Write To Sell The Ultimate Guide To Copywriting

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Write to Sell : The Ultimate Guide to Copywriting

Andy Maslen
Write to Sell The Ultimate Guide to Copywriting Book PDF

Author : Andy Maslen
Publisher : Marshall Cavendish International Asia Pte Ltd
Page : 179 pages
File Size : 50,5 Mb
Release : 2019-07-15
Category : Business & Economics
ISBN : 9789814868433

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Write to Sell : The Ultimate Guide to Copywriting by Andy Maslen Pdf

How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like – and sound like? Write to Sell has the answers! Read this book and you’ll learn: The confidence and skills to write better copy New ways to gain readers’ attention, respect and trust Hints and tips on turning selling skills into copywriting skills Simple techniques to improve the readability of your copy The impact of design and layout on copywriting The meaning of good written English – the rules you must follow, the rules you can safely ignore

WRITE TO SELL : The Ultimate Guide to Great Copywriting

Andy Maslen
WRITE TO SELL The Ultimate Guide to Great Copywriting Book PDF

Author : Andy Maslen
Publisher : Unknown
Page : 192 pages
File Size : 54,6 Mb
Release : 2008-07-01
Category : Selling
ISBN : 8189632248

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WRITE TO SELL : The Ultimate Guide to Great Copywriting by Andy Maslen Pdf

How do you persuade someone to buy something using nothing but the written word? What does effective sales writing look like and sound like? Write to Sell has the answers. Read this book and you'll learn: The confidence and the skills to write better copy faster. New ways to gain readers' attention, respect and trust. Hints and tips on turning selling skills into sales writing skills. Simple techniques to improve the readability of your copy. The impact of design and layout on sales writing. The meaning of good written English the rules you must follow; the rules you can safely ignore. Write to Sell is a guide to the practice of great sales writing not just the theory. Checklists, exercises and mnemonics give you the tools to craft better copy; case notes and concrete examples show you the difference between what works and what doesn't. Clear and concise, this is the copywriter's manual. Don't start writing without it.

How to Write Copy That Sells

Ray Edwards
How to Write Copy That Sells Book PDF

Author : Ray Edwards
Publisher : Morgan James Publishing
Page : 186 pages
File Size : 47,9 Mb
Release : 2016-02-16
Category : Business & Economics
ISBN : 9781630475024

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How to Write Copy That Sells by Ray Edwards Pdf

Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing

The Everything Guide To Writing Copy

Steve Slaunwhite
The Everything Guide To Writing Copy Book PDF

Author : Steve Slaunwhite
Publisher : Simon and Schuster
Page : 304 pages
File Size : 51,6 Mb
Release : 2007-06-14
Category : Business & Economics
ISBN : 9781440524035

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The Everything Guide To Writing Copy by Steve Slaunwhite Pdf

The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more. Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company’s bottom line. Features expert strategies for you to: -Write compelling headlines, tag lines, and leads -Avoid common copywriting mistakes -Strengthen brand development -Start a freelance copywriting business -Write copy for all media-print, radio, TV, and websites Whether you’re a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.

The Adweek Copywriting Handbook

Joseph Sugarman
The Adweek Copywriting Handbook Book PDF

Author : Joseph Sugarman
Publisher : John Wiley & Sons
Page : 374 pages
File Size : 42,9 Mb
Release : 2012-06-19
Category : Business & Economics
ISBN : 9781118428795

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The Adweek Copywriting Handbook by Joseph Sugarman Pdf

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

How to Write Sales Letters That Sell

Drayton Bird
How to Write Sales Letters That Sell Book PDF

Author : Drayton Bird
Publisher : Kogan Page Publishers
Page : 324 pages
File Size : 54,5 Mb
Release : 2002
Category : Business & Economics
ISBN : 0749438762

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How to Write Sales Letters That Sell by Drayton Bird Pdf

The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.

