Brand Against The Machine

Author : John Michael Morgan
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 41,8 Mb
Release : 2011-11-22
Category : Business & Economics
ISBN : 9781118103524

Get Book

Brand Against the Machine by John Michael Morgan Pdf

Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters—because it creates a stronger bond with those who love you Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.

Author : John Michael Morgan
Publisher : John Wiley & Sons
Page : 224 pages
File Size : 40,5 Mb
Release : 2011-10-24
Category : Business & Economics
ISBN : 9781118160336

Get Book

Brand Against the Machine by John Michael Morgan Pdf

Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters—because it creates a stronger bond with those who love you Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.

Author : Austin McGhie
Publisher : Advantage Media Group
Page : 285 pages
File Size : 47,9 Mb
Release : 2012
Category : Business & Economics
ISBN : 9781599323275

Get Book

Brand is a Four Letter Word by Austin McGhie Pdf

In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with "branding" and instead focus on the real work of marketing: positioning. In fact, McGhie believes there's no marketing problem or opportunity that can't be framed as a positioning exercise. He argues that brands are a marketplace response, not a marketer's stimulus; if that response from the audience is simple, clear and on strategy, marketers can build a brand. Drawing on his 30-year career working with some of world's best-known brands, including Disney, ESPN, Nike, Google, Visa, Expedia, Best Buy, Microsoft, Anheuser-Busch, Abbott and YouTube, McGhie tackles the strategic essence of positioning and creating differentiated advantage. He deftly weaves the positioning discussion throughout the book with a series of real-life anecdotes to deliver a crisp, clear view of what it means to build a brand. McGhie has written a practical book that will guide and inspire marketers and in turn help them guide and inspire their audiences.

Author : Lee Siegel
Publisher : Profile Books
Page : 192 pages
File Size : 48,7 Mb
Release : 2011-09-30
Category : Social Science
ISBN : 9781847654977

Get Book

Against The Machine by Lee Siegel Pdf

Against the Machine is a fascinating look at how the Internet is reshaping the way we think about ourselves and the world. Siegel explores how the internet affects culture and social life, particularly the psychological, emotional and social cost of high-tech solitude. Arguing that the internet's widespread anonymity eliminates boundaries and encourages otherwise polite people to be downright abusive, Siegel discusses the half-fantasy, half-realism of online personae. By experiencing virtual selves rather than other individuals, we run the risk of being reduced to avatars that other internet users manipulate for their own ends. Insightful and written with convincing evidence to support the author?s polemic, this book is a welcome addition to the debate on the personal ramifications of living in a wired world.

Author : Marc de Swaan Arons,Frank van den Driest
Publisher : Unknown
Page : 319 pages
File Size : 48,5 Mb
Release : 2010-09-16
Category : Advertising
ISBN : 061538708X

Get Book

The Global Brand CEO by Marc de Swaan Arons,Frank van den Driest Pdf

Today almost every marketer works on or competes against a global brandThink about it; only ten years ago things were very different. The Global Brand CEO is the first book to specifically focus on what it takes to win in global marketing. Building on over 20 years of practical experience, and having worked with the leaders of many of the world's most successful global brands, the authors present a simple framework and practical tools that will help every global marketer unlock the value of global brands and ready their organization for accelerated growth.The insights, vision and approach presented in this book are all practitioner endorsed. Some 45 of the world's most successful CMOs contributed with examples and case studies and the recommendations are backed by the findings of EffectiveBrands' proprietary Leading Global Brands study which includes contributions from over 250 global brands, 2,500 global marketing leaders, and 21,000 global marketers and their colleagues. The book includes case studies from Sony Ericsson, Johnnie Walker, Dove, HSBC, Coca-Cola, OMO, Starbucks, Dulux, Procter and Gamble, VISA, and GSK Consumer Healthcare

Author : Tracy Kidder
Publisher : Back Bay Books
Page : 222 pages
File Size : 55,6 Mb
Release : 2011-08-23
Category : Computers
ISBN : 9780316204552

