Watch This Listen Up Click Here

Author : David Verklin,Bernice Kanner
Publisher : John Wiley & Sons
Page : 239 pages
File Size : 45,6 Mb
Release : 2007-04-20
Category : Business & Economics
ISBN : 9780470056431

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Watch This, Listen Up, Click Here by David Verklin,Bernice Kanner Pdf

A media and advertising CEO explains how his world shapes ours The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications. It means that David Verklin, CEO of one of the world's largest ad-buying companies, and his clients-the world's largest advertisers-control what TV programs get aired, what magazines get published, and how Google and Yahoo stay in (very healthy) business. In Watch This, Listen Up, Click Here, Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries. Readers will learn why their favorite shows get cancelled, why Oprah gives away cars, and how money, people, politics, and new technologies are transforming TV, the Internet, radio, magazines, and other media Americans consume every day. David Verklin (New York, NY) is CEO of Carat Americas, the world's largest independent media buying operation. He frequently speaks to executives in marketing, media, and management. Bernice Kanner (d. 2006) was a marketing expert and author for 13 years of New York magazine's "On Madison Avenue" column.

Author : David Verklin,Verklin David Kanner Bernice,Bernice Kanner
Publisher : Unknown
Page : 256 pages
File Size : 43,6 Mb
Release : 2007-07-16
Category : Business & Economics
ISBN : 0470135956

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Watch This, Listen Up, Click Here by David Verklin,Verklin David Kanner Bernice,Bernice Kanner Pdf

Author : Michael Serazio
Publisher : NYU Press
Page : 238 pages
File Size : 54,9 Mb
Release : 2013-04-05
Category : Social Science
ISBN : 9780814724590

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Your Ad Here by Michael Serazio Pdf

2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association 2013 Book of the Year, Visual Communication Division, National Communication Association Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of “guerrilla marketing” as a way of understanding increasingly covert and interactive flows of commercial persuasion. Digging through a decade of trade press coverage and interviewing dozens of agency CEOs, brand managers, and creative directors, Serazio illuminates a diverse and fascinating set of campaign examples: from the America’s Army video game to Pabst Blue Ribbon’s “hipster hijack,” from buzz agent bloggers and tweeters to The Dark Knight’s “Why So Serious?” social labyrinth. Blending rigorous analysis with eye-opening reporting and lively prose, Your Ad Here reveals the changing ways that commercial culture is produced today. Serazio goes behind-the-scenes with symbolic creators to appreciate the professional logic informing their work, while giving readers a glimpse into this new breed of “hidden persuaders” optimized for 21st-century media content, social patterns, and digital platforms. Ultimately, this new form of marketing adds up to a subtle, sophisticated orchestration of consumer conduct and heralds a world of advertising that pretends to have nothing to sell.

Author : Brian Sheehan
Publisher : Bloomsbury Publishing
Page : 186 pages
File Size : 40,8 Mb
Release : 2017-10-05
Category : Business & Economics
ISBN : 9781350034457

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Basics Marketing 02: Online Marketing by Brian Sheehan Pdf

In keeping with advances in technology, and rapid consumer adoption of new media and new ideas, the possibilities for digital marketing are changing rapidly. This book will guide you through the major trends that exemplify forward thinking and which will continue to inspire great online ideas well into the future. Topics discussed include: the digital media revolution; e-commerce and e-branding; advertising on the web; the social web; online applications and mobile marketing; and ethical approaches. International examples, case studies and practical exercises will help you master the key concepts and techniques of online marketing so that you can apply them to your own campaigns.

Author : Sabra E. Brock,Peter J. McAliney
Publisher : Academic Studies PRess
Page : 286 pages
File Size : 44,7 Mb
Release : 2019-09-24
Category : Business & Economics
ISBN : 9781644691212

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Discourses on Business Education at the College Level by Sabra E. Brock,Peter J. McAliney Pdf

Drawing from doctoral level research on how best to teach business education to college students, Discourses on Business Education at the College Level illustrates new and proven ideas for engaging students. Sixteen authors from New York University’s Steinhardt School of Culture, Education, and Human Development describe their experiences in upgrading and expanding the quality of the business education experience. Business school instructors can use this edited collection to draw inspiration and learn specific techniques to bring their courses to the cutting edge of curriculum. Topics range from teaching accounting, financial literacy, marketing, and teamwork to gamification, improving international student and intern experience, not-for credit education, and virtual workplace learning.