The Copywriter's Handbook

Robert W. Bly
The Copywriter s Handbook Book PDF

Author : Robert W. Bly
Publisher : Holt Paperbacks
Page : 432 pages
File Size : 47,5 Mb
Release : 2020-04-07
Category : Business & Economics
ISBN : 9781250238009

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The Copywriter's Handbook by Robert W. Bly Pdf

The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.

The Copywriter's Handbook

Robert W. Bly
The Copywriter s Handbook Book PDF

Author : Robert W. Bly
Publisher : Holt Paperbacks
Page : 431 pages
File Size : 45,9 Mb
Release : 2007-04-01
Category : Business & Economics
ISBN : 9781429900157

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The Copywriter's Handbook by Robert W. Bly Pdf

The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy

Copy That Sell

Ashish Gupta
Copy That Sell Book PDF

Author : Ashish Gupta
Publisher : Unknown
Page : 86 pages
File Size : 51,9 Mb
Release : 2021-11-05
Category : Electronic
ISBN : 168494208X

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Copy That Sell by Ashish Gupta Pdf

Word Sell, Yes absolutely, and Copywriting is the art of writing words that sell. Copywriting is all about written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Whether you are a business, working professional or someone who wishes to make a career as a Copywriter, this book will be helpful to understand every aspect of copywriting.

Nobody Wants to Read Your Sh*t

Steven Pressfield
Nobody Wants to Read Your Sh t Book PDF

Author : Steven Pressfield
Publisher : Black Irish Entertainment LLC
Page : 208 pages
File Size : 49,5 Mb
Release : 2016-06-12
Category : Self-Help
ISBN : 9781936891504

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Nobody Wants to Read Your Sh*t by Steven Pressfield Pdf

There's a mantra that real writers know but wannabe writers don’t. And the secret phrase is this: NOBODY WANTS TO READ YOUR SH*T. Recognizing this painful truth is the first step in the writer's transformation from amateur to professional. From Chapter Four: “When you understand that nobody wants to read your shit, you develop empathy. You acquire the skill that is indispensable to all artists and entrepreneurs—the ability to switch back and forth in your imagination from your own point of view as writer/painter/seller to the point of view of your reader/gallery-goer/customer. You learn to ask yourself with ev­ery sentence and every phrase: Is this interesting? Is it fun or challenging or inventive? Am I giving the reader enough? Is she bored? Is she following where I want to lead her?

100 Great Copywriting Ideas

Andy Maslen
100 Great Copywriting Ideas Book PDF

Author : Andy Maslen
Publisher : Marshall Cavendish International Asia Pte Ltd
Page : 226 pages
File Size : 46,6 Mb
Release : 2009-11-28
Category : Reference
ISBN : 9789814312028

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100 Great Copywriting Ideas by Andy Maslen Pdf

Are you looking for a great idea or some inspiration to make your marketing and sales literature more effective and cutting edge? Do you need words to move and inspire your employees, shareholders or customers? Words are powerful in any business, but only if you use and implement them in the right way. This book contains 100 great copywriting ideas, extracted from the world’s best companies Each copywriting idea is succinctly described and is followed by advice on how it can be applied to the reader’s own business situation. A simple but potenitally powerful book for anyone seeking new inspiration and that killer application.

The Copywriting Sourcebook

Andy Maslen
The Copywriting Sourcebook Book PDF

Author : Andy Maslen
Publisher : Marshall Cavendish International Asia Pte Ltd
Page : 224 pages
File Size : 42,5 Mb
Release : 2010-02-11
Category : Reference
ISBN : 9789814312134

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The Copywriting Sourcebook by Andy Maslen Pdf

It’s OK knowing the theory, but when it’s 9am and you have just been given until lunchtime to write some copy for a new sales email, landing page, press ad or brochure, what you really need is a shortcut. This book takes the grind out of planning and writing almost any type of copy by providing step-by-step advice on the best layouts, approaches and styles to suit everything from an email subject line to recruitment ad, direct mail letter or website. Prepared by one of the best copywriters in the B2B sector, this book also provides the reader with templates for 13 of the most common copywriting tasks for maximum effectiveness and speed.

