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Author : Jonathan Pease
Publisher : Unknown
Page : 0 pages
File Size : 40,6 Mb
Release : 2023-06-13
Category : Electronic
ISBN : 1684812860
Author : Jon Steel
Publisher : John Wiley & Sons
Page : 293 pages
File Size : 49,7 Mb
Release : 2006-10-30
Category : Business & Economics
ISBN : 9780471789765
A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
Author : Blair Enns
Publisher : Unknown
Page : 143 pages
File Size : 49,9 Mb
Release : 2018
Category : Advertising
ISBN : 1999523504
Author : Peter Coughter
Publisher : Springer
Page : 240 pages
File Size : 55,7 Mb
Release : 2016-09-29
Category : Business & Economics
ISBN : 9781137512338
Through an engaging and humorous narrative, Peter Coughter presents the tools he designed to help advertising and marketing professionals develop persuasive presentations that deliver business. Readers will learn how to develop skills to create the perfect presentation.
Author : Jonathan Pease
Publisher : Mango
Page : 0 pages
File Size : 53,7 Mb
Release : 2023-06-13
Category : Electronic
ISBN : 1684811228
For entrepreneurs, creatives, business people, or anyone looking to create authentic connective moments, Winning the Room with the Winning Pitch is the public speaking book for you! Expand from a scared fumbling mess to a powerful public speaker that audiences love!
Author : Stephanie Palmer
Publisher : Crown Currency
Page : 290 pages
File Size : 54,7 Mb
Release : 2008-03-11
Category : Business & Economics
ISBN : 9780385525282
Whether you work in Hollywood or not, the fact is that selling ideas is really difficult to do. The reason the pitching secrets of the most successful writers and directors are relevant is because these people have evolved an advanced method for selling ideas. Whether you’re a screenwriter, a journalist with an idea for a story, an entrepreneur with a business plan, an inventor with a blueprint, or a manager with an innovative solution, if you want other people to invest their time, energy, and money in your idea, you face an uphill battle…. When I was at MGM, the hardest part of my job was not cutthroat studio politics or grueling production schedules. The toughest part of my job was whenever I had to say “No” to an idea that was almost there. I had to say no a lot. Every buyer does. The buyer’s work is to say yes to projects that are ready, not almost ready. And no matter how good the script is, if the seller can’t pitch it in a compelling way, how can the buyer see the potential? How can he get his colleagues on board? How can he recommend the seller to his superiors? The fact is that poor pitches doom good projects. It happens all the time. The ideas, products and services that are pitched more effectively… win. That’s just how the game is played. No sense getting upset over it. Instead, let’s accept the challenge and learn the strategies and tactics that will allow us (and our ideas) to succeed. -From GOOD IN A ROOM Business consultant and former MGM Director of Creative Affairs Stephanie Palmer reveals the techniques used by Hollywood’s top writers, producers, and directors to get financing for their projects - and explains how you can apply these techniques to be more successful in your own high-stakes meetings. Because, as Palmer has found, the strategies used to sell yourself and your ideas in Hollywood not only work in other businesses, they often work better. Whether you are a manager or executive with an innovative proposal, a professional with a hot concept, a salesperson selling to a potential client or investor, or an entrepreneur with a business plan, GOOD IN A ROOM shows you how to: Master the five stages of the face-to-face meeting Avoid the secret dealbreakers of the first ninety seconds Be confident in high-pressure situations Present yourself better and more effectively than you ever have before Whether you want to ask for a raise, grow your client list, launch a new business or find financing for a creative project, you must not only present your ideas in a compelling way - you must also sell yourself, as well. GOOD IN A ROOM shows you how to construct a winning presentation and deliver the kind of performance that will get your project greenlighted, whatever industry you are in.
