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From free and open-source software, Creative Commons licenses, Wikipedia, remix music video mashups and open science, digital media has spawned a new sharing economy in competition with media giants. Media journalist Bollier provides a comprehensive history of the attempts of this new free culture' community to create a digital republic committed to freedom and innovation. Interweaving disparate and eclectic strands of activity with major technological developments, pivotal legal struggles and case studies, Bollier exposes the magical processes of this era.'
Finding Wisdom In Brand Tragedies: Managing Threats To Brand Equity by Robert J Thomas Pdf
Brands and branding have deep historical roots. Almost anything or anyone can be branded with a name or mark for commercial or other purposes. The act of branding initiates activities in a brand ecosystem among people and organizations who have a vested interest in the brand's value. Unfortunately, a brand may experience a tragedy that can put its value and equity at risk. Pundits will often conclude there is a primary reason for a specific brand's tragedy, however, studying the situation more deeply can reveal tragic flaws in response to brand-challenging experiences that enhance managerial wisdom.The purpose of the book is to examine the backstories of a selection of relatively well-known brands that have experienced a tragedy. The objective is to inform how and why some brands survived and some did not. Doing so, may help leaders and managers of current brands avoid the miscues that lead to brand tragedies and possibly revive a brand when tragedy strikes. It is a book for those who need to improve their understanding of the vital importance of a brand for organizational success and who want to build and manage their brands to continuously improve value for customers, employees, shareholders, and the well-being of society. While there will be no one right approach or silver bullet to avert or ameliorate a specific tragedy, the better prepared leaders and managers are for a brand tragedy, the greater the likelihood of avoiding one and realizing an expedient and constructive outcome when one occurs.
How To Create An Out of Control Viral Marketing Campaign by Max Editorial Pdf
LIGHTNING PROMOTION ”””””””””””””””””””””””””””Welcome To “How To Create An Out-Of-Control Viral Marketing Campaign!” This book will briefly tell you about viral marketing techniques and how to utilize them to generate lots of commissions online! I know a guy who has generated more than $500 of commissions completely on autopilot! And this isn’t one of the best examples because viral marketing traffic can make you rich if you do it right! In this book, we will briefly explore the following techniques:• The concept behind viral marketing• Tell a friend viral marketing• Master Resell Rights Viral marketing• Private Label Viral marketing• Blog & Theme Viral marketing• Web 2.0 Viral marketing• Viral Spiral marketing
Increase ROI through more effective brand marketing According to CMO.com, we are exposed to more than 5,000 brand messages each day. Marketers call this “creating engagement," and each comment, share, or re-tweet is supposed to be a win. But is this deluge of content really working to shift perception, change behavior, or sell products? The truth is, only 5% of people say that social media has a profound effect on their purchasing decisions. Moreover, only 2.7% of people are willing to stick their neck out on the line to recommend your brand via social media, a factor known as “social risk.” In SPIKE Your Brand ROI, public relations maven Adele Cehrs shares her strategy for effective engagement: it’s all about timing. This book will teach you how to recognize, anticipate, or even create a SPIKE – a Sudden Point of Interest that Kick-starts Exposure. This is your opportunity to reach people when they are primed to hear your message, and your brand is most relevant to their lives. Based on the author′s actual engagements with clients like Yum Brands, Lockheed Martin, DuPont, and more, this practical guide outlines a new, pragmatic approach that will enable you to: Learn to recognize brand patterns that are driven by audience interests and outside events Focus your energy, resources, and money when your brand is top-of-mind Decrease your marketing spend while increasing your bottom-line benefits Maximize benefits or mitigate damage by anticipating when your company, association, or nonprofit is going to be in the spotlight Retool traditional word-of-mouth initiatives for optimum results With Adele Cehrs' proven methodology, you can turn a SPIKE into a strategic platform from which to improve results, build respect, and boost your ROI.
