Visual Design Fundamentals

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Visual Design Fundamentals

Alan Hashimoto,Mike Clayton
Visual Design Fundamentals Book PDF

Author : Alan Hashimoto,Mike Clayton
Publisher : Unknown
Page : 0 pages
File Size : 40,9 Mb
Release : 2009
Category : Computer-aided design
ISBN : 1584505818

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Visual Design Fundamentals by Alan Hashimoto,Mike Clayton Pdf

As visual design technology and tools become more accessible and widely used, it is important for digital artists to learn and apply fundamental design techniques to their work. Visual Design Fundamentals: A Digital Approach, Third Edition provides a basic understanding of design and how it should be integrated into digitally-produced 2D images. Whatever the medium or techniques, good visuals are the result of planning, and this book shows you how to apply organization and the classic elements of design, including line, shape, form, value, color, and texture, to the latest technology. The techniques and theories presented can be applied to both traditional 2D art forms, such as drawing, painting, and printmaking, as well as 3D art, such as interior and industrial design and architecture. Each chapter outlines and examines both content and form, and a variety of hands-on projects reinforces new skills and provides a digital representation of each concept being taught. The book has been updated with revised content and all new projects, and everything you need to complete the projects is provided in the book or on the accompanying CD-ROM.

The Fundamentals of Creative Design

Gavin Ambrose,Paul Harris
The Fundamentals of Creative Design Book PDF

Author : Gavin Ambrose,Paul Harris
Publisher : A&C Black
Page : 196 pages
File Size : 42,8 Mb
Release : 2011-08-31
Category : Design
ISBN : 9782940411610

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The Fundamentals of Creative Design by Gavin Ambrose,Paul Harris Pdf

Introduces students to the various aspects of the graphic design. This title provides a fresh introduction to the key elements of the discipline and looks at the following topics: design thinking, format, layout, grids, typography, colour, image and print and finish.

Design Fundamentals

Rose Gonnella,Christopher J. Navetta,Max Friedman
Design Fundamentals Book PDF

Author : Rose Gonnella,Christopher J. Navetta,Max Friedman
Publisher : Unknown
Page : 0 pages
File Size : 47,7 Mb
Release : 2016
Category : Graphic arts
ISBN : 0133962423

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Design Fundamentals by Rose Gonnella,Christopher J. Navetta,Max Friedman Pdf

Design Fundamentals: Notes on Type looks like a design student's sketchbook with handwritten notes and full-color, hand-drawn illustrations. But it's more than that. This gorgeously illustrated "notebook" is a full-blown typography course in disguise. Young designers are lured in by the lush graphics and quirky layout only to discover by the end of the book that they've learned all of the key concepts taught in a foundational course on type. They'll learn about the history of letterforms, the anatomy and physiology of type, the basics of measurements and spacing, how to recognize and choose type for design projects, and more. Fun and fast-paced, this creative notebook isn't required reading, it's desired reading; and it's the third in a series of Design Fundamentals books that students will want to keep and enjoy long after they've mastered these basic building blocks of design. This book includes: - Core instruction on the history, anatomy, and structure of type - Direction on the basics of measurement and spacing: leading, kerning, indents, and line lengths both in text and display sizes, and optical measurement considerations. - Examination of the use, mood, and "voice" of type as seen in creative work and professional examples - Exercises and projects for practice and concept development - Strange and delightful illustrations created specifically for this book (to inspire action) - A companion website stocked with additional projects, a bibliography, glossary, and links to additional visual examples.

Visual Design Fundamentals - A Digital Approach

Alan Hashimoto,Mike Clayton
Visual Design Fundamentals A Digital Approach Book PDF

Author : Alan Hashimoto,Mike Clayton
Publisher : Cengage Learning
Page : 404 pages
File Size : 40,7 Mb
Release : 2009-07-26
Category : Abstraction through simplification
ISBN : 0840031335

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Visual Design Fundamentals - A Digital Approach by Alan Hashimoto,Mike Clayton Pdf

As visual design technology and tools become more accessible and widely used, it is important for digital artists to learn and apply fundamental design techniques to their work. Visual Design Fundamentals: A Digital Approach, International Edition provides a basic understanding of design and how it should be integrated into digitally-produced 2D images. Whatever the medium or techniques, good visuals are the result of planning, and this book shows you how to apply organization and the classic elements of design, including line, shape, form, value, color, and texture, to the latest technology. The techniques and theories presented can be applied to both traditional 2D art forms, such as drawing, painting, and printmaking, as well as 3D art, such as interior and industrial design and architecture. Each chapter outlines and examines both content and form, and a variety of hands-on projects reinforces new skills and provides a digital representation of each concept being taught. The book has been updated with revised content and all new projects, and everything you need to complete the projects is provided in the book or on the accompanying CD-ROM.

