What Would Apple Do

Author : Dirk Beckmann
Publisher : Biteback Publishing
Page : 95 pages
File Size : 47,6 Mb
Release : 2013-07-16
Category : Computers
ISBN : 9781849546263

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What Would Apple Do? by Dirk Beckmann Pdf

In 2011, Apple officially became the most valuable company of all time. iPod, iPad, iTunes, App Store... the list goes on. Apple's must-have products add up to one giant success story. So what's their secret? What makes Apple the most innovative company on the planet? The answer: Apple does exactly the opposite of what any other company would do. Unlike the competition, Apple develops devices and programs by concentrating on a small number of functions. Forget complex market analyses. Forget asking customers to help develop products. And, unlike Google and other internet giants, it wants you to pay for them. Apple combines traditional business thinking with the endless opportunities of the digital age. In this brave new world where brands and products are dragged into the opinion marketplace, What Would Apple Do? (short and sweet, just how Apple would do a book) brilliantly and concisely reveals how you can learn from Apple to develop compelling business ideas and market them successfully.

Author : Brad Thor
Publisher : Simon and Schuster
Page : 384 pages
File Size : 55,5 Mb
Release : 2008-09-04
Category : Fiction
ISBN : 9781847395283

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State of the Union by Brad Thor Pdf

From the bestselling author of THE LIONS OF LUCERNE and PATH OF THE ASSASSIN comes another electrifying international thriller featuring all-American hero Scot Harvath, as he plunges into the frigid heart of the Russian tundra to save the fragile state of the union. On a cold January morning, the United States awakes to discover that an old enemy, one long believed dead and buried, has crawled out of its grave to lay siege to the world's only superpower. With the stunning discovery that enhanced Soviet-made suitcase nukes have been secreted in America's major cities, President Jack Rutledge gathers his National Security Council to weigh the feasibility of a first strike against the Russian Federation. There's only one problem. For over two decades, the Russians have been funnelling international aid money into a top secret air defence system, which has just been brought on-line and which will render any conventional attack upon their country utterly ineffective. After exhausting all of his other options, and with Soviet sleeper agents preparing to detonate their deadly payloads across the United States, the president turns to the nation's final hope, ex-Navy SEAL and Secret Service Agent Scot Harvath. As high-voltage and timely as they come, STATE OF THE UNION is a frighteningly real, headline-ripping tale of espionage and intrigue that will keep readers guessing until the last tantalizing piece of the puzzle locks into place.

Author : Brian Merchant
Publisher : Random House
Page : 496 pages
File Size : 55,7 Mb
Release : 2017-06-22
Category : Technology & Engineering
ISBN : 9781473542549

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The One Device by Brian Merchant Pdf

The secret history of the invention that changed everything and became the most profitable product in the world. Odds are that as you read this, an iPhone is within reach. But before Steve Jobs introduced us to 'the one device', as he called it, a mobile phone was merely what you used to make calls on the go. How did the iPhone transform our world and turn Apple into the most valuable company ever? Veteran technology journalist Brian Merchant reveals the inside story you won't hear from Cupertino - based on his exclusive interviews with the engineers, inventors and developers who guided every stage of the iPhone's creation. This deep dive takes you from inside 1 Infinite Loop to nineteenth-century France to WWII America, from the driest place on earth to a Kenyan pit of toxic e-waste, and even deep inside Shenzhen's notorious 'suicide factories'. It's a first-hand look at how the cutting-edge tech that makes the world work - touch screens, motion trackers and even AI - made its way into our pockets. The One Device is a road map for design and engineering genius, an anthropology of the modern age and an unprecedented view into one of the most secretive companies in history. This is the untold account, ten years in the making, of the device that changed everything.

