101 Social Media Tactics For Nonprofits

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101 Social Media Tactics for Nonprofits

Melanie Mathos,Chad Norman
101 Social Media Tactics for Nonprofits Book PDF

Author : Melanie Mathos,Chad Norman
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 44,5 Mb
Release : 2012-02-07
Category : Business & Economics
ISBN : 9781118106242

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101 Social Media Tactics for Nonprofits by Melanie Mathos,Chad Norman Pdf

The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics. With this book as your guide, you'll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission. Presents immediately useful ideas for relevant impact on your organization's social presence so you can engage with supporters in new and inventive ways Features 101 beginner to intermediate-level tactics with real-life examples Offers a workable format to help nonprofits discover new ways of deploying their strategy Includes nonprofit social media influencers from leading nonprofits around the world including National Wildlife Federation, March of Dimes, and The Humane Society Nonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives.

101 Social Media Tactics for Nonprofits

Melanie Mathos,Chad Norman
101 Social Media Tactics for Nonprofits Book PDF

Author : Melanie Mathos,Chad Norman
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 47,6 Mb
Release : 2012-01-09
Category : Business & Economics
ISBN : 9781118218891

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101 Social Media Tactics for Nonprofits by Melanie Mathos,Chad Norman Pdf

The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics. With this book as your guide, you'll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission. Presents immediately useful ideas for relevant impact on your organization's social presence so you can engage with supporters in new and inventive ways Features 101 beginner to intermediate-level tactics with real-life examples Offers a workable format to help nonprofits discover new ways of deploying their strategy Includes nonprofit social media influencers from leading nonprofits around the world including National Wildlife Federation, March of Dimes, and The Humane Society Nonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives.

Social Change Anytime Everywhere

Allyson Kapin,Amy Sample Ward
Social Change Anytime Everywhere Book PDF

Author : Allyson Kapin,Amy Sample Ward
Publisher : John Wiley & Sons
Page : 286 pages
File Size : 46,8 Mb
Release : 2013-02-26
Category : Business & Economics
ISBN : 9781118331576

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Social Change Anytime Everywhere by Allyson Kapin,Amy Sample Ward Pdf

Strategies for advocacy, fundraising, and engaging the community Social Change Anytime Everywhere was written for nonprofit staff who say themselves or are asked by others, “Email communications, social media, and mobile are important, but how will they help our nonprofit and the issues we work on? Most importantly, how the heck do we integrate and utilize these tools successfully?” The book will help answer these questions, and is organized to guide readers through the planning and implementation of online multi-channel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time. It also serves as a resource to help nonprofit staff and their boards quickly understand the evolving online landscape and identify and implement the best online channels, strategies, tools, and tactics to help their organizations achieve their missions.

The Nonprofit Marketing Guide

Kivi Leroux Miller
The Nonprofit Marketing Guide Book PDF

Author : Kivi Leroux Miller
Publisher : John Wiley & Sons
Page : 278 pages
File Size : 43,8 Mb
Release : 2010-05-13
Category : Business & Economics
ISBN : 9780470619858

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The Nonprofit Marketing Guide by Kivi Leroux Miller Pdf

A nonprofit's real-world survival guide and nitty-gritty how-to handbook This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications techniques, both offline and online. Combining big-picture management and strategic decision-making with reader-friendly tips for implementing a marketing program day in and day out, this book provides a simple yet powerful framework for building support for your organization's mission and programs. Includes cost-effective strategies and proven tactics for nonprofits An ideal resource for thriving during challenging times Fast, friendly, and realistic advice to help you navigate the day-by-day demands of any nonprofit Written by one of the leading sources of how-to info and can-do inspiration for small and medium-sized nonprofit organizations, Kivi Leroux Miller is,among other things, a communication consultant and trainer, and president of EcoScribe Communications and Nonprofit Marketing Guide.com.

Nonprofit Fundraising 101

Darian Rodriguez Heyman
Nonprofit Fundraising 101 Book PDF

Author : Darian Rodriguez Heyman
Publisher : John Wiley & Sons
Page : 368 pages
File Size : 49,7 Mb
Release : 2016-01-19
Category : Business & Economics
ISBN : 9781119100461

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Nonprofit Fundraising 101 by Darian Rodriguez Heyman Pdf

