Web Analytics Action Hero

Author : Brent Dykes
Publisher : Adobe Press
Page : 475 pages
File Size : 41,8 Mb
Release : 2011-11-12
Category : Business & Economics
ISBN : 9780132837941

Get Book

Web Analytics Action Hero by Brent Dykes Pdf

Companies need more than just web analysts and data-savvy marketers to be successful–they need action heroes! While most of us never battle evil scientists or defuse nuclear warheads, successful web analysts benefit from the same attributes that fictional action heroes embody. As a web analyst, your main goal is to improve your organization’s online performance. You can become an “action hero” by translating analysis insights into action that generates significant returns for your company. How you approach analysis is critical to your overall success. In this book, web analytics expert Brent Dykes addresses the unique challenges facing analysts and online marketers working within small and large companies, teaching you how to move beyond reporting and toward analysis to drive action and change. Taking a principle-based rather than a tool-specific approach, Brent introduces you to the Action Hero Framework that breaks down the analysis process into three key stages: Prioritize (what to analyze), Analyze (how to analyze), and Mobilize (how to drive action). And he reinforces these topics with real-world examples and practical tips from seasoned analysts at leading companies. Defines the type of environment in which action heroes thrive–not just survive–as well as how to defeat the villains of web analytics that stand in the way Arms web professionals with a strategic framework for executing online analysis, as well as an arsenal of analysis techniques Reveals how companies need to be both data-driven and action-agile to drive business value from web analytics For more action hero resources and information, check out the book’s companion site at www.Analyticshero.com. "The ideas in this book will take you days (or even weeks) to work your way through, and they fly in the face of the emotional approach to marketing. The question is: would you rather have your competition lead the way with data and science when it comes to reaching your market, or are you going to go first? That's how it is with action heroes--no guts, no glory." - Seth Godin Author We Are All Weird "Don't let the jaunty, breezy style of this book throw you off. Brent successfully - and entertainingly - packs years of experience into these pages along with case studies and insightful help on getting the most out of web analytics, adding value to your company and boosting your career trajectory." - Jim Sterne Founder of eMetrics Marketing Optimization Summit, author of "Social Media Metrics" and Chairman of the Digital Analytics Association

Author : Jason Burby,Shane Atchison
Publisher : John Wiley & Sons
Page : 290 pages
File Size : 45,7 Mb
Release : 2007-08-27
Category : Computers
ISBN : 9780470181133

Get Book

Actionable Web Analytics by Jason Burby,Shane Atchison Pdf

Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.

Author : Thomas H. Davenport
Publisher : FT Press
Page : 287 pages
File Size : 48,9 Mb
Release : 2012-09-13
Category : Business & Economics
ISBN : 9780133039467

Get Book

Enterprise Analytics by Thomas H. Davenport Pdf

Normal 0 false false false MicrosoftInternetExplorer4 The Definitive Guide to Enterprise-Level Analytics Strategy, Technology, Implementation, and Management Organizations are capturing exponentially larger amounts of data than ever, and now they have to figure out what to do with it. Using analytics, you can harness this data, discover hidden patterns, and use this knowledge to act meaningfully for competitive advantage. Suddenly, you can go beyond understanding “how, when, and where” events have occurred, to understand why – and use this knowledge to reshape the future. Now, analytics pioneer Tom Davenport and the world-renowned experts at the International Institute for Analytics (IIA) have brought together the latest techniques, best practices, and research on analytics in a single primer for maximizing the value of enterprise data. Enterprise Analytics is today’s definitive guide to analytics strategy, planning, organization, implementation, and usage. It covers everything from building better analytics organizations to gathering data; implementing predictive analytics to linking analysis with organizational performance. The authors offer specific insights for optimizing supply chains, online services, marketing, fraud detection, and many other business functions. They support their powerful techniques with many real-world examples, including chapter-length case studies from healthcare, retail, and financial services. Enterprise Analytics will be an invaluable resource for every business and technical professional who wants to make better data-driven decisions: operations, supply chain, and product managers; product, financial, and marketing analysts; CIOs and other IT leaders; data, web, and data warehouse specialists, and many others.

