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Your Ad Could Go Here by Oksana Stefanivna Zabuz︠h︡ko Pdf
Oksana Zabuzhko, author of "the most influential Ukrainian book in the fifteen years since independence," Fieldwork in Ukrainian Sex, returns with a gripping short story collection. Oksana Zabuzhko, Ukraine's leading public intellectual, is called upon to make sense of the unthinkable reality of our times. In this breathtaking short story collection, she turns the concept of truth over in her hands like a beautifully crafted pair of gloves. From the triumph of the Orange Revolution, which marked the start of the twenty-first century, to domestic victories in matchmaking, sibling rivalry, and even tennis, Zabuzhko manages to shock the reader by juxtaposing things as they are--inarguable, visible to the naked eye--with how things could be, weaving myth and fairy tale into pivotal moments just as we weave a satisfying narrative arc into our own personal mythologies. At once intimate and worldly, these stories resonate with Zabuzhko's irreverent and prescient voice, echoing long after reading.
2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association 2013 Book of the Year, Visual Communication Division, National Communication Association Amidst the profound upheavals in technology, economics, and culture that mark the contemporary moment, marketing strategies have multiplied, as brand messages creep ever deeper into our private lives. In Your Ad Here, an engaging and timely new book, Michael Serazio investigates the rise of “guerrilla marketing” as a way of understanding increasingly covert and interactive flows of commercial persuasion. Digging through a decade of trade press coverage and interviewing dozens of agency CEOs, brand managers, and creative directors, Serazio illuminates a diverse and fascinating set of campaign examples: from the America’s Army video game to Pabst Blue Ribbon’s “hipster hijack,” from buzz agent bloggers and tweeters to The Dark Knight’s “Why So Serious?” social labyrinth. Blending rigorous analysis with eye-opening reporting and lively prose, Your Ad Here reveals the changing ways that commercial culture is produced today. Serazio goes behind-the-scenes with symbolic creators to appreciate the professional logic informing their work, while giving readers a glimpse into this new breed of “hidden persuaders” optimized for 21st-century media content, social patterns, and digital platforms. Ultimately, this new form of marketing adds up to a subtle, sophisticated orchestration of consumer conduct and heralds a world of advertising that pretends to have nothing to sell.
Oksana Zabuzhko, author of "the most influential Ukrainian book in the fifteen years since independence," Fieldwork in Ukrainian Sex, returns with a gripping short story collection. Oksana Zabuzhko, Ukraine's leading public intellectual, is called upon to make sense of the unthinkable reality of our times. In this breathtaking short story collection, she turns the concept of truth over in her hands like a beautifully crafted pair of gloves. From the triumph of the Orange Revolution, which marked the start of the twenty-first century, to domestic victories in matchmaking, sibling rivalry, and even tennis, Zabuzhko manages to shock the reader by juxtaposing things as they are--inarguable, visible to the naked eye--with how things could be, weaving myth and fairy tale into pivotal moments just as we weave a satisfying narrative arc into our own personal mythologies. At once intimate and worldly, these stories resonate with Zabuzhko's irreverent and prescient voice, echoing long after reading.