Raise more money for your cause! Based on expert advice and insights from a variety of respected industry experts, Nonprofit Fundraising 101 is an essential text for nonprofit professionals, volunteers, activists, and social entrepreneurs who want to leverage best practices to promote their cause. Built upon the success of the best-selling Nonprofit Management 101, this easy to digest book provides practical, comprehensive guidance for nonprofit fundraising around the globe. With tips and tools, expert advice, and real-world insights from almost fifty industry leaders, this robust resource addresses the entire spectrum of fundraising for nonprofits, including: Planning, hiring, and tracking progress Individual donors, major gifts, events, and direct mail Board and volunteer engagement Foundation and government grants Corporate partnerships Online and email fundraising Social media and mobile crowdfunding Earned income and social enterprise Written by and for front line practitioners and geared towards a global audience of emerging and established leaders, this field guide offers step-by-step formulas for success. Nonprofit Fundraising 101 features a foreword by fundraising guru and Soul of Money author Lynne Twist, insights from notable non-profit professionals such as CNN's Van Jones, and an afterword by Kiva.org Co-Founder & President Premal Shah. This book also provides indispensible ideas and diverse case studies ranging from grassroots efforts to the ALS Ice Bucket Challenge, and advice for organizations of all sizes and focus. Chapters are brief and easily digestible, featuring extensive resources for additional learning, concrete best practices, and pitfalls to avoid. Enjoy this must-read manual to learn tried and true ways to raise more money for your cause, nonprofit, or charity.

Nonprofit Management 101

Darian Rodriguez Heyman
Nonprofit Management 101 Book PDF

Author : Darian Rodriguez Heyman
Publisher : John Wiley & Sons
Page : 672 pages
File Size : 50,5 Mb
Release : 2011-05-03
Category : Business & Economics
ISBN : 9780470285961

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Nonprofit Management 101 by Darian Rodriguez Heyman Pdf

A comprehensive handbook for leading a successful nonprofit This handbook can educate and empower a whole generation of nonprofit leaders and professionals by bringing together top experts in the field to share their knowledge and wisdom gained through experience. This book provides nonprofit professionals with the conceptual frameworks, practical knowledge, and concise guidance needed to succeed in the social sector. Designed as a handbook, the book is filled with sage advice and insights from a variety of trusted experts that can help nonprofit professionals prepare to achieve their organizational and personal goals, develop a better understanding of what they need to do to lead, support, and grow an effective organization. Addresses a wealth of topics including fundraising, Managing Technology, Marketing, Finances, Advocacy, Working with Boards Contributors are noted nonprofit experts who define the core capabilities needed to manage a successful nonprofit Author is the former Executive Director of Craigslist Foundation This important resource offers professionals key insights that will have a direct impact on improving their daily work.

Social Media Marketing: Breakthroughs in Research and Practice

Management Association, Information Resources
Social Media Marketing Breakthroughs in Research and Practice Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 1572 pages
File Size : 44,8 Mb
Release : 2018-05-04
Category : Computers
ISBN : 9781522556381

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Social Media Marketing: Breakthroughs in Research and Practice by Management Association, Information Resources Pdf

In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased. Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.

Social Media and Networking: Concepts, Methodologies, Tools, and Applications

Management Association, Information Resources
Social Media and Networking Concepts Methodologies Tools and Applications Book PDF

Author : Management Association, Information Resources
Publisher : IGI Global
Page : 2298 pages
File Size : 53,5 Mb
Release : 2015-07-31
Category : Social Science
ISBN : 9781466686151

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Social Media and Networking: Concepts, Methodologies, Tools, and Applications by Management Association, Information Resources Pdf

In the digital era, users from around the world are constantly connected over a global network, where they have the ability to connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand users’ needs and expectations. Social Media and Networking: Concepts, Methodologies, Tools, and Applications explores the burgeoning global community made possible by Web 2.0 technologies and a universal, interconnected society. With four volumes of chapters related to digital media, online engagement, and virtual environments, this multi-volume reference is an essential source for software developers, web designers, researchers, students, and IT specialists interested in the growing field of digital media and engagement. This four-volume reference includes various chapters covering topics related to Web 2.0, e-governance, social media activism, internet privacy, digital and virtual communities, e-business, customer relationship management, and more.

ICT Management in Non-Profit Organizations

Ariza-Montes, José Antonio
ICT Management in Non Profit Organizations Book PDF

Author : Ariza-Montes, José Antonio
Publisher : IGI Global
Page : 297 pages
File Size : 43,9 Mb
Release : 2014-04-30
Category : Business & Economics
ISBN : 9781466659759

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ICT Management in Non-Profit Organizations by Ariza-Montes, José Antonio Pdf

The instability of today’s economic climate calls for non-profit organizations to approach social problems in new and interesting ways, and Information and Communication Technologies may serve as an answer to this call. ICT Management in Non-Profit Organizations aims to explore the effective and comprehensive deployment of appropriate ICT strategies within the nonprofit sector. This innovative reference work will discuss how ICT enables the non-profit sector to achieve organizational efficiency, effectiveness, and, ultimately, self sufficiency, and will provide elected and appointed policymakers, managers, and planners in governments, public agencies, and nonprofit organizations with a comprehensive strategy for creating an ICT management agenda in the non-profit sector.

