White Papers

Author : Gordon Graham
Publisher : John Wiley & Sons
Page : 384 pages
File Size : 43,8 Mb
Release : 2013-03-20
Category : Business & Economics
ISBN : 9781118497050

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White Papers For Dummies by Gordon Graham Pdf

A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make

Author : Martha Collins
Publisher : University of Pittsburgh Press
Page : 99 pages
File Size : 43,8 Mb
Release : 2012-01-29
Category : Poetry
ISBN : 9780822978176

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White Papers by Martha Collins Pdf

White Papers is a series of untitled poems that deal with issues of race from a number of personal, historical, and cultural perspectives. Expanding the territory of her 2006 book Blue Front, which focused on a lynching her father witnessed as a child, this book turns, among other things, to Martha Collins' childhood. Throughout, it explores questions about what it means to be white, not only in the poet's life, but also in our culture and history, even our pre-history. The styles and forms are varied, as are the approaches; some of the poems address race only implicitly, and the book, like Blue Front, includes some documentary and "found" material. But the focus is always on getting at what it has meant and what it means to be white—to have a race and racial history, much of which one would prefer to forget, if one is white, but all of which is essential to remember and to acknowledge in a multi-racial society that continues to live under the influence of its deeply racist past.

Author : Chris Barr,Yahoo!
Publisher : St. Martin's Griffin
Page : 528 pages
File Size : 50,9 Mb
Release : 2010-07-06
Category : Language Arts & Disciplines
ISBN : 1429922168

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The Yahoo! Style Guide by Chris Barr,Yahoo! Pdf

WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you: - Shape your text for online reading - Construct clear and compelling copy - Write eye-catching and effective headings - Develop your site's unique voice - Streamline text for mobile users - Optimize webpages to boost your chances of appearing in search results - Create better blogs and newsletters - Learn easy fixes for your writing mistakes - Write clear user-interface text This essential sourcebook—based on internal editorial practices that have helped Yahoo! writers and editors for the last fifteen years—is now at your fingertips.

Author : David E. Brown,Mindy Fox,Mary Rickel Pelletier,Earth Pledge Foundation
Publisher : Unknown
Page : 356 pages
File Size : 40,9 Mb
Release : 2000
Category : Architecture
ISBN : UOM:39015051299264

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Sustainable Architecture White Papers by David E. Brown,Mindy Fox,Mary Rickel Pelletier,Earth Pledge Foundation Pdf

A remarkable collection of vibrant and diverse readings, Sustainable Architecture White Papers explores the critical link between our built and natural environments. Cutting-edge architecture, design, planning, public works, and education leaders illustrate the value of a new architectural strategy. Sustainable Architecture teaches us that when creative processes are used in conjunction with social, cultural, and environmental systems, architecture can meet the aesthetic and practical requirements of today without compromising the needs of future generations. A sample of the contents reveals a top-notch team of forward-thinkers: William McDonough: "Eco-effectiveness: A New Design Strategy" Croxton Collaborative Architects: "Human-Centered Sustainable Design" Architectural Record: "Taking the Elective Out of Environmental Education" Karl Linn: "Reclaiming the Commons" Pliny Fisk: "Advanced Green Building" James Wines: "The Art of Architecture in the Age of Ecology" Emilio Ambasz: "Green Towns" This beautifully assembled compilation, published by the Earth Pledge Foundation, follows on the success of Sustainable Cuisine White Papers and reflects the organization's mission to promote sustainability, primarily in the areas of architecture and cuisine. Working with architects, builders and designers, and farmers, chefs, and restaurateurs, Earth Pledge creates nonprofit media projects that promote "green living" in these respective areas. With a preface by Paul Hawken, this is a star-studded collection of essays on sustainable architecture that speaks to professionals and nonprofessionals alike. A perfect read for anyone interested in how the architecture and design aesthetic connects with environmental sustainability.

Author : Donald K. Rosenberg
Publisher : Wiley
Page : 0 pages
File Size : 42,7 Mb
Release : 2000-08-23
Category : Computers
ISBN : 0764546600

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Open Source by Donald K. Rosenberg Pdf

These days everyone is talking about Linux. But does Linux and other Open Source software really make good business sense? What are the opportunities -- and risks? This book provides the answers. Written by Donald K. Rosenberg, a respected Open Source authority, it provides a clear, objective analysis of all the critical business issues, from reliability and licensing concerns to opportunities and challenges down the road.

Author : David Rusling
Publisher : Coriolis Group Books
Page : 0 pages
File Size : 40,6 Mb
Release : 1999
Category : Linux
ISBN : 1576104737

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Linux Programming White Papers by David Rusling Pdf

Going right to the heart of the technical operation of major Linux subsystems, this title provides a topical organization to the programming portions of the Linux Documentation Project (LDP), which is a series of exiting documents on the Internet that currently has no index, comprehensive table of contents, or pagination.

