Writing Marketing

Author : Stephen Brown
Publisher : SAGE
Page : 276 pages
File Size : 55,6 Mb
Release : 2005-09-15
Category : Business & Economics
ISBN : 1412902665

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Writing Marketing by Stephen Brown Pdf

Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of the least understood, yet most significant, academic competencies. It is a competency in need of careful study. Writing Marketing is the first such study. It offers a detailed reading of five renowned marketing writers, ranging from Ted Levitt to Morris Holbrook, and draws lessons that can be adopted, with profit, by everyone else. Although it is not a `how to' book – there are no lengthy lists of dos and don'ts – Writing Marketing reveals that the `rules' of good writing are good for nothing. Written by Stephen Brown, whose own writing skills are much commented upon, Writing Marketing is insightful, illuminating and iconoclastic. It is a must read for every marketing academic, irrespective of their methodological inclinations or philosophical preferences.

Author : Stephen Brown
Publisher : SAGE
Page : 276 pages
File Size : 47,8 Mb
Release : 2005-09-15
Category : Business & Economics
ISBN : 1412902665

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Writing Marketing by Stephen Brown Pdf

Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are advanced, and their reputations are enhanced, by the written word. Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of the least understood, yet most significant, academic competencies. It is a competency in need of careful study. Writing Marketing is the first such study. It offers a detailed reading of five renowned marketing writers, ranging from Ted Levitt to Morris Holbrook, and draws lessons that can be adopted, with profit, by everyone else. Although it is not a `how to' book – there are no lengthy lists of dos and don’ts – Writing Marketing reveals that the `rules' of good writing are good for nothing. Written by Stephen Brown, whose own writing skills are much commented upon, Writing Marketing is insightful, illuminating and iconoclastic. It is a must read for every marketing academic, irrespective of their methodological inclinations or philosophical preferences.

Author : Chris Fox
Publisher : Createspace Independent Publishing Platform
Page : 0 pages
File Size : 44,7 Mb
Release : 2016-02-06
Category : Authorship
ISBN : 1548220396

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Write to Market by Chris Fox Pdf

Many authors write, then market. Successful authors write TO market Have you written a book that just isn't selling? Would you like to write a book that readers eagerly devour? Many authors write, then market. Successful authors write TO market. They start by figuring out how to give readers what they want, and that process begins before writing word one of your novel. This book will teach you to analyze your favorite genre to discover what readers are buying, to mine reviews for reader expectations, and to nail the tropes your readers subconsciously crave. Don't leave the success of your novel up to chance. Deliver the kind of book that will have your fans hounding you for the next one.

Author : Mark Shaw
Publisher : Laurence King Publishing
Page : 413 pages
File Size : 50,5 Mb
Release : 2012-10-18
Category : Language Arts & Disciplines
ISBN : 9781780674001

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Copywriting Second Edition by Mark Shaw Pdf

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, Copywriting, Second Edition takes you through step-by-step processes that can help you to write content quickly and effectively. Including insightful interviews from leading copywriters, as well as illustrated case studies of major brands that explore the challenges involved in creating cutting-edge copy, this book will provide you with all the tools you need to become a confident and versatile creative copywriter.

Author : Robert Lee Brewer
Publisher : Penguin
Page : 912 pages
File Size : 55,8 Mb
Release : 2021-11-09
Category : Reference
ISBN : 9780593332047

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Writer's Market 100th Edition by Robert Lee Brewer Pdf

The most trusted guide to getting published, fully revised and updated Want to get published and paid for your writing? Let Writer's Market, 100th edition guide you through the process. It's the ultimate reference with thousands of publishing opportunities for writers, listings for book publishers, consumer and trade magazines, contests and awards, and literary agents—as well as new playwriting and screenwriting sections, along with contact and submission information. Beyond the listings, you'll find articles devoted to the business and promotion of writing. Discover 20 literary agents actively seeking writers and their writing, how to develop an author brand, and overlooked funds for writers. This 100th edition also includes the ever-popular pay-rate chart and book publisher subject index. You'll gain access to: • Thousands of updated listings for book publishers, magazines, contests, and literary agents • Articles devoted to the business and promotion of writing • A newly revised "How Much Should I Charge?" pay rate chart • Sample query letters for fiction and nonfiction • Lists of professional writing organizations

