Ux Optimization

Author : W. Craig Tomlin
Publisher : Apress
Page : 205 pages
File Size : 49,7 Mb
Release : 2018-09-26
Category : Computers
ISBN : 9781484238677

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UX Optimization by W. Craig Tomlin Pdf

Combine two typically separate sources of data—behavioral quantitative data and usability testing qualitative data—into a powerful single tool that helps improve your organization’s website by increasing conversion and ROI. The combination of the what is happening data of website activity, coupled with the why it's happening data of usability testing, provides a complete 360-degree view into what is causing poor performance, where your website can be optimized, and how it can be improved. There are plenty of books focusing on big data and using data analytics to improve websites, or on utilizing usability testing and UX research methods for improvement. This is the first book that combines both subjects into a methodology you can use over and over again to improve any website. UX Optimization is ideal for anyone who wants to combine the power of quantitative data with the insights provided by qualitative data to improve website results. The book uses step-by-step instructions with photos, drawings, and supporting screenshots to show you how to: define personas, conduct behavioral UX data analysis, perform UX and usability testing evaluations, and combine behavioral UX and usability data to create a powerful set of optimization recommendations that can dramatically improve any website. What You’ll Learn Understand personas: what they are and how to use them to analyze data Use quantitative research tools and techniques for analysis Know where to find UX behavioral data and when to use it Use qualitative research tools, techniques, and procedures Analyze qualitative data to find patterns of consistent task flow errors Combine qualitative and quantitative data for a 360-degree view Make recommendations for optimizations based on your findings Test optimization recommendations to ensure improvements are achieved Who This Book Is For Big data analytics (quantitative) professionals who want to learn more about the qualitative side of analysis; UX researchers, usability testers, and UX designers (qualitative professionals) who want to know more about big data and behavioral UX analysis; and students of UX, UX designers, product managers, developers, and those at startups who want to understand how to use behavioral UX and usability testing data to optimize their websites and apps.

Author : Abhijit Maity
Publisher : Abhijit Maity
Page : 57 pages
File Size : 46,9 Mb
Release : 2024-04-03
Category : Antiques & Collectibles
ISBN : 8210379456XXX

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Unlocking SEO Success: The Ultimate Guide to Mastering Optimization Strategies by Abhijit Maity Pdf

Discover the essential tactics and strategies needed to excel in SEO with 'The Complete Guide to Mastering SEO Optimization.' From keyword research to on-page optimization and beyond, this comprehensive handbook equips you with the tools to enhance your website's visibility and drive organic traffic effectively. Whether you're a beginner or seasoned marketer, unlock the secrets to achieving top rankings and dominating the digital landscape.

Author : Alexander Rådahl
Publisher : RÅDAHL
Page : 248 pages
File Size : 52,5 Mb
Release : 2021-11-15
Category : Computers
ISBN : 9788293915010

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Winning the Game with UX Design & CRO by Alexander Rådahl Pdf

“If I had 1 hour to solve a problem [...] I would spend the first 55 minutes determining the proper question to ask, for once I know the proper question, I could solve the problem in less than 5 minutes.” — Albert Einstein In Winning the Game with UX Design & CRO, Author and website design authority Alexander Rådahl draws on years of experience in high-end website development to offer you time-tested methods that any website developer can use to optimize your website’s user experience, in order to significantly improve conversion rate, click-through percentages and customer engagement metrics. In this invaluable user experience and CRO guide, you will learn ‘real-world’ tested methods that can be effectively applied around the globe by website designers, with any level of prior experience: How to build websites that convert at optimum levels using CRO and UI UX Design, in a perfect marriage of web design, target audience identification and engagement How to use the 5 main principles that will maximize your website conversion rate: clarity, simplicity, credibility, urgency and social proof. Insider secrets about how CRO is used by tech giants like Uber, Airbnb, and Shopify... and how you can use the same approaches to exponentially expand your engagement. The Top 3 CRO strategies that top website designers use to stimulate sales and visibility – UX research and optimization, sales funnel analysis and A/B testing. The CRO tools that tech professionals use and how even beginning e-commerce business owners can use them to increase sales – Google Analytics, Google Search, Heap Analytics, Hotjar and more. Whether you want to start experimenting with an upgraded website design, or need some inspiration for your next project, Winning the Game with UX Design & CRO has something for everyone. Get ready to take your web designs to another level by implementing these simple changes!

