Viva Mac

Author : Andrea Benoit
Publisher : University of Toronto Press
Page : 313 pages
File Size : 48,5 Mb
Release : 2019-05-06
Category : Social Science
ISBN : 9781487510947

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VIVA MAC by Andrea Benoit Pdf

The first cultural history of the iconic brand M·A·C Cosmetics, VIVA M·A·C charts the evolution of M·A·C’s revolutionary corporate philanthropy around HIV/AIDS awareness. Drawing upon exclusive interviews with M·A·C co-founder Frank Toskan, key journalists, and fashion insiders, Andrea Benoit tells the fascinating story of how M·A·C's unique style of corporate social responsibility emerged from specific cultural practices, rather than being part of a strategic marketing plan. Benoit delves into the history of the M·A·C AIDS Fund and its signature VIVA GLAM fundraising lipstick, which featured drag performer RuPaul and singer k.d. lang in its first advertising campaigns. This lively chronicle reveals how M·A·C managed to not only defy the stigma associated with AIDS that alarmed many other corporations, but to engage in highly successful AIDS advocacy while maintaining its creative and fashionable authority.

Author : Joseph H. Hancock
Publisher : Bloomsbury Publishing USA
Page : 225 pages
File Size : 55,7 Mb
Release : 2016-03-10
Category : Business & Economics
ISBN : 9781501300035

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Brand/Story by Joseph H. Hancock Pdf

Brand/Story: Cases and Explorations in Fashion Branding, Second Edition examines how a retailer, manufacturer, or designer label uses storytelling to grab a consumer's interest. For consumers, branding tells the story and creates the identity for a product, a person, and a company. Using 10 case studies on such notable brands as Levis and Vivienne Westwood, Brand/Story looks at what a fashion brand is about and why companies advertise the way they do. It enables the reader to think critically about branding-both the medium and the message-and not simply take advertisements and brands at face value. New to this edition: ~Features 7 new brands including LuluLemon, Warby Parker, MAC Cosmetics and Topshop/Topman ~Over 40 new color images including advertisements for Ralph Lauren, Vera Wang, and Dolce & Gabbana ~Updated interviews with industry professionals including Nancy Mair, General Merchandise Manager, Burlington Stores and Jill Walker-Roberts, President of Walker-Roberts Consulting ~New Go Outside! exercises provide readers with scenarios in which they can apply what they learn to other brands they encounter ~Chapter objectives and discussion questions allow the reader to fully engage with the content Instructor Resources: ~Instructor's Guide and Test Bank provide suggestions for planning the course and using the text in the classroom ~ PowerPoint presentations include images from the book and provide a framework for lecture and discussion

Author : Claire Kreger-Boaz
Publisher : Greenhaven Publishing LLC
Page : 104 pages
File Size : 43,5 Mb
Release : 2011-04-15
Category : Young Adult Nonfiction
ISBN : 9781420507003

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Lady Gaga by Claire Kreger-Boaz Pdf

Stefani Joanne Angelina Germanotta is known to most of her fans as Lady Gaga. This singer, songwriter, actress, and dancer has become a fixture in both pop music and pop culture. Her rise to fame in the late 2000s was accompanied by elaborate outfits, a handful of popular singles, and an unforgettable stage presence. Since then Lady Gaga has become the first woman to have four albums reach number one on the billboards, making her one of the world's best-selling artists. In addition to her passion for music, Lady Gaga is also a fierce advocate for the LGBTQ community and uses her wide outreach to speak out against bullying. This compelling volume tracks Lady Gaga's rise to fame, from her childhood and early career to her provocative and popular innovations in music, fashion, performance, and advocacy.

Author : Joseph H. Hancock
Publisher : Bloomsbury Publishing
Page : 217 pages
File Size : 51,8 Mb
Release : 2022-10-20
Category : Business & Economics
ISBN : 9781350135574

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Fashion Brand Stories by Joseph H. Hancock Pdf

Through ten detailed case studies on groundbreaking brands like Vivienne Westwood, Vera Wang, Levi's®, and The Gap Inc., Fashion Brand Stories shows how fashion retailers and designers use storytelling to establish and maintain relationships with their customers. These entertaining case studies explore the evolution of each brand as a cultural entity with its own carefully crafted personality. Aided by interviews with industry professionals, you'll learn how brands start out, grow and encounter success or failure and how to apply those hard-won lessons to your own thoughts on branding. This beautifully illustrated third edition covers the changing role of social media, celebrity endorsements, quality over quantity, and more ethical sourcing, manufacturing, and consumption. Instructor's resources to accompany this edition are available at bloomsbury.pub/fashion-brand-stories-3e

Author : Nicole Horning
Publisher : Greenhaven Publishing LLC
Page : 104 pages
File Size : 50,5 Mb
Release : 2019-12-15
Category : Young Adult Nonfiction
ISBN : 9781534568303

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Lady Gaga by Nicole Horning Pdf

Lady Gaga is an icon to her fans, and many of them look to her for inspiration in their daily lives. How did she become such an important figure in pop culture? Readers will discover the answer to this question as they explore her life from her rise to the top of the pop charts to her leading role in the critically acclaimed film A Star Is Born. Lady Gaga's life, career, and advocacy for mental health awareness are presented to readers with the help of informative sidebars, annotated quotations, and full-color photographs of her most iconic looks.

