What Clients Love

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What Clients Love

Harry Beckwith
What Clients Love Book PDF

Author : Harry Beckwith
Publisher : Business Plus
Page : 158 pages
File Size : 47,5 Mb
Release : 2003-01-02
Category : Business & Economics
ISBN : 9780759527348

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What Clients Love by Harry Beckwith Pdf

Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez! Dress Julia Roberts. Why, one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.

Summary: What Clients Love

BusinessNews Publishing,
Summary What Clients Love Book PDF

Author : BusinessNews Publishing,
Publisher : Primento
Page : 30 pages
File Size : 49,5 Mb
Release : 2014-09-29
Category : Business & Economics
ISBN : 9782511017029

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Summary: What Clients Love by BusinessNews Publishing, Pdf

The must-read summary of Harry Beckwith's book: "What Clients Love: A Field Guide to Growing Your Business". This complete summary of the ideas from Harry Beckwith's book "What Clients Love" answers a fundamental question: "How do you grow your business today and continue to be an ongoing success in the future?" In his book, the author explains that having technical competence in what you do is essential for this, but you also need to build and maintain strong customer relationships. This summary reveals the five key building blocks of good customer relationships that you should learn and apply in order to grow your business. Added-value of this summary: • Save time • Understand key concepts • Expand your business knowledge To learn more, read "What Clients Love" and discover the key to building strong customer relationships and ensuring the future success of your business.

What Clients Love

Anonim
What Clients Love Book PDF

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 43,7 Mb
Release : 2018
Category : Advertising
ISBN : 8869096718

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What Clients Love by Anonim Pdf

Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: * Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. * Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. * Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez! * Dress Julia Roberts. Why one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.

Create Contracts Clients Love

Verity White
Create Contracts Clients Love Book PDF

Author : Verity White
Publisher : Unknown
Page : 180 pages
File Size : 45,7 Mb
Release : 2021-09-25
Category : Electronic
ISBN : 0645253103

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Create Contracts Clients Love by Verity White Pdf

Discover how to craft delightful legal documents that will save you time, delight your clients, and elevate your brand experience. Maybe you're frustrated or embarrassed by your current contracts or you've tried automation before and it was a huge time suck with no tangible results. Inside this jam-packed book, you'll learn how to design readable, digital contracts your clients will love. Stay ahead and stand out with flexible digital contracts Speed up your process and get your contracts working as hard as you do Boost your brand with contracts that elevate your customer experience Bonus: Access to contract templates Want to supercharge your contract design and get your online contracts up and running faster? This book comes with a suite of editable templates and examples ready to get you started sooner. Meet your contract crafting sidekick, Verity Hey there, I'm Verity! I'm the Founder and Chief Contract Enthusiast here at Checklist Legal and the author of the Create Contracts Clients Love. After 9+ years as a commercial lawyer, I've seen first-hand the struggles faced by lawyers, legal teams and business owners when it comes to contracts. So, I designed this book and resources to give you the tips and tricks to get you on the road to faster, user-friendly contracts. Expect tonnes of practical strategies, clear methods and useful frameworks to radically redesign your contract documents and processes to work as hard as you do... oh and fun along the way!! Ready to start designing delightful contracts? Let's do this!

INSPIRED

Marty Cagan
INSPIRED Book PDF

Author : Marty Cagan
Publisher : John Wiley & Sons
Page : 370 pages
File Size : 55,8 Mb
Release : 2017-11-17
Category : Business & Economics
ISBN : 9781119387541

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INSPIRED by Marty Cagan Pdf

How do today’s most successful tech companies—Amazon, Google, Facebook, Netflix, Tesla—design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than the vast majority of tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love—and that will work for your business. With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations—dramatically improving their own product efforts. Whether you’re an early stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success. Filled with the author’s own personal stories—and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix—INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love. The first edition of INSPIRED, published ten years ago, established itself as the primary reference for technology product managers, and can be found on the shelves of nearly every successful technology product company worldwide. This thoroughly updated second edition shares the same objective of being the most valuable resource for technology product managers, yet it is completely new—sharing the latest practices and techniques of today’s most-successful tech product companies, and the men and women behind every great product.

