12 Immutable Laws Of High Impact Messaging

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12 Immutable Laws of High-Impact Messaging

Brendan Dell
12 Immutable Laws of High Impact Messaging Book PDF

Author : Brendan Dell
Publisher : Unknown
Page : 70 pages
File Size : 52,9 Mb
Release : 2019-07-24
Category : Electronic
ISBN : 0578210924

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12 Immutable Laws of High-Impact Messaging by Brendan Dell Pdf

Stories define our reality as human beings. The stories you tell-- as an individual, a business, an organization--will shape yours. LEARN TO MOVE MARKETS Whether you have a product to sell, a fundraising goal to reach, a political agenda to push--any change you'd like to make--crafting the right message, telling the right story, is how you effect the change you seek. In this book, you'll find the laws that govern the creation of impactful messaging. A framework, consumable in a single sitting, to act as a guiding light for the messages you'll create. Craft high-impact messages and you can shape culture, drive sales, incite movements--mold the world around you. Fail, and instead craft bland, apathetic messages, and you'll find yourself yet another voice, lost in the crowd. While there is no singular template for crafting a high impact message, there are laws that govern what works. If you're ready to spark your movement, sit down, dig in. LET'S GO. BUSINESS/MARKETING-GENERAL THE 12

The 22 Immutable Laws of Marketing

Al Ries,Jack Trout
The 22 Immutable Laws of Marketing Book PDF

Author : Al Ries,Jack Trout
Publisher : Profile Books(GB)
Page : 160 pages
File Size : 55,8 Mb
Release : 1994
Category : Marketing
ISBN : 1861976100

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The 22 Immutable Laws of Marketing by Al Ries,Jack Trout Pdf

Ries and Trout share their rules for certain successes in the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace.

Pharmaceutical Marketing

Ross Mullner
Pharmaceutical Marketing Book PDF

Author : Ross Mullner
Publisher : Emerald Group Publishing
Page : 92 pages
File Size : 48,6 Mb
Release : 2005
Category : Business & Economics
ISBN : 9781845448554

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Pharmaceutical Marketing by Ross Mullner Pdf

The purpose of this title is to address some of the complex and controversial issues posed by pharmaceutical marketing. Specifically, articles in this work will address the impact of direct-to-consumer advertising of drugs, the marketing of drugs over the Internet, pharmaceutical companies' marketing policies, and the marketing of herbal products, which are not regulated by the United States Food and Drug Administration (FDA). Hopefully, it will provide many new insights into the benefits and pitfalls of pharmaceutical marketing. Originally published as Journal of Consumer Marketing (2005, Vol.22, No.7)

The 22 Immutable Laws of Branding

Al Ries,Laura Ries
The 22 Immutable Laws of Branding Book PDF

Author : Al Ries,Laura Ries
Publisher : Harper Collins
Page : 272 pages
File Size : 40,8 Mb
Release : 2009-10-06
Category : Business & Economics
ISBN : 9780061983672

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The 22 Immutable Laws of Branding by Al Ries,Laura Ries Pdf

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so. The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand.

Steal the Show

Michael Port
Steal the Show Book PDF

Author : Michael Port
Publisher : Houghton Mifflin Harcourt
Page : 274 pages
File Size : 41,5 Mb
Release : 2015
Category : Business & Economics
ISBN : 9780544555181

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Steal the Show by Michael Port Pdf

A powerful way to master every performance in your career and life, from presentations and sales pitches to interviews and tough conversations, drawing on the methods the author applied as a working actor and has honed over a decade of coaching salespeople, marketers, managers, and business owners.

The Twelve Universal Laws of Success

Herbert Harris
The Twelve Universal Laws of Success Book PDF

Author : Herbert Harris
Publisher : Lifeskill Instutute
Page : 0 pages
File Size : 46,8 Mb
Release : 2004
Category : Self-actualization (Psychology)
ISBN : 0974836214

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The Twelve Universal Laws of Success by Herbert Harris Pdf

Copyright date of 2nd ed. expanded: 2004.

