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Author : Stephanie Diamond
Publisher : Sourcebooks, Inc.
Page : 306 pages
File Size : 49,7 Mb
Release : 2008
Category : Business & Economics
ISBN : 9781402219269
Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word out about their business and win new customers.
Author : Annie Tsai
Publisher : John Wiley & Sons
Page : 136 pages
File Size : 46,5 Mb
Release : 2013-10-08
Category : Business & Economics
ISBN : 9781118770139
The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by Intuit Features spot interviews and "do this now" advice from resident experts at Demandforce, including the founders With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how.
Author : John Jantsch
Publisher : Thomas Nelson Inc
Page : 299 pages
File Size : 54,9 Mb
Release : 2011
Category : Business & Economics
ISBN : 9781595554659
As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. In his trusted book for small businesses, he challenges readers to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape. Duct Tape Marketing shows readers how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. Taking a strategic, systemic approach to marketing rather than being constantly won over to a "marketing idea of the week" helps small business leaders establish a solid--"sticky"--foundation of trust with their customers that only grows stronger with the application of more and more metaphorical tape. You'll learn how to turn your marketing efforts into a lead generation machine and move far beyond your week-to-week strategizing to create long-term plans for your business's continual growth. Plus, the revised and updated edition of this industry-leading book includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape. Let's face it: as a small business owner, you are really in the business of marketing. This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time.
Author : Dee Blick
Publisher : FilamentPublishing Ltd
Page : 383 pages
File Size : 49,6 Mb
Release : 2011
Category : Business & Economics
ISBN : 9781905493777
This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies. If you're looking for commonsense marketing advice that you can implement immediately, you'll find it on every page. You'll learn how to: plan and review your marketing activities, write brilliant copy that generates sales, write sales letters that sells, effectively troubleshoot when your marketing is not delivering, make your website a magnet for visitors and loads more! Dee Blick is a respected business author and a multi-award winning Fellow of the Chartered Institute of Marketing. Dee has 27 years marketing experience gained working with small businesses from all sectors. She is internally renowned for her practical approach to small business marketing and for getting results on the smallest of marketing budgets. Dee has also built a reputation as a formidable marketing troubleshooter. A speaker, columnist and small business marketing practioner, Dee is also the author of 'Powerful Marketing on a Shoestring Budget for Small Businesses'. Yorkshire born and bred, Dee lives with her husband and two sons in Sussex.
Author : Mark Stafford,Ablaze Media
Publisher : Unknown
Page : 0 pages
File Size : 45,9 Mb
Release : 2022-11-25
Category : Electronic
ISBN : 1951890485
What if you could focus your small business advertising efforts on the things that are proven to work? Many small business owners are frustrated with their marketing efforts because 80% of their media purchases don't seem to be bringing clients in the door. By using this guide, some of the guesswork will be taken out of your media buys. You will be able to identify the 20% that works for most small businesses and then understand how to use those tools in your business more effectively.Websites are critical to your marketing efforts?sometimes.Websites can be powerful weapons in your marketing arsenal, if you understand how to utilize them properly! In this guide, you will gain a better understanding of how to develop your small business website, how to draw people into it, and then how to use it to drive sales. Based on research specific to small businesses.This guide is based on our research with small businesses (with 1-10 employees) operating in a variety of different fields. Both the author and his team have decades of experience in small business media. They have discovered some trends in small business advertising that consistently work. In this guide, you will learn some digital marketing techniques that drive small businesses forward and you will learn additional non-digital marketing techniques that effectively support those efforts. Marketing can either really help you or it can hurt you.Small businesses often waste thousands of dollars and ultimately close their doors because their marketing tools are used improperly. Just like a hammer can be used to either build or destroy, marketing can also be used to either build or to destroy your business. In this guide, you will learn how to build and build and build some more! Here's to more customers!
Author : Stephen Wilson
Publisher : Sell Photos on IStockphoto
Page : 106 pages
File Size : 55,6 Mb
Release : 2010-12-15
Category : Business & Economics
ISBN : 9780557977932
How to use social media marketing to make your business more profitable and measure your results. Find your best customers in your market through this easy to follow, step by step process.
