Web Words That Work

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Web Words That Work

Michael R. Miller
Web Words That Work Book PDF

Author : Michael R. Miller
Publisher : Que Publishing
Page : 452 pages
File Size : 42,8 Mb
Release : 2012-12-27
Category : Business & Economics
ISBN : 9780133354096

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Web Words That Work by Michael R. Miller Pdf

Write great search-optimized, customer-optimized web copy! (No experience? No problem!) Need to put together a website? Or post to your company’s Facebook page? Or write a great Google AdWords ad? You know it’s important. Your image is at stake. Maybe a lot ofmoney, too. But you’re not a professional web copywriter. Where do you start? Right here. Million-selling author Michael Miller will teach you, show you, guide you–even if you’ve never done it before! Think you can’t write? Hate to write? Forget school: Here are all the professional-quality online copywriting tips and tricks you need right now. Miller will help you find your voice, organize your message, use links, get great search results, and a whole lot more. Best of all, you’ll learn how to grab hold of people in seconds–because that’s all the time you’ve got! • The perfect web copywriting guide for every entrepreneur, small businessperson, blogger, and website owner • Keep it short, keep it simple! • Think like your readers, fire them up, and get them to act! • Write text that search engines and humans will both love • Be absolutely clear! Squeeze all the confusion out of your content • Make sure you know just enough grammar and punctuation • Combine text and visuals to make them both work better • Choose the right delivery formats • Integrate your copy into an existing web page design • Work well with web designers and developers Detailed, expert guidance for writing: • Web pages • Online articles • Blog posts • Social media updates • Web ads • Email promos & newsletters • Online press releases • Online help & FAQs • Smartphone & tablet content • Web interfaces Michael Miller has written 100+ non-fiction books, including The Ultimate Web Marketing Guide; B2B Digital Marketing; Using Google® AdWords and AdSense; Using Google® Search; The Complete Idiot’s Guide to Search Engine Optimization; Sams Teach Yourself Google Analytics in 10 Minutes; and Facebook for Grown-Ups. Miller’s books have sold more than one million copies worldwide. He has earned a reputation for clearly explaining technical subjects to non-technical readers, and offering exceptionally useful real-world advice on complex topics.

Letting Go of the Words

Janice Redish
Letting Go of the Words Book PDF

Author : Janice Redish
Publisher : Elsevier
Page : 370 pages
File Size : 55,5 Mb
Release : 2012-08-14
Category : Computers
ISBN : 9780123859303

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Letting Go of the Words by Janice Redish Pdf

"Learn how to have great conversations through your site or app. Meet your business goals while satisfying your site visitors' needs. Learn how to create useful and usable content from the master - Ginny Redish. Ginny's easy-to-read style will teach you how to plan, organize, write, design, and test your content"--

Words That Work

Dr. Frank Luntz
Words That Work Book PDF

Author : Dr. Frank Luntz
Publisher : Hachette Books
Page : 438 pages
File Size : 43,7 Mb
Release : 2007-01-02
Category : Language Arts & Disciplines
ISBN : 9781401385743

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Words That Work by Dr. Frank Luntz Pdf

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

Writing for the Web

Lynda Felder
Writing for the Web Book PDF

Author : Lynda Felder
Publisher : New Riders
Page : 192 pages
File Size : 41,9 Mb
Release : 2012
Category : Computers
ISBN : 9780321794437

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Writing for the Web by Lynda Felder Pdf

Many books offer instruction on how to use software programs to build Web sites, podcasts, and illustrations. But 'Writing for the Web' explains when and why an author might choose an illustration over a photograph, motion graphics over text, or a slice of Beethoven's Fifth over the sound of a bubbling brook. Focusing on storytelling techniques that work best for digital media, this book describes the essential skills and tools in a Web author's toolbox, including a thorough understanding of grammar and style, a critical eye for photography, and an ear for just the right sound byte for a podcast.

