Virality

Author : Tony D. Sampson
Publisher : U of Minnesota Press
Page : 247 pages
File Size : 45,5 Mb
Release : 2012
Category : Philosophy
ISBN : 9780816670055

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Virality by Tony D. Sampson Pdf

In this thought-provoking work, Tony D. Sampson presents a contagion theory fit for the age of networks. Unlike memes and microbial contagions, Virality does not restrict itself to biological analogies and medical metaphors. It instead points toward a theory of contagious assemblages, events, and affects. For Sampson, contagion is not necessarily a positive or negative force of encounter; it is how society comes together and relates. Sampson argues that a biological knowledge of contagion has been universally distributed by way of the rhetoric of fear used in the antivirus industry and other popular discourses surrounding network culture. This awareness is also detectable in concerns over too much connectivity, such as problems of global financial crisis and terrorism. Sampson's "virality" is as established as that of the biological meme and microbe but is not understood through representational thinking expressed in metaphors and analogies. Rather, Sampson interprets contagion theory through the social relationalities first established in Gabriel Tarde's microsociology and subsequently recognized in Gilles Deleuze's ontological worldview. According to Sampson, the reliance on representational thinking to explain the social behavior of networking--including that engaged in by nonhumans such as computers--allows language to overcategorize and limit analysis by imposing identities, oppositions, and resemblances on contagious phenomena. It is the power of these categories that impinges on social and cultural domains. Assemblage theory, on the other hand, is all about relationality and encounter, helping us to understand the viral as a positively sociological event, building from the molecular outward, long before it becomes biological.

Author : Karine Nahon,Jeff Hemsley
Publisher : Polity
Page : 202 pages
File Size : 40,8 Mb
Release : 2013-11-25
Category : Computers
ISBN : 9780745671291

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Going Viral by Karine Nahon,Jeff Hemsley Pdf

In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events.

Author : Chunxiao Xing,Fabio Crestani,Andreas Rauber
Publisher : Springer Science & Business Media
Page : 410 pages
File Size : 44,7 Mb
Release : 2011-10-12
Category : Computers
ISBN : 9783642248252

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Digital Libraries: For Cultural Heritage, Knowledge Dissemination, and Future Creation by Chunxiao Xing,Fabio Crestani,Andreas Rauber Pdf

This book constitutes the refereed proceedings of the 13th International Conference on Asia-Pacific Digital Libraries, ICADL 2011, held in Beijing, China, in October 2011. The 33 revised full papers, 8 short papers and 9 poster papers presented were carefully reviewed and selected from 136 submissions. The topics covered are digital archives and preservation; information mining and extraction; medata, catalogue; distributed repositories and cloud computing; social network and personalized service; mobile services and electronic publishing; multimedia digital libraries; information retrieval; and tools and systems for digital library.

Author : Eric Benjamin Seufert
Publisher : Elsevier
Page : 254 pages
File Size : 44,8 Mb
Release : 2013-12-27
Category : Business & Economics
ISBN : 9780124166981

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Freemium Economics by Eric Benjamin Seufert Pdf

Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch. Learn how to apply data science and big data principles in freemium product design and development to maximize conversion, boost retention, and deliver revenue Gain a broad introduction to the conceptual economic pillars of freemium and a complete understanding of the unique approaches needed to acquire users and convert them from free to paying customers Get practical tips and analytical guidance to successfully implement the freemium model Understand the metrics and infrastructure required to measure the success of a freemium product and improve it post-launch Includes a detailed explanation of the lifetime customer value (LCV) calculation and step-by-step instructions for implementing key performance indicators in a simple, universally-accessible tool like Excel

Author : Tim Fields
Publisher : CRC Press
Page : 238 pages
File Size : 48,8 Mb
Release : 2014-01-22
Category : Computers
ISBN : 9781466598683

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Mobile & Social Game Design by Tim Fields Pdf