What Clients Love

Harry Beckwith
What Clients Love Book PDF

Author : Harry Beckwith
Publisher : Warner Books (NY)
Page : 137 pages
File Size : 43,8 Mb
Release : 2014-07-02
Category : BUSINESS & ECONOMICS
ISBN : 0446588199

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What Clients Love by Harry Beckwith Pdf

A guide to satisfying current customers while attracting new ones outlines effective marketing strategies that include pinpointing a company's position, defining and managing a brand, and harnessing changes.

Dear Client

Bonnie Siegler
Dear Client Book PDF

Author : Bonnie Siegler
Publisher : Artisan
Page : 209 pages
File Size : 43,5 Mb
Release : 2018-02-20
Category : Business & Economics
ISBN : 9781579658557

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Dear Client by Bonnie Siegler Pdf

In a world where every business, brand, product, and service needs a strong visual identity, it’s critical for clients and creative professionals to work together. And the key to success, as with any relationship, is communication. In Dear Client, award-winning graphic designer Bonnie Siegler offers an invaluable step-by-step guide to how to talk so creatives will listen, and how to listen when creatives talk. Written as a series of honest, friendly lessons—“Know What You Like,” “Decide Who Will Decide,” “Focus Groups Suck,” “Don’t Say ‘Make It Yellow,’ Say ‘Make It Sunny,’” “Serve Lunch During Lunchtime Meetings”—it shows exactly how to deal with the subjectivity, emotional pitfalls, and occasional chaos of a creative partnership. Here’s how to articulate your visual goals and set a clear, consistent direction. How to give feedback that works and avoid words that inhibit creative thinking. How to be open to something you didn’t imagine. And most of all, how to have fun, save money, and get the results you want.

Winning on Purpose

Fred Reichheld,Darci Darnell,Maureen Burns
Winning on Purpose Book PDF

Author : Fred Reichheld,Darci Darnell,Maureen Burns
Publisher : Harvard Business Press
Page : 159 pages
File Size : 44,8 Mb
Release : 2021-12-07
Category : Business & Economics
ISBN : 9781647821791

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Winning on Purpose by Fred Reichheld,Darci Darnell,Maureen Burns Pdf

Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star. Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it—from industrial titans such as Mercedes-Benz and Cummins to tech giants like Apple and Amazon to digital innovators such as Warby Parker and Peloton. Now, Reichheld has raised the bar yet again. In Winning on Purpose, he demonstrates that the primary purpose of a business should be to enrich the lives of its customers. Why? Because when customers feel this love, they come back for more and bring their friends—generating good profits. This is NPS 3.0 and it puts a new take on the age-old Golden Rule—treat customers the way you would want a loved one treated—at the heart of enduring business success. As the compelling examples in this book illustrate, companies with superior NPS consistently deliver higher returns to shareholders across a wide array of industries. But winning on purpose isn't easy. Reichheld also explains why many NPS practitioners achieve just a small fraction of the system's full potential, and he presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable, complementary accounting measure that can truly leverage the power of NPS. With keen insight and moving personal stories, Reichheld advances the thinking and practice of NPS. Winning on Purpose is your indispensable guide for inspiring customer love within your own teams and using Net Promoter to achieve both personal and business success.

How Clients Buy

Tom McMakin,Doug Fletcher
How Clients Buy Book PDF

Author : Tom McMakin,Doug Fletcher
Publisher : John Wiley & Sons
Page : 279 pages
File Size : 54,5 Mb
Release : 2018-03-13
Category : Business & Economics
ISBN : 9781119434702

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How Clients Buy by Tom McMakin,Doug Fletcher Pdf

The real-world guide to selling your services and bringing in business How Clients Buy is the much-needed guide to selling your services. If you're one of the millions of people whose skills are the 'product,' you know that you cannot be successful unless you bring in clients. The problem is, you're trained to do your job—not sell it. No matter how great you may be at your actual role, you likely feel a bit lost, hesitant, or 'behind' when it comes to courting clients, an unfamiliar territory where you're never quite sure of the line between under- and over-selling. This book comes to the rescue with real, practical advice for selling what you do. You'll have to unlearn everything you know about sales, but then you'll learn new skills that will help you make connections, develop rapport, create interest, earn trust, and turn prospects into clients. Business development is critical to your personal success, and your skills in this area will dictate the course of your career. This invaluable guide gives you a set of real-world best practices that can help you become the rainmaker you want to be. Get the word out and make productive connections Drop the fear of self-promotion and advertise your accomplishments Earn potential clients' trust to build a lasting relationship Scrap the sales pitch in favor of honesty, positivity, and value Working in the consulting and professional services fields comes with difficulties not encountered by those who sell tangible products. Services are often under-valued, and become among the first things to go when budgets get tight. It is now harder than ever to sell professional services, so your game must be on-point if you hope to out-compete the field. How Clients Buy shows you how to level up and start winning the client list of your dreams.