Social Informatics

Steffen Staab,Olessia Koltsova,Dmitry I. Ignatov
Social Informatics Book PDF

Author : Steffen Staab,Olessia Koltsova,Dmitry I. Ignatov
Publisher : Springer
Page : 507 pages
File Size : 44,6 Mb
Release : 2018-09-19
Category : Computers
ISBN : 9783030011291

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Social Informatics by Steffen Staab,Olessia Koltsova,Dmitry I. Ignatov Pdf

The two-volume set LNCS 11185 + 11186 constitutes the proceedings of the 10th International Conference on Social Informatics, SocInfo 2018, held in Saint-Petersburg, Russia, in September 2018. The 30 full and 32 short papers presented in these proceedings were carefully reviewed and selected from 110 submissions. They deal with the applications of methods of the social sciences in the study of socio-technical systems, and computer science methods to analyze complex social processes, as well as those that make use of social concepts in the design of information systems.

Present Yourself

Kit Seeborg,Andrea Meyer
Present Yourself Book PDF

Author : Kit Seeborg,Andrea Meyer
Publisher : "O'Reilly Media, Inc."
Page : 220 pages
File Size : 47,6 Mb
Release : 2013-06-05
Category : Business & Economics
ISBN : 9781449342357

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Present Yourself by Kit Seeborg,Andrea Meyer Pdf

With the success of SlideShare and other online presentation sites, slide presentations have become the language of business. This practical book demonstrates how you can use this visual language to make the story of your organization, brand, or initiative effective and entertaining—and how social sharing networks like SlideShare, Prezi, and Scribd can present your story to a worldwide audience. Using real-world examples from SlideShare users, Present Yourself puts marketing principles and business trends in context to help you understand how online presentations can boost your business. The final chapter provides case studies that reveal how organizations and individuals use SlideShare to meet their needs. Learn the latest trends and technologies for visual communication in business Discover how SlideShare works, and get started with your own account Use SlideShare to plan, execute, and provide follow-up for event presentations Share your wealth of content to promote trust in your company or brand Anticipate a customer’s needs with knowledge-rich content about their market Collaborate with colleagues and conduct online business research Explore how presentations can help you recruit, hire, or get hired

Fundraising Principles and Practice

Adrian Sargeant,Jen Shang
Fundraising Principles and Practice Book PDF

Author : Adrian Sargeant,Jen Shang
Publisher : John Wiley & Sons
Page : 823 pages
File Size : 44,6 Mb
Release : 2024-04-30
Category : Business & Economics
ISBN : 9781394190263

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Fundraising Principles and Practice by Adrian Sargeant,Jen Shang Pdf

Adopt an organized approach to fundraising planning In it’s third edition Fundraising Principles and Practice is a unique resource for students and professionals seeking to deepen their understanding of fundraising in the current nonprofit environment. Based on emerging research in economics, psychology, social psychology, and sociology, this book comprehensively analyzes the factors that impact the fundraising role in the nonprofit sector. Readers will explore donor behavior, decision making, and social influences on giving. Building upon that background, authors Adrian Sargeant and Jen Shang then describe today's fundraising methods, tools, and practices. A robust planning framework helps you set objectives, formulate strategies, create a budget, schedule, and monitor activities, with in-depth guidance on assessing and fine-tuning your approach. With updated case studies and examples, this book helps you develop a concrete understanding of the theory and principles of fundraising. A companion website offers additional opportunity to deepen your learning and assess your knowledge. Updates to this Third Edition include the latest research and new content in rapidly changing areas of fundraising, such as digital and social media. Learn the common behaviors and motivations of donors Master the tools and practices of nonprofit fundraising Manage volunteers, monitor progress, evaluate events, and more Fundraising Principles and Practice provides working nonprofit professionals, as well as postgraduate students studying fundraising, with a comprehensive guide to all aspects of the field, including in-depth coverage of today's most effective approaches.