Successfully Navigate the Evolving World of Mobile and Social Game Design and Monetization Completely updated, Mobile & Social Game Design: Monetization Methods and Mechanics, Second Edition explains how to use the interconnectedness of social networks to make "stickier," more compelling games on all types of devices. Through the book’s many design and marketing techniques, strategies, and examples, you will acquire a better understanding of the design and monetization mechanics of mobile and social games as well as working knowledge of industry practices and terminology. Learn How to Attract—and Retain—Gamers and Make Money The book explores how the gaming sector has changed, including the evolution of free-to-play games on mobile and tablet devices, sophisticated subscription model-based products, and games for social media websites, such as Facebook. It also demystifies the alphabet soup of industry terms that have sprouted up around mobile and social game design and monetization. A major focus of the book is on popular mechanisms for acquiring users and methods of monetizing users. The author explains how to put the right kinds of hooks in your games, gather the appropriate metrics, and evaluate that information to increase the game’s overall stickiness and revenue per user. He also discusses the sale of virtual goods and the types of currency used in games, including single and dual currency models. Each chapter includes an interview with industry leaders who share their insight on designing and producing games, analyzing metrics, and much more.

Author : Harish Sharma
Publisher : Springer Nature
Page : 495 pages
File Size : 45,6 Mb
Release : 2024-06-12
Category : Electronic
ISBN : 9789819984763

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Artificial Intelligence: Theory and Applications by Harish Sharma Pdf

Author : Alistair Croll,Benjamin Yoskovitz
Publisher : "O'Reilly Media, Inc."
Page : 403 pages
File Size : 45,6 Mb
Release : 2024-02-23
Category : Business & Economics
ISBN : 9781098168155

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Lean Analytics by Alistair Croll,Benjamin Yoskovitz Pdf

Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without. Understand Lean Startup, analytics fundamentals, and the data-driven mindset Look at six sample business models and how they map to new ventures of all sizes Find the One Metric That Matters to you Learn how to draw a line in the sand, so you'll know it's time to move forward Apply Lean Analytics principles to large enterprises and established products

Author : Tim Fields,Brandon Cotton
Publisher : CRC Press
Page : 264 pages
File Size : 52,5 Mb
Release : 2011-12-12
Category : Computers
ISBN : 9780240817675

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Social Game Design by Tim Fields,Brandon Cotton Pdf

What game company doesn't want to be the next Zynga? But does the world really need another "ville" game? What we do need are designers who know how to create compelling money-making social games while maintaining their creativity. This book provides the clues to creating social game systems that generate profit.

Author : Ramona Bongelli,Alessandra Fermani,Daniela Raccanello,Rob Hall,Ilaria Riccioni,Morena Muzi,Roberto Burro
Publisher : Frontiers Media SA
Page : 490 pages
File Size : 45,9 Mb
Release : 2023-10-30
Category : Science
ISBN : 9782832537428

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The Changed Life: How COVID-19 Affected People's Psychological Well-Being, Feelings, Thoughts, Behavior, Relations, Language and Communication by Ramona Bongelli,Alessandra Fermani,Daniela Raccanello,Rob Hall,Ilaria Riccioni,Morena Muzi,Roberto Burro Pdf

Covid-19 changed the lives of millions of people around the world. The effects of the global pandemic on the physical and psychological health of individuals, as well as on their behavioral habits, relationships, and the way they communicate, do not seem to be only short- or medium-term, but, on the contrary, appear to be long-lasting. In the same way that it is possible to use the term “long-covid” to refer to the long-term effects on the physical health of individuals who have contracted the virus, so we think it is possible to use the expression 'psychological long-covid' to indicate the long-term effects on the psychological health of individuals, not only of those who have been infected, but more generally of all those who have had to cope with social restrictions, lockdowns, distancing, remote work and learning, etc. imposed by the pandemic. At the same time, many people demonstrated resilience, as the capacity to cope with adverse events through positive adaptation.

Author : Veronica Alfano,Andrew Stauffer
Publisher : Springer
Page : 290 pages
File Size : 46,6 Mb
Release : 2016-01-18
Category : Literary Criticism
ISBN : 9781137393296

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Virtual Victorians by Veronica Alfano,Andrew Stauffer Pdf

Exploring how scholars use digital resources to reconstruct the 19th century, this volume probes key issues in the intersection of digital humanities and history. Part I examines the potential of online research tools for literary scholarship while Part II outlines a prehistory of digital virtuality by exploring specific Victorian cultural forms.