Author : Thomas H. Davenport,Babette E. Bensoussan,Craig S. Fleisher
Publisher : FT Press
Page : 1615 pages
File Size : 45,9 Mb
Release : 2012-10-14
Category : Business & Economics
ISBN : 9780133091250

Get Book

The Complete Guide to Business Analytics (Collection) by Thomas H. Davenport,Babette E. Bensoussan,Craig S. Fleisher Pdf

A brand new collection of business analytics insights and actionable techniques… 3 authoritative books, now in a convenient e-format, at a great price! 3 authoritative eBooks deliver comprehensive analytics knowledge and tools for optimizing every critical business decision! Use business analytics to drive maximum value from all your business data! This unique 3 eBook package will help you harness your information, discover hidden patterns, and successfully act on what you learn. In Enterprise Analytics, analytics pioneer Tom Davenport and the world-renowned experts at the International Institute for Analytics (IIA) bring together the latest techniques, best practices, and research on large-scale analytics strategy, technology, implementation, and management. Using real-world examples, they cover everything from building better analytics organizations to gathering data; implementing predictive analytics to linking analysis with organizational performance. You'll find specific insights for optimizing supply chains, online services, marketing, fraud detection, and many other business functions; plus chapter-length case studies from healthcare, retail, and financial services. Next, in the up-to-the-minute Analysis Without Paralysis, Second Edition, Babette E. Bensoussan and Craig S. Fleisher help you succeed with analysis without getting mired in advanced math or arcane theory. They walk you through the entire business analysis process, and guide you through using 12 core tools for making better decisions about strategy and operations -- including three powerful tools covered for the first time in this new Second Edition. Then, in Business and Competitive Analysis, Fleisher and Bensoussan help you apply 24 leading business analysis models to gain deep clarity about your business environment, answer tough questions, and make tough choices. They first walk you through defining problems, avoiding pitfalls, choosing tools, and communicating results. Next, they systematically address both “classic” techniques and the most promising new approaches from economics, finance, sociology, anthropology, and the intelligence and futurist communities. For the first time, one book covers Nine Forces, Competitive Positioning, Business Model, Supply Chain Analyses, Benchmarking, McKinsey 7S, Shadowing, Product Line, Win/Loss, Strategic Relationships, Corporate Reputation, Critical Success Factors, Driving Forces, Country Risk, Technology Forecasting, War Gaming, Event/Timeline, Indications, Warning Analyses, Competitor Cash Flow, ACH, Linchpin Analyses, and more. Whether you're an executive, strategist, analyst, marketer, or operations professional, this eBook collection will help you make more effective, data-driven, profitable decisions! From world-renowned analytics and competitive/business intelligence experts Thomas H. Davenport, Babette E. Bensoussan, and Craig S. Fleisher

Author : Dennis R. Mortensen
Publisher : John Wiley & Sons
Page : 565 pages
File Size : 49,6 Mb
Release : 2009-08-18
Category : Computers
ISBN : 9780470555187

Get Book

Yahoo! Web Analytics by Dennis R. Mortensen Pdf

Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!’s free Web analytics tool . This detailed resource from Yahoo!’s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It’s a must-read for all analytics professionals and those who want to be.

Author : Eduardo Rodriguez
Publisher : CRC Press
Page : 238 pages
File Size : 47,5 Mb
Release : 2017-02-17
Category : Computers
ISBN : 9781351975636

Get Book

The Analytics Process by Eduardo Rodriguez Pdf

This book is about the process of using analytics and the capabilities of analytics in today’s organizations. Cutting through the buzz surrounding the term analytics and the overloaded expectations about using analytics, the book demystifies analytics with an in-depth examination of concepts grounded in operations research and management science. Analytics as a set of tools and processes is only as effective as: The data with which it is working The human judgment applying the processes and understanding the output of these processes. For this reason, the book focuses on the analytics process. What is intrinsic to analytics’ real organizational impact are the careful application of tools and the thoughtful application of their outcomes. This work emphasizes analytics as part of a process that supports decision-making within organizations. It wants to debunk overblown expectations that somehow analytics outputs or analytics as applied to other concepts, such as Big Data, are the be-all and end-all of the analytics process. They are, instead, only a step within a holistic and critical approach to management thinking that can create real value for an organization. To develop this holistic approach, the book is divided into two sections that examine concepts and applications. The first section makes the case for executive management taking a holistic approach to analytics. It draws on rich research in operations and management science that form the context in which analytics tools are to be applied. There is a strong emphasis on knowledge management concepts and techniques, as well as risk management concepts and techniques. The second section focuses on both the use of the analytics process and organizational issues that are required to make the analytics process relevant and impactful.