Author : David Jones
Publisher : Pearson UK
Page : 207 pages
File Size : 43,5 Mb
Release : 2012-06-13
Category : Business & Economics
ISBN : 9780273762973

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Who Cares Wins by David Jones Pdf

Written by the CEO of Havas Worldwide, this book shows you how to use social media to engage with customers and grow your business. This isn't a book about social media and the inexorable rise of Facebook and Twitter. Nor is it a book about CSR or business doing good. Instead it's actually the first book that recognises that far from being two separate subjects, they are intrinsically interlinked. And that the most successful leaders and businesses in the future will be those who are the most socially responsible. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

Author : Simon Bricker
Publisher : Cambridge University Press
Page : 128 pages
File Size : 53,5 Mb
Release : 2008-11-20
Category : Medical
ISBN : 9781139643535

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The Anaesthesia Science Viva Book by Simon Bricker Pdf

In recent years the basic science viva of the Final FRCA has evolved a more clinical perspective. The new edition of the highly successful Anaesthesia Science Viva Book incorporates this new clinical emphasis, giving candidates an insight into the way the viva works, offering general guidance on exam technique, and providing readily accessible information relating to a wide range of potential questions. Questions are divided broadly into the four areas covered by the exam: applied anatomy, physiology, pharmacology and clinical measurement. Answers have been constructed to provide candidates with more than enough detail to pass the viva. Covering the full scope of the basic science syllabus, and written by an experienced FRCA examiner, The Anaesthesia Science Viva Book, second edition, is an essential purchase for every Final FRCA candidate.

Author : Mara Einstein
Publisher : Univ of California Press
Page : 240 pages
File Size : 44,8 Mb
Release : 2012-04-26
Category : Social Science
ISBN : 9780520266520

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Compassion, Inc. by Mara Einstein Pdf

Pink ribbons, red dresses, and greenwashing - American corporations are scrambling to tug at consumer heartstrings through cause-related marketing, corporate social responsibility, and ethical branding, tactics that can increase sales by as much as 74 per cent. Harmless? Marketing insider Mara Einstein demonstrates in this penetrating analysis why the answer is a resounding "No"! In "Compassion, Inc", she outlines how cause-related marketing desensitizes the public by putting a pleasant face on complex problems. She takes us through the unseen ways in which large sums of consumer dollars go into corporate coffers rather than helping the less fortunate. She also discusses companies that truly do make the world a better place, and those that just pretend to.

Author : Isoul Harris
Publisher : Omnibus Press
Page : 192 pages
File Size : 51,8 Mb
Release : 2012-10-15
Category : Music
ISBN : 9780857127990

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Nicki Minaj: Hip Pop Moments 4 Life by Isoul Harris Pdf

Hip Pop Moments 4 Life explores Onika Tanya Maraj's spectacular transformation from early childhood in Trinidad via her days as an unknown rapper on the New York underground scene to fully-fledged songwriter, international star and chart topper. With exhaustive research, exclusive quotes, insider information and a never-before-published interview with Nicki Minaj herself, this smart book presents every aspect of the rapper's life: the complicated relationship with her father; the real story behind her unbelievable record deal with Lil Wayne and Young Money Records; and why she has been ambiguous about her sexuality. The author explores all of this and much more in a book packed with juicy news and beautiful pictures: the ultimate guide to all things Minaj.

Author : Anonim
Publisher : J.G. Davis
Page : 40 pages
File Size : 53,8 Mb
Release : 2024-05-03
Category : Electronic
ISBN : 8210379456XXX

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Lady Gaga Empire- Lady Gaga and The Creation of Little Monsters by Anonim Pdf

Author : John Mercer,Charlie Sarson,Jamie Hakim
Publisher : Taylor & Francis
Page : 129 pages
File Size : 49,9 Mb
Release : 2023-10-10
Category : Social Science
ISBN : 9781000965339

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RuPaul’s Drag Race and the Cultural Politics of Fame by John Mercer,Charlie Sarson,Jamie Hakim Pdf

This book explores the connections between drag stardom and contemporary sexual and cultural politics in the RuPaul’s Drag Race franchise. With Drag Race alumni achieving fame in fields such as music, fashion, theatre and beyond, this edited collection interrogates the relationships between gender, sexuality, performance, identity and celebrity culture that lie at the very heart of the show. RuPaul’s Drag Race has recently completed its 15th season after having won 26 Emmys. The show is a popular culture phenomenon, broadcasting drag into the homes of middle America, spawning spin off shows and an ever-expanding international franchise. Its success has made global stars of its host, guest judges and contestants alike. This edited collection explores the connections between drag stardom and contemporary sexual and cultural politics that RuPaul’s Drag Race stages and dramatizes. Alumni of Drag Race have gone on to become globally famous. Adore Delano and Sharon Needles have launched music careers. Violet Chachki is the first drag model to become the face of Bettie Page Lingerie whilst Jinkx Monsoon has achieved success as a Broadway star. In 2017 RuPaul was named as one of Time Magazine’s 100 Most Influential People. Above everything else RuPaul’s Drag Race is a show about celebrating the glamour, artifice and the labour of fame. Whilst Drag Race has already attracted scholarly attention (Brennan & Gudelunas eds. 2017) the relationships between gender, sexuality, performance, identity and celebrity culture that lie at the heart of its dynamic and appeal remain to be explored. RuPaul’s Drag Race and the Cultural Politics of Fame will be a key resource for academics, researchers, and advanced students of Media and Cultural Studies, Gender Studies, Performing Arts, Media and Film Studies, Communication Studies and Sociology. The chapters included in this book were originally published as a special issue of Celebrity Studies.

