World Directory Of Marketing Information Sources

Author : Euromonitor Publications
Publisher : Euromonitor Publications
Page : 0 pages
File Size : 53,5 Mb
Release : 1998
Category : Marketing
ISBN : 0863387659

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World Directory of Marketing Information Sources by Euromonitor Publications Pdf

This directory targets marketing-related sources. These range from market research companies and private research publishers to online databases, business contacts, directories and marketing journals. All sources are logically compiled and indexed. Every major consumer market in 75 countries of the world is covered. No other directory provides more comprehensive information.

Author : Anonim
Publisher : Unknown
Page : 515 pages
File Size : 46,7 Mb
Release : 1996
Category : Marketing
ISBN : 1842642510

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World Directory of Marketing Information Sources by Anonim Pdf

Author : Matthew Housden
Publisher : Routledge
Page : 356 pages
File Size : 45,6 Mb
Release : 2005
Category : Business & Economics
ISBN : 9780750666503

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Marketing Research and Information by Matthew Housden Pdf

Elsevier/Butterworth-Heinemann's 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year's CIM marketing course. Each Coursebook is accompanied by access to Marketingoline (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook; Receive regular tutorials on key topics from Marketing Knowledge; Search the Coursebook online for easy access to definitions and key concepts; Access the glossary for a comprehensive list of marketing terms and their meanings

Author : Matthew Housden
Publisher : Routledge
Page : 355 pages
File Size : 43,5 Mb
Release : 2012-09-10
Category : Business & Economics
ISBN : 9781136421327

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CIM Coursebook 05/06 Marketing Research and Information by Matthew Housden Pdf

Elsevier/Butterworth-Heinemann’s 2005-2006 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant, ensuring it is the definitive companion to this year’s CIM marketing course. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: Annotate, customise and create personally tailored notes using the electronic version of the Coursebook Receive regular tutorials on key topics from Marketing Knowledge Search the Coursebook online for easy access to definitions and key concepts Access the glossary for a comprehensive list of marketing terms and their meanings

Author : Michael Halperin,Ruth A. Pagell
Publisher : Taylor & Francis
Page : 464 pages
File Size : 44,8 Mb
Release : 2024-02-02
Category : Reference
ISBN : 9781135932824

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International Business Information by Michael Halperin,Ruth A. Pagell Pdf

This newly updated and expanded edition of a reference bestseller is the only work available that guides business researchers and librarians to the most valuable sources for information on international business--and shows how to interpret and use that data. The authors discuss the best available resources and how to use them to find answers to a wide range of questions about international business. They also describe business practices in various regions and countries, the basics of international trade and finance, international business organizations, and relevant political departments and agencies. Many exhibits and tables are included, and the book's appendices include glossaries, checklists for evaluating sources, and sample disclosure documents.

Author : Sunny Crouch,Matthew Housden
Publisher : Routledge
Page : 392 pages
File Size : 48,6 Mb
Release : 2012-06-25
Category : Business & Economics
ISBN : 9781136379666

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Marketing Research for Managers by Sunny Crouch,Matthew Housden Pdf

The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the "knowledge economy" * Analysis of customer relationship management * Comprehensive discussion of electronic techniques * New and updated case studies and examples

Author : Steven W. Sowards
Publisher : American Library Association
Page : 477 pages
File Size : 49,7 Mb
Release : 2014-07-22
Category : Language Arts & Disciplines
ISBN : 9780838996355

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Guide to Reference in Business and Economics by Steven W. Sowards Pdf

Focusing on print and electronic sources that are key to business and economics reference, this work is a must-have for every reference desk.

Author : JOBBER, DAVID
Publisher : McGraw Hill
Page : 980 pages
File Size : 45,9 Mb
Release : 2009-12-16
Category : Business & Economics
ISBN : 9780077139681

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EBOOK: Principles and Practice of Marketing by JOBBER, DAVID Pdf

EBOOK: Principles and Practice of Marketing

Author : Ruth A. Pagell,Michael Halperin
Publisher : Global Professional Publishi
Page : 474 pages
File Size : 43,8 Mb
Release : 1999
Category : Business & Economics
ISBN : 1888998830

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International Business Information by Ruth A. Pagell,Michael Halperin Pdf

Changes in the economy required business professionals and researchers to learn about new sources of information, as well as to expand their understanding of international business subjects. The sources, language, document coding, and definitions are different -- truly foreign. International Business Information was written to help business ......

Author : B. Arpi,Per Wejke
Publisher : Springer
Page : 393 pages
File Size : 49,6 Mb
Release : 2016-04-13
Category : Business & Economics
ISBN : 9780230288850

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International Turnaround Management by B. Arpi,Per Wejke Pdf

The role of a Turnaround Manager is to save companies from a seriously unprofitable situation. This may follow a merger, take-over, restructure or as a result of adverse market conditions or mismanagement. A first class Turnaround Manager is more than a short-term 'company doctor'; he or she redefines the company's business mission and restructures it for long-term survival. This book shows how to do this. It includes practical advice from experienced Turnaround Managers, real-life examples of best practice and an objective guide to the principles involved in this increasingly important role.

Author : Michael Lowe
Publisher : Routledge
Page : 348 pages
File Size : 42,9 Mb
Release : 2003-09-02
Category : Business & Economics
ISBN : 9781135477356

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Business Information at Work by Michael Lowe Pdf

As businesses grow less capital and infrastructure intensive and more people and knowledge intensive it becomes increasingly vital for today's managers to know what business information is available and how to apply it to their own decision-making processes. This book relates organisations' real information needs to specific types and named examples of information sources and services. The final chapter shows how to exploit the vast array of available information systematically, looking, for example, at the role of the information intermediary, the Internet and online hosts. This is a book no well-informed business should be without.

Author : Euromonitor
Publisher : Euromonitor Publications
Page : 394 pages
File Size : 52,6 Mb
Release : 2003
Category : Business & Economics
ISBN : IND:30000093897522

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Asia-Pacific Marketing Information Sourcebook by Euromonitor Pdf

This sourcebook is the ideal resource to consult when researching Asian markets. It provides full contact details for more than 2,000 business information providers, including trade associations, national statistical offices, government departments, business information libraries, trade and business journals and business websites. It is easy to see how it can help improve research effectiveness, it offers an at-a-glance guide to information publishers across nearly 100 market sectors.

Author : Matthew Housden
Publisher : Routledge
Page : 290 pages
File Size : 53,9 Mb
Release : 2010
Category : Business & Economics
ISBN : 9780080966618

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Market Information and Research by Matthew Housden Pdf

Crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. Carefully structured to link directly to the CIM syllabus this coursebook is user-friendly, interactive and relevant. Contains past examination papers and examiners' reports.

Author : Anonim
Publisher : Euromonitor Publications
Page : 317 pages
File Size : 48,6 Mb
Release : 2002
Category : Asia
ISBN : 1842642588

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Asia Marketing Data and Statistics by Anonim Pdf

This reference allows you to complete detailed demographic and economic profiles of 45 Asian countries, making it a valuable reference and powerful marketing tool. Whether you need to know the number of Internet hosts in Japan or the unemployment rates in Malaysia, the answers are here.

Author : Matthew Housden
Publisher : Routledge
Page : 389 pages
File Size : 48,5 Mb
Release : 2012-06-25
Category : Business & Economics
ISBN : 9781136419997

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CIM Coursebook 07/08 Marketing Research and Information by Matthew Housden Pdf

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.