Author : Bill McGowan
Publisher : Harper Collins
Page : 210 pages
File Size : 46,5 Mb
Release : 2014-04-01
Category : Business & Economics
ISBN : 9780062273239
Media guru and Emmy Award-winning correspondent Bill McGowan—coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller and Kenneth Cole teaches you how to get your message across and get what you want with pitch perfect communication. He is also a trusted advisor in the C-suites of tech companies like, Facebook, Spotify, AirBnB, Dropbox and Salesforce.com. Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip. It’s essential to be pitch perfect—to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language—both verbal and nonverbal. Pitch Perfect teaches you how to overcome common communication pitfalls using McGowan’s simple Principles of Persuasion, which are highly effective and easy to learn, implement, and master. With Pitch Perfect you can harness the power of persuasion and have people not only listening closely to your every word but also remembering you long after you’ve left the room.
Author : Joey Asher
Publisher : Persuasive Speaker Press
Page : 198 pages
File Size : 40,7 Mb
Release : 2008-11
Category : Business & Economics
ISBN : 9780978577612
This book covers the five principles such as focus the message on the business problem, organise the message around three memorable points, show passion,involve your audience in the presentation, rehearse, rehearse,... rehearse.
Author : Jonathan Pease
Publisher : Mango Media Inc.
Page : 301 pages
File Size : 50,5 Mb
Release : 2023-10-24
Category : Business & Economics
ISBN : 9781684811236
Storyteller Skills for Speeches, Pitch Meetings, and Everyday Life “Raw, funny and hugely practical—JP shares insights and secrets from decades of helping an incredible range of people tell their story with confidence and style. Now you can too.”—Adam Spencer, Australian comedian, media personality and prolific author Transform into a powerful public speaker that audiences love! For entrepreneurs, creatives, or anyone who needs to communicate authentically with their audience, Winning the Room is the public speaking book for you. Win in every room. Cultivate an authentic connection with your audience, no matter what. Conquer your public speaking fears, learn how to be likable, how to present for work, how to give compelling pitch meetings, and how to be a person who wins through highly effective communication techniques. Winning the Room teaches public speaking skills applicable to everybody, in any situation. Become a great public speaker with guidance from an expert. Do you get nervous before a presentation? Do you find yourself rambling and losing your point? In Winning the Room, award winning creative and communications director, thought leader, and author Jonathan Pease (JP) uses road-tested techniques to take you on a fun, yet practical journey to becoming a fearless storyteller people buy from—emotionally and financially. In Winning the Room, find: A tight, actionable, and memorable system for how to build trust and be great at different types of public speaking moments How to turn nervous energy into passion and charisma that people engage with How to apply these skills to various settings like keynotes, pitch meetings, presentations, and everyday conversations with friends and family If you liked Cues, Everyday Business Storytelling, or Your Story Well Told, you’ll love Winning the Room.
Author : Oren Klaff
Publisher : McGraw Hill Professional
Page : 240 pages
File Size : 51,7 Mb
Release : 2011-02-18
Category : Business & Economics
ISBN : 007175976X
Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book “Fast, fun and immensely practical.” —JOE SULLIVAN, Founder, Flextronics “Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.” —JOSH WHITFORD, Founder, Echelon Media “What do supermodels and venture capitalists have in common? They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve.” —RALPH CRAM, Investor “Pitch Anything offers a new method that will differentiate you from the rest of the pack.” —JASON JONES, Senior Vice President, Jones Lang LaSalle “If you want to pitch a product, raise money, or close a deal, read Pitch Anything and put its principles to work.” —STEVEN WALDMAN, Principal and Founder, Spectrum Capital “Pitch Anything opened my eyes to what I had been missing in my presentations and business interactions.” —LOUIE UCCIFERRI, President, Regent Capital Group “I use Oren’s unique strategies to sell deals, raise money, and handle tough situations.” —TAYLOR GARRETT, Vice President, White Cap “A counter-intuitive method that works.” —JAY GOYAL, CEO, SumOpti About the Book: When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million—and now, for the fi rst time, he describes his formula to help you deliver a winning pitch in any business situation. Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas. According to Klaff, creating and presenting a great pitch isn’t an art—it’s a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process. Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately: Setting the Frame Telling the Story Revealing the Intrigue Offering the Prize Nailing the Hookpoint Getting a Decision One truly great pitch can improve your career, make you a lot of money—and even change your life. Success is dependent on the method you use, not how hard you try. “Better method, more money,” Klaff says. “Much better method, much more money.” Klaff is the best in the business because his method is much better than anyone else’s. And now it’s yours. Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience—and you’ll have more funding and support than you ever thought possible.