Successful essayist, columnist, writing instructor, and editor Estelle Erasmus will show you how to find your voice, write stellar pieces, and get published. In real-world, experience-based chapters, she coaches you to: • mine your life for ideas and incubate those ideas • choose the perfect format — essay, op-ed, feature article, and more • research publications and follow editor etiquette • craft a perfect pitch • protect your psyche from rejection • revise your work for maximum impact • deliver what you promise, protect your work, and get paid
How Flash rose and fell as the world's most ubiquitous yet divisive software platform, enabling the development and distribution of a world of creative content. Adobe Flash began as a simple animation tool and grew into a multimedia platform that offered a generation of creators and innovators an astonishing range of opportunities to develop and distribute new kinds of digital content. For the better part of a decade, Flash was the de facto standard for dynamic online media, empowering amateur and professional developers to shape the future of the interactive Web. In this book, Anastasia Salter and John Murray trace the evolution of Flash into one of the engines of participatory culture. Salter and Murray investigate Flash as both a fundamental force that shaped perceptions of the web and a key technology that enabled innovative interactive experiences and new forms of gaming. They examine a series of works that exemplify Flash's role in shaping the experience and expectations of web multimedia. Topics include Flash as a platform for developing animation (and the “Flashimation” aesthetic); its capacities for scripting and interactive design; games and genres enabled by the reconstruction of the browser as a games portal; forms and genres of media art that use Flash; and Flash's stance on openness and standards—including its platform-defining battle over the ability to participate in Apple's own proprietary platforms. Flash's exit from the mobile environment in 2011 led some to declare that Flash was dead. But, as Salter and Murray show, not only does Flash live, but its role as a definitive cross-platform tool continues to influence web experience.
Learn The Secrets Of Achieving Unstoppable Viral Word Of Mouth And Propel Your Network Marketing Business To The Next Level! The network marketing industry has been totally changed by the emergence of the Internet. Now with the net, you can literally reach out to thousands of visitors with the click of a button, This ebook will briefly tell you about viral marketing techniques and how to utilize them to generate endless network marketing leads and extra commissions on autopilot! Below are some of the information that you are about to learn: The concept behind viral marketing Tell a friend viral marketing Master Resell Rights Viral marketing Private Label Viral marketing Blog & Theme Viral marketing Web 2.0 Viral marketing Viral Spiral marketing
The Supernatural Media Virus by Rahel Sixta Schmitz Pdf
Since the 1990s, the virus and the network metaphors have become increasingly popular, finding application in a broad range of everyday discourses, academic disciplines, and fiction genres. In this book, Rahel Sixta Schmitz defines and discusses a trope recurring in Gothic fiction: the supernatural media virus. This trope comprises the confluence of the virus, the network, and a deep, underlying media anxiety. This study shows how Gothic narratives such as House of Leaves or The Ring feature the supernatural media virus to negotiate as well as actively shape imaginations of the network society and the dangers of a globalized, technologized world.
This volume shows how, since 1950, the growth of copyright regulation has followed, and enabled, the extraordinary economic growth of the entertainment, broadcasting, software and communications industries. It reproduces articles written by an extensive list of leading thinkers. US scholars represented in readings include James Boyle, Lawrence Lessig, Pamela Samuelson, Mark Lemley, Alfred Yen, Julie Cohen, Peter Jaszi and Eben Moglen. Leading non-US contributors include Alan Story, Brian Fitzgerald and Peter Drahos. These and other authors explain copyright origins, the development of the law, the theory of enclosure, international trends, recent developments, and current and future directions. Today, the copyright system is often portrayed as an engine of growth, and effective regulation as a predictor of economic development. However, critics see dangers in the expansion of intellectual property rights. The articles in this volume focus principally on the digital age, examining how copyright regulation is likely to affect goals of dissemination and access.
This book offers a detailed approach to studying media influences and presents a vision of what it means to operate at a higher level of media literacy. The author agues that media have a profound influence on the way we perceive the world, shaping our beliefs and expectations. By becoming more media literate, we can avoid the potentially negative effects of those media messages as well as amplify the potentially positive effects. Topics covered include content, audience, media industries, media ownership, privacy, violence, sports, social media, and piracy of media messages.
The Reference Librarian's Bible by Steven W. Sowards,Juneal Chenoweth Pdf
Divided into dedicated categories about the subjects most meaningful to librarians, this valuable resource reviews 500 texts across all major fields. Drawing on their collective experience in reference services and sifting through nearly 30,000 reviews in ARBAonline, editors Steven Sowards, associate director for collection at Michigan State University Libraries, and Juneal Chenoweth, editor of American Reference Books Annual, curated this collection of titles, most of which have been published since 2000, to serve collections and reference librarians in academic and public libraries. From the Encyclopedia of Philosophy and the Social Sciences and Encyclopedia of the Civil War to the Encyclopedia of Physics, Encyclopedia of Insects, and Taylor's Encyclopedia of Garden Plants to the formidable Oxford English Dictionary, The Reference Librarian's Bible encompasses every subject imaginable and will be your first stop for choosing and evaluating your library's collections as well as for answering patrons' questions.
