Yes We Did An Inside Look At How Social Media Built The Obama Brand

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Yes We Did! An inside look at how social media built the Obama brand

Rahaf Harfoush
Yes We Did An inside look at how social media built the Obama brand Book PDF

Author : Rahaf Harfoush
Publisher : New Riders
Page : 213 pages
File Size : 53,6 Mb
Release : 2009-05-20
Category : Business & Economics
ISBN : 9780321648693

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Yes We Did! An inside look at how social media built the Obama brand by Rahaf Harfoush Pdf

FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it. In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign’s use of technology, from its earliest days through election night. She reveals strategic insights organizations can apply to their own brands. Discover how unwavering strategic vision and collaborative technologies—email, blogs, social networks, Twitter, and SMS messaging—empowered a formidable online community to help elect the world’s first “digital” President.

Branding the Candidate

Lisa D. Spiller,Jeff Bergner
Branding the Candidate Book PDF

Author : Lisa D. Spiller,Jeff Bergner
Publisher : Bloomsbury Publishing USA
Page : 228 pages
File Size : 42,5 Mb
Release : 2011-07-15
Category : Business & Economics
ISBN : 9780313394058

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Branding the Candidate by Lisa D. Spiller,Jeff Bergner Pdf

American voters will be empowered by this revealing, behind-the-scene exposé of the marketing strategies and tactics political candidates use to win their hearts, minds, donations, and votes. Branding the Candidate: Marketing Strategies to Win Your Vote was written to empower voters to become sharper, more informed political consumers. It does that by taking a close look at political marketing strategies, especially those used by the Obama presidential campaign, which took marketing to a new level of sophistication. Specifically, the book discusses the creation of the Obama brand; how the Obama campaign used database-driven, political microtargeting and high-tech digital media to reach various market segments; and the campaign's development and implementation of new political fundraising techniques. The book also discusses how a candidate who is created as a "brand" must cope with the challenges of "brand management" once in power. Finally, the authors counsel voters on how to arm themselves against the branding and marketing techniques that will be employed by candidates in the 2012 election, and they reflect on what the widespread extension of these techniques to the political process means for American democracy.

Encyclopedia of Social Media and Politics

Kerric Harvey
Encyclopedia of Social Media and Politics Book PDF

Author : Kerric Harvey
Publisher : SAGE Publications
Page : 1613 pages
File Size : 55,8 Mb
Release : 2013-12-20
Category : Political Science
ISBN : 9781452290263

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Encyclopedia of Social Media and Politics by Kerric Harvey Pdf

The Encyclopedia of Social Media and Politics explores how the rise of social media is altering politics both in the United States and in key moments, movements, and places around the world. Its scope encompasses the disruptive technologies and activities that are changing basic patterns in American politics and the amazing transformations that social media use is rendering in other political systems heretofore resistant to democratization and change. In a time when social media are revolutionizing and galvanizing politics in the United States and around the world, this encyclopedia is a must-have reference. It reflects the changing landscape of politics where old modes and methods of political communication from elites to the masses (top down) and from the masses to elites (bottom up) are being displaced rapidly by social media, and where activists are building new movements and protests using social media to alter mainstream political agendas. Key Features This three-volume A-to-Z encyclopedia set includes 600 short essays on high-interest topics that explore social media’s impact on politics, such as “Activists and Activism,” “Issues and Social Media,” “Politics and Social Media,” and “Popular Uprisings and Protest.” A stellar array of world renowned scholars have written entries in a clear and accessible style that invites readers to explore and reflect on the use of social media by political candidates in this country, as well as the use of social media in protests overseas Unique to this book is a detailed appendix with material unavailable anywhere else tracking and illustrating social media usage by U.S. Senators and Congressmen. This encyclopedia set is a must-have general, non-technical resource for students and researchers who seek to understand how the changes in social networking through social media are affecting politics, both in the United States and in selected countries or regions around the world.

ILobby.eu

Caroline De Cock
ILobby eu Book PDF

Author : Caroline De Cock
Publisher : Eburon Uitgeverij B.V.
Page : 234 pages
File Size : 47,8 Mb
Release : 2010
Category : Computers
ISBN : 9789059724396

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ILobby.eu by Caroline De Cock Pdf

With iLobby.eu, Caroline De Cock draws on extensive firsthand experience to present a thorough guide to lobbying the European Union using both traditional methods and social media tools. This practical handbook includes an introduction to lobbying, with tips and anecdotes, recommendations for the use of social media, comprehensive indices, and detailed examples of best and worst practices.

