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Author : Mike Kim
Publisher : Morgan James Publishing
Page : 187 pages
File Size : 48,9 Mb
Release : 2021-06-08
Category : Business & Economics
ISBN : 9781631953484
An inspiring and practical guide to help corporate professionals start, run, and grow a side-hustle into a full-time personal brand business as a coach, consultant, or creator.
Author : John Purkiss,David Royston-Lee
Publisher : Financial Times/Prentice Hall
Page : 0 pages
File Size : 42,8 Mb
Release : 2012
Category : BUSINESS & ECONOMICS
ISBN : 0273777696
In the modern workplace, clearly defined hierarchies are on the wane, few of us have 'jobs for life' and many of us have portfolio careers or are self-employed. In these self-reliant times, it's essential to be remembered for the right reasons. Brand You helps you develop a powerful personal brand, both on- and offline, and shows you how to: Discover your talents, values and purpose Become more visible in your market Make the most of your networks Build your brand online using blogs, LinkedIn, Facebook and Twitter Attract people who want what you do in the way that you do it This new, extended edition is the definitive guide to personal branding and is packed with new material on social media, charisma and discovering your mission, as well as new exercises and examples. It is supported by valuable extra tools. To succeed in today's fast-paced environment, you have to know yourself and be able to communicate your brand to the outside world. This book will show you how. Highly recommended.- Gemma Greaves, Marketing Director, The Marketing Society. A must-read for everyone, from trainees to board members.- Sanjay Shah, Chief Financial Officer, The London Clinic.
Author : Julia Goodman
Publisher : Troubador Publishing Ltd
Page : 184 pages
File Size : 49,6 Mb
Release : 2021-01-07
Category : Business & Economics
ISBN : 9781800468702
In You brand: Confident Anywhere, Julia Goodman, one of the world’s top communication coaches, has written a unique and maverick manual for personal confidence drawing on 30 years of hands-on experience of coaching very senior business executives.
Author : Marty Neumeier
Publisher : New Riders
Page : 181 pages
File Size : 52,7 Mb
Release : 2015-07-24
Category : Business & Economics
ISBN : 9780134172972
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?
Author : John Purkiss,David Royston-Lee
Publisher : Pearson UK
Page : 265 pages
File Size : 55,6 Mb
Release : 2014-02-05
Category : Self-Help
ISBN : 9780273779209
The new edition of the UK’s bestselling book on personal branding shows you how to discover your talents, values and purpose so you can build a powerful personal brand both online and offline. Whether you want to brand yourself as an entrepreneur, freelancer or corporate employee, this book will help by showing you how to: - Identify your values and your unique combination of skills and experience - Discover your purpose - Build a strong brand identity - Make sure employers, clients and customers remember you - Network effectively This new edition covers brand-building through social media, includes new exercises, case studies and examples throughout and is supported by its own website, www.brandyou.info
Author : Noam Kostucki,Lee Kariuki,Ben Leates
Publisher : Lulu.com
Page : 132 pages
File Size : 45,8 Mb
Release : 2011-10-11
Category : Self-Help
ISBN : 9781471021725
Everything you know about branding but never thought applied to you. Imagine work coming to you and opportunities arriving directly in your mailbox. Wouldn't it be fantastic if you could receive calls from companies that want you to work with them? You may know people who attract opportunities easily: what do they do that you are missing on? Find out how you can grow your brand to attract the opportunities you're dreaming of. "If you are reading this wondering 'do I have a personal brand?' the answer is most certainly yes!" - foreword writing by Melody Hossaini, founder of InspirEngage Intl. and contestant in The Apprentice. This book has been written by Noam Kostucki - Award winning speaker & social entrepreneur, Lee Kariuki - Writer, Engineer & entrepreneur, Benjamin Leates - Writer, Anthropologist & social entrepreneur
Author : Arnt Eriksen
Publisher : AuthorHouse
Page : 183 pages
File Size : 48,6 Mb
Release : 2021-05-27
Category : Business & Economics
ISBN : 9781665584357
Whether it is Facebook, Instagram, Google, YouTube, email marketing, or a tactical channel to boost traffic and sales, more companies want to take shortcuts to boost their brand. These methods can pay off, but they can also hurt your brand. In fact, mistakes can be almost impossible to fix. Brand You Economics highlights what influences a brand’s performance so you can determine how your brand contributes to the bottom line. Based on the author’s lifetime of discovering best marketing practices, it teaches you to: • humanize your brand in seven distinct ways; • leverage the power of influencer marketing; • cultivate authentic relationships; • map the customer journey. You’ll learn how to find out about your audience, tell your story, and create a strong brand. By applying the book’s insights and principles, you’ll be able to build a brand that will outlast your lifetime. Welcome to Brand You Economics, timeless, tangible tools and principles to ensure your brand’s legacy.