Get Book

The Soul of A New Machine by Tracy Kidder Pdf

Tracy Kidder's "riveting" (Washington Post) story of one company's efforts to bring a new microcomputer to market won both the Pulitzer Prize and the National Book Award and has become essential reading for understanding the history of the American tech industry. Computers have changed since 1981, when The Soul of a New Machine first examined the culture of the computer revolution. What has not changed is the feverish pace of the high-tech industry, the go-for-broke approach to business that has caused so many computer companies to win big (or go belly up), and the cult of pursuing mind-bending technological innovations. The Soul of a New Machine is an essential chapter in the history of the machine that revolutionized the world in the twentieth century. "Fascinating...A surprisingly gripping account of people at work." --Wall Street Journal

Author : David A. Aaker
Publisher : John Wiley & Sons
Page : 400 pages
File Size : 43,9 Mb
Release : 2011-01-25
Category : Business & Economics
ISBN : 9780470613580

Get Book

Brand Relevance by David A. Aaker Pdf

Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.

Author : Ryan North,Matthew Bennardo,David Malki
Publisher : Machines of Death LLC
Page : 468 pages
File Size : 54,6 Mb
Release : 2010
Category : Fiction
ISBN : 9780982167120

Get Book

Machine of Death by Ryan North,Matthew Bennardo,David Malki Pdf

MACHINE OF DEATH tells thirty-four different stories about people who know how they will die. Prepare to have your tears jerked, your spine tingled, your funny bone tickled, your mind blown, your pulse quickened, or your heart warmed. Or better yet, simply prepare to be surprised. Because even when people do have perfect knowledge of the future, there's no telling exactly how things will turn out.

Author : Chet Holmes
Publisher : Penguin
Page : 284 pages
File Size : 44,9 Mb
Release : 2007-06-21
Category : Business & Economics
ISBN : 9781101218334

Get Book

The Ultimate Sales Machine by Chet Holmes Pdf

NEWLY REVISED AND UPDATED The bestselling business playbook for turbocharging any organization, updated for modern audiences with new and never-before-seen material Every single day 3,076 businesses shut their doors. But what if you could create the finest, most profitable and best-run version of your business without wasting precious dollars on a thousand different strategies? When The Ultimate Sales Machine first published in 2007, legendary sales expert Chet Holmes gave us the key to do just that. All you need is to focus on twelve key areas of improvement—and practice them over and over with pigheaded discipline. Now, a decade later, Chet’s daughter Amanda Holmes breathes new life into her father’s classic advice. With updated language to match our ever-changing times and over 50 new pages of content, The Ultimate Sales Machine will help any modern reader transform their organization into a high-performing, moneymaking force. With practical tools, real-life examples, and proven strategies, this book will show you how to: • Teach your team to work smarter, not harder • Get more bang from your marketing for less • Perfect every sales interaction by working on sales, not just in sales • Land your dream clients This revised edition expands on these proven concepts, with checklists to get faster ROIs, Core Story Frameworks to get your company to number one in your marketplace, and a bonus, never-before-revealed chapter from Chet, “How to Live a Rich and Full Life,” that will put you in the best possible mindset to own your career. For every CEO, manager, and business owner who wants to take their organization to the next level, The Ultimate Sales Machine will put you and your company on the path to success—and help you stay there!

Author : Chris Malone,Susan T. Fiske
Publisher : John Wiley & Sons
Page : 208 pages
File Size : 43,6 Mb
Release : 2013-10-07
Category : Business & Economics
ISBN : 9781118611319