Author : Peter Guber
Publisher : Crown Currency
Page : 274 pages
File Size : 47,8 Mb
Release : 2011-03-01
Category : Business & Economics
ISBN : 9780307587978
Today everyone—whether they know it or not—is in the emotional transportation business. More and more, success is won by creating compelling stories that have the power to move partners, shareholders, customers, and employees to action. Simply put, if you can’t tell it, you can’t sell it. And this book tells you how to do both. Historically, stories have always been igniters of action, moving people to do things. But only recently has it become clear that purposeful stories—those created with a specific mission in mind—are absolutely essential in persuading others to support a vision, dream or cause. Peter Guber, whose executive and entrepreneurial accomplishments have made him a success in multiple industries, has long relied on purposeful story telling to motivate, win over, shape, engage and sell. Indeed, what began as knack for telling stories as an entertainment industry executive has, through years of perspiration and inspiration, evolved into a set of principles that anyone can use to achieve their goals. In Tell to Win, Guber shows how to move beyond soulless Power Point slides, facts, and figures to create purposeful stories that can serve as powerful calls to action. Among his techniques: * Capture your audience’s attention first, fast and foremost * Motivate your listeners by demonstrating authenticity * Build your tell around “what’s in it for them” * Change passive listeners into active participants * Use “state-of-the-heart” technology online and offline to make sure audience commitment remains strong To validate the power of telling purposeful stories, Guber includes in this book a remarkably diverse number of “voices” —master tellers with whom he’s shared experiences. They include YouTube founder Chad Hurley, NBA champion Pat Riley, clothing designer Normal Kamali, “Mission to Mars” scientist Gentry Lee, Under Armour CEO Kevin Plank, former South African president Nelson Mandela, magician David Copperfield, film director Steven Spielberg, novelist Nora Roberts, rock legend Gene Simmons, and physician and author Deepak Chopra. After listening to this extraordinary mix of voices, you’ll know how to craft, deliver—and own—a story that is truly compelling, one capable of turning others into viral advocates for your goal.
Author : Brant Pinvidic
Publisher : Penguin
Page : 256 pages
File Size : 44,6 Mb
Release : 2019-10-29
Category : Business & Economics
ISBN : 9780525540731
Want to deliver a pitch or presentation that grabs your audience’s ever-shrinking attention span? Ditch the colorful slides and catchy language. And follow one simple rule: Convey only what needs to be said, clearly and concisely, in three minutes or less. That’s the 3-Minute Rule. Hollywood producer and pitch master Brant Pinvidic has sold more than three hundred TV shows and movies, run a TV network, and helmed one of the largest production companies in the world with smash hits like The Biggest Loser and Bar Rescue. In his nearly twenty years of experience, he’s developed a simple, straightforward system that’shelped hundreds—from Fortune 100 CEOs to PTA presidents—use top-level Hollywood storytelling techniques to simplify their messages and say less to get more. Pinvidic proves that anyone can deliver a great pitch, for any idea, in any situation, so your audience not only remembers your message but can pass it on to their friends and colleagues. You’ll see how his methods work in a wide range of situations—from presenting investment opportunities in a biotech startup to pitching sponsorship deals for major sports stadiums, and more. Now it’s your turn. The 3-Minute Rule will equip you with an easy, foolproof method to boil down any idea to its essential elements and structure it for maximum impact. Simplify. Say less. Get More.
