Ux Redefined

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UX Redefined

Johannes Robier
UX Redefined Book PDF

Author : Johannes Robier
Publisher : Springer
Page : 121 pages
File Size : 41,7 Mb
Release : 2015-09-15
Category : Business & Economics
ISBN : 9783319210629

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UX Redefined by Johannes Robier Pdf

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications. It is based on a psychological perspective in understanding the customers’ reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn the tactics of systematic persuasion.

H2H Marketing

Philip Kotler,Waldemar Pfoertsch,Uwe Sponholz
H2H Marketing Book PDF

Author : Philip Kotler,Waldemar Pfoertsch,Uwe Sponholz
Publisher : Springer Nature
Page : 288 pages
File Size : 43,5 Mb
Release : 2020-12-12
Category : Business & Economics
ISBN : 9783030595319

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H2H Marketing by Philip Kotler,Waldemar Pfoertsch,Uwe Sponholz Pdf

In H2H Marketing the authors focus on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. It’s not just technological advances that have made it necessary to revisit the way everybody thinks about marketing; customers and marketers as human decision-makers are changing, too. Therefore, having the right mindset, the right management approach and highly dynamic implementation processes is key to creating innovative and meaningful value propositions for all stakeholders. This book is essential reading for the following groups: Executives who want to bring new meaning to their lives and organizations Managers who need inspirations and evidence for their daily work in order to handle the change management needed in response to the driving forces of technology, society and ecology Professors, trainers and coaches who want to apply the latest marketing principles Students and trainees who want to prepare for the future Customers of any kind who need to distinguish between leading companies Employees of suppliers and partners who want to help their firms stand out. The authors review the status quo of marketing and outline its evolution to the new H2H Marketing. In turn, they demonstrate the new marketing paradigm with the H2H Marketing Model, which incorporates Design Thinking, Service-Dominant Logic and the latest innovations in Digitalization. With the new H2H Mindset, Trust and Brand Management and the evolution of the operative Marketing Mix to the updated, dynamic and iterative H2H Process, they offer a way for marketing to find meaning in a troubled world.

HCI in Business, Government and Organizations

Fiona Fui-Hoon Nah,Keng Siau
HCI in Business Government and Organizations Book PDF

Author : Fiona Fui-Hoon Nah,Keng Siau
Publisher : Springer Nature
Page : 667 pages
File Size : 54,8 Mb
Release : 2021-07-03
Category : Computers
ISBN : 9783030777500

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HCI in Business, Government and Organizations by Fiona Fui-Hoon Nah,Keng Siau Pdf

This book constitutes the refereed proceedings of the 8th International Conference on HCI in Business, Government and Organizations, HCIBGO 2021, which was held as part of HCI International 2021 and took place virtually during July 24-29, 2021. The total of 1276 papers and 241 posters included in the 39 HCII 2021 proceedings volumes was carefully reviewed and selected from 5222 submissions. The papers included in this book were organized in topical sections as follows: electronic, mobile and ubiquitous commerce; HCI in finance and industry; work and business operations; innovation, collaboration, and knowledge sharing; and digital transformation and artificial intelligence.

Design, User Experience, and Usability: Design Philosophy, Methods, and Tools

Aaron Marcus
Design User Experience and Usability Design Philosophy Methods and Tools Book PDF

Author : Aaron Marcus
Publisher : Springer
Page : 646 pages
File Size : 47,6 Mb
Release : 2013-07-03
Category : Computers
ISBN : 9783642392290

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Design, User Experience, and Usability: Design Philosophy, Methods, and Tools by Aaron Marcus Pdf

The four-volume set LNCS 8012, 8013, 8014 and 8015 constitutes the proceedings of the Second International Conference on Design, User Experience, and Usability, DUXU 2013, held as part of the 15th International Conference on Human-Computer Interaction, HCII 2013, held in Las Vegas, USA in July 2013, jointly with 12 other thematically similar conferences. The total of 1666 papers and 303 posters presented at the HCII 2013 conferences was carefully reviewed and selected from 5210 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The total of 282 contributions included in the DUXU proceedings were carefully reviewed and selected for inclusion in this four-volume set. The 67 papers included in this volume are organized in topical sections on design philosophy, usability methods and tools, and design processes, methods and tools.