Author : Tripp Mickle
Publisher : HarperCollins
Page : 550 pages
File Size : 52,9 Mb
Release : 2022-05-03
Category : Biography & Autobiography
ISBN : 9780063009837

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After Steve by Tripp Mickle Pdf

From the New York Times' Tripp Mickle, the dramatic, untold story inside Apple after the passing of Steve Jobs by following his top lieutenants—Jony Ive, the Chief Design Officer, and Tim Cook, the COO-turned-CEO—and how the fading of the former and the rise of the latter led to Apple losing its soul. Steve Jobs called Jony Ive his “spiritual partner at Apple.” The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobs’s spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone. In the wake of his close collaborator’s death, the chief designer wrestled with grief and initially threw himself into his work designing the new Apple headquarters and the Watch before losing his motivation in a company increasingly devoted more to margins than to inspiration. In many ways, Cook was Ive’s opposite. The product of a small Alabama town, he had risen through the ranks from the supply side of the company. His gift was not the creation of new products. Instead, he had invented countless ways to maximize a margin, squeezing some suppliers, persuading others to build factories the size of cities to churn out more units. He considered inventory evil. He knew how to make subordinates sweat with withering questions. Jobs selected Cook as his successor, and Cook oversaw a period of tremendous revenue growth that has lifted Apple’s valuation to $2 trillion. He built a commanding business in China and rapidly distinguished himself as a master politician who could forge global alliances and send the world’s stock market into freefall with a single sentence. Author Tripp Mickle spoke with more than 200 current and former Apple executives, as well as figures key to this period of Apple’s history, including Trump administration officials and fashion luminaries such as Anna Wintour while writing After Steve. His research shows the company’s success came at a cost. Apple lost its innovative spirit and has not designed a new category of device in years. Ive’s departure in 2019 marked a culmination in Apple’s shift from a company of innovation to one of operational excellence, and the price is a company that has lost its soul.

Author : Dawn Quigley
Publisher : Unknown
Page : 264 pages
File Size : 54,9 Mb
Release : 2020-06-22
Category : Electronic
ISBN : 194616321X

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Apple in the Middle by Dawn Quigley Pdf

Young Adult Native American NovelApple Starkington turned her back on her Native American heritage the moment she was called a racial slur for someone of white and Indian descent, not that she really even knew how to be an Indian. Too bad the white world doesn't accept her either. And so begins her quirky habits to gain acceptance. Apple's name, chosen by her Indian mother on her deathbed, has a double meaning: treasured apple of my eye, but also the negative connotation-a person who is red, or Indian, on the outside, but white on the inside.After her wealthy father gives her the boot one summer, Apple reluctantly agrees to visit her Native American relatives on the Turtle Mountain Indian Reservation in North Dakota for the first time. Apple learns to deal with the culture shock of Indian customs and the Native Michif language, while she tries to deal with a vengeful Indian man who loved her mother in high school but now hates Apple because her mom married a white man.As Apple meets her Indian relatives, she shatters Indian stereotypes and learns what it means to find her place in a world divided by color.

Author : Adam Lashinsky
Publisher : Business Plus
Page : 138 pages
File Size : 44,8 Mb
Release : 2012-01-25
Category : Business & Economics
ISBN : 9781455512171

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Inside Apple by Adam Lashinsky Pdf

Inside Apple reveals the secret systems, tactics and leadership strategies that allowed Steve Jobs and his company to churn out hit after hit and inspire a cult-like following for its products. If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides readers with a golden ticket to step inside. In this primer on leadership and innovation, the author will introduce readers to concepts like the "DRI" (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual ritual in which 100 up-and-coming executives are tapped a la Skull & Bones for a secret retreat with company founder Steve Jobs). Based on numerous interviews, the book offers exclusive new information about how Apple innovates, deals with its suppliers and is handling the transition into the Post Jobs Era. Lashinsky, a Senior Editor at Large for Fortune, knows the subject cold: In a 2008 cover story for the magazine entitled The Genius Behind Steve: Could Operations Whiz Tim Cook Run The Company Someday he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. While Inside Apple is ostensibly a deep dive into one, unique company (and its ecosystem of suppliers, investors, employees and competitors), the lessons about Jobs, leadership, product design and marketing are universal. They should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.

Author : Sandy Donovan
Publisher : Lerner Publications ™
Page : 40 pages
File Size : 47,7 Mb
Release : 2017-08-01
Category : Juvenile Nonfiction
ISBN : 9781541502024

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Does an Apple a Day Keep the Doctor Away? by Sandy Donovan Pdf

An apple a day keeps the doctor away. Humans use only ten percent of their brains. If you cross your eyes, they’ll stay that way. You may have heard these common sayings and beliefs before. But are they really true? Can they be proven using science? Let’s investigate seventeen health-related statements and find out which ones are right, which ones are wrong, and which ones still stump scientists! Find out if the five second rule for dropping food on the floor is true! Discover if eating chocolate can give you pimples! See if you can tell the difference between fact and fiction with Is That a Fact?