Author : Russ Unger,Carolyn Chandler
Publisher : Pearson Education
Page : 288 pages
File Size : 45,5 Mb
Release : 2009-03-13
Category : Computers
ISBN : 9780321659866

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A Project Guide to UX Design by Russ Unger,Carolyn Chandler Pdf

“If you are a young designer entering or contemplating entering the UX field this is a canonical book. If you are an organization that really needs to start grokking UX this book is also for you. " -- Chris Bernard, User Experience Evangelist, Microsoft User experience design is the discipline of creating a useful and usable Web site or application—one that’s easily navigated and meets the needs of both the site owner and its users. But there’s a lot more to successful UX design than knowing the latest Web technologies or design trends: It takes diplomacy, project management skills, and business savvy. That’s where this book comes in. Authors Russ Unger and Carolyn Chandler show you how to integrate UX principles into your project from start to finish. • Understand the various roles in UX design, identify stakeholders, and enlist their support • Obtain consensus from your team on project objectives • Define the scope of your project and avoid mission creep • Conduct user research and document your findings • Understand and communicate user behavior with personas • Design and prototype your application or site • Make your product findable with search engine optimization • Plan for development, product rollout, and ongoing quality assurance

Author : Steven Brough
Publisher : GRASPED Digital
Page : 46 pages
File Size : 51,7 Mb
Release : 2024-02-19
Category : Business & Economics
ISBN : 8210379456XXX

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GRASPED: The Digital Marketer's Swiss Army Knife by Steven Brough Pdf

Dive into the essential toolkit for the modern digital marketer with "The Digital Marketer's Swiss Army Knife: Mastering Multifaceted Strategies for Online Success" This comprehensive guide explores the multifaceted strategies critical to achieving success in the dynamic online landscape. From SEO precision and content creation to leveraging social media, email marketing, and cutting-edge AI, each chapter serves as a deep dive into the tools and techniques that form the backbone of effective digital marketing. Ideal for both newcomers and seasoned professionals, this book illuminates the path to digital mastery with practical insights, real-world examples, and actionable tips. Welcome to the era of digital marketing, where agility, strategy, and innovation are key to navigating the complex online world. "The Digital Marketer's Swiss Army Knife" is your guide through this terrain, offering a detailed exploration of the tools and tactics that make up the digital marketer's essential kit. Just as a Swiss Army knife equips you with a tool for every situation, this book provides you with the knowledge to tackle diverse digital marketing challenges, from optimizing your website for search engines to engaging with audiences through social media and beyond. The book is targeted at digital marketing professionals, business owners, and students who seek to enhance their online marketing skills. It is particularly valuable for those looking to understand and apply a comprehensive range of digital marketing strategies to achieve measurable success in their online endeavors.

Author : Steven Brough
Publisher : GRASPED Digital
Page : 31 pages
File Size : 51,5 Mb
Release : 2024-02-21
Category : Business & Economics
ISBN : 8210379456XXX

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15 GRASPED Personas in Conversion Rate Optimization by Steven Brough Pdf

A deep dive into the ecosystem of Conversion Rate Optimization (CRO), showcasing the strategic roles and innovative tactics pivotal for enhancing website performance and user experience to maximize conversions. The book uniquely highlights the collaborative roles within CRO, blending analytical acumen with creative insight to drive targeted actions and optimize digital interactions for improved conversion rates. Embarks on an exploration of CRO, unraveling the methodologies and roles that underpin successful optimization strategies to transform website visitors into engaged customers. List of Personas CRO Specialist/Manager UX/UI Designer Web Developer Data Analyst Copywriter Digital Marketing Specialist These personas form the core of CRO efforts, illustrating a multidisciplinary approach to refining digital experiences and driving conversion success.

