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Author : Gordon Graham Publisher : John Wiley & Sons Page : 384 pages File Size : 51,7 Mb Release : 2013-03-20 Category : Business & Economics ISBN : 9781118497050
A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make
White Papers is a series of untitled poems that deal with issues of race from a number of personal, historical, and cultural perspectives. Expanding the territory of her 2006 book Blue Front, which focused on a lynching her father witnessed as a child, this book turns, among other things, to Martha Collins' childhood. Throughout, it explores questions about what it means to be white, not only in the poet’s life, but also in our culture and history, even our pre-history. The styles and forms are varied, as are the approaches; some of the poems address race only implicitly, and the book, like Blue Front, includes some documentary and “found” material. But the focus is always on getting at what it has meant and what it means to be white—to have a race and racial history, much of which one would prefer to forget, if one is white, but all of which is essential to remember and to acknowledge in a multi-racial society that continues to live under the influence of its deeply racist past.
WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you: - Shape your text for online reading - Construct clear and compelling copy - Write eye-catching and effective headings - Develop your site's unique voice - Streamline text for mobile users - Optimize webpages to boost your chances of appearing in search results - Create better blogs and newsletters - Learn easy fixes for your writing mistakes - Write clear user-interface text This essential sourcebook—based on internal editorial practices that have helped Yahoo! writers and editors for the last fifteen years—is now at your fingertips.
Sustainable Architecture White Papers by David E. Brown,Mindy Fox,Mary Rickel Pelletier,Earth Pledge Foundation Pdf
A remarkable collection of vibrant and diverse readings, Sustainable Architecture White Papers explores the critical link between our built and natural environments. Cutting-edge architecture, design, planning, public works, and education leaders illustrate the value of a new architectural strategy. Sustainable Architecture teaches us that when creative processes are used in conjunction with social, cultural, and environmental systems, architecture can meet the aesthetic and practical requirements of today without compromising the needs of future generations. A sample of the contents reveals a top-notch team of forward-thinkers: William McDonough: "Eco-effectiveness: A New Design Strategy" Croxton Collaborative Architects: "Human-Centered Sustainable Design" Architectural Record: "Taking the Elective Out of Environmental Education" Karl Linn: "Reclaiming the Commons" Pliny Fisk: "Advanced Green Building" James Wines: "The Art of Architecture in the Age of Ecology" Emilio Ambasz: "Green Towns" This beautifully assembled compilation, published by the Earth Pledge Foundation, follows on the success of Sustainable Cuisine White Papers and reflects the organization's mission to promote sustainability, primarily in the areas of architecture and cuisine. Working with architects, builders and designers, and farmers, chefs, and restaurateurs, Earth Pledge creates nonprofit media projects that promote "green living" in these respective areas. With a preface by Paul Hawken, this is a star-studded collection of essays on sustainable architecture that speaks to professionals and nonprofessionals alike. A perfect read for anyone interested in how the architecture and design aesthetic connects with environmental sustainability.