Graphic Design Basics

Amy E. Arntson
Graphic Design Basics Book PDF

Author : Amy E. Arntson
Publisher : Unknown
Page : 242 pages
File Size : 54,9 Mb
Release : 2012
Category : Advertising layout and typography
ISBN : 1111354316

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Graphic Design Basics by Amy E. Arntson Pdf

GRAPHIC DESIGN BASICS, International Edition combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations. Each chapter provides assignments with student sample solutions and critique sections to help students apply the concepts and assess their work. This market leader’s interwoven combination of concept, history, and practice rarely found in other graphic design texts has been enriched by integrating material specific to digital design. The accompanying Premium Website offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links.

Universal Principles of Design, Revised and Updated

William Lidwell,Kritina Holden,Jill Butler
Universal Principles of Design Revised and Updated Book PDF

Author : William Lidwell,Kritina Holden,Jill Butler
Publisher : Rockport Pub
Page : 272 pages
File Size : 54,8 Mb
Release : 2010
Category : Art
ISBN : 9781592535873

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Universal Principles of Design, Revised and Updated by William Lidwell,Kritina Holden,Jill Butler Pdf

Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design.

Graphic Design

Ellen Lupton,Jennifer Cole Phillips
Graphic Design Book PDF

Author : Ellen Lupton,Jennifer Cole Phillips
Publisher : Chronicle Books
Page : 250 pages
File Size : 46,7 Mb
Release : 2014-04-15
Category : Design
ISBN : 9781616893446

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Graphic Design by Ellen Lupton,Jennifer Cole Phillips Pdf

How do designers get ideas? Many spend their time searching for clever combinations of forms, fonts, and colors inside the design annuals and monographs of other designers' work. For those looking to challenge the cut-and-paste mentality there are few resources that are both informative and inspirational. In Graphic Design: The New Basics, Ellen Lupton, best-selling author of such books as Thinking with Type and Design It Yourself, and design educator Jennifer Cole Phillips refocus design instruction on the study of the fundamentals of form in a critical, rigorous way informed by contemporary media, theory, and software systems

The Elements of Graphic Design

Alex W. White
The Elements of Graphic Design Book PDF

Author : Alex W. White
Publisher : Simon and Schuster
Page : 224 pages
File Size : 43,5 Mb
Release : 2011-03-15
Category : Design
ISBN : 9781581157802

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The Elements of Graphic Design by Alex W. White Pdf

This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Graphic Design School

David Dabner,Sandra Stewart,Eric Zempol
Graphic Design School Book PDF

Author : David Dabner,Sandra Stewart,Eric Zempol
Publisher : John Wiley & Sons
Page : 689 pages
File Size : 52,6 Mb
Release : 2013-10-24
Category : Design
ISBN : 9781118840818

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Graphic Design School by David Dabner,Sandra Stewart,Eric Zempol Pdf

Graphic Design School allows students to develop core competencies while understanding how these fundamentals translate into new and evolving media. With examples from magazines, websites, books, and mobile devices, the Fifth Edition provides an overview of the visual communications profession, with a new focus on the intersection of design specialties. A brand-new section on web and interactivity covers topics such as web tools, coding requirements, information architecture, web design and layout, mobile device composition, app design, CMS, designing for social media, and SEO.

Design Elements, Typography Fundamentals

Kristin Cullen
Design Elements Typography Fundamentals Book PDF

Author : Kristin Cullen
Publisher : Unknown
Page : 162 pages
File Size : 55,9 Mb
Release : 2012-06
Category : Art
ISBN : 9781592537679

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Design Elements, Typography Fundamentals by Kristin Cullen Pdf

Explore the fundamentals of typography with this practical new guide. An instructional reader rather than historical survey, Design Elements: Typography Fundamentals uses well-founded, guiding principles to teach the language of type and how to use it capably. Designers are left with a solid ground on which to design with type. Limitless potential for meaningful and creative communication exists—this is the field guide for the journey!

Design Fundamentals

Rose Gonnella,Christopher J. Navetta,Max Friedman
Design Fundamentals Book PDF

Author : Rose Gonnella,Christopher J. Navetta,Max Friedman
Publisher : Unknown
Page : 0 pages
File Size : 50,8 Mb
Release : 2015
Category : Design
ISBN : 0133930130

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Design Fundamentals by Rose Gonnella,Christopher J. Navetta,Max Friedman Pdf

Design Fundamentals: Notes on Visual Elements and Principles of Composition looks and functions like a student's sketchbook with handwritten notes and illustrations that capture the key concepts and assignments taught in a foundation course on the elements and principles of design. More than just a collection of gorgeously illustrated notes, this "notebook" is an essential guide to the basic elements of composition--dot, line, shape, form, color, texture, and pattern--as well as the principles for composing the elements on flat surfaces (paper, canvas, screens) and in three dimensions. Fun and fast-paced, this creative notebook isn't required reading, it's desired reading; and it's the second in a series of Design Fundamentals books that students will want to keep and enjoy long after they've mastered these basic building blocks of design. This book includes: (Core instruction on the foundational elements of visual design and the principles of composition including hierarchy, unity, balance, and rhythm Exercises and projects for practice and concept development (Strange and delightful illustrations created specifically for this book (to inspire action) A companion website stocked with additional projects, a bibliography, glossary, and links to additional visual examples.