Author : DJ. Bagwell
Publisher : Brownstone Publications
Page : 105 pages
File Size : 42,8 Mb
Release : 2010-10-20
Category : Religion
ISBN : 9780983005506
While most personal branding theories start with an inward search, Bagwell shows how seeking God first is the key to achieving professional and personal aspirations.
Author : N.D Ngwana
Publisher : Billion Ideas Company
Page : 31 pages
File Size : 48,8 Mb
Release : 2023-07-25
Category : Business & Economics
ISBN : 8210379456XXX
In 'Brand YOU: Personal Branding for Professional Success', you'll discover the power of personal branding and how it can propel your professional journey. This comprehensive guide helps you understand and implement personal branding strategies to establish your unique professional identity and stand out in today's competitive marketplace. 'Brand YOU' takes you on a journey of self-discovery, helping you identify your unique strengths, values, and passions. It provides a step-by-step guide to building your personal brand, from defining your personal brand statement and developing your online presence, to networking effectively and managing your reputation. The book incorporates insights from the worlds of marketing, psychology, and career development, offering a holistic approach to personal branding. Each chapter includes practical exercises, real-world examples, and case studies, providing you with actionable steps to build and enhance your personal brand. 'Brand YOU' goes beyond traditional career advice. It emphasizes the importance of authenticity, consistency, and personal growth in personal branding. It also addresses common challenges in personal branding and provides solutions to overcome them. Whether you're a seasoned professional looking to redefine your career, a recent graduate entering the job market, or an entrepreneur seeking to build a personal brand, 'Brand YOU: Personal Branding for Professional Success' is your guide. Unlock your potential and elevate your professional journey with 'Brand YOU'.
Author : Catherine Kaputa
Publisher : Nicholas Brealey
Page : 430 pages
File Size : 46,9 Mb
Release : 2012-09-16
Category : Business & Economics
ISBN : 9781857889345
Learn insider secrets for career success from THE personal branding strategist. Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top-they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success. Kaputa has expanded her 2007 award-winning classic to include new chapters on crafting your own "elevator speech" and leveraging the power of social media. This updated edition explores strategies and tactics to tap into the power of words, learn the principles of visual identity, think in terms of markets, and execute a self-brand action plan that is unique and memorable. Combining today's hottest business concepts with the realities of the modern workplace, You Are a Brand! 2nd Edition highlights the self-branding odysseys of savvy professionals and budding entrepreneurs-Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.
Author : Ashutosh Garg
Publisher : Bloomsbury Publishing
Page : 163 pages
File Size : 46,6 Mb
Release : 2018-12-18
Category : Business & Economics
ISBN : 9789388038621
There is no one else in the world like you. Your personal brand has been registered in your name and patented with your persona even though there may be hundreds of people carrying the same name. Creating, building, and developing your personal brand is entirely in your own hands. Conversely, destroying or diminishing your brand is also only in your own hands. Your brand is the essence of your own unique story. The key to this is reaching deep inside yourself and pulling out the authentic, the unique 'you', from within your own self. What we do with our own brand name could be the difference between being very successful and not so successful. This is as true for personal branding as it is for business branding. The Brand Called You outlines how critical it is for each one of us to understand the power and vulnerabilities of our brand and invest wisely and consistently in our persona and our name. Remember, the only legacy you will leave behind in the world is your name.
Author : Steve Adubato
Publisher : Rutgers University Press
Page : 256 pages
File Size : 54,5 Mb
Release : 2011-07-06
Category : Business & Economics
ISBN : 9780813550718
Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding. So, what's really in this book for you? Adubato profiles the brands of more than thirty people and companies and skillfully analyzes and dissects their strategies. His sage advice and on-target approach will help readers who: Feel they have something of value to offer, Are in a market-driven or aggressive environment in which their name, reputation, and persona hold the keys to their success, Want their customers to buy products and services again and again, Feel unappreciated in their current job, Have recently lost a job or are seeking their first job out of college, Are trying to get back into the workforce after years of being "out of it." Let's face it--it's a tough economic world today and there's cutthroat competition. Dive into Adubato's book and get ready to turn a powerful page in life.