Designing Distributed Systems by Brendan Burns Pdf
Without established design patterns to guide them, developers have had to build distributed systems from scratch, and most of these systems are very unique indeed. Today, the increasing use of containers has paved the way for core distributed system patterns and reusable containerized components. This practical guide presents a collection of repeatable, generic patterns to help make the development of reliable distributed systems far more approachable and efficient. Author Brendan Burns—Director of Engineering at Microsoft Azure—demonstrates how you can adapt existing software design patterns for designing and building reliable distributed applications. Systems engineers and application developers will learn how these long-established patterns provide a common language and framework for dramatically increasing the quality of your system. Understand how patterns and reusable components enable the rapid development of reliable distributed systems Use the side-car, adapter, and ambassador patterns to split your application into a group of containers on a single machine Explore loosely coupled multi-node distributed patterns for replication, scaling, and communication between the components Learn distributed system patterns for large-scale batch data processing covering work-queues, event-based processing, and coordinated workflows
The Behaviorally Informed Organization by Dilip Soman,Catherine Yeung Pdf
Every organization is fundamentally in the business of behavior change, whether it be a government trying to get a business to comply with environmental regulations, a business persuading its customers to be loyal to its products, or a financial institution encouraging a client to start saving for retirement. Behavior change is critical to organizational success, but despite its centrality to organizations, we do not have a good understanding of how organizations can successfully employ insights from behavioral science in their operations. To address this gap, this book develops an overarching framework for using behavioral science. It shows how behavioral insights (BI) can be embedded in organizations to achieve better outcomes, improve the efficiency of processes, and maximize stakeholder engagement. This edited volume provides an enterprise-wide strategic perspective on how governments, businesses, and other organizations have embedded BI into their operations. Contributions by academics and practitioners from the Behaviourally Informed Organizations partnership highlight pragmatic frameworks and prescriptive outcomes via illustrative case studies. Featuring a foreword by Cass R. Sunstein, this book investigates key findings from BI, with an eye toward how it can be used to solve problems and seize opportunities in diverse organizations.
Linux Programming White Papers by David Rusling Pdf
Going right to the heart of the technical operation of major Linux subsystems, this title provides a topical organization to the programming portions of the Linux Documentation Project (LDP), which is a series of exiting documents on the Internet that currently has no index, comprehensive table of contents, or pagination.
Soft Law in European Community Law by Linda Senden Pdf
This book offers the first systematic investigation of soft law within the framework of the EC and its use by the European Commission and Council of Ministers.
Continue to Pester, Nag and Bite by Martin Gilbert Pdf
A brilliant in-depth look at Winston Churchill's leadership during the Second World War. It reveals a very human, sensitive and often tormented man, who nevertheless found the strength to lead his nation forward from the darkest and most dangerous of times, towards the defeat of a tenacious enemy.
For Resilience Engineering, 'failure' is the result of the adaptations necessary to cope with the complexity of the real world, rather than a breakdown or malfunction. The performance of individuals and organizations must continually adjust to current conditions and, because resources and time are finite, such adjustments are always approximate. This definitive new book explores this groundbreaking new development in safety and risk management, where 'success' is based on the ability of organizations, groups and individuals to anticipate the changing shape of risk before failures and harm occur. Featuring contributions from many of the worlds leading figures in the fields of human factors and safety, Resilience Engineering provides thought-provoking insights into system safety as an aggregate of its various components, subsystems, software, organizations, human behaviours, and the way in which they interact. The book provides an introduction to Resilience Engineering of systems, covering both the theoretical and practical aspects. It is written for those responsible for system safety on managerial or operational levels alike, including safety managers and engineers (line and maintenance), security experts, risk and safety consultants, human factors professionals and accident investigators.
The story of a sensitive, gifted African American girl who tells us with mordant humor what it feels like to spend every day wishing so hard that you could fly away from it all Sparrow has always had a difficult time making friends. She would always rather stay home on the weekends with her mother, an affluent IT executive at a Manhattan bank, reading, or watching the birds, than play with other kids. And that's made school a lonely experience for her. It's made LIFE a lonely experience.But when the one teacher who really understood her -- Mrs. Wexler, the school librarian, a woman who let her eat her lunch in the library office rather than hide in a bathroom stall, a woman who shared her passion for novels and knew just the ones she'd love -- is killed in a freak car accident, Sparrow's world unravels and she's found on the roof of her school in an apparent suicide attempt.With the help of an insightful therapist, Sparrow finally reveals the truth of her inner life. And it's here that she discovers an outlet in rock & roll music...