Charlotte's Web

E. B. White
Charlotte s Web Book PDF

Author : E. B. White
Publisher : HarperCollins
Page : 196 pages
File Size : 46,6 Mb
Release : 2015-03-17
Category : Juvenile Fiction
ISBN : 9780062406781

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Charlotte's Web by E. B. White Pdf

Don’t miss one of America’s top 100 most-loved novels, selected by PBS’s The Great American Read. This beloved book by E. B. White, author of Stuart Little and The Trumpet of the Swan, is a classic of children's literature that is "just about perfect." Illustrations in this ebook appear in vibrant full color on a full-color device and in rich black-and-white on all other devices. Some Pig. Humble. Radiant. These are the words in Charlotte's Web, high up in Zuckerman's barn. Charlotte's spiderweb tells of her feelings for a little pig named Wilbur, who simply wants a friend. They also express the love of a girl named Fern, who saved Wilbur's life when he was born the runt of his litter. E. B. White's Newbery Honor Book is a tender novel of friendship, love, life, and death that will continue to be enjoyed by generations to come. It contains illustrations by Garth Williams, the acclaimed illustrator of E. B. White's Stuart Little and Laura Ingalls Wilder's Little House series, among many other books. Whether enjoyed in the classroom or for homeschooling or independent reading, Charlotte's Web is a proven favorite.

The Twenty-Six Words That Created the Internet

Jeff Kosseff
The Twenty Six Words That Created the Internet Book PDF

Author : Jeff Kosseff
Publisher : Cornell University Press
Page : 326 pages
File Size : 46,9 Mb
Release : 2019-04-15
Category : Computers
ISBN : 9781501735783

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The Twenty-Six Words That Created the Internet by Jeff Kosseff Pdf

"No provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider." Did you know that these twenty-six words are responsible for much of America's multibillion-dollar online industry? What we can and cannot write, say, and do online is based on just one law—a law that protects online services from lawsuits based on user content. Jeff Kosseff exposes the workings of Section 230 of the Communications Decency Act, which has lived mostly in the shadows since its enshrinement in 1996. Because many segments of American society now exist largely online, Kosseff argues that we need to understand and pay attention to what Section 230 really means and how it affects what we like, share, and comment upon every day. The Twenty-Six Words That Created the Internet tells the story of the institutions that flourished as a result of this powerful statute. It introduces us to those who created the law, those who advocated for it, and those involved in some of the most prominent cases decided under the law. Kosseff assesses the law that has facilitated freedom of online speech, trolling, and much more. His keen eye for the law, combined with his background as an award-winning journalist, demystifies a statute that affects all our lives –for good and for ill. While Section 230 may be imperfect and in need of refinement, Kosseff maintains that it is necessary to foster free speech and innovation. For filings from many of the cases discussed in the book and updates about Section 230, visit jeffkosseff.com

Flip for Word Work

Emily Cayuso
Flip for Word Work Book PDF

Author : Emily Cayuso
Publisher : Maupin House Publishing, Inc.
Page : 66 pages
File Size : 49,7 Mb
Release : 2007
Category : Education
ISBN : 9780929895970

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Flip for Word Work by Emily Cayuso Pdf

Flip your lid all over again with another comprehensive collection of literacy activities by Emily Cayuso! Flip for Word Work includes fifty phonics, spelling, and vocabulary lessons designed to expand literacy center work and enhance reading comprehension. The free-standing, table-top book design acts as a stand-alone literacy center that's perfect for small-group instruction. From distinguishing the difference between simile and metaphor to recognizing onomatopoeia and homophones, Flip for Word Work will improve students' word knowledge and help them build stronger vocabularies.