Beloved by Clients

S. Morgan Friedman
Beloved by Clients Book PDF

Author : S. Morgan Friedman
Publisher : Unknown
Page : 511 pages
File Size : 40,8 Mb
Release : 2020-11-09
Category : Electronic
ISBN : 9798564177177

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Beloved by Clients by S. Morgan Friedman Pdf

The open secret of professional work is that results are not the main factor in determining how happy your clients are with your work. What is? Your boss or client loving your communication, processes, details, responsiveness, and much more "meta work" matters just as much as the work itself. But no one explicitly teaches these to you. Until now. Beloved by Clients is the original and ultimate guide to "Managing Up," the practical guide to how to work professionally that you wish you had gotten ten years ago.

People Love You

Jeb Blount
People Love You Book PDF

Author : Jeb Blount
Publisher : John Wiley & Sons
Page : 199 pages
File Size : 54,5 Mb
Release : 2013-02-04
Category : Business & Economics
ISBN : 9781118433249

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People Love You by Jeb Blount Pdf

What you experience is what you remember. The more emotional the experience, the deeper it is branded into your memory. Experience has a massive impact on buying decisions. Every touch point, every time you or someone in your company engages a customer, it creates an experience - something they remember. When they have a negative experience, they tend to vote with their feet (and their wallets) and head straight to your competitors. When customers have positive emotional experiences, it anchors them to your brand, your product or service, and ultimately to you. In the twenty-first century, competitive advantages derived from unique products are services are short-lived because competitors are able to quickly and easily duplicate or match your offering. Likewise a focus on customer satisfaction and loyalty will no longer give you the competitive edge. Delivering a legendary customer experience has emerged as the single most important competitive advantage for companies across all industries. In People Love You you’ll learn the real secrets of customer experience including: 7 Essential Principles of Customer Engagement 5 Levers for Creating a Legendary Customer Experience The Secret to Bridging the Experience Gap How to Leverage the Pull Strategy to become a Trusted Advisor 2 Most Important Rules for Dealing with Pissed-off Customers In a hypercompetitive, global marketplace protecting your company’s customer base, the lifeblood of your business, must become your number one priority. The rubber hits the road with account managers, project managers, sales professionals, and customer service professionals—the people most connected to customers—who are on the frontlines of customer experience. They build unique and enduring emotional connections with customers that creating long-term revenue and profit streams. In People Love You, human relationship guru, Jeb Blount, gives you a powerful playbook for interacting with customers in a way that creates deep, enduring, visceral connections that withstand relentless economic and competitive assaults.

Loving Bravely

Alexandra Solomon
Loving Bravely Book PDF

Author : Alexandra Solomon
Publisher : Unknown
Page : 442 pages
File Size : 49,6 Mb
Release : 2017-12-14
Category : Family & Relationships
ISBN : 0369309464

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Loving Bravely by Alexandra Solomon Pdf

In order to attract a life partner, we must first become a good partner to ourselves. This book offers twenty invaluable lessons that will help readers explore and commit to their own emotional and psychological well-being so they'll be ready, resilient, confident, and completely whole when they encounter that special someone.

Wired for Love

Stan Tatkin
Wired for Love Book PDF

Author : Stan Tatkin
Publisher : New Harbinger Publications
Page : 332 pages
File Size : 49,5 Mb
Release : 2024-06-01
Category : Family & Relationships
ISBN : 9781648482984

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Wired for Love by Stan Tatkin Pdf