Debating the Presidency

Richard J. Ellis,Michael Nelson
Debating the Presidency Book PDF

Author : Richard J. Ellis,Michael Nelson
Publisher : CQ Press
Page : 268 pages
File Size : 41,9 Mb
Release : 2019-12-20
Category : Political Science
ISBN : 9781544390697

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Debating the Presidency by Richard J. Ellis,Michael Nelson Pdf

The study of the presidency—the power of the office, the evolution of the executive as an institution, the men who have served—has generated a great body of research and scholarship. What better way to get students to grapple with the ideas of the literature than through conflicting perspectives on some of the most pivotal issues facing the modern presidency? Richard Ellis and Michael Nelson have once again assembled a cadre of top scholars to offer a series of pro/con essays that will inspire spirited debate beyond the pages of the book. Each essay—written in the form of a debate resolution— offers a compelling yet concise view on the American executive.

Who Donates in Campaigns?

David B. Magleby,Jay Goodliffe,Joseph A. Olsen
Who Donates in Campaigns Book PDF

Author : David B. Magleby,Jay Goodliffe,Joseph A. Olsen
Publisher : Cambridge University Press
Page : 487 pages
File Size : 50,6 Mb
Release : 2018-10-25
Category : Political Science
ISBN : 9781108429276

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Who Donates in Campaigns? by David B. Magleby,Jay Goodliffe,Joseph A. Olsen Pdf

Utilizing surveys of Obama, McCain, and Romney donors, the authors explore the question: who donates to presidential campaigns?

Image of U.S. Presidential Administrations

Célia Belim,Patricia Calca
Image of U S Presidential Administrations Book PDF

Author : Célia Belim,Patricia Calca
Publisher : Lexington Books
Page : 269 pages
File Size : 49,8 Mb
Release : 2012-12-16
Category : Political Science
ISBN : 9780739178263

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Image of U.S. Presidential Administrations by Célia Belim,Patricia Calca Pdf

This edited collection analyzes two American presidential administrations–George W. and Barack Obama. This book gives a European point of view and contributes to the study of U.S. presidencies. Making a comparison and giving outlooks from European academics’ standpoints, the political image analyzed fulfills a critical gab in the literature. Playing multiple hands, this work encompasses the vigor of young academics and the sapience of experienced researchers.

The Only Constant Is Change

Ben Epstein
The Only Constant Is Change Book PDF

Author : Ben Epstein
Publisher : Oxford University Press
Page : 272 pages
File Size : 49,6 Mb
Release : 2018-04-02
Category : Political Science
ISBN : 9780190698997

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The Only Constant Is Change by Ben Epstein Pdf

Over the course of American political history, political elites and organizations have often updated their political communications strategies in order to achieve longstanding political communication goals in more efficient or effective ways. But why do successful innovations occur when they do, and what motivates political actors to make choices about how to innovate their communication tactics? Covering over 300 years of political communication innovations, Ben Epstein shows how this process of change happens and why. To do this, Epstein, following an interdisciplinary approach, proposes a new model called "the political communication cycle" that accounts for the technological, behavioral, and political factors that lead to revolutionary political communication changes over time. These changes (at least the successful ones) have been far from gradual, as long periods of relatively stable political communication activities have been disrupted by brief periods of dramatic and permanent transformation. These transformations are driven by political actors and organizations, and tend to follow predictable patterns. Epstein moves beyond the technological determinism that characterizes communication history scholarship and the medium-specific focus of much political communication work. The book identifies the political communication revolutions that have, in the United States, led to four, relatively stable political communication orders over history: the elite, mass, broadcast, and (the current) information orders. It identifies and tests three phases of each revolutionary cycle, ultimately sketching possible paths for the future. The Only Constant is Change offers readers and scholars a model and vocabulary to compare political communication changes across time and between different types of political organizations. This provides greater understanding of where we are currently in the recurring political communication cycle, and where we might be headed.

Sold on Language

Julie Sedivy,Greg Carlson
Sold on Language Book PDF

Author : Julie Sedivy,Greg Carlson
Publisher : John Wiley & Sons
Page : 383 pages
File Size : 53,6 Mb
Release : 2011-05-03
Category : Psychology
ISBN : 9781119996088

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Sold on Language by Julie Sedivy,Greg Carlson Pdf