Caught in the Web of Words

Katherine Maud Elisabeth Murray
Caught in the Web of Words Book PDF

Author : Katherine Maud Elisabeth Murray
Publisher : Yale University Press
Page : 404 pages
File Size : 48,9 Mb
Release : 2001-01-01
Category : Biography & Autobiography
ISBN : 0300089198

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Caught in the Web of Words by Katherine Maud Elisabeth Murray Pdf

This unique and celebrated biography describes how a largely self-educated boy from a small village in Scotland entered the world of scholarship and became the first editor of the Oxford English Dictionary and a great lexicographer. It also provides an absorbing account of how the dictionary was written, the personalities of the people working on it, and the endless difficulties that nearly led to the whole enterprise being abandoned. "It is a magnificent story of a magnificent man, one of the finest biographies of the twentieth century, as its subject was one of the finest human beings of the nineteenth." --Anthony Burgess "A moving and dramatic story . . . sometimes tragic, often comic, ultimately triumphant." --Times (London) "A biography that possesses many of the virtues of James Murray himself--grace, humor, intelligence, curiosity, and scholarship." --Time "In her vivid biography, Murray's granddaughter brings his remarkable personality to life, and provides an unexpectedly fascinating account of the OED's long and difficult birth." --Times Literary Supplement "A gripping, engaging story; endearing, too. The daily round of a big Victorian family, with its jokes, games, and treasured seaside holidays, is entrancingly evoked." --Sunday Times (London)

Because Internet

Gretchen McCulloch
Because Internet Book PDF

Author : Gretchen McCulloch
Publisher : Penguin
Page : 338 pages
File Size : 51,8 Mb
Release : 2019-07-23
Category : Social Science
ISBN : 9780735210950

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Because Internet by Gretchen McCulloch Pdf

AN INSTANT NEW YORK TIMES BESTSELLER!! Named a Best Book of 2019 by TIME, Amazon, and The Washington Post A Wired Must-Read Book of Summer “Gretchen McCulloch is the internet’s favorite linguist, and this book is essential reading. Reading her work is like suddenly being able to see the matrix.” —Jonny Sun, author of everyone's a aliebn when ur a aliebn too Because Internet is for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are. Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time. Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread.

Words on the Web

Simon Shurville,Lynn Pemberton
Words on the Web Book PDF

Author : Simon Shurville,Lynn Pemberton
Publisher : Intellect Books
Page : 130 pages
File Size : 52,8 Mb
Release : 2000-12-01
Category : Computers
ISBN : 9781841508672

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Words on the Web by Simon Shurville,Lynn Pemberton Pdf

Recent developments in technology have made this a crucial moment for those people studying language behaviour. This book places the reader at the heart of the investigations into what happens when people use language to communicate via computers. New communication technologies - video conferencing, email and the World Wide Web - have provided a whole new range of ways to interact with others, and students can now observe the emergence and rapid development of linguistic and social conventions for using these media. The studies in this volume consider what people say when interacting with others via new technologies, and the ways in which we mould and combine the written, the spoken and the non-verbal in order to express ourselves effectively within the confines of the new media available to us. The breadth of activities covered here is extensive, including: informal activities such as email and chat-room use educational uses of CMC, for collaborative learning and language practice integration of CMC into formal work practice - for instance, in an ambulance dispatch centre. The scope of the book ranges from Conversation Analysis to Genre Theory and from Social Psychology to Politeness Theory. There is much to contemplate for both designers of new communication as well as those commissioning and buying these technologies for our homes, schools and workplaces. The collection of work here has been edited to recognise the range of disciplines looking to this field and is of direct interest to any linguist, psychologist or other social scientist working in the study of human communication.

My Facebook for Seniors

Michael R. Miller
My Facebook for Seniors Book PDF

Author : Michael R. Miller
Publisher : Que Publishing
Page : 485 pages
File Size : 47,6 Mb
Release : 2016-09-09
Category : Computers
ISBN : 9780134589077

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My Facebook for Seniors by Michael R. Miller Pdf