Author : Xueqi Cheng,Weiying Ma,Huan Liu,Huawei Shen,Shizheng Feng,Xing Xie
Publisher : Springer
Page : 356 pages
File Size : 40,9 Mb
Release : 2017-10-24
Category : Computers
ISBN : 9789811068058

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Social Media Processing by Xueqi Cheng,Weiying Ma,Huan Liu,Huawei Shen,Shizheng Feng,Xing Xie Pdf

This book constitutes the thoroughly refereed proceedings of the 6th National Conference of Social Media Processing, SMP 2017, held in Beijing, China, in September 2017. The 28 revised full papers presented were carefully reviewed and selected from 140 submissions. The papers address issues such as: knowledge discovery for data; natural language processing; text mining and sentiment analysis; social network analysis and social computing.

Author : S. Smys,Robert Bestak,Joy Iong-Zong Chen,Ivan Kotuliak
Publisher : Springer
Page : 1070 pages
File Size : 49,7 Mb
Release : 2018-09-17
Category : Technology & Engineering
ISBN : 9789811086816

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International Conference on Computer Networks and Communication Technologies by S. Smys,Robert Bestak,Joy Iong-Zong Chen,Ivan Kotuliak Pdf

The book features research papers presented at the International Conference on Computer Networks and Inventive Communication Technologies (ICCNCT 2018), offering significant contributions from researchers and practitioners in academia and industry. The topics covered include computer networks, network protocols and wireless networks, data communication technologies, and network security. Covering the main core and specialized issues in the areas of next-generation wireless network design, control, and management, as well as in the areas of protection, assurance, and trust in information security practices, these proceedings are a valuable resource, for researchers, instructors, students, scientists, engineers, managers, and industry practitioners.

Author : Karine Nahon,Jeff Hemsley
Publisher : Polity
Page : 202 pages
File Size : 50,8 Mb
Release : 2013-11-25
Category : Computers
ISBN : 9780745671284

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Going Viral by Karine Nahon,Jeff Hemsley Pdf

In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events.

Author : CJ Casciotta
Publisher : BenBella Books
Page : 149 pages
File Size : 47,6 Mb
Release : 2023-09-12
Category : Business & Economics
ISBN : 9781637743188

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The Forgotten Art of Being Ordinary by CJ Casciotta Pdf

We’re addicted to our devices. Our kids are too. None of us seem to be better for it. We all know this, but what can we do practically to become less isolated, polarized, and disconnected? This book answers that question with a bold idea: In an age of personal brands and artificial intelligence, perhaps it’s time to relearn the forgotten art of being ordinary. In his follow-up to Get Weird, writer and media producer, CJ Casciotta, outlines nine practical solutions and illuminates a better way to live in a culture addicted to media technology, a lifeboat for anyone who feels like they’re drowning in a sea of digital noise. This is a book for those who are tired of feeling like technology owns them, their children, their politics, and their livelihood, a hopeful and realistic game plan for navigating the 21st century mindfully without losing their souls. The future of our society will depend on the choices we make right now when it comes to our communication methods. It’s a crisis as urgent as climate change, yet far fewer people are talking about it. The Forgotten Art of Being Ordinary will give you the language you’ve been looking for to start changing the conversation.

Author : Sidney D ́Mello,Arthur Graesser,Bjoern Schuller,Jean-Claude Martin
Publisher : Springer Science & Business Media
Page : 650 pages
File Size : 55,8 Mb
Release : 2011-09-23
Category : Computers
ISBN : 9783642245992

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Affective Computing and Intelligent Interaction by Sidney D ́Mello,Arthur Graesser,Bjoern Schuller,Jean-Claude Martin Pdf

This volume constitutes the refereed proceedings of the Fourth International Conference on Affective Computing and Intelligent Interaction, ACII 2011, held in Memphis, TN, USA, in October 2011.