Author : P. Kitchen
Publisher : Springer
Page : 187 pages
File Size : 49,7 Mb
Release : 2013-04-16
Category : Business & Economics
ISBN : 9781137322630

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The Dominant Influence of Marketing in the 21st Century by P. Kitchen Pdf

Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'

Author : Michael Y. Simon
Publisher : Fine Optics Press
Page : 512 pages
File Size : 43,9 Mb
Release : 2012-08-15
Category : Family & Relationships
ISBN : 9780985227647

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The Approximate Parent by Michael Y. Simon Pdf

Written in a smart, funny, and friendly tone, The Approximate Parent: Discovering the Strategies That Work with Your Teenager helps you translate what your teen thinks, feels, and does¿to give you practical ways of supporting your teen, from adolescence into adulthood. Learn to strategize wisely, taking into account both the current American culture of adolescents and your particular teen¿s biology, temperament, and developmental challenges. This highly accessible book is informed by the latest research on adolescent development, effects of digital media on youth and identity formation, relationships/ sexuality and trends in drug and alcohol use, drawing on work in such diverse fields as clinical psychology, cognitive neuroscience, epigenetics, sociology, anthropology, philosophy and religious studies. Michael Simon uses his 25 years of work with teens¿as a psychotherapist, school counselor, and parent¿to help make your job easier as a parent, educator or health professional.

Author : Mary Beth Oliver,Arthur A. Raney,Jennings Bryant
Publisher : Routledge
Page : 509 pages
File Size : 51,6 Mb
Release : 2019-06-26
Category : Language Arts & Disciplines
ISBN : 9780429957017

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Media Effects by Mary Beth Oliver,Arthur A. Raney,Jennings Bryant Pdf

Now in its fourth edition, Media Effects again features essays from some of the finest scholars in the field and serves as a comprehensive reference volume for scholars, teachers, and students. This edition contains both new and updated content that reflects our media-saturated environments, including chapters on social media, video games, mobile communication, and virtual technologies. In recognition of the multitude of research trajectories within media effects, this edition also includes new chapters on narratives, positive media, the self and identity, media selection, and cross-cultural media effects. As scholarship in media effects continues to evolve and expand, Media Effects serves as a benchmark of theory and research for the current and future generations of scholars. The book is ideal for scholars and for undergraduate and graduate courses in media effects, media psychology, media theory, psychology, sociology, political science, and related disciplines. Chapter 16 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.

Author : A. Leung
Publisher : CRC Press
Page : 300 pages
File Size : 41,9 Mb
Release : 2015-05-06
Category : Technology & Engineering
ISBN : 9781315690568

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Engineering Management and Industrial Engineering by A. Leung Pdf

Engineering Management and Industrial Engineering endeavors to provide a comprehensive and in-depth understanding of recent advances in management industrial engineering. The book is divided in the sections below: Modeling, Simulation and Engineering Application Manufacturing Systems and Industrial Design Information Processing and Engineering

Author : Jonathan Groves,Carrie Brown
Publisher : Routledge
Page : 244 pages
File Size : 53,6 Mb
Release : 2020-10-27
Category : Language Arts & Disciplines
ISBN : 9781317554677

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Transforming Newsrooms by Jonathan Groves,Carrie Brown Pdf

Transforming Newsrooms offers a practical guide to navigating structural and culture change for news organizations facing economic disruption in today’s rapidly changing media landscape. Even when the need for change is obvious, the best ideas and intentions are often not followed by successful execution. This book offers a road map for understanding the obstacles to change in news organizations and how to overcome them. Providing a detailed overview of the ways in which news processes and routines are being fundamentally altered to meet new demands for multimedia, interactivity, and immediacy, the book offers tips to help news organizations better serve communities by understanding what information people need and how they want to engage and collaborate. The book also features a variety of case studies and examples from news organizations of all kinds, including a 10-year in-depth investigation of the Christian Science Monitor, the first national news organization to stop its daily presses for a digital report. Transforming Newsrooms is an invaluable resource for students and media professionals alike, demonstrating how to make research on organizational change actionable and help build a more equitable journalism model that will survive and thrive when we need it most.

Author : NICK DYER-WITHEFORD,GREIG DE PEUTER
Publisher : Wydawnictwo Naukowe Uniwersytetu Mikołaja Kopernika
Page : 128 pages
File Size : 47,7 Mb
Release : 2024-06-03
Category : Electronic
ISBN : 9788323141792

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Gry Imperium. Globalny kapitalizm i gry wideo by NICK DYER-WITHEFORD,GREIG DE PEUTER Pdf