How to Write and Sell Simple Information for Fun and Profit

Robert W. Bly
How to Write and Sell Simple Information for Fun and Profit Book PDF

Author : Robert W. Bly
Publisher : Linden Publishing
Page : 264 pages
File Size : 45,7 Mb
Release : 2010-08-31
Category : Language Arts & Disciplines
ISBN : 9781610350204

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How to Write and Sell Simple Information for Fun and Profit by Robert W. Bly Pdf

Packed with income-generating ideas about creating a variety of saleable written works, this guide includes information for researching and writing effective, instructional materials and calling upon a variety of publishing channels, including magazines, traditional book publishers, self-publishing, and the Internet. The mechanics behind becoming a successful writer and information packager are presented in this resource that explores how to write and sell simple information in multiple formats, allowing writers to turn specialized knowledge into money-making books and products.

Persuasive Copywriting

Andy Maslen
Persuasive Copywriting Book PDF

Author : Andy Maslen
Publisher : Kogan Page Publishers
Page : 256 pages
File Size : 51,6 Mb
Release : 2015-03-03
Category : Business & Economics
ISBN : 9780749474003

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Persuasive Copywriting by Andy Maslen Pdf

"We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting." A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science. Over coffee, the two discussed brain anatomy and the reason-defying power of human emotions. Andy's subsequent research led him to realize that the way people think and feel hasn't changed since the time of cavemen. We make decisions on emotional grounds and rationalize them later. Persuasive Copywriting takes you deep inside customers' brains. You'll learn the relationship between selling and storytelling, and the market-tested techniques that get people to engage with, and be persuaded by, your copy. Use it to modify people's behaviour by tapping into their deepest psychological drives. Gain copywriting confidence: This course-in-a-book explains the neuroscience behind our appetite for stories. It demystifies advanced copywriting skills with examples, exercises and tips. And it helps you hone your skills with easy-to-use tools included in the book, and online... Features 13 real-world case studies; 25 psychological copywriting techniques; 75 practical exercises;125 words and phrases that trigger emotions ;125-question copywriting quiz All help you improve your copywriting skills and perfect the emotion-driven sale. Who should buy Persuasive Copywriting? Junior copywriters can use it to catch up with their more experienced peers. Senior copywriters can use it to stay ahead of the game. Now you can employ this powerful psychological approach. This enjoyable book helps you find the right tone of voice, avoid common copywriting traps and tap into customers' deepest drives. You'll find yourself writing enjoyable, compelling copy that stands out in today's cluttered marketplace. Andy has achieved amazing results for his clients by focusing on stories and their deep connection to customers' needs and wants. With this book by your side, you can too.

A Self-Help Guide for Copywriters

Dan B Nelken
A Self Help Guide for Copywriters Book PDF

Author : Dan B Nelken
Publisher : Unknown
Page : 178 pages
File Size : 44,5 Mb
Release : 2022-01-19
Category : Advertising copy
ISBN : 177778350X

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A Self-Help Guide for Copywriters by Dan B Nelken Pdf

From aspiring to expiring copywriters, this book will help you become a more efficient, more confident creative. In other words, you'll make more money. And friends. It's a little about the creative process and a lot about the craft of writing headlines, with over two hundred example ads. If you're looking for "killer headline formulas that can't fail," "data-driven headline conversion hacks," "SEO secrets (Google doesn't want you to know)," or "can't-miss clickbait headlines," you can find everything you need in a search bar. If you want to learn how to come up with a crap ton of ideas and turn them into headlines that bring personality to your writing, click add to cart. Oh, and as much as the title of this book, A Self-Help Guide for Copywriters, was meant to be a little tongue-in-cheek, it's the only book on creativity in advertising that takes on the subject of creative self-doubt. It will help you whack-a-mole self-doubting thoughts before they can even get a word in. Note: This is also a great resource for people who dislike copywriters. Read this book and soon you'll be able to casually point out flaws in their work, making the fragile copywriter in your life feel even more insecure.