As citizens of capitalist, free-market societies, we tend to celebrate choice and competition. However, in the 21st century, as we have gained more and more choices, we have also become greater targets for persuasive messages from advertisers who want to make those choices for us. In Sold on Language, noted language scientists Julie Sedivy and Greg Carlson examine how rampant competition shapes the ways in which commercial and political advertisers speak to us. In an environment saturated with information, advertising messages attempt to compress as much persuasive power into as small a linguistic space as possible. These messages, the authors reveal, might take the form of a brand name whose sound evokes a certain impression, a turn of phrase that gently applies peer pressure, or a subtle accent that zeroes in on a target audience. As more and more techniques of persuasion are aimed squarely at the corner of our mind which automatically takes in information without conscious thought or deliberation, does 'endless choice' actually mean the end of true choice? Sold on Language offers thought-provoking insights into the choices we make as consumers and citizens – and the choices that are increasingly being made for us. Click here for more discussion and debate on the authors’ blog: http://www.psychologytoday.com/blog/sold-language [Wiley disclaims all responsibility and liability for the content of any third-party websites that can be linked to from this website. Users assume sole responsibility for accessing third-party websites and the use of any content appearing on such websites. Any views expressed in such websites are the views of the authors of the content appearing on those websites and not the views of Wiley or its affiliates, nor do they in any way represent an endorsement by Wiley or its affiliates.]

The Performance of Politics

Jeffrey C. Alexander
The Performance of Politics Book PDF

Author : Jeffrey C. Alexander
Publisher : Oxford University Press
Page : 384 pages
File Size : 44,9 Mb
Release : 2010-11-01
Category : Political Science
ISBN : 0199780021

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The Performance of Politics by Jeffrey C. Alexander Pdf

Contemporary observers of politics in America often reduce democracy to demography. Whatever portion of the vote not explained by the class, gender, race, and religious differences of voters is attributed to the candidates' positions on the issues of the day. But are these the only--or even the main--factors that determine the vote? The Performance of Politics develops a new way of looking at democratic struggles for power, explaining what happened, and why, during the 2008 presidential campaign in the United States. Drawing on vivid examples taken from a range of media coverage, participant observation at a Camp Obama, and interviews with leading political journalists, Jeffrey Alexander argues that images, emotion, and performance are the central features of the battle for power. While these features have been largely overlooked by pundits, they are, in fact, the primary foci of politicians and their staff. Obama and McCain painstakingly constructed heroic self-images for their campaigns and the successful projections of those images suffused not only each candidate's actual rallies, and not only their media messages, but also the ground game. Money and organization facilitate the ground game, but they do not determine it. Emotion, images, and performance do. Though an untested senator and the underdog in his own party, Obama succeeded in casting himself as the hero--and McCain the anti-hero--and the only candidate fit to lead in challenging times. Illuminating the drama of Obama's celebrity, the effect of Sarah Palin on the race, and the impact of the emerging financial crisis, Alexander's engaging narrative marries the immediacy and excitement of the final months of this historic presidential campaign with a new understanding of how politics work.

The Routledge Companion to Social Media and Politics

Axel Bruns,Gunn Enli,Eli Skogerbo,Anders Olof Larsson,Christian Christensen
The Routledge Companion to Social Media and Politics Book PDF

Author : Axel Bruns,Gunn Enli,Eli Skogerbo,Anders Olof Larsson,Christian Christensen
Publisher : Routledge
Page : 560 pages
File Size : 55,6 Mb
Release : 2015-12-22
Category : Social Science
ISBN : 9781317506560

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The Routledge Companion to Social Media and Politics by Axel Bruns,Gunn Enli,Eli Skogerbo,Anders Olof Larsson,Christian Christensen Pdf

Social media are now widely used for political protests, campaigns, and communication in developed and developing nations, but available research has not yet paid sufficient attention to experiences beyond the US and UK. This collection tackles this imbalance head-on, compiling cutting-edge research across six continents to provide a comprehensive, global, up-to-date review of recent political uses of social media. Drawing together empirical analyses of the use of social media by political movements and in national and regional elections and referenda, The Routledge Companion to Social Media and Politics presents studies ranging from Anonymous and the Arab Spring to the Greek Aganaktismenoi, and from South Korean presidential elections to the Scottish independence referendum. The book is framed by a selection of keystone theoretical contributions, evaluating and updating existing frameworks for the social media age.