Author : Bhuvan Unhelkar,Tad Gonsalves
Publisher : CRC Press
Page : 295 pages
File Size : 42,5 Mb
Release : 2021-08-09
Category : Business & Economics
ISBN : 9781000409475

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Artificial Intelligence for Business Optimization by Bhuvan Unhelkar,Tad Gonsalves Pdf

This book explains how AI and Machine Learning can be applied to help businesses solve problems, support critical thinking and ultimately create customer value and increase profit. By considering business strategies, business process modeling, quality assurance, cybersecurity, governance and big data and focusing on functions, processes, and people’s behaviors it helps businesses take a truly holistic approach to business optimization. It contains practical examples that make it easy to understand the concepts and apply them. It is written for practitioners (consultants, senior executives, decision-makers) dealing with real-life business problems on a daily basis, who are keen to develop systematic strategies for the application of AI/ML/BD technologies to business automation and optimization, as well as researchers who want to explore the industrial applications of AI and higher-level students.

Author : Xin-She Yang,Slawomir Koziel
Publisher : Springer
Page : 271 pages
File Size : 51,6 Mb
Release : 2011-06-19
Category : Technology & Engineering
ISBN : 9783642209864

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Computational Optimization and Applications in Engineering and Industry by Xin-She Yang,Slawomir Koziel Pdf

Contemporary design in engineering and industry relies heavily on computer simulation and efficient algorithms to reduce the cost and to maximize the performance and sustainability as well as profits and energy efficiency. Solving an optimization problem correctly and efficiently requires not only the right choice of optimization algorithms and simulation methods, but also the proper implementation and insight into the problem of interest. This book consists of ten self-contained, detailed case studies of real-world optimization problems, selected from a wide range of applications and contributed from worldwide experts who are working in these exciting areas. Optimization topics and applications include gas and water supply networks, oil field production optimization, microwave engineering, aerodynamic shape design, environmental emergence modelling, structural engineering, waveform design for radar and communication systems, parameter estimation in laser experiment and measurement, engineering materials and network scheduling. These case studies have been solved using a wide range of optimization techniques, including particle swarm optimization, genetic algorithms, artificial bee colony, harmony search, adaptive error control, derivative-free pattern search, surrogate-based optimization, variable-fidelity modelling, as well as various other methods and approaches. This book is a practical guide to help graduates and researchers to carry out optimization for real-world applications. More advanced readers will also find it a helpful reference and aide memoire.

Author : GURMEET SINGH DANG
Publisher : GURMEETWEB TECHNICAL LABS
Page : 206 pages
File Size : 51,6 Mb
Release : 2024-05-26
Category : Business & Economics
ISBN : 9789359750019

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Search Engine Optimization (SEO) eBook by GURMEET SINGH DANG Pdf

Author : Daniel Berlin
Publisher : "O'Reilly Media, Inc."
Page : 298 pages
File Size : 50,6 Mb
Release : 2021-05-11
Category : Computers
ISBN : 9781492085126

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97 Things Every UX Practitioner Should Know by Daniel Berlin Pdf

Tap into the wisdom of experts to learn what every UX practitioner needs to know. With 97 short and extremely useful articles, you'll discover new approaches to old problems, pick up road-tested best practices, and hone your skills through sound advice. Working in UX involves much more than just creating user interfaces. UX teams struggle with understanding what's important, which practices they should know deeply, and what approaches aren't helpful at all. With these 97 concise articles, editor Dan Berlin presents a wealth of advice and knowledge from experts who have practiced UX throughout their careers. Bring Themes to Exploratory Research--Shanti Kanhai Design for Content First--Marli Mesibov Design for Universal Usability--Ann Chadwick-Dias Be Wrong on Purpose--Skyler Ray Taylor Diverse Participant Recruiting Is Critical to Authentic User Research--Megan Campos Put On Your InfoSec Hat to Improve Your Designs--Julie Meridian Boost Your Emotional Intelligence to Move from Good to Great UX--Priyama Barua