Author : Avery Swartz
Publisher : Page Two
Page : 0 pages
File Size : 40,8 Mb
Release : 2020-03-10
Category : Business & Economics
ISBN : 9781989603086
The proven, frustration-free way to make your business stand out online, from one of North America's leaders on digital marketing for small businesses. Today, you can launch a website, create social media feeds, and get products and services to market on some of the world's most powerful sales platforms in a matter of hours. But marketing your small business effectively takes some careful thought. In See You on the Internet, Avery Swartz, one of North America's top tech leaders, gives you a failsafe framework to plan and execute a brilliant digital marketing strategy with confidence. And you don't need a technical background to follow it. In five simple steps, you will learn to build your brand, increase your customers, and generate more revenue. Avery Swartz has spent fourteen years on the ground working directly with hundreds of clients as a web designer, instructor, consultant, and digital advisor. With the aid of real-life stories and examples, she will guide you through the ins and outs of website development, ecommerce, search engine optimization, social media, email marketing, and online advertising --- and you'll be able to track all of your results. See You on the Internet is a clear, friendly, and highly usable guide for anyone in a small business or similar organization to thrive in the digital world.
Author : Annie Tsai
Publisher : John Wiley & Sons
Page : 0 pages
File Size : 40,8 Mb
Release : 2013-10-28
Category : Business & Economics
ISBN : 9781118615386
The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by Intuit Features spot interviews and "do this now" advice from resident experts at Demandforce, including the founders With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how.
Author : Julia Doherty
Publisher : In Easy Steps
Page : 264 pages
File Size : 40,5 Mb
Release : 2015-01-28
Category : Business & Economics
ISBN : 8210379456XXX
Online presence has become vital for all businesses; large, small or the self-employed. Whether you like it or not, if you don't take steps and manage your online presence, your customers and clients will. It's not enough to just have a website; social networking sites are the new word of mouth marketing channels and they're very powerful in spreading the word. To achieve this successfully adds more work to your busy day, but marketing your products and services online enables to you to reach potential customers with very little financial outlay. Lots of online marketing can be done for free and you can save costs in advertising in publications, and printing leaflets and brochures. Online Marketing for Small Businesses in easy steps guides you through the essential steps you need to take to set your online strategy, make your website work for you, and then covers the key social networking sites to generate a stronger and more loyal customer base. It concentrates on activities that are essential and free, and steers clear of costly forms of online marketing. This new guide in the In Easy Steps series will help you learn about online marketing in digestible chunks. Chapter 1 will help you work out where your customers are talking and set your social media goalsChapter 2 covers getting the most out of your websiteThen, start working on the social networking site(s) where your customers are most active. Covers Facebook, Twitter, LinkedIn, Pinterest and Google Plus.
Author : Sonja Holder
Publisher : Sonja Holder
Page : 182 pages
File Size : 41,8 Mb
Release : 2022-12-23
Category : Business & Economics
ISBN : 8210379456XXX
Guide to Setting up and Running an E-Commerce Website and Digital Marketing 2023 - How to set up an e-Commerce website - Website configuration and management for Google search engine optimization (SEO). - Driving more traffic through social media, and other digital marketing techniques. - Measuring performance with Google Analytics - Running pay-per-click advertising campaigns, such as Google Ads. - How to do email marketing. - E-Commerce business models, including dropshipping and the sale of digital products. - Passive income ideas, such as affiliate marketing and Google AdSense. - The elements of good web design. Who is this Book for? This book is intended for small businesses, start-ups, and entrepreneurs who want to manage their own online business effectively for Google search engine optimization, to familiarize themselves with common content management system (CMS) features, track their business metrics, and manage their digital marketing and pay-per-click campaigns. The topics in this book involve managing your website on the client - that is from the administration dashboard of your content management system (CMS). It also offers advice for small changes you might want to make to the code files. You will learn to write the sort of content that generates shares and follows, how to work with influencers, grow your brand, retain your followers, write great captions and titles, integrate your social media accounts with your blog, understand the psychology that drives online engagement, and much more. In addition, you will learn about some of the more popular e-commerce business models, as well as social media marketing, managing pay-per-click (PPC) advertising campaigns with Google Ads and Facebook. In terms of SEO, we will focus on optimizing for Google’s search engine. We will also discuss how to set up and add products to an online shop and cover some common technical issues.
Author : Barbara Findlay Schenck
Publisher : John Wiley & Sons
Page : 386 pages
File Size : 48,8 Mb
Release : 2011-03-04
Category : Business & Economics
ISBN : 9781118054451
Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.