Selfie Democracy

Elizabeth Losh
Selfie Democracy Book PDF

Author : Elizabeth Losh
Publisher : MIT Press
Page : 370 pages
File Size : 40,6 Mb
Release : 2022-09-06
Category : Social Science
ISBN : 9780262047050

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Selfie Democracy by Elizabeth Losh Pdf

How politicians’ digital strategies appeal to the same fantasies of digital connection, access, and participation peddled by Silicon Valley. Smartphones and other digital devices seem to give us a direct line to politicians. But is interacting with presidential tweets really a manifestation of digital democracy? In Selfie Democracy, Elizabeth Losh examines the unintended consequences of politicians’ digital strategies, from the Obama campaign’s pioneering construction of an online community to Trump’s Twitter dominance. She finds that politicians who use digital media appeal to the same fantasies of digital connection, access, and participation peddled by Silicon Valley. Meanwhile, smartphones and social media don’t enable participatory democracy so much as they incentivize citizens to perform attention-getting acts of political expression. Losh explores presidential rhetoric casting digital media as tools of democracy, describes the conflation of gender and technology that contributed to Hillary Clinton’s defeat in 2016, chronicles the Biden campaign’s early digital stumbles in 2020, and recounts the TikTok campaign that may have spoiled a Trump rally. She shows that although Obama and Trump may seem diametrically opposed in both style and substance, they both used mobile digital media in ways that reshaped the presidency and promised a new kind of digital democracy. Obama used data and digital media to connect to citizens without intermediaries; Trump followed this strategy to its most extreme conclusion. What were the January 6 insurrectionists doing, as they livestreamed themselves and their cohorts attacking the Capitol, but practicing their own brand of selfie democracy?

Computers and Society

Ronald M. Baecker
Computers and Society Book PDF

Author : Ronald M. Baecker
Publisher : Oxford University Press, USA
Page : 549 pages
File Size : 49,8 Mb
Release : 2019-04-18
Category : Computers
ISBN : 9780198827085

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Computers and Society by Ronald M. Baecker Pdf

The last century has seen enormous leaps in the development of digital technologies, and most aspects of modern life have changed significantly with their widespread availability and use. Technology at various scales - supercomputers, corporate networks, desktop and laptop computers, the internet, tablets, mobile phones, and processors that are hidden in everyday devices and are so small you can barely see them with the naked eye - all pervade our world in a major way. Computers and Society: Modern Perspectives is a wide-ranging and comprehensive textbook that critically assesses the global technical achievements in digital technologies and how are they are applied in media; education and learning; medicine and health; free speech, democracy, and government; and war and peace. Ronald M. Baecker reviews critical ethical issues raised by computers, such as digital inclusion, security, safety, privacy,automation, and work, and discusses social, political, and ethical controversies and choices now faced by society. Particular attention is paid to new and exciting developments in artificial intelligence and machine learning, and the issues that have arisen from our complex relationship with AI.

Consumer Republic

Bruce Philp
Consumer Republic Book PDF

Author : Bruce Philp
Publisher : McClelland & Stewart
Page : 290 pages
File Size : 53,7 Mb
Release : 2011-02-01
Category : Social Science
ISBN : 9780771070068

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Consumer Republic by Bruce Philp Pdf

Consumer Republic dares you to consider this: The power to save the world lies with the consumer. The foundation of Bruce Philp's message is this single, inarguable truth: Brands make corporations accountable. They are the only leverage the average consumer has with which to make a company behave itself. Expensive to create, essential to making money, and more public than anything else a corporation has or does, a brand is an enormously valuable and fragile asset to them. And we consumers have the power to make it worthless. As someone who has worked on the inside, Philp knows exactly how this power can be made to work for us. Through this book he will inspire you to make every dollar you spend count. To buy less, maybe, but demand better. To make better choices. And then to speak up when you're happy and when you're not. Pin every one of these acts to a brand, Consumer Republic promises, and corporations will be forced to cooperate in making our way of life sustainable. Abandon brands, and we'll surrender the marketplace to scoundrels. Take control of them, and we can save the world.

Mobile Technology Consumption: Opportunities and Challenges

Ciaramitaro, Barbara L.
Mobile Technology Consumption Opportunities and Challenges Book PDF

Author : Ciaramitaro, Barbara L.
Publisher : IGI Global
Page : 256 pages
File Size : 43,8 Mb
Release : 2011-10-31
Category : Technology & Engineering
ISBN : 9781613501511

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Mobile Technology Consumption: Opportunities and Challenges by Ciaramitaro, Barbara L. Pdf

Whether used for communication, entertainment, socio-economic growth, crowd-sourcing social and political events, monitoring vital signs in patients, helping to drive vehicles, or delivering education, mobile technology has been transformed from a mode to a medium. Mobile Technology Consumption: Opportunities and Challenges explores essential questions related to the cost, benefit, individual and social impact, and security risks associated with the rapid consumption of mobile technology. This book presents the current state of mobile technologies and their use in various domains including education, healthcare, government, entertainment, and emerging economic sectors.