PRZEKŁAD – Krzysztof Abriszewski, Paweł Gąska, Adrian Zabielski REDAKCJA NAUKOWA ORAZ NAUKOWE OPRACOWANIE PRZEKŁADU – Krzysztof Abriszewski i Paweł Gąska Gry wideo są modelowymi mediami zarówno Imperium, jak i niektórych sił, które się mu sprzeciwiają – taka teza przyświeca Grom Imperium, książce czerpiącej garściami z dzieł Micheala Hardta, Antonia Negriego, Michela Foucualta, Gillesa Deleuza i Felixa Guattariego. Jest to pierwsze takie dzieło, w którym autorzy, za pomocą narzędzi współczesnej myśli krytycznej, przyglądają się grom wideo w kontekście krążenia kapitału, kompleksu wojskowo-przemysłowego czy wyzysku pracowników kognitywnych. Krytyka jest tu rzetelna, napisana przystępnym językiem, nie popada nigdy ani w bezpodstawną panikę moralną, ani w przesadny technooptymizm. W tekście utrzymano równowagę między teorią a empirycznymi przykładami (wśród których znajdują się choćby Full Spectrum Warrior, World of Warcraft, seria Grand Theft Auto czy konsola Sony Playstation). Gry Imperium to książka dla szerokiego grona odbiorców. Krytycy neoliberalnego kapitalizmu znajdą kolejne przykłady jego destrukcyjnego wpływu. Kulturoznawcy i groznawcy poznają nową perspektywę, z której można spoglądać na gry wideo. Wreszcie gracze będą mogli w przystępnej formie przeczytać o jasnych i ciemnych stronach ważnego dla nich medium. Prezentowana książka otwiera nową serię wydawniczą Kultura Współczesności, która ma podjąćtrudne zadanie zrozumienia współczesnej kultury w ciekawy sposób. Osoby pracujące nad przekładem łączą własne zaplecze teoretyczne z pracą empiryczną. Istotne jest także, by prace tego rodzaju zawierały element krytyczny, który pomoże wydobyć wielowymiarowość otaczającego nas świata. Obecność tych trzech warunków jest ważna o tyle, że żaden z nich z osobna nie oferuje satysfakcjonujących efektów podczas badania teraźniejszości, razem jednak dają szansę ukazania jej w sposób zaskakujący, nowy i inspirujący. Ufamy, że każda z publikowanych pozycji wniesie swój wkład w rozumienie kultury naszych czasów. Drugą planowaną pracą w serii jest przekład książki A Casual Revolution: Reinventing Video Games and Their Players Jespera Juula.

Author : Jennifer C. Dunn,Jimmie Manning,Danielle M. Stern
Publisher : Cambridge Scholars Publishing
Page : 415 pages
File Size : 44,8 Mb
Release : 2015-10-05
Category : Social Science
ISBN : 9781443884228

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Lucky Strikes and a Three Martini Lunch by Jennifer C. Dunn,Jimmie Manning,Danielle M. Stern Pdf

This second edition of Lucky Strikes and a Three Martini Lunch: Thinking About Television’s Mad Men explores the attributes of the AMC series that allow it to be such a popular and vital contribution to contemporary cultural discourse. Set in the 1960s in New York, the Emmy and Peabody-winning series follows the competitive, seductive, and oftentimes ruthless lives of the men and women of Madison Avenue’s advertising agencies. Many alluring and captivating qualities constitute the Mad Men experience: the way it evokes nostalgia, even from those who did not live in the era being portrayed; its interrogations of identities, and how these explorations of the past illuminate viewers’ concepts of the present; the compelling (and often heartbreaking) relationships between characters trying to make their way in an ever-changing and increasingly complex world; and the titillation of the characters’ discovery of the power of mass-mediated communication and its abilities to allow learning, information sharing, manipulation, and connection, not to mention how their journeys reflect our own in contemporary society. The essays collected in this volume speak to both fans of the show who may not typically embrace theory and criticism, as well as those who do. Additionally, this version was designed with educators in mind. It still includes engaging essays that critically analyze the show from a multitude of perspectives, but now they are organized in way to facilitate easy use in the classroom. This structure allows educators to simply construct and conduct a course using this book as a primary textbook and organize the course according to the way it is laid out. Each chapter provides any type of reader with the opportunity to think about and enjoy the show even after it is no longer on the air.

Author : Robert Solomon
Publisher : John Wiley & Sons
Page : 288 pages
File Size : 54,9 Mb
Release : 2016-03-07
Category : Business & Economics
ISBN : 9781119227939

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The Art of Client Service by Robert Solomon Pdf

A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.

Author : Jo Witek
Publisher : Abrams
Page : 32 pages
File Size : 50,6 Mb
Release : 2014-10-14
Category : Juvenile Fiction
ISBN : 9781647008284

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In My Heart by Jo Witek Pdf

Celebrate feelings in all their shapes and sizes in this New York Times bestselling picture book from the Growing Hearts series! Happiness, sadness, bravery, anger, shyness . . . our hearts can feel so many feelings! Some make us feel as light as a balloon, others as heavy as an elephant. In My Heart explores a full range of emotions, describing how they feel physically, inside, with language that is lyrical but also direct to empower readers to practice articulating and identifying their own emotions. With whimsical illustrations and an irresistible die-cut heart that extends through each spread, this gorgeously packaged and unique feelings book is sure to become a storytime favorite.

Author : Albert Wang
Publisher : Lulu.com
Page : 352 pages
File Size : 52,7 Mb
Release : 2024-06-03
Category : Electronic
ISBN : 9780557576500

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The Games People Play by Albert Wang Pdf