If a picture is worth a thousand words, then virtual reality (VR) is priceless. This book offers everything you need to know about the opportunities of VR for brands to better connect with consumers. VR is booming - by 2025, the industry is expected to become bigger than TV. Virtual Reality Marketing is a comprehensive exploration of all things VR, providing readers with everything they need to know about the current VR landscape, and the unprecedented opportunity it offers brands to create unique emotional connections with consumers. A truly practical guide, Virtual Reality Marketing covers all aspects of the industry, including interactive and passive VR, 360 video, social VR marketing, and the role that influencers and bloggers are set to play in its development. It also looks to the future - exploring how VR is evolving and the changes it will undergo in the future. Packed with fascinating case studies, tips and strategies, and written by a recognized industry expert who has facilitated VR coverage for major international brands including Facebook, Audi, Google and Mercedes F1, this book is the leading resource for any reader looking to incorporate VR in their own marketing campaigns.
The pandemic of our lifetime, the era of Covid-19, was a time of mystery, death, and fear as never before seen. It revealed the nurse’s face imprinted red as she cried behind her mask and the EMT loading soon-to-be-dead onto the ambulance. Amidst the Food Bank’s love and sustenance was news of Captain Crozier’s termination, fired for trying to save his men from Covid’s annihilation. Even Governor Cuomo acted as the surrogate president as New Yorkers clapped from their windows to thank first responders for their magic, and people stayed home, always to celebrate alone. It was just the time when nothing made sense and everything reeked of false pretense. It was a time when working for gratuity changed to delivery, when jobs were all gone and bills pilled overwhelmingly high! Stocks plummeted radically. Another Depression was nigh. Drugs became the crutch for each hour, and abuse of all sorts ruled rampid with power. There is no escape when one’s quarantined; children learned a way of life not meant to be. Nursing homes hid the dead bodies of their residents, while all people of color died disproportionately. The meat-packers were forced to work against their own will; Native Americans once again, by a virus, were killed. The homeless had to endure even more suffering, but for the first time, from Coronavirus, our air became clean. George Floyd started his own pandemic for the BLACK LIVES MATTER task as the president gassed peaceful protestors to clear a path, never wearing a mask, his followers to never dare ask. The virus continued to baffle and control as Americans writhed from its pain. The world had changed. All had changed. Yet graduates, though masked, pretended all was the same. Wearing masks, they flung hats up with glee, while uncaring asymptomatics spread the virus epidemically. Monuments of hate and slavery came toppling down, and the sound of protest continued to erupt. A child’s birthday was celebrated by her black daddy being gunned down, where he only awkwardly slept. The bounty of our soldiers rages with this virus today. It is no surprise that innocent children are being caged. “Live and let die” dictated the day that we all blindly march in Corona’s parade. Viral Spiral is a book that details the various dramatic aspects of the coronavirus pandemic and the Black Lives Matter movement. Each poem is accompanied by real-life photos of Covid-19 and Black Lives Matter content. The marriage of these photos with each jaw-dropping poem will overwhelm the reader.
The International Film Business by Angus Finney Pdf
The International Film Business examines the independent film sector as a business, and addresses the specific skills and knowledge it demands. It describes both the present state of the industry, the significant digital and social media developments that are continuing to take place, and what changes these might effect. The International Film Business: describes and analyses the present structure of the film industry as a business, with a specific focus on the film value chain discusses and analyses current digital technology and how it potentially may change the structure and opportunities offered by the industry in the future provides information and advice on the different business and management skills and strategies includes case studies on a variety of films including The Guard (2011), The King’s Speech (2010), The Best Exotic Marigold Hotel (2012), Cloverfield (2008), Pobby & Dingan (aka Opal Dream, 2005), Confessions of a Dangerous Mind (2002), The Reckoning (2002)and The Mother (2003), and company case studies on Pixar, Renaissance, Redbus and Zentropa. Further case studies on films that failed to go into production include Neil LaBute’s Vapor and Terry Gilliam’s Good Omens. Taking an entrepreneurial perspective on what future opportunities will be available to prepared and informed students and emerging practitioners, this text includes case studies that take students through the successes and failures of a variety of real film companies and projects and features exclusive interviews with leading practitioners in all sectors of the industry, from production to exhibition.