Author : Justin Cohen
Publisher : Jacana Media
Page : 0 pages
File Size : 49,9 Mb
Release : 2019-02-19
Category : Business presentations
ISBN : 192823058X
Whether you're looking for clients, investors, or employees, you need to know how to pitch your products, services, and ideas in a way that is most likely to secure you the deal. Justin Cohen's internationally acclaimed six-step formula is designed to do just that. Having taught and refined his 'Pitch To Win' programme for five years, and having helped win numerous multimillion-dollar deals in that time, Justin now shares his secrets for success in the Pitch To Win book. In it he reveals: The number one reason a winning pitch gets chosen over the competition. The mindset of people who win the most pitches. A step by step guide to creating and delivering a winning pitch script. How to reduce nervousness and develop 'big pitch temperament.' How to win without being "salesy." How to win with integrity, by living your purpose.
Author : John Klima
Publisher : Macmillan
Page : 334 pages
File Size : 42,7 Mb
Release : 2012-07-03
Category : Sports & Recreation
ISBN : 9781250015143
The rip-roaring story of baseball's most unlikely champions, featuring interviews with Henry Aaron, Bob Uecker and other members of the Milwaukee Braves, Bushville Wins! takes you to a time and place baseball and the Heartland will never forget. "Bushville hits the sweet spot of my childhood, the year my family moved to Wisconsin and the Braves won the World Series against the Yankees, a team my Brooklyn-raised dad taught us to hate. Thanks to John Klima for bringing it all back to life with such vivid detail and energetic writing." -- David Maraniss, New York Times bestselling author of Clemente and When Pride Still Mattered In the early 1950s, the New York Yankees were the biggest bullies on the block. They were invincible: they led the New York City baseball dynasty, which for eight consecutive years held an iron grip on the World Series championship. Then the Boston Braves moved to Milwaukee in 1953, becoming surprise revolutionaries. Led by visionary owner Lou Perini, the Braves formed a powerful relationship with the Miller Brewing Company and foreshadowed the Dodgers and Giants moving west, sparking continental expansion and the ballpark boom. But the rest of the country wasn't sold. Why would a major league team move to a minor league town? In big cities like New York, Milwaukee was thought to be a podunk train station stop-off where the fans were always drunk and wouldn't know a baseball from a beer. They called Milwaukee Bushville. The Braves were no bushers! Eddie Mathews was a handsome home run hitter with a rugged edge. Warren Spahn was the craftiest pitcher in the business. Lew Burdette was a sharky spitball artist. Taken together, the Braves reveled in the High Life and made Milwaukee famous, while Wisconsin fans showed the rest of the country how to crack a cold one and throw a tailgate party. And in 1954, a solemn and skinny slugger came from Mobile to Milwaukee. Henry Aaron began his march to history. With a cast of screwballs, sluggers and beer swiggers, the Braves proved the guys at the corner bar could do the impossible - topple Casey Stengel's New York baseball dynasty in a World Series for the ages.
Author : Stephen Bayley,Roger Mavity
Publisher : Random House
Page : 303 pages
File Size : 46,8 Mb
Release : 2011-07-01
Category : Business & Economics
ISBN : 9781446487648
The pitch is the absolute essence of modern business. Ideas are the most valuable commodity in the modern economy and it is human skill which develops them. However the skills of the pitch are not only relevant to the world of business, rather they apply to just about every significant personal transaction in your life... So whether at a sales conference in corporate conference room hell or over lunch at a glamorous restaurant, Life's a Pitch tells you how to handle human transactions. A pitch is not a meeting, it's a drama. A pitch is not about transferring information, it's about transferring power. It is business, but it is also theatre. Part inspirational manual for business, part guidebook to a successful and happy social life, Life's a Pitch is written as the result of an accumulated half century of (mostly successful) pitching by the authors. Ground-breaking and genre-busting, it will transform the way you think about the art of persuasion for ever.