Design, User Experience, and Usability: Design Discourse

Aaron Marcus
Design User Experience and Usability Design Discourse Book PDF

Author : Aaron Marcus
Publisher : Springer
Page : 672 pages
File Size : 47,9 Mb
Release : 2015-07-20
Category : Computers
ISBN : 9783319208862

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Design, User Experience, and Usability: Design Discourse by Aaron Marcus Pdf

The three-volume set LNCS 9186, 9187, and 9188 constitutes the proceedings of the 4th International Conference on Design, User Experience, and Usability, DUXU 2015, held as part of the 17th International Conference on Human-Computer Interaction, HCII 2015, in Los Angeles, CA, USA, in August 2015, jointly with 13 other thematically similar conferences. The total of 1462 papers and 246 posters presented at the HCII 2015 conferences were carefully reviewed and selected from 4843 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The total of 132 contributions included in the DUXU proceedings were carefully reviewed and selected for inclusion in this three-volume set. The 61 papers included in this volume are organized in topical sections on design thinking, user experience design and usability methods and tools, DUXU management and practice, emotional and persuasion design, and storytelling, narrative and fiction in DUXU.

Mobile User Experience

Adrian Mendoza
Mobile User Experience Book PDF

Author : Adrian Mendoza
Publisher : Newnes
Page : 248 pages
File Size : 46,7 Mb
Release : 2013-09-03
Category : Computers
ISBN : 9780124114906

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Mobile User Experience by Adrian Mendoza Pdf

This is your must-have resource to the theoretical and practical concepts of mobile UX. You’ll learn about the concepts and how to apply them in real-world scenarios. Throughout the book, the author provides you with 10 of the most commonly used archetypes in the UX arena to help illustrate what mobile UX is and how you can master it as quickly as possible. First, you’ll start off learning how to communicate mobile UX flows visually. From there, you’ll learn about applying and using 10 unique user experience patterns or archetypes for mobile. Finally, you’ll understand how to prototype and use these patterns to create websites and apps. Whether you’re a UX professional looking to master mobility or a designer looking to incorporate the best UX practices into your website, after reading this book, you’ll be better equipped to maneuver this emerging specialty. Addresses the gap between theoretical concepts and the practical application of mobile user experience design Illustrates concepts and examples through an abundance of diagrams, flows, and patterns Explains the differences in touch gestures, user interface elements, and usage patterns across the most common mobile platforms Includes real-world examples and case studies for this rapidly growing field

Design, User Experience, and Usability: User Experience Design for Diverse Interaction Platforms and Environments

Aaron Marcus
Design User Experience and Usability User Experience Design for Diverse Interaction Platforms and Environments Book PDF

Author : Aaron Marcus
Publisher : Springer
Page : 814 pages
File Size : 45,9 Mb
Release : 2014-06-11
Category : Computers
ISBN : 9783319076263

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Design, User Experience, and Usability: User Experience Design for Diverse Interaction Platforms and Environments by Aaron Marcus Pdf

The four-volume set LNCS 8517, 8518, 8519 and 8520 constitutes the proceedings of the Third International Conference on Design, User Experience, and Usability, DUXU 2014, held as part of the 16th International Conference on Human-Computer Interaction, HCII 2014, held in Heraklion, Crete, Greece in June 2014, jointly with 13 other thematically similar conferences. The total of 1476 papers and 220 posters presented at the HCII 2014 conferences were carefully reviewed and selected from 4766 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The total of 256 contributions included in the DUXU proceedings were carefully reviewed and selected for inclusion in this four-volume set. The 76 papers included in this volume are organized in topical sections on design for the web, design for the mobile experience, design of visual information, design for novel interaction techniques and realities, games and gamification.

Handbook of Usability and User-Experience

Marcelo M. Soares,Francisco Rebelo,Tareq Z. Ahram
Handbook of Usability and User Experience Book PDF

Author : Marcelo M. Soares,Francisco Rebelo,Tareq Z. Ahram
Publisher : CRC Press
Page : 380 pages
File Size : 54,6 Mb
Release : 2022-04-25
Category : Design
ISBN : 9781000436525

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Handbook of Usability and User-Experience by Marcelo M. Soares,Francisco Rebelo,Tareq Z. Ahram Pdf