"Invaluable for so many partners looking to reconnect and grow closer together." —Gwyneth Paltrow, founder and CEO of goop "Stan Tatkin can be entirely followed into the towering infernos of our most painful relationship challenges." —Alanis Morissette, artist, activist, and wholeness advocate The complete “insider’s guide” to understanding your partner’s brain, sparking lasting connection, and enjoying a romantic relationship built on love and trust—now with more than 170,000 copies sold. “What the heck is my partner thinking?” “Why do they always react like this?” “How can we get back that connection we had in the beginning?” If you’ve ever asked yourself these questions, you aren’t alone, and it doesn’t mean that your relationship is doomed. Every person is wired for love differently—with different habits, needs, and reactions to conflict. The good news is that most people’s minds work in predictable ways and respond well to security, attachment, and routines, making it possible to neurologically prime the brain for greater love and connection and fewer conflicts. This go-to guide will show you how. Drawn from neuroscience, attachment theory, and emotion regulation, this highly anticipated second edition of Wired for Love presents cutting-edge research on how and why love lasts, and offers ten guiding principles that can improve any relationship. This fully revised and updated edition also includes new guidance on how to manage disagreements, as well as new exercises to help you create a sense of safety and security, establish healthy conflict ground rules, and deal with the threat of the third—any outside source which threatens the harmony in your relationship, including in-laws, alcohol, children, and affairs. You’ll find proven-effective strategies to help you strengthen your relationship by: Creating and maintaining a safe “couple bubble” Using morning and evening routines to stay connected Learning how to see your partner’s point of view Meeting each other halfway in a fight Becoming the expert on what makes your partner feel loved By using simple gestures and words, you’ll learn to put out emotional fires and help your partner feel appreciated and loved. You’ll also discover how to move past a “warring brain” mentality and toward a more cooperative “loving brain.” Most importantly, you’ll gain a better understanding of the complex dynamics at work behind love and trust in intimate relationships. While there’s no doubt that love is an inexact science, if you understand how you and your partner are wired differently, you can overcome your differences, and create a lasting intimate connection.

Love and Selling

Dan Smaida
Love and Selling Book PDF

Author : Dan Smaida
Publisher : Beaver's Pond Press
Page : 0 pages
File Size : 41,9 Mb
Release : 2016-06-17
Category : Business & Economics
ISBN : 1592986447

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Love and Selling by Dan Smaida Pdf

Let's face it: there's a lot of sucky selling going on in the world today. Sellers have been trained to use artificial tactics in pursuit of the sale. Like a woman in a bar bracing for another cheesy, tired pickup line, customers are now warier than ever. In ''Love and Selling,'' Dan Smaida uses the Lens of Love to call out all those cheesy, cringe-worthy 'tactics' and offer more authentic alternatives. The book uses the simple lessons we all understand about love and relationships to transform the way we think about selling. No 'sales processes,' no seller-centric models, just tried-and-true behaviors that work in business . . . and in love. When sellers ditch the tricks and focus on developing true relationships, they create real partnerships with customers, enjoy their jobs more, and see better results.

Taking Sexy Back

Alexandra H. Solomon
Taking Sexy Back Book PDF

Author : Alexandra H. Solomon
Publisher : New Harbinger Publications
Page : 248 pages
File Size : 50,7 Mb
Release : 2020-02-02
Category : Family & Relationships
ISBN : 9781684033485

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Taking Sexy Back by Alexandra H. Solomon Pdf

“Taking Sexy Back is going directly on my top list of recommended sexuality readings.” —Esther Perel, author of Mating in Captivity and The State of Affairs It is time for a new sexual revolution. It’s time to take sexy back. As women, we’re expected to be sexy, but not sexual. We’re bombarded with conflicting, shame-inducing, and disempowering messages about sex, instead of being encouraged to connect with our true sexual selves. Sexy gets reduced to a performance, leaving us with little to no space to reckon with the complexities of sexuality. In a culture intent on telling you who and how to be, standing in your truth is revolutionary. From relationship expert Alexandra Solomon—author of Loving Bravely—Taking Sexy Back is a groundbreaking guide to deepening your connection to yourself, honoring your desires, and cultivating authentic intimate connections. On these pages, you’ll discover how to deepen your sexual self-awareness, and use that awareness to create experiences that not only pleasure, but elevate, expand, and heal you. You’ll learn to understand your boundaries, communicate what feels good, and bring mindfulness and self-compassion to sex. Most importantly, you’ll embrace your sexuality as an evolving, essential, and beautiful part of your life. Sex is about more than what your partner enjoys or finds sexy. It’s about more than having an orgasm or finding the “right” positions. It’s about you. It’s time to take your sexy back! Named one of Cosmopolitan's Best Nonfiction Books of 2020! 2020 Consumer Book Honorable Mention from The Society for Sex Therapy and Research (SSTAR) As featured on The Morning Show—Australia's top-rated morning program