"Tom is the David Ogilvy of cartooning." --Seth Godin, author of Purple Cow From the birth of social media to digital advertising to personal branding, marketing has transformed in the past 15 years. Capturing these quintessential moments in marketing is Marketoonist, a popular cartoon series from veteran marketer Tom Fishburne. Your Ad Ignored Here collects nearly 200 of these hilarious and apt depictions of modern marketing life on the 15th anniversary of the series. Fishburne began to doodle his observations in 2002 when working in the trenches of marketing. Initially intended for co-workers, they are now read by hundreds of thousands of marketers every week. The cartoons' popularity stem not only from their deft reflections on latest trends, but their witty summary of the shared experiences of marketing -- handling a PR crisis, giving creative feedback to an agency, or avoiding idea killers in innovation. Your Ad Ignored Here gives voice to the challenges and opportunities faced by people working in business everywhere. Readers regularly inquire if Fishburne is spying on them at work. Whether or not you work in marketing, these cartoons will make you laugh ... and think about our rapidly evolving world of work. Tom Fishburne started drawing cartoons on the backs of business cases as a student at Harvard Business School. Fishburne's cartoons have grown by word of mouth to reach hundreds of thousands of marketers every week and have been featured by The Wall Street Journal, Fast Company, and The New York Times. His cartoons have appeared on a billboard ad in Times Square, helped win a Guinness World Record, and turned up in a top-secret NSA presentation released by Edward Snowden. Fishburne draws (literally and figuratively) from 20 years in the marketing trenches in the US and Europe. He was Marketing VP at Method Products, Interim CMO at HotelTonight, and worked in brand management for Nestlé and General Mills. Fishburne developed web sites and digital campaigns for interactive agency iXL in the late 90s and started his marketing career selling advertising space for the first English-language magazine in Prague. In 2010, Fishburne expanded Marketoonist into a marketing agency focused on the unique medium of cartoons. Since 2010, Marketoonist has developed visual content marketing campaigns for businesses such as Google, IBM, Kronos, and LinkedIn. Fishburne is a frequent keynote speaker on marketing, innovation, and creativity, using cartoons, case studies, and his marketing career to tell the story visually. Fishburne lives and draws near San Francisco with his wife and two daughters. All of his cartoons and observations are posted at marketoonist.com. Advance Praise for Your Ad Ignored Here "If marketing kept a diary, this would be it." --Ann Handley, Chief Content Officer of MarketingProfs "Laugh and learn at the same time. BTW, if you don't laugh, you're clueless, and the cartoon is about you." --Guy Kawasaki, Chief evangelist of Canva, Mercedes-Benz brand ambassador "Tom Fishburne has a knack for marketing humor (and truth) like no other." --Lee Odden, CEO, TopRank Marketing "Any great piece of comedy is funny because its true. Well, no one has gathered marketing truths through painfully awkward insights and hilarious delivery the way Tom has." --Ron Tite, Author, Everyone's An Artist (Or At Least They Should Be)
The Museum of Abandoned Secrets by Oksana Stefanivna Zabuz︠h︡ko Pdf
In 2003, television journalist Daryna Goshchynska unearths a worn photograph of Olena Dovgan, a member of the Ukrainian Insurgent Army killed in 1947 by Stalin's secret police, and unwittingly opens a door to the abandoned secrets of three disparate women.
The book is a first person account of a soldier’s journey, and is based on Artem Chekh’s diary that he wrote while and after his service in the war in Donbas. One of the most important messages the book conveys is that war means pain. Chekh is not showing the reader any heroic combat, focusing instead on the quiet, mundane, and harsh soldier’s life. Chekh masterfully selects the most poignant details of this kind of life.
Fieldwork in Ukrainian Sex by Oksana Stefanivna Zabuz︠h︡ko Pdf
Called "the most influential Ukrainian book for the 15 years of independence," Oksana Zabuzhko's Fieldwork in Ukrainian Sex became an international phenomenon when it shot to number one on the Ukrainian bestseller list and remained there throughout the 1990s. The novel is narrated in first-person streams of thought by a sharp-tongued poet with an irreverently honest voice. She is visiting professor of Slavic studies at Harvard and her exposure to American values and behaviors conspires with her yearning to break free from Ukrainian conventions. In her despair over a recently ended affair, she turns her attention to the details of her lover's abusive behavior. In detailing the power her Ukrainian lover wielded over her, and in admitting the underlying reasons for her attraction to him, she begins to see the chains that have defined her as a Ukrainian woman - and in doing so, exposes and calls into question her country's culture of fear and repression at the very time that it wrestled its way toward independence.