The Fundamentals of Graphic Design

Gavin Ambrose,Paul Harris
The Fundamentals of Graphic Design Book PDF

Author : Gavin Ambrose,Paul Harris
Publisher : Bloomsbury Publishing
Page : 194 pages
File Size : 40,7 Mb
Release : 2008-11-24
Category : Design
ISBN : 9782940439034

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The Fundamentals of Graphic Design by Gavin Ambrose,Paul Harris Pdf

The Fundamentals of Graphic Design explores key aspects of design, including typography, art direction, production and finishing, environmental design, and self-promotion. It also examines the broader implications of graphic design, including social responsibility, its role in art and its future. The book places graphic design in its socio-historical context, discussing its influences and development. It is an ideal guide for anyone starting out or seeking a role in the world of graphic design.

Graphic Design Essentials

Joyce Walsh
Graphic Design Essentials Book PDF

Author : Joyce Walsh
Publisher : Bloomsbury Publishing
Page : 226 pages
File Size : 52,5 Mb
Release : 2020-10-23
Category : Design
ISBN : 9781350075061

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Graphic Design Essentials by Joyce Walsh Pdf

Learning by doing is the best way to get to grips with new ideas, and graphic design is no different. Weaving together creative strategies and design principles with step-by-step Adobe software guidance, this unique book helps you to immediately put into practice the concepts as you're learning them so they become second nature. Covering all the introductory topics a designer needs to know – from working with colour and layout, to editing images and designing apps – this fully updated edition of the hugely popular Graphic Design Essentials includes plenty of hands-on instruction and real-life examples to give you a thorough grounding in the fundamentals. This new edition includes: - Coverage of Adobe Illustrator, Photoshop and InDesign - Examples of designs from the UK, US, Canada, Europe, Hong Kong, China, the Middle East and Australia - Smaller supporting activities alongside major project exercises - New design formats, including apps and infographics - Downloadable resources to use within the software instruction

Hello Web Design

Tracy Osborn
Hello Web Design Book PDF

Author : Tracy Osborn
Publisher : No Starch Press
Page : 161 pages
File Size : 44,8 Mb
Release : 2021-06-22
Category : Computers
ISBN : 9781718501393

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Hello Web Design by Tracy Osborn Pdf

This book democratizes web development for everyone. It's a fun, clever guide that covers all of the key design principles, best practices, useful shortcuts, pro tips, real-world examples, and basic coding tutorials needed to produce a beautiful website that you'll feel confident sharing with the world. Because you, too, can design for the web! Hello Web Design contains everything you need to feel comfortable doing your own web development, including an abundance of real-life website examples that will inspire and motivate you. No need to spend time and money hiring an expensive graphic designer; this book will walk you through the fundamentals - and shortcuts - you need to do it all yourself, right now.

Graphic Design

Katherine A. Hughes
Graphic Design Book PDF

Author : Katherine A. Hughes
Publisher : CRC Press
Page : 601 pages
File Size : 54,5 Mb
Release : 2019-06-06
Category : Computers
ISBN : 9780429664779

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Graphic Design by Katherine A. Hughes Pdf

Graphic Design: Learn It, Do It is an introduction to the fundamentals of graphic design and the Adobe Creative Cloud applications used to put these concepts into practice. This book is intended for production-oriented audiences, those interested in the what, why and how of graphic design. The "what" is effective graphic design, a visual solution created using the design principles that stands out in a crowded marketplace. This discussion includes color theory, typography and page layout. Focus on the "why" of design begins with the reasons why we communicate. Attention is paid to the purpose of the visual solution and to its audiences. The conversation highlights output options (print vs. onscreen) and their related file properties. The "how" of design addresses the stages of production and use of Adobe Photoshop CC, Illustrator CC and InDesign CC to translate an idea into a visual solution. Following an overview of each application and its uses, step-by-step exercises are provided to foster familiarity with each application’s workspace and its tools. These exercises provide opportunities to implement the design principles and to produce examples of work for a design portfolio. Key Features: Content based on over a decade’s worth of experience teaching graphic design Contemporary examples and online references Guided exercises for working in the Adobe Creative Cloud applications, Photoshop CC, Illustrator CC and InDesign CC Accompanying exercise files and supporting materials available for download from the book’s companion website Discussion questions and activities included at the end of chapters to expand the presented topics