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Author : Jagdish Sheth
Publisher : Marketing Classics Press
Page : 241 pages
File Size : 54,7 Mb
Release : 2011-05-15
Category : Business & Economics
ISBN : 9781613110799
Author : Roger J. Baran,Robert J. Galka
Publisher : Taylor & Francis
Page : 450 pages
File Size : 42,8 Mb
Release : 2016-12-08
Category : Business & Economics
ISBN : 9781317419334
This book balances the behavioral and database aspects of customer relationship management, providing students with a comprehensive introduction to an often overlooked, but important aspect of marketing strategy. Baran and Galka deliver a book that helps students understand how an enhanced customer relationship strategy can differentiate an organization in a highly competitive marketplace. This edition has several new features: Updates that take into account the latest research and changes in organizational dynamics, business-to-business relationships, social media, database management, and technology advances that impact CRM New material on big data and the use of mobile technology An overhaul of the social networking chapter, reflecting the true state of this dynamic aspect of customer relationship management today A broader discussion of the relationship between CRM and the marketing function, as well as its implications for the organization as a whole Cutting edge examples and images to keep readers engaged and interested A complete typology of marketing strategies to be used in the CRM strategy cycle: acquisition, retention, and win-back of customers With chapter summaries, key terms, questions, exercises, and cases, this book will truly appeal to upper-level students of customer relationship management. Online resources, including PowerPoint slides, an instructor’s manual, and test bank, provide instructors with everything they need for a comprehensive course in customer relationship management.
Author : Robert Simerly
Publisher : Jossey-Bass
Page : 748 pages
File Size : 45,9 Mb
Release : 1989-04-05
Category : Business & Economics
ISBN : UOM:39015014884475
This book brings together original chapters from leading scholars and practitioners to provide comprehensive guidance for effectively marketing continuing education programs and courses.
Author : Tom Eisenmann
Publisher : Currency
Page : 370 pages
File Size : 50,8 Mb
Release : 2021-03-30
Category : Business & Economics
ISBN : 9780593137024
If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
Author : Ontario. Legislative Assembly
Publisher : Unknown
Page : 838 pages
File Size : 40,6 Mb
Release : 1890
Category : Ontario
ISBN : CHI:098227997
Author : Jagdish N. Sheth
Publisher : John Wiley & Sons Incorporated
Page : 228 pages
File Size : 50,8 Mb
Release : 1985
Category : Marketing
ISBN : 0471809047
Examines the marketing techniques used by the managers of a variety of companies to revitalize the sales of their products
Author : Anonim
Publisher : Unknown
Page : 712 pages
File Size : 50,9 Mb
Release : 1986
Category : Business
ISBN : MINN:31951001329525R
Author : Fred Reichheld,Darci Darnell,Maureen Burns
Publisher : Harvard Business Press
Page : 159 pages
File Size : 52,7 Mb
Release : 2021-12-07
Category : Business & Economics
ISBN : 9781647821791
Great leaders embrace a higher purpose to win. The Net Promoter System shines as their guiding star. Few management ideas have spread so far and wide as the Net Promoter System (NPS). Since its conception almost two decades ago by customer loyalty guru Fred Reichheld, thousands of companies around the world have adopted it—from industrial titans such as Mercedes-Benz and Cummins to tech giants like Apple and Amazon to digital innovators such as Warby Parker and Peloton. Now, Reichheld has raised the bar yet again. In Winning on Purpose, he demonstrates that the primary purpose of a business should be to enrich the lives of its customers. Why? Because when customers feel this love, they come back for more and bring their friends—generating good profits. This is NPS 3.0 and it puts a new take on the age-old Golden Rule—treat customers the way you would want a loved one treated—at the heart of enduring business success. As the compelling examples in this book illustrate, companies with superior NPS consistently deliver higher returns to shareholders across a wide array of industries. But winning on purpose isn't easy. Reichheld also explains why many NPS practitioners achieve just a small fraction of the system's full potential, and he presents the newest thinking and best practices for doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable, complementary accounting measure that can truly leverage the power of NPS. With keen insight and moving personal stories, Reichheld advances the thinking and practice of NPS. Winning on Purpose is your indispensable guide for inspiring customer love within your own teams and using Net Promoter to achieve both personal and business success.
Author : Alan G. Lafley,Roger L. Martin
Publisher : Harvard Business Press
Page : 274 pages
File Size : 44,5 Mb
Release : 2013
Category : Business & Economics
ISBN : 9781422187395
Explains how companies must pinpoint business strategies to a few critically important choices, identifying common blunders while outlining simple exercises and questions that can guide day-to-day and long-term decisions.
Author : Richard D. Crisp
Publisher : Unknown
Page : 826 pages
File Size : 42,7 Mb
Release : 1957
Category : Market surveys
ISBN : UCAL:B3157533
Author : Anonim
Publisher : Unknown
Page : 1302 pages
File Size : 51,6 Mb
Release : 1983
Category : Advertising
ISBN : UOM:35128001695764
Author : Great Britain. Parliament. House of Commons
Publisher : Unknown
Page : 848 pages
File Size : 46,7 Mb
Release : 1986
Category : Great Britain
ISBN : UCLA:L0053515680
Author : Super Market Institute,Super Market Institute. Research and Information Service
Publisher : Unknown
Page : 740 pages
File Size : 46,6 Mb
Release : 1953
Category : Supermarkets
ISBN : CORNELL:31924085730665
Author : Anonim
Publisher : Unknown
Page : 612 pages
File Size : 55,5 Mb
Release : 1924
Category : Food
ISBN : UOM:39015010956053
Author : Dan Kreutzer
Publisher : Credo House Publishers
Page : 115 pages
File Size : 50,6 Mb
Release : 2009-08-15
Category : Religion
ISBN : 1935391348
In today's hyper-competitive, volatile markets, there is one constant-a human being making a decision whether or not to buy. This book presents a sales approach that is based on scientific research into human perceptions, motivation, and behavior. The application of these principles to the sales environment will provide you with an understanding of how and why people will buy from you, and a sales approach that will dramatically improve your sales effectiveness in any market; putting the WIN back in your SALES. Book jacket.