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The perfect book to help anyone 50+ learn Facebook--in full color! Whether you are new to Facebook or would like to explore more of its features, My Facebook for Seniors makes learning to use the world’s most popular social media site simple and fun. The full-color, step-by-step instructions make it easy to connect with family, friends, and colleagues; share digital photos; play social games on Facebook; and much more. Veteran author Michael Miller has written more than 100 nonfiction books and is known for his ability to explain complex topics to everyday readers. Michael wrote this book from the 50+ point of view, using relevant examples and covering all the most popular tasks. Here are just a few things you will learn how to do in this top-selling book: • Sign up for Facebook (it’s free!) and create a new account • Use Facebook on your computer, smartphone, or tablet • Configure Facebook’s privacy settings to keep your personal information private • Find old friends who are also on Facebook • Use the News Feed to discover what your friends are up to • Discover how best to use Facebook to keep in touch with your kids and grandkids • Update your friends and family on your current activities • Use the Facebook Messenger app to text your Facebook friends • View your friends’ digital photos—and share your photos with friends and family • Personalize the Timeline page that your friends see • Use Facebook to schedule and manage real-world events—including birthdays • Chat privately with friends and family—via text or video • Find and follow pages from your favorite public figures and companies • Discover interesting topic-specific groups • Find out what you should—and shouldn’t—share on Facebook

E-PR

Matt Haig
E PR Book PDF

Author : Matt Haig
Publisher : Kogan Page Publishers
Page : 180 pages
File Size : 53,7 Mb
Release : 2000
Category : Business & Economics
ISBN : 0749434341

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E-PR by Matt Haig Pdf

A study of the theory and practice of public relations on the Internet. It offers comprehensive advice on every aspect from understanding the difference between real world and virtual publics to PR tricks and techniques that attract new customers and keep the old ones coming back. It features well-known cases and quotes from the founders of successful Web sites.

Semantic Web and Web Science

Juanzi Li,Guilin Qi,Dongyan Zhao,Wolfgang Nejdl,Hai-Tao Zheng
Semantic Web and Web Science Book PDF

Author : Juanzi Li,Guilin Qi,Dongyan Zhao,Wolfgang Nejdl,Hai-Tao Zheng
Publisher : Springer Science & Business Media
Page : 395 pages
File Size : 40,8 Mb
Release : 2013-06-13
Category : Computers
ISBN : 9781461468806

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Semantic Web and Web Science by Juanzi Li,Guilin Qi,Dongyan Zhao,Wolfgang Nejdl,Hai-Tao Zheng Pdf

The book will focus on exploiting state of the art research in semantic web and web science. The rapidly evolving world-wide-web has led to revolutionary changes in the whole of society. The research and development of the semantic web covers a number of global standards of the web and cutting edge technologies, such as: linked data, social semantic web, semantic web search, smart data integration, semantic web mining and web scale computing. These proceedings are from the 6th Chinese Semantics Web Symposium.

Making a Point

David Crystal
Making a Point Book PDF

Author : David Crystal
Publisher : Profile Books
Page : 240 pages
File Size : 51,8 Mb
Release : 2015-09-17
Category : Language Arts & Disciplines
ISBN : 9781782831082

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Making a Point by David Crystal Pdf

This 'engaging history of punctuation' (Wall Street Journal) is not only the first history of its kind, but a complete guide on how to use English punctuation. Behind every punctuation mark lies a thousand stories. The punctuation of English, marked with occasional rationality, is founded on arbitrariness and littered with oddities. For a system of a few dozen marks it generates a disproportionate degree of uncertainty and passion, inspiring organisations like the Apostrophe Protection Society and sending enthusiasts, correction-pens in hand, in a crusade against error. Professor Crystal leads us through this minefield with characteristic wit, clarity and commonsense. He gives a fascinating account of the origin and progress of every kind of punctuation mark over one and a half millennia, and he offers sound advice on how punctuation may be used to meet the needs of every occasion and context.

Letting Go of the Words

Janice Redish
Letting Go of the Words Book PDF

Author : Janice Redish
Publisher : Unknown
Page : 368 pages
File Size : 51,9 Mb
Release : 2012-08-28
Category : Online authorship
ISBN : 1974810283

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Letting Go of the Words by Janice Redish Pdf

Web site design and development continues to become more sophisticated. An important part of this maturity originates with well laid out and well written content. Ginny Redish is a world renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web.New material on content strategy, search engine optimization, and social mediaLots of new and updated examplesMore emphasis on new hardware like tablets, iPads, and iPhones