Author : A. J. Sieling
Publisher : Ariele Sieling
Page : 116 pages
File Size : 50,9 Mb
Release : 2022-02-02
Category : Language Arts & Disciplines
ISBN : 8210379456XXX
Branding: a fun, business-y buzzword people use to mean any number of things. In the writing world, everyone says you need to have one, but what that actually looks like varies hugely from author to author. The truth is, every brand is different, and that's good. But endless options and flexibility can make it difficult to decide how to represent your books publicly. So what is an author brand? And how do you build one? And most importantly, how do you build a brand that both suits your personality and aligns with your books? In this book, you will learn the components that make up an author brand, which details matter (and which ones don't!), and how to go about making decisions about your author brand. In addition, you will learn how to put yourself first, while simultaneously considering your reader's needs as you develop your brand. This book includes self-assessing tools designed to ease the branding process, including an author branding template.
Author : Omar Abedin
Publisher : Trafford Publishing
Page : 96 pages
File Size : 55,6 Mb
Release : 2015-07-07
Category : Self-Help
ISBN : 9781490761503
The world today is struggling with the Personal Brand Paradox. On the one hand, growing competition at a global level is making it increasingly difficult for people to make enough money to support the lifestyle that more and more of us aspire for. On the other hand, social media and the Internet are giving us all the opportunity to experience global fame. In fact, the millennial generation that has grown up with the Internet as a fact of life now expects that they will at some point get their fifteen minutes of fame. So how do you resolve this clash between an unstoppable force and an immovable object? Building Brand YOU! casts light on what many consider to be the (black) art and science that is branding and marketing and its practical application to building your personal brand. The tools and methods described in the book are used by millions of marketers around the world to build the brands they manage on a daily basis. Now, you can apply these trusted techniques to truly differentiate yourself, and if done well, it is nothing short of magical.
Author : Austin E. Thompson, Jr., MBA, MPM
Publisher : Xlibris Corporation
Page : 160 pages
File Size : 50,7 Mb
Release : 2010-02-19
Category : Self-Help
ISBN : 9781450032728
I took personal pride in composing this book on personal branding with a purpose of reaching entrepreneurs who are interested in enhancing their personal self image in parallel with the image of their businesses, for working professionals who are on the fast track up the corporate ladder and may wish to gain an edge on the competition, and for college students who are preparing for a professional life after their academic journey. Personal branding is not new, but has become increasingly important for many professionals in recent years who seek a competitive advantage over their counterparts to stand out and be noticed among a plethora of talented candidates. This is even more imperative now than a few years ago as we are faced with 10% national unemployment, with over 7 million workers laid off since the recession began back in December 2007. In some U.S. cities, unemployment is over 50%, with the unemployment rate in some states exceeding the national rate. With so many professionals out of work fighting to get re-employed in a job and career commensurate with their skills and education, the task has become increasingly challenging, leaving many unemployed individuals hopeless while confronted with life changing decisions. Trying to stand out and be recognized in a dense pool of qualified candidates is not as easy as it may have been in the past, with companies directing millions of candidates to their websites on which to post resumes and create lengthy and time intensive profiles. The job search has become a faceless and mundane process with very little success, and with increased frustration to many who continue to sink into an abyss of debt and personal despair. With this situation looming, those out-of-work professionals will have to think outside the box on how to get noticed, be recognized, and make a positive impression on recruiters and hiring managers constantly searching for suitable talent. Candidates will have to market and promote themselves as a BRAND, a successful personal image that translates quality, success, integrity, impressiveness, reliability, and bringing value to the company of their interest. Personal branding will ensure that companies identify you with the strength and true worth in what they look for when considering candidates. For those who are fortunate to still be employed, personal branding is just as important to achieving success in the work place. Companies are constantly looking for ways to “trim the fat” and become lean in their operations. Hence, operational efficiency is their ultimate goal. Akin to this effort of process improvement is doing more with less, which often influences the elimination of human labor. This occurs when companies experience a reduction in profits, have less retained earnings to expand operations and invest in growing the business, and realizing diminishing returned value to their shareholders. Oftentimes, workers must be let go, if they are determined to be part of non-producing or non-revenue generating functions of the organization, or if they themselves are perceived to be adding little value to the organization. If a company believes it can do without you, it will let you go in a layoff or downsizing. It is not a personal matter, but a business decision that companies, large or small, are confronted with on a constant basis. It is all about the bottom line and keeping the doors open. Working professionals have to determine how they are identified by their companies. How strong is your personal BRAND, and how valuable are you to your employer? What differentiates you from your peers that make you stand out? What type of impression are you making on your company? Are there any weaknesses that you have to strengthen? These are some of the questions that you must honestly ask yourself and answer. Performing an honest assessment on your personal BRAND will capture the things that make you valuable to your employer, while at the