Author : Sarah Crossan
Publisher : Bloomsbury Publishing USA
Page : 352 pages
File Size : 49,7 Mb
Release : 2015-05-12
Category : Juvenile Fiction
ISBN : 9781619636910

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Apple and Rain by Sarah Crossan Pdf

When Apple's mother returns after eleven years of absence, Apple feels almost whole again. In order to heal completely, her mother will have to answer one burning question: Why did she abandon her? But just like the stormy Christmas Eve when she left, her mother's homecoming is bittersweet. It's only when Apple meets her younger sister, Rain-someone more lost than she is- that she begins to see things for how they really are, allowing Apple to discover something that might help her to feel truly whole again. From the author of the acclaimed The Weight of Water comes a beautifully-crafted, moving novel about family, betrayal, and the ultimate path to healing.

Author : Jason D. O'Grady
Publisher : Bloomsbury Publishing USA
Page : 201 pages
File Size : 48,9 Mb
Release : 2008-12-30
Category : Business & Economics
ISBN : 9780313362453

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Apple Inc. by Jason D. O'Grady Pdf

Two guys named Steve, working in a garage, created a prototype computer designed to be different in a way no one thought possible: It would be easy to use. Those two Steves, one now a billionaire and still at the head of Apple, not only succeeded with that product, but they also broke ground in the business world in ways few thought possible: They proved you could not only have fun at work, but pursuing a capitalist dream could be hip. How did Apple do it? How did it go from making computers that made a difference but not much of a dent in the overall market to creating a device (the iPod) and a music service (iTunes) that has changed the way we buy and experience music? And how did the Macintosh and its successors capture the hearts and minds of computer users so deeply that being a Mac person makes you a member of a special club? That's what this book is all about. As author Jason D. O'Grady shows, Apple is a rare company—one that is not afraid to think about a future that does not exist and turn it into reality. Critics have written Apple off time and again, yet it rises from the ashes to astound the critics and delight its customers. That's not luck or happenstance—it's vision, dedication, and persistence. Besides delighting Apple aficionados, this book will inspire students eager to launch a business career or work in the technology sector. Apple has never been afraid to chart its own path, and readers will learn what makes the company tick.

Author : Alexander Weinstein
Publisher : Macmillan + ORM
Page : 202 pages
File Size : 52,6 Mb
Release : 2016-09-13
Category : Fiction
ISBN : 9781250099006

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Children of the New World by Alexander Weinstein Pdf

Includes "After Yang," the basis for the acclaimed A24 film After Yang, starring Colin Farrell, Jodie Turner-Smith, and Haley Lu Richardson, and directed by Kogonada. A New York Times Notable Book “A darkly mesmerizing, fearless, and exquisitely written work. Stunning, harrowing, and brilliantly imagined.” —Emily St. John Mandel, author of Station Eleven Children of the New World introduces readers to a near-future world of social media implants, memory manufacturers, dangerously immersive virtual reality games, and alarmingly intuitive robots. Many of these characters live in a utopian future of instant connection and technological gratification that belies an unbridgeable human distance, while others inhabit a post-collapse landscape made primitive by disaster, which they must work to rebuild as we once did millennia ago. In “The Cartographers,” the main character works for a company that creates and sells virtual memories, while struggling to maintain a real-world relationship sabotaged by an addiction to his own creations. In “After Yang,” the robotic brother of an adopted Chinese child malfunctions, and only in his absence does the family realize how real a son he has become. Children of the New World grapples with our unease in this modern world and how our ever-growing dependence on new technologies has changed the shape of our society. Alexander Weinstein is a visionary and singular voice in speculative fiction for all of us who are fascinated by and terrified of what we might find on the horizon.

