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Author : Peter Zollo
Publisher : New Strategist Publications
Page : 311 pages
File Size : 53,5 Mb
Release : 1995
Category : Advertising
ISBN : 0962809292
Author : Peter Zollo
Publisher : Unknown
Page : 448 pages
File Size : 45,8 Mb
Release : 2004
Category : Business & Economics
ISBN : UOM:39015059560543
Rev. ed. of: Wise up to teens. 2nd ed. c1999
Author : Arthur Asa Berger
Publisher : Rowman & Littlefield
Page : 276 pages
File Size : 47,8 Mb
Release : 2007
Category : Social Science
ISBN : 0742553841
Media and Society is a lively, illustrated introduction to the role that mass media--and the messages and texts they carry--play in our lives and our society. Arthur Asa Berger explores the time we spend with media, media aesthetics, ethics, audiences, media effects, technologies, violence and sexuality in media, and ownership. Media and Society helps us understand the relationship between consumers and media--the books, television, radio, magazines, web sites, video games, newspapers, movies, and other mass media we encounter every day. --Publisher.
Author : Kimberly Bolan Taney,Kimberly Bolan
Publisher : American Library Association
Page : 156 pages
File Size : 50,8 Mb
Release : 2003
Category : Libraries
ISBN : 0838908322
A guide to creating interesting and exciting spaces for young adults in the library, explaining how to solicit input, and discussing planning, design and decor, and promotion. Includes worksheets and a list of resources.
Author : Sharon L. Nichols,Thomas L. Good
Publisher : Routledge
Page : 313 pages
File Size : 41,8 Mb
Release : 2004-07-19
Category : Education
ISBN : 9781135615956
The media's presentation suggests that American teenage culture today is the most violent, sexual, and amoral youth culture in history. In this book, Nichols and Good deconstruct the negative images held by large numbers of adults. Recognizing that many teenagers are left by adults to socialize themselves and the consequences of this "careless indifference," the authors' goal is to influence a more positive view leading to stronger social policies and better services, resources, and programs to meet the needs of America's youth. Unique features of America's Teenagers--Myths and Realities: Media Images, Schooling, and the Social Costs of Careless Indifference include: *powerful analytic lenses used to revisit typical depictions of youth; *a wealth of information brought to bear on understanding teenagers' behavior; and *consideration of a broad range of adolescent behaviors across critical socializing settings. The book begins with a discussion of the continuing myth of adolescence--how and why youth are devalued, and an overview of current beliefs about youth drawn from two 1990s Public Agenda Polls. This is followed by chapters on youth and the media, and the pressures that youth face in various dimensions of their lives. Topics include youth violence; the sex lives of teenagers; tobacco, alcohol, drugs, and teens; healthy living and decision making; working teens; and youth and education. The concluding chapter pulls together themes generated throughout the book and provides examples of policies that would underscore the value of viewing youth as a social investment. General guidelines are provided for teachers, parents, policymakers, and citizens to facilitate responding to youth in meaningful, proactive ways that improve the quality of life for teenagers and the broader society.
Author : Eugene C. Roehlkepartain,Elanah Dalyah Naftali,Laura Musegades
Publisher : Rowman & Littlefield
Page : 209 pages
File Size : 47,7 Mb
Release : 2000-11-01
Category : Religion
ISBN : 9781566995412
This groundbreaking addition to Alban's acclaimed Money, Faith, and Lifestyle Series creates a mosaic of what is happening - and could happen - in American Jewish and Christian congregations to cultivate in young people a deep and lasting commitment to giving and serving.
Author : Michael R. Oppenheim,Wendy Diamond Mulcahy
Publisher : Routledge
Page : 374 pages
File Size : 53,6 Mb
Release : 2013-10-31
Category : Business & Economics
ISBN : 9781135185589
Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
Author : Melissa Moore,Robert S. Moore
Publisher : Springer
Page : 331 pages
File Size : 41,7 Mb
Release : 2014-11-10
Category : Business & Economics
ISBN : 9783319119274
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2001 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California, entitled New Meaning for Marketing in a New Millennium.
Author : Benjamin R. Barber
Publisher : W. W. Norton & Company
Page : 416 pages
File Size : 44,9 Mb
Release : 2008-03-17
Category : Business & Economics
ISBN : 0393070395
"Powerful and disturbing. No one who cares about the future of our public life can afford to ignore this book." —Jackson Lears A powerful sequel to Benjamin R. Barber's best-selling Jihad vs. McWorld, Consumed offers a vivid portrait of an overproducing global economy that targets children as consumers in a market where there are never enough shoppers and where the primary goal is no longer to manufacture goods but needs. To explain how and why this has come about, Barber brings together extensive empirical research with an original theoretical framework for understanding our contemporary predicament. He asserts that in place of the Protestant ethic once associated with capitalism—encouraging self-restraint, preparing for the future, protecting and self-sacrificing for children and community, and other characteristics of adulthood—we are constantly being seduced into an "infantilist" ethic of consumption.
Author : Arthur Asa Berger
Publisher : Rowman & Littlefield
Page : 277 pages
File Size : 50,8 Mb
Release : 2015-01-22
Category : Social Science
ISBN : 9781442241268
The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption. Berger also considers the Values and Lifestyle (VALS) and Claritas typologies in marketing. Distinctive chapters examine specific advertisements and commercials from multiple perspectives, including semiotic, psychoanalytic, sociological, Marxist, mythic, and feminist analysis. Ads, Fads, and Consumer Culture provides an accessible overview of advertising in the United States, spanning issues as diverse as sexuality, politics, market research, consumer culture, and more; helping readers understand the role that advertising has played, and continues to play, in all our lives.
Author : Benjamin R. Barber
Publisher : W. W. Norton & Company
Page : 417 pages
File Size : 51,7 Mb
Release : 2007
Category : Capitalism
ISBN : 9780393330892
An examination of the effects of capitalism on American culture and society reveals how consumer capitalism overproduces goods, targets children as consumers, and replaces public goods with private commodities.
Author : Sharon Marie Ross,Louisa Ellen Stein
Publisher : McFarland
Page : 261 pages
File Size : 44,6 Mb
Release : 2008-04-05
Category : Performing Arts
ISBN : 9780786435890
This essay collection explores the phenomenon of "teen TV" in the United States, analyzing the meanings and manifestations of this category of programming from a variety of perspectives. Part One views teen television through an industrial perspective, examining how networks such as WB, UPN, The CW, and The N have created a unique economic framework based on demographic niches and teen-focused narrowcasting. Part Two focuses on popular teen programs from a cultural context, evaluating how such programs reflect and at times stretch the envelope of the cultural contexts in which they are created. Finally, Part Three explores the cultures of reception (including the realms of teen consumerism, fan discourse, and unofficial production) through which teens and consumers of teen media have become authors of the teenage experience in their own right.
Author : Lynn R. Kahle,Chris Riley
Publisher : Psychology Press
Page : 442 pages
File Size : 44,8 Mb
Release : 2004-04-12
Category : Business & Economics
ISBN : 9781135616724
This is a scholarly book on Sports Marketing and a book in the Advertising and Consumer Psychology Series sponsored by the Society of Consumer Psychology.
Author : Donald F. Roberts
Publisher : Unknown
Page : 60 pages
File Size : 44,5 Mb
Release : 2002
Category : Adolescent psychology
ISBN : PURD:32754073714853
Author : Michael Cart
Publisher : American Library Association
Page : 328 pages
File Size : 45,8 Mb
Release : 2017-11-21
Category : Language Arts & Disciplines
ISBN : 9780838914625