Handbook of Usability and User Experience: Methods and Techniques is concerned with emerging usability and user experience in design concepts, theories and applications of human factors knowledge focusing on the discovery, design and understanding of human interaction and usability issues with products and systems for their improvement. This volume presents methods and techniques to design products, systems and environments with good usability, accessibility and user satisfaction. It introduces the concepts of usability and its association with user experience, and discusses methods and models for usability and UX. It also introduces relevant cognitive, cultural, social and experiential individual differences, which are essential for understanding, measuring and utilizing these differences in the study of usability and interaction design. In addition, the book discusses the use of usability assessment to improve healthcare, the relationship between usability and user experience in the built environment, the state-of-the-art review of usability and UX in the digital world, usability and UX in the current context, and emerging technologies. We hope that this first of two volumes will be helpful to a large number of professionals, students and practitioners who strive to incorporate usability and user experience principles and knowledge in a variety of applications. We trust that the knowledge presented in this volume will ultimately lead to an increased appreciation of the benefits of usability and incorporate the principles of usability and user experience knowledge to improve the quality, effectiveness and efficiency of consumer products, systems and environments in which we live.

Lean UX

Jeff Gothelf,Josh Seiden
Lean UX Book PDF

Author : Jeff Gothelf,Josh Seiden
Publisher : "O'Reilly Media, Inc."
Page : 257 pages
File Size : 41,8 Mb
Release : 2021-07-29
Category : Business & Economics
ISBN : 9781098116279

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Lean UX by Jeff Gothelf,Josh Seiden Pdf

Lean UX is synonymous with modern product design and development. By combining human-centric design, agile ways of working, and a strong business sense, designers, product managers, developers, and scrum masters around the world are making Lean UX the leading approach for digital product teams today. In the third edition of this award-winning book, authors Jeff Gothelf and Josh Seiden help you focus on the product experience rather than deliverables. You'll learn tactics for integrating user experience design, product discovery, agile methods, and product management. And you'll discover how to drive your design in short, iterative cycles to assess what works best for businesses and users. Lean UX guides you through this change--for the better. Facilitate the Lean UX process with your team with the Lean UX Canvas Ensure every project starts with clear customer-centric success criteria Understand the role of designer on a agile team Write and contribute design and experiment stories to the backlog Ensure that design work takes place in every sprint Build product discovery into your team's "velocity"

Social Computing and Social Media. Human Behavior

Gabriele Meiselwitz
Social Computing and Social Media Human Behavior Book PDF

Author : Gabriele Meiselwitz
Publisher : Springer
Page : 413 pages
File Size : 50,9 Mb
Release : 2017-05-11
Category : Computers
ISBN : 9783319585598

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Social Computing and Social Media. Human Behavior by Gabriele Meiselwitz Pdf

This book constitutes the proceedings of the 9th International Conference on Social Computing and Social Media, SCSM 2017, held as part of the 19th International Conference on Human-Computer Interaction, HCII 2017, held in Vancouver, Canada, in July 2017. HCII 2017 received a total of 4340 submissions, of which 1228 papers were accepted for publication after a careful reviewing process. The papers thoroughly cover the entire field of Human-Computer Interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The two volumes set of SCSM 2017 presents 67 papers which are organized in the following topical sections: user experience and behavior in social media, costumer behavior and social media, social issues in social media, social media for communication, learning and aging, opinion mining and sentiment analysis, social data and analytics.

Computer Systems Experiences of Users with and Without Disabilities

Simone Borsci,Masaaki Kurosu,Stefano Federici,Maria Laura Mele
Computer Systems Experiences of Users with and Without Disabilities Book PDF

Author : Simone Borsci,Masaaki Kurosu,Stefano Federici,Maria Laura Mele
Publisher : CRC Press
Page : 295 pages
File Size : 41,8 Mb
Release : 2013-11-18
Category : Computers
ISBN : 9781466511149

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Computer Systems Experiences of Users with and Without Disabilities by Simone Borsci,Masaaki Kurosu,Stefano Federici,Maria Laura Mele Pdf

This book provides the necessary tools for the evaluation of the interaction between the user who is disabled and the computer system that was designed to assist that person. The book creates an evaluation process that is able to assess the user's satisfaction with a developed system. Presenting a new theoretical perspective in the human computer interaction evaluation of disabled persons, it takes into account all of the individuals involved in the evaluation process.