Author : Kim Stanley Robinson
Publisher : Hachette UK
Page : 578 pages
File Size : 43,8 Mb
Release : 2020-10-06
Category : Fiction
ISBN : 9780356508856

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The Ministry for the Future by Kim Stanley Robinson Pdf

ONE OF BARACK OBAMA'S FAVOURITE READS OF THE YEAR 'If I could get policymakers and citizens everywhere to read just one book this year, it would be Kim Stanley Robinson's The Ministry for the Future' Ezra Klein, Vox 'A great read' Bill Gates The Ministry for the Future is a masterpiece of the imagination, using fictional eyewitness accounts to tell the story of how climate change will affect us all. Its setting is not a desolate, postapocalyptic world, but a future that is almost upon us. Chosen by Barack Obama as one of his favorite books of the year, this extraordinary novel from visionary writer Kim Stanley Robinson will change the way you think about the climate crisis. 'A novel that presents a rousing vision of how we might unite to overcome the greatest challenge of our time' TED.com 'A breathtaking look at the challenges that face our planet in all their sprawling magnitude and also in their intimate, individual moments of humanity' Booklist (starred review) 'Gutsy, humane . . . a must-read for anyone worried about the future of the planet' Publishers Weekly (starred review) 'A sweeping epic about climate change and humanity's efforts to try and turn the tide before it's too late' Polygon (Best of the Year) 'Steely, visionary optimism' Guardian

Author : Monica Leonelle
Publisher : Spaulding House
Page : 126 pages
File Size : 53,8 Mb
Release : 2024-02-17
Category : Language Arts & Disciplines
ISBN : 9781635660647

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Get Your Book Selling on Google Play Books by Monica Leonelle Pdf

Written for an author, by an author, this is an unofficial definitive guide to increasing your book sales at Google Play Books. It covers: Everything we know about Google Play Bookstore’s algorithms and two key projects that tell us where they’re going algorithmically The Google Points program and why it matters to authors, plus how to attract readers using it Why search engine optimization (SEO) truly matters for selling books on Google Play and what specifically you should do How the Google Play Books algorithms work on both the storefront and the app Why Google is doubling down on the concept of series My thoughts on Google’s advertising platform and how I suspect it will become important in selling books in the future What to know about pre-orders, metadata, and pricing at Google Play Bookstore

Author : Ken Kocienda
Publisher : St. Martin's Press
Page : 177 pages
File Size : 54,8 Mb
Release : 2018-09-04
Category : Business & Economics
ISBN : 9781250194473

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Creative Selection by Ken Kocienda Pdf

* WALL STREET JOURNAL BESTSELLER * An insider's account of Apple's creative process during the golden years of Steve Jobs. Hundreds of millions of people use Apple products every day; several thousand work on Apple's campus in Cupertino, California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few who worked behind the scenes, a highly-respected software engineer who worked in the final years of the Steve Jobs era—the Golden Age of Apple. Ken Kocienda offers an inside look at Apple’s creative process. For fifteen years, he was on the ground floor of the company as a specialist, directly responsible for experimenting with novel user interface concepts and writing powerful, easy-to-use software for products including the iPhone, the iPad, and the Safari web browser. His stories explain the symbiotic relationship between software and product development for those who have never dreamed of programming a computer, and reveal what it was like to work on the cutting edge of technology at one of the world's most admired companies. Kocienda shares moments of struggle and success, crisis and collaboration, illuminating each with lessons learned over his Apple career. He introduces the essential elements of innovation—inspiration, collaboration, craft, diligence, decisiveness, taste, and empathy—and uses these as a lens through which to understand productive work culture. An insider's tale of creativity and innovation at Apple, Creative Selection shows readers how a small group of people developed an evolutionary design model, and how they used this methodology to make groundbreaking and intuitive software which countless millions use every day.

Author : Martin Cendreda
Publisher : Simon and Schuster
Page : 40 pages
File Size : 43,5 Mb
Release : 2017-06-27
Category : Juvenile Nonfiction
ISBN : 9781684150649

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An Apple and An Adventure by Martin Cendreda Pdf

A caveboy and his dinosaur friend go on an adventure in a book where objects and activities represent each letter of the alphabet.

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 50,5 Mb
Release : 2016-10-05
Category : Electronic
ISBN : 0997513829

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Designed by Apple in California by Anonim Pdf