Author : S K Holder
Publisher : Independently Published
Page : 208 pages
File Size : 55,6 Mb
Release : 2021-12-29
Category : Electronic
ISBN : 9798792378186
Guide to Setting up an E-Commerce Website, SEO, and Digital Marketing Strategies 2022 - How to set up an e-Commerce website - Website configuration and management for Google search engine optimization (SEO) - Driving more traffic through social media and other digital marketing techniques - Measuring performance with Google Analytics - Running pay-per-click advertising campaigns - E-Commerce business models, including dropshipping and the sale of digital products. - Passive income ideas, such as affiliate marketing and Google AdSense - The elements of good web design Who is the Book for? This book is intended for small businesses, start-ups and individual entrepreneurs who want to manage their own online business effectively for Google search engine optimization, to familiarize themselves with common content management system (CMS) features, track their business metrics, and manage their digital marketing and pay-per-click campaigns. What Topics are Covered in this Book and Where Should I Start? The topics in this book involve managing your website on the client - that is from the administration dashboard of your content management system (CMS). It also offers advice for small changes you might want to make to the code files. You will learn to write the sort of content that generates shares and follows, how to work with influencers, grow your brand, retain your followers, write great captions and titles, integrate your social media accounts with your blog, understand the psychology that drives online engagement, and much more. In addition, you will learn about some of the more popular e-commerce business models, as well as social media marketing, managing pay-per-click (PPC) advertising campaigns with Google Ads and Facebook. We will take a look at social media marketing best practices, pros and cons for the most popular platforms: Instagram, TikTok, Facebook, Pinterest, LinkedIn, YouTube, Reddit, and Twitter. In terms of SEO, we will focus on optimizing for Google's search engine. We will also discuss how to set up and add products to an online shop and cover some common technical issues. You will often hear digital marketing specialists say that there is no proven method for online success. It is easy to get caught in a frenzy of trying every single marketing strategy out there, in the hope that it will catapult your business to instant success. What often happens is that you cannot see the results of your digital labor or anyone else's because you do not know enough about what's under the hood, or how to track your website's performance. As a result, you waste time and money. This is your business. Do not be ignorant. You will need to teach yourself about the digital landscape before launching any online business. I am not saying you need a diploma, but you should understand the fundamentals.
Author : Adam Franklin,Toby Jenkins
Publisher : John Wiley & Sons
Page : 264 pages
File Size : 47,6 Mb
Release : 2014-03-17
Category : Business & Economics
ISBN : 9780730309307
Practical tips on using the web to boost your business, no matter what business you're in Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, Web Marketing That Works offers proven tactics, road-tested by the authors, and easy-to-use templates for boosting your Google search rankings, using social media to build relationships, developing an effective online marketing strategy, mastering the art of inbound marketing, and much more. Features insider advice and proven tactics for small business owners and marketers who want to tap into the power of the web Covers web strategy, execution, content marketing, and social media Includes 33 free, downloadable templates Written by the founders of Bluewire Media, one of Australia's top web marketing firms Every business, large or small, can benefit from the web. If you're not already using the web to boost your business, you're falling behind the competition. Web Marketing That Works shows you how to get ahead—starting right now.
Author : Simon Dunant
Publisher : Lulu.com
Page : 153 pages
File Size : 48,8 Mb
Release : 2014-05-11
Category : Business & Economics
ISBN : 9781291865981
Your business is online but where are the customers? Facebook, Twitter, Content Marketing, Blogging, Mobile? How do you keep up? This book offers practical expert advice and strategies for small business owners, independent marketers and anyone seeking to market their business better on the web. In this book you'll discover: Practical steps for using social media to bring in more business New techniques, trends and tools to market your brand online Practical insights on using content marketing to connect with new customers How to gain search engine visibility and get your business discovered online What you should be focusing on to take advantage of the mobile revolution Inside you'll also find interviews and insight from leading digital marketing experts and small business owners, helping you gain an understanding of some of the ways others have successfully used digital marketing to increase sales and increase the exposure of their business.
Author : Rick J. Ford
Publisher : Digital Marketing Guru
Page : 23 pages
File Size : 44,8 Mb
Release : 2020-07-31
Category : Business & Economics
ISBN : 8210379456XXX
The value of using digital marketing for small and medium - sized companies does not lie in a fashion or trend it lies in the change in the way the customer knows himself and makes purchase decisions today. You use them in the channels for this process. The first thing a SME needs is to understand what Online Marketing is about and how it works. I'm also running into many businesses who think the use of social networks is digital marketing, and voila. So the first step is TRAINING, irrespective of whether you outsource to a specialized company or not, SMEs must know what this is all about.