Author : World of Wonder,Maria Elena Fernandez
Publisher : Grand Central Publishing
Page : 553 pages
File Size : 50,7 Mb
Release : 2023-06-06
Category : Performing Arts
ISBN : 9781538717677

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And Don't F&%k It Up by World of Wonder,Maria Elena Fernandez Pdf

A definitive history and celebration of the groundbreaking show RuPaul's Drag Race in its first decade, from a Burbank basement set all the way to the Emmy's, and every weave in-between, as told by its stars, producers and fans. Told over the first ten years of a television mainstay, And Don't F&%k It Up tells a cultural history through the stories of the people who lived it: the creators of the RuPaul's Drag Race, the contestants, the crew, the judges, and even some key (famous) fans. It begins with RuPaul's decades-long friendship and business relationship with World of Wonder Productions, the entertainment company that helped launch him into superstardom, and later talked him into giving a drag reality show a chance. From there, it follows the growth and evolution of the show—and its queens—through a decade of gag-worthy seasons, serving up all kinds of behind-the-scenes realness. With a history as shady and funny as it is dramatic and inspiring, And Don't F&%k It Up shows how RuPaul's Drag Race is a mirror reflecting the cultural and political mores of our time. Its meteoric rise to becoming a once-in-a-generation success story is explored here as never before, in intimate, exuberant, unfettered detail.

Author : Mark Tungate
Publisher : Kogan Page Publishers
Page : 288 pages
File Size : 45,9 Mb
Release : 2011-10-03
Category : Business & Economics
ISBN : 9780749461829

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Branded Beauty by Mark Tungate Pdf

Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances, cosmetic surgery - even tattooing and piercing. Over the years it has used flattery, seduction, science and shame to persuade consumers to invest if they want to look their best. Branded Beauty delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlours in Brooklyn, it contains interviews with the people who've made skin their trade. Analyzing the marketing strategies used by those who create and sell beauty products, it visits the labs where researchers seek the key to eternal youth. It compares attitudes to beauty from around the world and examines the rise of organic beauty products. Full of fascinating detail from great names such as Rubinstein and Arden, Revlon, Estée Lauder, L'Oréal and Max Factor, Branded Beauty is the ultimate guide to the current state of the industry and what the future holds for the beauty business.

Author : Chizelle T Archie
Publisher : AuthorHouse
Page : 298 pages
File Size : 44,7 Mb
Release : 2010-06-11
Category : Electronic
ISBN : 9781449089627

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The Fearfully and Wonderfully Made Diamond by Chizelle T Archie Pdf

The posh, yet chic Victoria Cartier, is an Investment Advisor for a prestigious firm in Manhattan. Residing in the affluent Hamilton Heights of Harlem, seemingly she has it all; success, money, VIP status on 5th Avenue, and a loving husband Malcolm, so she thinks... Apparently, Victoria feels her marriage is quickly headed for trouble and the day she plans to deliver life changing news to Malcolm, she gets deathly news of her own. The uncovered trails of lies, deceit, and betrayal, changes their lives forever, causing her to loose trust in everyone she loves, even God! After loosing everything, except her new baby, will Victoria's love for God, her family, her best friend (tell-it-like-it-is Lucy), and her new beau the God-fearing, charismatic Marcel Bouvier, be enough to convince her exactly how much she is worth, and that if she can only trust God, then she'll see life is truly worth living...

Author : Lindsay Bryde,Tommy Mayberry
Publisher : McFarland
Page : 318 pages
File Size : 47,6 Mb
Release : 2022-01-31
Category : Social Science
ISBN : 9781476681832

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RuPedagogies of Realness by Lindsay Bryde,Tommy Mayberry Pdf

Pencils down--graphite and eyebrow--and eyes to front of the room for this one-of-a-kind lesson. Since debuting over a decade ago, the world of RuPaul's Drag Race has steadily collected both popular and academic interests. This collection of original essays presents insightful analyses and a range of critical perspectives on Drag Race from across the globe. Topics covered include language and linguistics, cultural appropriation, racism, health, wealth, the realities of reality television, digital drag and naked bodies. Though varied in topical focus, each essay centers public pedagogy to examine what and how Drag Race teaches its audience. The goal of this book is to frame Drag Race as a classroom, one that is helpful for both teachers and students alike. With an academic-yet-accessible tone and an interdisciplinary approach, essays celebrate and examine the show and its spin-offs from the earliest seasons to the very start of the coronavirus pandemic in 2020.