Design, User Experience, and Usability: Theory and Practice

Aaron Marcus,Wentao Wang
Design User Experience and Usability Theory and Practice Book PDF

Author : Aaron Marcus,Wentao Wang
Publisher : Springer
Page : 811 pages
File Size : 42,9 Mb
Release : 2018-07-10
Category : Computers
ISBN : 9783319917979

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Design, User Experience, and Usability: Theory and Practice by Aaron Marcus,Wentao Wang Pdf

The three-volume set LNCS 10918, 10919, and 10290 constitutes the proceedings of the 7th International Conference on Design, User Experience, and Usability, DUXU 2018, held as part of the 20th International Conference on Human-Computer Interaction, HCII 2018, in Las Vegas, NV, USA in July 2018. The total of 1171 papers presented at the HCII 2018 conferences were carefully reviewed and selected from 4346 submissions. The papers cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of applications areas. The total of 165 contributions included in the DUXU proceedings were carefully reviewed and selected for inclusion in this three-volume set. The 55 papers included in this volume are organized in topical sections on design thinking, methods and practice, usability and user experience evaluation methods and tools, and DUXU in software development.

Nordic Contributions in IS Research

Sune Dueholm Müller,Jeppe Agger Nielsen
Nordic Contributions in IS Research Book PDF

Author : Sune Dueholm Müller,Jeppe Agger Nielsen
Publisher : Springer
Page : 69 pages
File Size : 55,8 Mb
Release : 2018-07-05
Category : Computers
ISBN : 9783319963679

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Nordic Contributions in IS Research by Sune Dueholm Müller,Jeppe Agger Nielsen Pdf

This book constitutes the proceedings of the 9th Scandinavian Conference on Information Systems, SCIS 2018, held in Odder, Denmark in August 2018. The 5 full papers presented in this volume were carefully reviewed and selected from 18 submissions. They focus on digital adaptation, disruption, and survival as overall themes, and deal with issues related to challenges, obstacles, and unintended consequences that require an understanding of the role of digital technologies in organizations.

Design, User Experience, and Usability. Theory, Methods, Tools and Practice

Aaron Marcus
Design User Experience and Usability Theory Methods Tools and Practice Book PDF

Author : Aaron Marcus
Publisher : Springer Science & Business Media
Page : 699 pages
File Size : 50,9 Mb
Release : 2011-06-24
Category : Computers
ISBN : 9783642217074

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Design, User Experience, and Usability. Theory, Methods, Tools and Practice by Aaron Marcus Pdf

The two-volume set LNCS 6769 + LNCS 6770 constitutes the proceedings of the First International Conference on Design, User Experience, and Usability, DUXU 2011, held in Orlando, FL, USA in July 2011 in the framework of the 14th International Conference on Human-Computer Interaction, HCII 2011, incorporating 12 thematically similar conferences. A total of 4039 contributions was submitted to HCII 2011, of which 1318 papers were accepted for publication. The total of 154 contributions included in the DUXU proceedings were carefully reviewed and selected for inclusion in the book. The papers are organized in topical sections on DUXU theory, methods and tools; DUXU guidelines and standards; novel DUXU: devices and their user interfaces; DUXU in industry; DUXU in the mobile and vehicle context; DXU in Web environment; DUXU and ubiquitous interaction/appearance; DUXU in the development and usage lifecycle; DUXU evaluation; and DUXU beyond usability: culture, branding, and emotions.

Social Computing and Social Media: Design, User Experience and Impact

Gabriele Meiselwitz
Social Computing and Social Media Design User Experience and Impact Book PDF

Author : Gabriele Meiselwitz
Publisher : Springer Nature
Page : 694 pages
File Size : 40,8 Mb
Release : 2022-06-16
Category : Computers
ISBN : 9783031050619

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Social Computing and Social Media: Design, User Experience and Impact by Gabriele Meiselwitz Pdf

This two-volume set LNCS 13315 and 13316 constitutes the refereed proceedings of the 14th International Conference on Social Computing and Social Media, SCSM 2022, held as part of the 24rd International Conference, HCI International 2022, which took place in June-July 2022. Due to COVID-19 pandemic the conference was held virtually. The total of 1276 papers and 275 posters included in the 40 HCII 2022 proceedings volumes was carefully reviewed and selected from 5583 submissions. The papers of SCSM 2022, Part I, are organized in topical sections named: design and user experience in social media and social live streaming; text analysis and AI in social media; social media impact on society and business.