Author : Eduardo Rodriguez,Department of Leisure Studies Greg Richards,Greg Richards
Publisher : Academic Conferences Limited
Page : 192 pages
File Size : 51,9 Mb
Release : 2014-09-10
Category : Education
ISBN : 9781910309483

Get Book

ICAS2014-International Conference on Analytics Driven Solutions by Eduardo Rodriguez,Department of Leisure Studies Greg Richards,Greg Richards Pdf

Author : Avinash Kaushik
Publisher : John Wiley & Sons
Page : 481 pages
File Size : 45,6 Mb
Release : 2007-07-30
Category : Computers
ISBN : 9780470175057

Get Book

Web Analytics by Avinash Kaushik Pdf

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Author : Pedro Sostre,Jennifer LeClaire
Publisher : John Wiley & Sons
Page : 386 pages
File Size : 45,5 Mb
Release : 2007-04-10
Category : Computers
ISBN : 9780470169773

Get Book

Web Analytics For Dummies by Pedro Sostre,Jennifer LeClaire Pdf

Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site. You’ll discover: What to expect from Web analytics Definitions of key Web analytics terms Help in choosing the right analytics approach How to collect key data and apply it to site design or marketing Techniques for distinguishing human users from bots Tips on using Google and other free analytics tools Advice on choosing pay and subscription services A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time—and every time.

Author : Yang, Kenneth C. C.
Publisher : IGI Global
Page : 377 pages
File Size : 55,6 Mb
Release : 2017-12-01
Category : Business & Economics
ISBN : 9781522531159

Get Book

Multi-Platform Advertising Strategies in the Global Marketplace by Yang, Kenneth C. C. Pdf

In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.

Author : Dan Croxen-John,Johann van Tonder
Publisher : Kogan Page Publishers
Page : 273 pages
File Size : 40,6 Mb
Release : 2020-12-03
Category : Business & Economics
ISBN : 9781789664430

Get Book

E-Commerce Website Optimization by Dan Croxen-John,Johann van Tonder Pdf

Conversion rate optimization (CRO) is about understanding people and behaviour, not simply website visits. This book is an all-encompassing guide to the how, the why and the tools and techniques. Grounded in best-practice theory and research, E-commerce Website Optimization brings together usability, analytics and persuasion to offer a detailed, step-by-step guide to increasing the percentage of visitors who buy from your site and subsequently the amount that these visitors spend when they do. In a complex and evolving field, it will help you improve conversion rates, increase ROI from online marketing campaigns, generate higher levels of repeat business and increase the e-commerce value of websites. In the fast-moving world of e-commerce, this fully revised second edition includes updates on test metrics, prioritization and personalization, alongside updated case studies and newly recommended tools. E-commerce Website Optimization is an invaluable book for those seeking to implement a data-driven ethos for their organization's e-commerce programme, for everyone from chief digital officers and heads of online sales, to entrepreneurs and small business owners.

Author : Patanjali Kashyap
Publisher : Apress
Page : 381 pages
File Size : 54,7 Mb
Release : 2018-01-04
Category : Computers
ISBN : 9781484229880

Get Book

Machine Learning for Decision Makers by Patanjali Kashyap Pdf

Take a deep dive into the concepts of machine learning as they apply to contemporary business and management. You will learn how machine learning techniques are used to solve fundamental and complex problems in society and industry. Machine Learning for Decision Makers serves as an excellent resource for establishing the relationship of machine learning with IoT, big data, and cognitive and cloud computing to give you an overview of how these modern areas of computing relate to each other. This book introduces a collection of the most important concepts of machine learning and sets them in context with other vital technologies that decision makers need to know about. These concepts span the process from envisioning the problem to applying machine-learning techniques to your particular situation. This discussion also provides an insight to help deploy the results to improve decision-making. The book uses case studies and jargon busting to help you grasp the theory of machine learning quickly. You'll soon gain the big picture of machine learning and how it fits with other cutting-edge IT services. This knowledge will give you confidence in your decisions for the future of your business. What You Will Learn Discover the machine learning, big data, and cloud and cognitive computing technology stack Gain insights into machine learning concepts and practices Understand business and enterprise decision-making using machine learning Absorb machine-learning best practices Who This Book Is For Managers tasked with making key decisions who want to learn how and when machine learning and related technologies can help them.