The Miracle Morning (Updated and Expanded Edition) by Hal Elrod Pdf
Start waking up to your full potential every single day with the updated and expanded edition of the groundbreaking book that has sold more than two million copies. “So much more than a book. It is a proven methodology that will help you fulfil your potential and create the life you’ve always wanted.” —Mel Robbins, New York Times bestselling author of The High 5 Habit and The 5 Second Rule Getting everything you want out of life isn’t about doing more. It’s about becoming more. Hal Elrod and The Miracle Morning have helped millions of people become the person they need to be to create the life they’ve always wanted. Now, it’s your turn. Hal’s revolutionary SAVERS method is a simple, effective step-by-step process to transform your life in as little as six minutes per day: - Silence: Reduce stress and improve mental clarity by beginning each day with peaceful, purposeful quiet - Affirmations: Reprogram your mind to overcome any fears or beliefs that are limiting your potential or causing you to suffer - Visualization: Experience the power of mentally rehearsing yourself showing up at your best each day - Exercise: Boost your mental and physical energy in as little as sixty seconds - Reading: Acquire knowledge and expand your abilities by learning from experts - Scribing: Keep a journal to deepen gratitude, gain insights, track progress, and increase your productivity by getting clear on your top priorities This updated and expanded edition has more than forty pages of new content, including: - The Miracle Evening: Optimize your bedtime and sleep to wake up every day feeling refreshed and energized for your Miracle Morning - The Miracle Life: Begin your path to inner freedom so you can truly be happy and learn to love the life you have while you create the life you want
As the 2022 French Presidential election looms, two candidates emerge as favourites: Marine Le Pen of the Front National, and the charismatic Muhammed Ben Abbes of the growing Muslim Fraternity. Forming a controversial alliance with the political left to block the Front National’s alarming ascendency, Ben Abbes sweeps to power, and overnight the country is transformed. This proves to be the death knell of French secularism, as Islamic law comes into force: women are veiled, polygamy is encouraged and, for our narrator François – misanthropic, middle-aged and alienated – life is set on a new course. Submission is a devastating satire, comic and melancholy by turns, and a profound meditation on faith and meaning in Western society.
A Rolling Stone-Kirkus Best Music Book of 2020 The definitive account of pop music in the mid-eighties, from Prince and Madonna to the underground hip-hop, indie rock, and club scenes Everybody knows the hits of 1984 - pop music's greatest year. From "Thriller" to "Purple Rain," "Hello" to "Against All Odds," "What's Love Got to Do with It" to "Wake Me Up Before You Go-Go," these iconic songs continue to dominate advertising, karaoke nights, and the soundtracks for film classics (Boogie Nights) and TV hits (Stranger Things). But the story of that thrilling, turbulent time, an era when Top 40 radio was both the leading edge of popular culture and a moral battleground, has never been told with the full detail it deserves - until now. Can't Slow Down is the definitive portrait of the exploding world of mid-eighties pop and the time it defined, from Cold War anxiety to the home-computer revolution. Big acts like Michael Jackson (Thriller), Prince (Purple Rain), Madonna (Like a Virgin), Bruce Springsteen (Born in the U.S.A.), and George Michael (Wham!'s Make It Big) rubbed shoulders with the stars of the fermenting scenes of hip-hop, indie rock, and club music. Rigorously researched, mapping the entire terrain of American pop, with crucial side trips to the UK and Jamaica, from the biz to the stars to the upstarts and beyond, Can't Slow Down is a vivid journey to the very moment when pop was remaking itself, and the culture at large - one hit at a time.
NOBEL PRIZE WINNER • The moving, suspenseful, beautifully atmospheric modern classic from the acclaimed author of The Remains of the Day and Klara and the Sun—“a Gothic tour de force" (The New York Times) with an extraordinary twist. “Brilliantly executed.” —Margaret Atwood “A page-turner and a heartbreaker.” —TIME “Masterly.” —Sunday Times As children, Kathy, Ruth, and Tommy were students at Hailsham, an exclusive boarding school secluded in the English countryside. It was a place of mercurial cliques and mysterious rules where teachers were constantly reminding their charges of how special they were. Now, years later, Kathy is a young woman. Ruth and Tommy have reentered her life. And for the first time she is beginning to look back at their shared past and understand just what it is that makes them special—and how that gift will shape the rest of their time together.