Author : Lesley Naa Norle Lokko
Publisher : U of Minnesota Press
Page : 386 pages
File Size : 52,5 Mb
Release : 2000
Category : Architecture
ISBN : 0816637776

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White Papers, Black Marks by Lesley Naa Norle Lokko Pdf

Author : Linda Senden
Publisher : Hart Publishing
Page : 590 pages
File Size : 55,5 Mb
Release : 2004-09-28
Category : Law
ISBN : 9781841134321

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Soft Law in European Community Law by Linda Senden Pdf

This book offers the first systematic investigation of soft law within the framework of the EC and its use by the European Commission and Council of Ministers.

Author : Anonim
Publisher : Unknown
Page : 1144 pages
File Size : 43,7 Mb
Release : 1967
Category : Electronic
ISBN : 8210379456XXX

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The China White Paper by Anonim Pdf

Author : Christoph Molnar
Publisher : Lulu.com
Page : 320 pages
File Size : 50,6 Mb
Release : 2020
Category : Artificial intelligence
ISBN : 9780244768522

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Interpretable Machine Learning by Christoph Molnar Pdf

This book is about making machine learning models and their decisions interpretable. After exploring the concepts of interpretability, you will learn about simple, interpretable models such as decision trees, decision rules and linear regression. Later chapters focus on general model-agnostic methods for interpreting black box models like feature importance and accumulated local effects and explaining individual predictions with Shapley values and LIME. All interpretation methods are explained in depth and discussed critically. How do they work under the hood? What are their strengths and weaknesses? How can their outputs be interpreted? This book will enable you to select and correctly apply the interpretation method that is most suitable for your machine learning project.

Author : New York University Stern School of Business
Publisher : John Wiley & Sons
Page : 416 pages
File Size : 50,5 Mb
Release : 2009-03-23
Category : Business & Economics
ISBN : 9780470499344

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Restoring Financial Stability by New York University Stern School of Business Pdf

An insightful look at how to reform our broken financial system The financial crisis that unfolded in September 2008 transformed the United States and world economies. As each day's headlines brought stories of bank failures and rescues, government policies drawn and redrawn against the backdrop of an historic Presidential election, and solutions that seemed to be discarded almost as soon as they were proposed, a group of thirty-three academics at New York University Stern School of Business began tackling the hard questions behind the headlines. Representing fields of finance, economics, and accounting, these professors-led by Dean Thomas Cooley and Vice Dean Ingo Walter-shaped eighteen independent policy papers that proposed market-focused solutions to the problems within a common framework. In December, with great urgency, they sent hand-bound copies to Washington. Restoring Financial Stability is the culmination of their work. Proposes bold, yet principled approaches-including financial policy alternatives and specific courses of action-to deal with this unprecedented, systemic financial crisis Created by the contributions of various academics from New York University's Stern School of Business Provides important perspectives on both the causes of the global financial crisis as well as proposed solutions to ensure it doesn't happen again Contains detailed evaluations and analyses covering many spectrums of the marketplace Edited by Matthew Richardson and Viral Acharya, this reliable resource brings together the best thinking of finance and economics from the faculty of one of the top universities in world.

Author : Jonathan Kantor
Publisher : Lulu.com
Page : 168 pages
File Size : 51,6 Mb
Release : 2010-01
Category : Business & Economics
ISBN : 0557163242

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Crafting White Paper 2 0 by Jonathan Kantor Pdf

Today, we live in a world of 'abbreviated information'. We don't send long emails, we opt for brief text messages or 'Tweets' via Twitter. Unlike previous generations, we have become a 'short attention' society, unable to read detailed information for a substantial period of time before becoming distracted by events that require our immediate attention. As we grow accustomed to short, quick messaging methodologies, our ability to read lengthy and detailed information such as white papers will decline. To address this growing trend, white paper information must change from an 'all-text' medium to one that includes new elements that appeal to today's time and attention-challenged business reader. This book will help white paper marketers recognize this growing trend, and incorporate a host of new white paper elements that engage the 'short attention' reader. In doing so, marketers can have a greater impact with their white papers enabling greater business marketing effectiveness.

Author : Commission of the European Communities
Publisher : Unknown
Page : 0 pages
File Size : 51,9 Mb
Release : 1995
Category : Educational change
ISBN : OCLC:668396802

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White Paper on Education and Training by Commission of the European Communities Pdf

Author : United States. Bureau of Standards
Publisher : Unknown
Page : 16 pages
File Size : 48,6 Mb
Release : 1923
Category : Technology
ISBN : UOM:39015078662262

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Technologic Papers of the Bureau of Standards by United States. Bureau of Standards Pdf

Author : European Commission. Directorate General for Mobility and Transport
Publisher : Office for Official Publications of the European Communities
Page : 32 pages
File Size : 43,5 Mb
Release : 2011
Category : Business & Economics
ISBN : UCSD:31822036833572

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White Paper on Transport by European Commission. Directorate General for Mobility and Transport Pdf

Recoge: 1. Preparing the European transport area for the future. 2. A vision for a competitive and sustainable transport system. 3. The strategy - what needs to be done. ANNEX: List of initiatives.