This book contains all three White Papers by Dr. David Charney that provide a full-spectrum solution for managing insider threat: 1) True Psychology of the Insider Spy 2) NOIR: A White Paper Proposing a New Policy for Improving National Security by Fixing the Problem of Insider Spies and 3) Prevention: The Missing Link for Managing Insider Threat in the Intelligence Community. The author of the White Papers, David Charney, M.D., is a psychiatrist who had the unique experience of interviewing former FBI counterintelligence officer Robert Hanssen in jail, weekly, for approximately two hours per visit, for a year. Dr. Charney did the same with two other incarcerated insider spies: Earl Pitts (former FBI Special Agent revealed as a KGB spy), and Brian Regan (former Air Force/NRO). Dr. Charney's interest was to better understand the minds of spies for the sake of strengthening our national security. Over the eighteen years of his work with these cases, Dr. Charney developed a greater understanding of insider spy psychology and formulated new approaches and fresh proposals for better managing the problem of insider spies. Most Insider Threat management initiatives have been technology driven. While clever and useful up to a point, they are subject to the Law of Diminishing Returns and can backfire by creating a negative, distrustful workplace atmosphere. A well-motivated insider can defeat nearly any technology-based system. They will always find a way. By contrast, Dr. Charney's NOIR proposals center on the minds of potential or current insider threats: their psychologies and their inner worlds. The battle must be won there. The second white paper proposed an off-ramp exit solution, which does not yet exist, for those who have crossed the line. Quoting Sun Tzu: "Always leave your enemy an exit." Extending the logic, why not off-ramp exits, meaning robust prevention mechanisms, for BEFORE they cross the line? Security breaches and other insider threat events are the endpoints that indicate a failure occurred somewhere along the sequence of links in security chains. These links are the protective measures intended to counter potentially disastrous breaches. Breaches are proof that the links failed. Failed security chains in the Intelligence Community (IC) should be analyzed the same way the National Transportation Safety Board (NTSB) goes about studying aircraft disasters. The NTSB seeks to understand how each link failed in chains that resulted in disasters and whether protective links that should have been built into security chains were simply missing. The third white paper asserts that there are two critical missing links in Intelligence Community security chains. These missing links can be described as two types of off-ramp exits: exits for BEFORE someone crosses the line and exits for AFTER someone crosses the line. The absence of these two links in IC security chains weakens effective management of IC insider threat. If both missing links were added to the considerable number of existing and planned detection links-which at present seem to be the only game in town- a full spectrum solution would come into existence for the comprehensive management of insider threat. This part of the paper is proposes how to achieve this full spectrum solution. NOIR for USA is a 501(c)3 entity to educate the US Intelligence Community, other government components, including the Congress, the courts, responsible journalists, and the general public, about the NOIR concepts and proposals. Dr. Charney and his colleagues at NOIR For USA would appreciate any comments, criticisms, or additional thoughts you may have about NOIR concepts and proposals: [email protected]
Author : Harold Cardinal Publisher : University of Washington Press Page : 146 pages File Size : 48,6 Mb Release : 1999 Category : Political Science ISBN : 0295979097
Aboriginal people in Canada took hope with the election of Pierre Trudeau's Liberals in 1968. They were outraged when the White Paper introduced by Minister of Indian and Northern Affairs Jean Chretien a year later amounted to an assimilation program: the repeal of the Indian Act, the transfer of Indian affairs to the provinces, and the elimination of separate legal status for Native people. The Unjust Society, Cree leader Harold Cardinal's stinging rebuttal, was an immediate best-seller, and it remains one of the most important books ever published in Canada. Possessed of a wicked gift for satire, Cardinal summed up the government's approach as "The only good Indian is a non-Indian". He coined the term "buckskin curtain" to describe the barriers that indifference, ignorance, and bigotry had placed in the way of his people. He insisted on his right to remain "a red tile in the Canadian mosaic". Above all, he called for radical changes in policy on aboriginal rights, education, social programs, and economic development. The Unjust Society heralded a profound change in the political landscape. Thirty years later, however, the buckskin curtain has still not disappeared. Canada's First Nations continue their fight for justice. And Harold Cardinal's vision is as compelling and powerful as ever.