NEW YORK TIMES BESTSELLER NATIONAL BESTSELLER In this urgent, singularly authoritative book, Bill Gates sets out a wide-ranging, practical--and accessible--plan for how the world can get to zero greenhouse gas emissions in time to avoid an irreversible climate catastrophe. Bill Gates has spent a decade investigating the causes and effects of climate change. With the help and guidance of experts in the fields of physics, chemistry, biology, engineering, political science and finance, he has focused on exactly what must be done in order to stop the planet's slide toward certain environmental disaster. In this book, he not only gathers together all the information we need to fully grasp how important it is that we work toward net-zero emissions of greenhouse gases but also details exactly what we need to do to achieve this profoundly important goal. He gives us a clear-eyed description of the challenges we face. He describes the areas in which technology is already helping to reduce emissions; where and how the current technology can be made to function more effectively; where breakthrough technologies are needed, and who is working on these essential innovations. Finally, he lays out a concrete plan for achieving the goal of zero emissions--suggesting not only policies that governments should adopt, but what we as individuals can do to keep our government, our employers and ourselves accountable in this crucial enterprise. As Bill Gates makes clear, achieving zero emissions will not be simple or easy to do, but by following the guidelines he sets out here, it is a goal firmly within our reach.
Author : Dana K. White Publisher : Thomas Nelson Page : 225 pages File Size : 46,9 Mb Release : 2022-01-11 Category : House & Home ISBN : 9781400231447
Organizing for the Rest of Us by Dana K. White Pdf
So you want to keep your kitchen counter clean but you aren't ready to toss the toaster? You want to be able to find your kids' socks but aren't looking to spend your 401(k) on clear bins? You long for a little more peace but minimalism isn't sparking joy? Discover 100 practical, do-able tips to organize, declutter and manage your home. Traditional organizing advice never worked for decluttering expert and self-proclaimed recovering slob Dana K. White. Is it possible, she wondered, to get organized without color coding my sock drawer? As Dana let go of the need for perfection, she discovered the joy of having an organized house in the midst of everyday life. You can too! In Organizing for the Rest of Us, Dana teaches you how to make great strides without losing your mind in organizing every room of your home. You'll find her 100 easy-to-read organizing tips invaluable, including: Why you need to get a grip on laundry and dishes before getting organized The basics of organization for people who don't like to organize Why changing how we think about clutter is the first step to getting rid of it How living with less stuff is better for the environment, our spiritual lives, and our relationships The simple yet life-changing tactic that is the container concept Organizing for the Rest of Us includes colorful, practical photos, a presentation page, and a ribbon marker, making it a thoughtful and useful gift or self-purchase if you are: Doing spring cleaning (or cleaning during any season) Making New Year's resolutions Downsizing your own home or your parents' home Decluttering and organizing for your own peace of mind Fans of Dana's popular podcast, A Slob Comes Clean, will treasure this book as a timeless (and frequently revisited) resource. With her humorous, lighthearted, easy-to-follow approach, Dana provides bite-size, workable solutions to break through every organizational struggle you have--for good! Look for additional, practical organizational resources from Dana: Decluttering at the Speed of Life How to Manage Your Home Without Losing Your Mind
Down Among the Fishes revolves around the story of a woman named Alka, native of a small Belarusian village near the Polish border. Alka’s unfulfilled desire to have a child turns her into an alcoholic and a drug addict. Then, a family tragedy turns her world upside down, forcing her out of the self-destructive cycle. Together with her twin sister, she sets out to examine the chain of events that led to her grandmother’s unexpected death. Their inquiry quickly changes into a murder investigation. As the twins uncover new facts of the crime, more questions need to be answered. But will they? A rural intrigue continues to hold the villagers firm in its grasp until the very resolution.
With all of our focus on assets - and how much and when to allocate them - are we missing the bigger picture? Our book begins by reviewing the historical performance record of popular assets like stocks, bonds, and cash. We look at the impact inflation has on our money. We then start to examine how diversification through combining assets, in this case a simple stock and bond mix, works to mitigate the extreme drawdowns of risky asset classes. But we go beyond a limited stock/bond portfolio to consider a more global allocation that also takes into account real assets. We track 13 assets and their returns since 1973, with particular attention to a number of well-known portfolios, like Ray Dalio's All Weather portfolio, the Endowment portfolio, Warren Buffett's suggestion, and others. And what we find is that, with a few notable exceptions, many of the allocations have similar exposures. And yet, while we are all busy paying close attention to our portfolio's particular allocation of assets, the greatest impact on our portfolios may be something we fail to notice altogether...