Author : Don Grady
Publisher : Routledge
Page : 241 pages
File Size : 54,8 Mb
Release : 2019-11-27
Category : Language Arts & Disciplines
ISBN : 9781000721720

Get Book

The Golden Age of Data by Don Grady Pdf

Audience and media analytics is more important now than ever, and this latest volume in the cutting-edge BEA Electronic Media Research Series collects some of the top scholars working with big data and analytics today. These chapters describe the development and help define media analytics as an academic discipline and professional practice. Understanding audiences is integral to creating and distributing media messages and the study of media analytics requires knowing a range of skills including research methods, the necessary tools available, familiarity with statistical procedures, and a mindset to provide insights and apply findings. This book summarizes the insights of analytics practitioners regarding the current state of legacy media analysis and social media analytics. Topics covered include the evolution of media technologies, the teaching of media measurement and analytics, the transition taking place in media research, and the use of media analytics to answer meaningful questions, drive content creation, and engage with audiences.

Author : Brent Dykes
Publisher : John Wiley & Sons
Page : 336 pages
File Size : 41,9 Mb
Release : 2019-12-10
Category : Computers
ISBN : 9781119615736

Get Book

Effective Data Storytelling by Brent Dykes Pdf

Master the art and science of data storytelling—with frameworks and techniques to help you craft compelling stories with data. The ability to effectively communicate with data is no longer a luxury in today’s economy; it is a necessity. Transforming data into visual communication is only one part of the picture. It is equally important to engage your audience with a narrative—to tell a story with the numbers. Effective Data Storytelling will teach you the essential skills necessary to communicate your insights through persuasive and memorable data stories. Narratives are more powerful than raw statistics, more enduring than pretty charts. When done correctly, data stories can influence decisions and drive change. Most other books focus only on data visualization while neglecting the powerful narrative and psychological aspects of telling stories with data. Author Brent Dykes shows you how to take the three central elements of data storytelling—data, narrative, and visuals—and combine them for maximum effectiveness. Taking a comprehensive look at all the elements of data storytelling, this unique book will enable you to: Transform your insights and data visualizations into appealing, impactful data stories Learn the fundamental elements of a data story and key audience drivers Understand the differences between how the brain processes facts and narrative Structure your findings as a data narrative, using a four-step storyboarding process Incorporate the seven essential principles of better visual storytelling into your work Avoid common data storytelling mistakes by learning from historical and modern examples Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals is a must-have resource for anyone who communicates regularly with data, including business professionals, analysts, marketers, salespeople, financial managers, and educators.

Author : Sabri, Ehap
Publisher : IGI Global
Page : 394 pages
File Size : 42,8 Mb
Release : 2023-05-18
Category : Business & Economics
ISBN : 9781668473009

Get Book

Digital Supply Chain, Disruptive Environments, and the Impact on Retailers by Sabri, Ehap Pdf

With the world having been plunged into uncertainty during the COVID-19 pandemic, a critical issue for senior management is stabilizing their supply chain to a consistent flow of components and materials. Even before the advent of the COVID-19 pandemic, supply chain complexity had been an increasingly “hot” topic. Add to that the complexity of new tariff restrictions, port congestion, regional conflicts, and geopolitical events and disruptions due to international conflict, and it is apparent that securing access to materials and critical resources is not without difficulty, and forecasting demand is even harder. Digital Supply Chain, Disruptive Environments, and the Impact on Retailers brings together the field’s latest best practices on digital supply chain enablement, giving business professionals a comprehensive framework to ensure successful supply chain business transformation programs. Covering topics such as business planning, digital transformation, and volatile demand, this premier reference source is an excellent resource for managers, directors, vice presidents, supply chain executives, IT directors, consultants, students and educators of higher education, librarians, researchers, and academicians.