11 Immutable Laws of Internet Branding

Al Ries,Laura Ries
11 Immutable Laws of Internet Branding Book PDF

Author : Al Ries,Laura Ries
Publisher : Unknown
Page : 181 pages
File Size : 43,7 Mb
Release : 2003-02
Category : Electronic
ISBN : 1861976003

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11 Immutable Laws of Internet Branding by Al Ries,Laura Ries Pdf

Bestselling marketing guru Al Ries and his daughter and partner Laura divulge the revolutionary strategies needed to successfully build your company, product or service into a profitable brand using the internet. The Internet is the first major new communication medium to be introduced since television and businesses ignore it at their peril. If the Internet is going to take its place alongside the other major media it will be because it exploits a powerful new attribute - interactivity. The Internet will make traditional forms of branding, such as conventional advertising, redundant. In order to succeed in branding on the net, the message to customers must be interactive. Al and Laura Ries examine this dilemma and explain how their other revolutionary principles can help your company to build a brand on the net. Like the 22 Immutable Laws of Marketing and the 22 Immutable Laws of Branding, this will be a smart snappy read full of practical advice and marketing savvy. The authors will use anecdotes from their own consulting business with top companies to illustrate how Internet branding really works.

The Influence of Globalization on Ecological Literacy in Japan

John J. Esposito
The Influence of Globalization on Ecological Literacy in Japan Book PDF

Author : John J. Esposito
Publisher : Unknown
Page : 302 pages
File Size : 44,5 Mb
Release : 2006
Category : Education
ISBN : STANFORD:36105122859247

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The Influence of Globalization on Ecological Literacy in Japan by John J. Esposito Pdf

Globalization, understood as an intensification of modernism, has over the past fifty years been a powerful force for cultural change. This study examines how one aspect of globalization, Hollywood films, influences Japanese thinking as regards to human-nature relationships. A critical discourse analysis of the most popular cinematic texts in Japan during a five-year period (1997_2001) uncovers the latent ideologies and messages linked to a modern worldview. This interdisciplinary work evaluates the influence of these films by way of a descriptive survey of Japanese culture; data from a university student focus group; and an analysis of linguistic, behavioral, and attitudinal changes toward environmental issues. A holistic approach to curricular reform that grounds ecological principles in traditional perceptions of nature is proffered as a way of countering exogenous influences while restoring a sense of balance to the culture-ecosystem.

#Upcycle Your Job

Anna Meller
Upcycle Your Job Book PDF

Author : Anna Meller
Publisher : Practical Inspiration Publishing
Page : 140 pages
File Size : 41,5 Mb
Release : 2019-03-29
Category : Business & Economics
ISBN : 9781788600767

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#Upcycle Your Job by Anna Meller Pdf

Women make up the majority of university graduates. They enter the workplace in equal numbers with men. But many workplaces still operate with cultures developed over a century ago to reflect a predominantly male workforce and vastly differing social expectations. So all too often as women become parents they are forced to fix things in the only way they can - by downgrading their job expectations or dropping out of the corporate world. Anna Meller believes it’s high time we #Upcycled our jobs and careers to fit today's lifestyles and meet women's changed expectations. Her PROPEL model offers ambitious working mothers new possibilities for progressing their corporate careers. In this book, Anna leads you through an evidence-based six step process that supports you in finding the balance you need. Practical exercises enable you to craft a working arrangement that meets your employer’s expectations as well as your own aspirations, and to develop the key skills you need to maintain it.

Improbable Destinies

Jonathan B. Losos
Improbable Destinies Book PDF

Author : Jonathan B. Losos
Publisher : Penguin
Page : 384 pages
File Size : 51,7 Mb
Release : 2017-08-08
Category : Science
ISBN : 9780399184932

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Improbable Destinies by Jonathan B. Losos Pdf

A major new book overturning our assumptions about how evolution works Earth’s natural history is full of fascinating instances of convergence: phenomena like eyes and wings and tree-climbing lizards that have evolved independently, multiple times. But evolutionary biologists also point out many examples of contingency, cases where the tiniest change—a random mutation or an ancient butterfly sneeze—caused evolution to take a completely different course. What role does each force really play in the constantly changing natural world? Are the plants and animals that exist today, and we humans ourselves, inevitabilities or evolutionary flukes? And what does that say about life on other planets? Jonathan Losos reveals what the latest breakthroughs in evolutionary biology can tell us about one of the greatest ongoing debates in science. He takes us around the globe to meet the researchers who are solving the deepest mysteries of life on Earth through their work in experimental evolutionary science. Losos himself is one of the leaders in this exciting new field, and he illustrates how experiments with guppies, fruit flies, bacteria, foxes, and field mice, along with his own work with anole lizards on Caribbean islands, are rewinding the tape of life to reveal just how rapid and predictable evolution can be. Improbable Destinies will change the way we think and talk about evolution. Losos's insights into natural selection and evolutionary change have far-reaching applications for protecting ecosystems, securing our food supply, and fighting off harmful viruses and bacteria. This compelling narrative offers a new understanding of ourselves and our role in the natural world and the cosmos.