Author : Don Gaconnet
Publisher : Lulu.com
Page : 166 pages
File Size : 53,9 Mb
Release : 2011
Category : Electronic
ISBN : 9781257039159

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Content Marketing Power A Winning Do-It-Yourself Content Writing Guide by Don Gaconnet Pdf

Author : William M. Vatavuk
Publisher : CRC Press
Page : 176 pages
File Size : 55,9 Mb
Release : 1992-07-21
Category : Technology & Engineering
ISBN : 0873714784

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Marketing Yourself with Technical Writing by William M. Vatavuk Pdf

Marketing Yourself with Technical Writing: A Guide for Today's Professionals provides valuable guidance on how to getting your technical writing published. The author discusses such important topics as book contracts, book indexes, the peer review process, writing query letters, and dealing with editors. Current listings of a representative sample of technical publishers and periodicals are presented, with each listing containing identifying data (e.g., name, address, phone, editor), key statistics, (e.g., circulation, titles published, submissions), submission specifications, contents, and terms offered. The book also discusses the business aspects of technical writing and addresses such issues as taxes, copyright, and libel. The book's final chapter features suggestions and opinions from six successful writers, editors, and publishers. Marketing Yourself with Technical Writing: A Guide for Today's Professionals is the perfect deskside companion for scientists, engineers, and other professionals who plan to publish their technical writing.

Author : Mike Saren
Publisher : Routledge
Page : 382 pages
File Size : 44,8 Mb
Release : 2017-12-01
Category : Business & Economics
ISBN : 9781317747109

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Marketing Graffiti by Mike Saren Pdf

Radical and unique in its approach and presentation, Marketing Graffiti turns the traditional marketing introduction on its head by helping students to understand the part they already play as ‘consumers’ in the marketing process. Most marketing textbooks tackle the subject as a business function – i.e. how to "do" marketing in companies and other organizations. Marketing Graffiti shows how marketing is not just a business function but a part of our culture, and one in which we are all active as part-time marketers. By rejecting managerially-driven structures in this way, Saren's approach makes marketing immediate and instantly recognizable as a process and a phenomenon in which we are already complicit. It helps readers to become aware of what they already know. Critically examining a wide range of products, businesses, technologies, information, services, ads, packaging and branding, Saren utilizes everyday images and phenomena to draw out the conceptual foundations of marketing from a social science and cultural studies perspective as something that we all experience in everyday life. This new edition of the first critical marketing textbook discusses the role new technologies (such as social media) play in marketing culture and how this can potentially place more power in the clicks of the consumer. It includes new, updated or expanded sections on market exclusion, the role of the consumer in innovation, space and place, pricing, consumer communities, collaborative consumption and social media marketing. Leading experts in these fields of research and marketing practice also contribute additional sections on these topics. This essential marketing guide is supported by a range of teaching support materials including the latest journal and online references, guides to further reading, teaching slides and test bank questions

Author : Elana M Johnson
Publisher : AEJ Creative Works
Page : 177 pages
File Size : 48,5 Mb
Release : 2020-10-15
Category : Business & Economics
ISBN : 8210379456XXX

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Writing and Marketing Systems by Elana M Johnson Pdf