Author : Zunaed Hossain
Publisher : Ocleno
Page : 31 pages
File Size : 47,5 Mb
Release : 2023-09-25
Category : Business & Economics
ISBN : 8210379456XXX

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Affiliate Alchemy: Turning Clicks into Gold by Zunaed Hossain Pdf

Embark on a transformative journey through the world of affiliate marketing, where digital interactions become the currency of success. In "Affiliate Alchemy: Transforming Clicks into Gold," you'll discover the art and science of affiliate marketing, from its fundamental principles to advanced strategies and ethical considerations. Unearth the alchemical power of affiliate marketing, turning simple clicks into a wealth of possibilities. Explore the diverse landscape of niches, platforms, and technologies that await your expertise. Learn to navigate the ever-evolving affiliate marketing ecosystem, staying agile in the face of change. This comprehensive guide offers a treasure trove of knowledge, from building compelling content and forging ethical partnerships to harnessing data-driven insights and adapting to emerging trends. It's your roadmap to sustainable success in the dynamic world of affiliate marketing. Join a vibrant community of affiliate marketers, engage with industry experts, and unlock the potential of your online presence. With a commitment to ethical excellence, a thirst for knowledge, and a dash of creativity, you'll embark on a journey where each click is an opportunity for transformation. Embrace the Affiliate Alchemy, where the digital landscape holds the promise of prosperity, fulfillment, and the power to turn your clicks into gold. Your journey begins here.

Author : Steven Brough
Publisher : GRASPED Digital
Page : 31 pages
File Size : 52,7 Mb
Release : 2024-03-27
Category : Business & Economics
ISBN : 8210379456XXX

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GRASPED Leo the Lion by Steven Brough Pdf

Greetings, bold and confident Leo marketers! Welcome to a journey that perfectly aligns with your astrological nature: conquering the digital marketing realm. Your leadership skills, creativity, and natural charisma make you a force to be reckoned with online. However, even the most regal Lion needs a roadmap to navigate the ever-changing digital landscape. This book is your personalized guide, combining astrological insights with practical digital marketing strategies. We'll explore the unique traits that make Leo marketers shine, from your strategic thinking to your captivating presence. You'll learn how to leverage these strengths to create compelling content, develop data-driven campaigns, and establish yourself as a leader in your industry. Remember, Leos, confidence is key! This book equips you with the knowledge and tools to radiate confidence in the digital world and become a true marketing lion. So, let's embrace your inner roar and embark on a thrilling journey of digital marketing mastery! Lead Like a Lion: This book equips you with the knowledge and confidence to develop a strong online presence and establish yourself as a thought leader in your niche. Content with Confidence: Discover how to tap into your Leo creativity to craft high-quality content that showcases your expertise and ignites excitement in your audience. The Social Media Spotlight: Learn winning social media strategies that leverage your Leo charisma. Captivate your audience, build a loyal following, and become a magnetic force online.

Author : Steven Brough
Publisher : GRASPED Digital
Page : 34 pages
File Size : 51,9 Mb
Release : 2024-03-27
Category : Business & Economics
ISBN : 8210379456XXX

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GRASPED Gemini the Twins by Steven Brough Pdf