Digital Marketing Trends and Prospects

Dr. Shakti Kundu
Digital Marketing Trends and Prospects Book PDF

Author : Dr. Shakti Kundu
Publisher : BPB Publications
Page : 153 pages
File Size : 48,7 Mb
Release : 2021-01-15
Category : Computers
ISBN : 9789389898583

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Digital Marketing Trends and Prospects by Dr. Shakti Kundu Pdf

Familiarize yourself with different effective strategies in Digital MarketingÊ Ê KEY FEATURESÊ ¥ Understand the basics terminologies in Digital Marketing ¥ Understand the impact of Search Engine Optimization (SEO) on online business ¥ Identify important elements of E-mail marketing and its applicability in the digital world ¥ Get familiar with Mobile marketing and Web analytics tools ¥ Understand different Traditional Marketing and Digital Marketing techniques DESCRIPTIONÊ The book starts with the basic concepts of Marketing, benefits & opportunity of Digital Marketing and its usage in various domains of business. You will learn how to work with SEO, E-mail Marketing and Digital Display Advertising. The book will then cover the key metrics of SMM & Mobile marketing and Web analytics.Ê This book not only focusses on Digital Marketing but also covers many real-world examples based on the latest Marketing strategies or techniques in Digital Marketing. Ê WHAT YOU WILL LEARN ¥ Get familiar with B2B SEO and B2C SEO strategies in Digital MarketingÊ ¥ Understand the importance of gathering offline and online data in Email marketing ¥ Learn how to create and test landing pages ¥ Generate traffic and behavior report of marketers and targeted users ¥ Get familiar with the Web analytics tools and process. WHO THIS BOOK IS FOR This book is for anyone interested in Digital Marketing. Professionals who are working in the Digital Marketing domain can use this book as a reference. Ê TABLE OF CONTENTSÊÊ 1. Introduction to Digital Marketing 2. Search Engine Optimization (SEO): The core of Digital Marketing 3. E-mail Marketing and Digital Display Advertising 4. Social Media Marketing 5. Mobile Marketing and Web Analytics

Planning Programs for Adult Learners

Sandra Ratcliff Daffron,Rosemary S. Caffarella
Planning Programs for Adult Learners Book PDF

Author : Sandra Ratcliff Daffron,Rosemary S. Caffarella
Publisher : John Wiley & Sons
Page : 560 pages
File Size : 47,8 Mb
Release : 2021-04-13
Category : Education
ISBN : 9781119577393

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Planning Programs for Adult Learners by Sandra Ratcliff Daffron,Rosemary S. Caffarella Pdf

Strengthen your adult education program planning with this essential guide Planning Programs for Adult Learners: A Practical Guide, 4th Edition is an interactive, practical, and essential guide for anyone involved with planning programs for adult learners. Containing extensive updates, refinements, and revisions to this celebrated book, this edition prepares those charged with planning programs for adult learners across a wide variety of settings. Spanning a variety of crucial subjects, this book will teach readers how to: Plan, organize, and complete other administrative tasks with helpful templates and practical guides Focus on challenges of displacement, climate change, economic dislocation, and inequality Plan programs using current and emerging digital delivery tools and techniques including virtual and augmented reality Planning Programs for Adult Learners provides an international perspective and includes globally relevant examples and research that will inform and transform your program planning process. Perfect for adult educators and participants in continuing education programs for adults, the book will also be illuminating for graduate students in fields including education, nursing, human resource development, and more.

Planning Programs for Adult Learners

Rosemary S. Caffarella,Sandra Ratcliff Daffron
Planning Programs for Adult Learners Book PDF

Author : Rosemary S. Caffarella,Sandra Ratcliff Daffron
Publisher : John Wiley & Sons
Page : 464 pages
File Size : 55,6 Mb
Release : 2013-02-26
Category : Education
ISBN : 9780470770375

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Planning Programs for Adult Learners by Rosemary S. Caffarella,Sandra Ratcliff Daffron Pdf

Planning Programs for Adult Learners, Third Edition covers the development of adult education programs in clear, specific detail. This popular step-by-step guide contains information on every area of program planning for adult learners, from understanding the purpose of educational programs to obtaining suitable facilities to incorporating technology appropriately. For educators and practitioners for whom planning programs is a full-time responsibility or only a part of their jobs, as well as volunteers in a variety of organizations, will find this book to be an essential tool. Grounded in a variety of program planning models, the new edition includes: new refinements to the 11-component interactive model updated exercises and examples from new settings new material on the practical application of technology discussion of instructional and program evaluation a focus on critical managerial tasks a new chapter on exploring the foundational knowledge of program planning a new section on the ethical issues related to program planning