Sit down first thing in the morning and write, everyone says. The best marketing is writing and releasing the next book, they say. Rapid release is the only way to make money, I've heard. Well...almost. Kind of? Maybe. Not everyone can write 10,000 words each day. Not everyone can release a book every month. Does that mean all is lost for self-publishers who only have a few books out and struggle to get more ready in today's rapid release culture? Nope. Are you ready to increase your productivity? Want to learn ways to work smarter, not harder? Need a practical, over-the-shoulder look at how successful authors plan and carry out marketing tactics, set goals, and then knock them out of the park? If you want to write more in less time, and learn the ins and outs of selling the books you have out now, as well as any future publications, you need a system to do both the writing and the marketing. It takes two halves of your brain to run your self-publishing business, and believe it or not, you can use both sides in the same day. Come find out how to develop your own system for writing more books that will fit with your lifestyle. Then learn how to set up marketing systems to sell those books while you sleep, vacation, or simply while you work on your next great literary masterpiece. Get inspired in your Indie Author career with Elana Johnson, a three-time USA Today bestselling author and a Top 20 Kindle Unlimited All-Star Author!

Author : Elana M. Johnson
Publisher : Unknown
Page : 228 pages
File Size : 53,7 Mb
Release : 2020-09-23
Category : Electronic
ISBN : 9798689384450

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Writing and Marketing Systems by Elana M. Johnson Pdf

Are you ready to increase your productivity? Want to learn ways to work smarter, not harder? Need a practical, over-the-shoulder look at how successful authors plan and carry out marketing tactics, set goals, and then knock them out of the park? If you want to write more in less time, and learn the ins and outs of selling the books you have out now, as well as any future publications, you need a system to do both the writing and the marketing. It takes two halves of your brain to run your self-publishing business, and believe it or not, you can use both sides in the same day. Read to learn how to develop your own system for writing more books that will fit with your lifestyle. Then learn how to set up marketing systems to sell those books while you sleep, vacation, or simply while you work on your next great literary masterpiece. Get inspired in your Indie Author career with Elana Johnson, a three-time USA Today bestselling author and a Top 20 Kindle Unlimited All-Star Author!

Author : Kehinde Adesina,Taiwo Adesina
Publisher : Lulu.com
Page : 114 pages
File Size : 42,6 Mb
Release : 2024-06-27
Category : Electronic
ISBN : 9781909787124

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The Beginners' Guide to Writing, Self-Publishing and Marketing a Book by Kehinde Adesina,Taiwo Adesina Pdf

Author : New Thrive Learning Institute
Publisher : Lulu.com
Page : 61 pages
File Size : 42,6 Mb
Release : 2016-03-12
Category : Business & Economics
ISBN : 9781329967168

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Writing Effective Sales Letters to Supercharge Your Marketing by New Thrive Learning Institute Pdf

Let's face it, if you can't write a sales letter, you can't sell your products. It's a fact. That's why we're here to walk you through our proven template piece by piece, step by step so that you can emulate it to your hearts content. Where do you start in a sales letter? How do you create an attractive headline? How do you connect to your viewers in such a way that they can't take their eyes of your site until they're purchased your product? We're about to answer all those questions and more. The great thing about this is you don't need to go on any extensive copywriting courses, you don't need to spend years practicing, and there's absolutely no need for you to be an expert or experienced writer in any way. As long as you can write in English, this template works every time... Get this book today and learn how to write effective sales letters and earn extra income online - starting now!

Author : Anonim
Publisher : Unknown
Page : 128 pages
File Size : 44,6 Mb
Release : 2024-06-27
Category : Electronic
ISBN : 8210379456XXX

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How to Market a Book: Third Edition by Anonim Pdf

Author : O. Dwivedi,L. Lau
Publisher : Springer
Page : 187 pages
File Size : 50,7 Mb
Release : 2014-10-28
Category : Literary Criticism
ISBN : 9781137437716

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Indian Writing in English and the Global Literary Market by O. Dwivedi,L. Lau Pdf

Indian Writing in English and the Global Literary Market delves into the influences and pressures of the marketplace on this genre, which this volume contends has been both gatekeeper as well as a significant force in shaping the production and consumption of this literature.

Author : Thomas Kemeny
Publisher : Simon and Schuster
Page : 180 pages
File Size : 41,5 Mb
Release : 2019-11-26
Category : Business & Economics
ISBN : 9781576879603

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Junior by Thomas Kemeny Pdf

There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he's stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew. This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work. Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented. That's been done. Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.