Greetings, brilliant and adaptable Gemini marketers! Welcome to a journey that perfectly aligns with your astrological nature: mastering the ever-changing world of digital marketing. Your curiosity, creativity, and exceptional communication skills make you a versatile force in the online world. However, even the most gifted Twin needs a roadmap to navigate the ever-evolving digital landscape. This book is your personalized guide, combining astrological insights with practical digital marketing strategies. We'll explore the unique traits that make Gemini marketers shine, from your innovative thinking to your magnetic personality. You'll learn how to leverage these strengths to create compelling content, develop data-driven campaigns, and connect with your audience on a deeper level. Remember, Gemini, your adaptability is your superpower! This book equips you with the knowledge and tools to become a multifaceted marketing marvel who can conquer any digital challenge. So, let's embrace your inner Gemini and embark on a thrilling journey of digital marketing mastery! Embrace Ongoing Learning: The digital marketing landscape is constantly evolving. Stay ahead of the curve by attending workshops, following industry publications, and experimenting with new techniques. Sharpen Your Content Creation Skills: As a Gemini, you have a knack for storytelling and engaging communication. Refine your content creation skills by exploring new formats and delving into compelling copywriting techniques. Network Like a Pro: Leverage your Gemini gift for communication to build strong relationships with other marketers and influencers in your niche. Collaboration is key to success in the digital age!

Author : Steven Brough
Publisher : GRASPED Digital
Page : 30 pages
File Size : 54,7 Mb
Release : 2024-03-27
Category : Business & Economics
ISBN : 8210379456XXX

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GRASPED Scorpio the Scorpion by Steven Brough Pdf

Welcome, passionate and resourceful Scorpio marketers! Are you ready to transform your intensity into a force for digital marketing domination? Your strategic thinking, unwavering determination, and ability to connect on an emotional level make you a powerful asset in the online world. However, even the most magnetic Scorpio needs a roadmap to navigate the ever-changing digital landscape. This book is your personalized guide, combining astrological insights with practical digital marketing strategies. We'll explore the unique traits that make Scorpio marketers shine, from your laser focus to your ability to understand the needs and desires of your audience. You'll learn how to leverage these strengths to craft compelling content, develop targeted campaigns, and foster thriving online communities. Remember, Scorpios, your passion is your power! This book equips you with the knowledge and tools to magnetize your audience and become a dominant force in the digital marketing world. So, let's embrace your inner strategist and embark on a thrilling journey of digital marketing mastery! The Targeting Titan: This book equips you with the knowledge and tools to create laser-focused marketing campaigns that resonate deeply with your target audience. Content with Passion: Discover how to leverage your Scorpio passion to create emotionally charged content that ignites interest and inspires action in your audience. The Community Cultivator: Learn how to build thriving online communities by fostering deep connections and harnessing the power of social media engagement.

Author : Steven Brough
Publisher : GRASPED Digital
Page : 29 pages
File Size : 40,9 Mb
Release : 2024-03-27
Category : Business & Economics
ISBN : 8210379456XXX

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GRASPED Libra the Scales by Steven Brough Pdf

Greetings, diplomatic and artistic Libra marketers! Welcome to a journey that perfectly aligns with your astrological nature: achieving balance in the dynamic world of digital marketing. Your creativity, analytical mind, and ability to build relationships make you a versatile force online. However, even the most well-balanced Libra needs a roadmap to navigate the ever-evolving digital landscape. This book is your personalized guide, combining astrological insights with practical digital marketing strategies. We'll explore the unique traits that make Libra marketers shine, from your knack for storytelling to your ability to see all sides of an issue. You'll learn how to leverage these strengths to create compelling content, develop data-driven campaigns, and build strong relationships with your target audience. Remember, Libras, balance is your superpower! This book equips you with the knowledge and tools to become a harmonious force in the digital marketing world. So, let's embrace your inner diplomat and creative spirit and embark on a fulfilling journey of digital marketing mastery! The Creative-Analytical Edge: This book equips you to bridge the gap between analytical thinking and creative expression, allowing you to craft marketing campaigns that are both data-driven and visually appealing. Content Harmony: Discover how to leverage your Libra diplomacy to create content that resonates with a diverse audience. Learn to strike a balance between informative and engaging, catering to both logic and emotion. The Collaboration Catalyst: Unlock the secrets of building strong partnerships and collaborations with other marketers and influencers. As a Libra, your diplomatic nature makes you a natural connector.