Scientific American

Anonim
Scientific American Book PDF

Author : Anonim
Publisher : Unknown
Page : 426 pages
File Size : 40,5 Mb
Release : 1873
Category : Periodicals
ISBN : PSU:000062999311

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Scientific American by Anonim Pdf

Monthly magazine devoted to topics of general scientific interest.

The Seven Spiritual Laws of Success

Deepak Chopra
The Seven Spiritual Laws of Success Book PDF

Author : Deepak Chopra
Publisher : Amber-Allen Publishing
Page : 80 pages
File Size : 53,7 Mb
Release : 2010-03-29
Category : Self-Help
ISBN : 9781934408124

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The Seven Spiritual Laws of Success by Deepak Chopra Pdf

In The Seven Spiritual Laws of Success, Deepak Chopra distills the essence of his teachings into seven simple, yet powerful principles that can easily be applied to create success in all areas of your life. Based on natural laws that govern all of creation, this book shatters the myth that success is the result of hard work, exacting plans, or driving ambition. Instead, Chopra offers a life-altering perspective on the attainment of success: Once we understand our true nature and learn to live in harmony with natural law, a sense of well-being, good health, fulfilling relationships, energy and enthusiasm for life, and material abundance will spring forth easily and effortlessly. Filled with timeless wisdom and practical steps you can apply right away, this is a book you will cherish for a lifetime, for within its pages are the secrets to making all your dreams come true. "A must-read for anyone who missed The Prophet, by Kahlil Gibran." — The New York Times

The 48 Laws of Power

Robert Greene
The 48 Laws of Power Book PDF

Author : Robert Greene
Publisher : Penguin
Page : 481 pages
File Size : 50,7 Mb
Release : 2023-10-31
Category : Self-Help
ISBN : 9780670881468

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The 48 Laws of Power by Robert Greene Pdf

Amoral, cunning, ruthless, and instructive, this multi-million-copy New York Times bestseller is the definitive manual for anyone interested in gaining, observing, or defending against ultimate control – from the author of The Laws of Human Nature. In the book that People magazine proclaimed “beguiling” and “fascinating,” Robert Greene and Joost Elffers have distilled three thousand years of the history of power into 48 essential laws by drawing from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz and also from the lives of figures ranging from Henry Kissinger to P.T. Barnum. Some laws teach the need for prudence (“Law 1: Never Outshine the Master”), others teach the value of confidence (“Law 28: Enter Action with Boldness”), and many recommend absolute self-preservation (“Law 15: Crush Your Enemy Totally”). Every law, though, has one thing in common: an interest in total domination. In a bold and arresting two-color package, The 48 Laws of Power is ideal whether your aim is conquest, self-defense, or simply to understand the rules of the game.

Brand Against the Machine

John Michael Morgan
Brand Against the Machine Book PDF

Author : John Michael Morgan
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 49,5 Mb
Release : 2011-11-22
Category : Business & Economics
ISBN : 9781118103524

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Brand Against the Machine by John Michael Morgan Pdf

Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters—because it creates a stronger bond with those who love you Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.

Preventing Regulatory Capture

Daniel Carpenter,David A. Moss
Preventing Regulatory Capture Book PDF

Author : Daniel Carpenter,David A. Moss
Publisher : Cambridge University Press
Page : 531 pages
File Size : 47,5 Mb
Release : 2014
Category : Business & Economics
ISBN : 9781107036086

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Preventing Regulatory Capture by Daniel Carpenter,David A. Moss Pdf

Leading scholars from across the social sciences present empirical evidence that the obstacle of regulatory capture is more surmountable than previously thought.