conglomerates, broadens the business literature.