Get Book

The Human Brand by Chris Malone,Susan T. Fiske Pdf

Why we choose companies and brands in the same way that we unconsciously perceive, judge, and behave toward one another People everywhere describe their relationships with brands in a deeply personal way—we hate our banks, love our smartphones, and think the cable company is out to get us. What's actually going on in our brains when we make these judgments? Through original research, customer loyalty expert Chris Malone and top social psychologist Susan Fiske discovered that our perceptions arise from spontaneous judgments on warmth and competence, the same two factors that also determine our impressions of people. We see companies and brands the same way we automatically perceive, judge, and behave toward one another. As a result, to achieve sustained success, companies must forge genuine relationships with customers. And as customers, we have a right to expect relational accountability from the companies and brands we support. Applies the social psychology concepts of "warmth" (what intentions others have toward us) and "competence" (how capable they are of carrying out those intentions) to the way we perceive and relate to companies and brands Features in-depth analyses of companies such as Hershey's, Domino's, Lululemon, Zappos, Amazon, Chobani, Sprint, and more Draws from original research, evaluating over 45 companies over the course of 10 separate studies The Human Brand is essential reading for understanding how and why we make the choices we do, as well as what it takes for companies and brands to earn and keep our loyalty in the digital age.

Author : M. Sicard
Publisher : Springer
Page : 160 pages
File Size : 40,7 Mb
Release : 2012-11-09
Category : Business & Economics
ISBN : 9781137019493

Get Book

Brand Revolution by M. Sicard Pdf

Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.

Author : United States. Patent Office
Publisher : Unknown
Page : 1000 pages
File Size : 45,7 Mb
Release : 1899
Category : Patents
ISBN : WISC:89095064465

Get Book

Official Gazette of the United States Patent Office by United States. Patent Office Pdf

Author : Shaun Barger
Publisher : Gallery / Saga Press
Page : 512 pages
File Size : 47,6 Mb
Release : 2019-07-30
Category : Fiction
ISBN : 9781534403055

Get Book

Mage Against the Machine by Shaun Barger Pdf

Harry Potter meets The Terminator in this action-packed adventure about a young man who discovers that everything he believed about his world is a lie. The year is 2120. The humans are dead. The mages have retreated from the world after a madman blew up civilization with weaponized magical technology. Safe within domes that protect them from the nuclear wasteland on the other side, the mages have spent the last century putting their lives back together. Nikolai is obsessed with artifacts from twentieth-century human life: mage-crafted replica Chuck Taylors on his feet, Schwarzenegger posters on his walls, Beatlemania still alive and well in his head. But he’s also tasked with a higher calling—to maintain the Veils that protect mage-kind from the hazards of the wastes beyond. As a cadet in the Mage King’s army, Nik has finally found what he always wanted—a purpose. But when confronted by one of his former instructors gone rogue, Nik tumbles into a dark secret. The humans weren’t nuked into oblivion—they’re still alive. Not only that, outside the domes a war rages between the last enclaves of free humans and vast machine intelligences. Outside the dome, unprepared and on the run, Nik finds Jem. Jem is a Runner for the Human Resistance. A ballerina-turned-soldier by the circumstances of war, Jem is more than just a human—her cybernetic enhancement mods make her faster, smarter, and are the only things that give her a fighting chance against the artificial beings bent on humanity’s eradication. Now Nik faces an impossible decision: side with the mages and let humanity die out? Or stand with Jem and the humans—and risk endangering everything he knows and loves?

Author : Judie Lannon,Merry Baskin
Publisher : John Wiley & Sons
Page : 385 pages
File Size : 41,7 Mb
Release : 2011-02-25
Category : Business & Economics
ISBN : 9781119994909

Get Book

A Master Class in Brand Planning by Judie Lannon,Merry Baskin Pdf

In 1988, on Stephen King’s retirement JWT published ‘The King Papers’ a small collection of Stephen King’s published writings spanning 1967-1985. They remain timelessly potentially valuable but are an almost unexploited gold mine. This book is comprised of a selection of 20-25 of Stephen King’s most important articles, each one introduced by a known and respected practitioner who, in turn, describes the relevance of the particular original idea to the communications environment of today. The worth of this material is that, although the context in which the original papers were written is different, the principles themselves are appropriate to marketing communications in today’s more complex media environment. The book will serve as a valuable reference book for today’s practitioners, as well as a unique source of sophisticated, contemporary thinking.

Author : John Seabrook
Publisher : W. W. Norton & Company
Page : 326 pages
File Size : 46,6 Mb
Release : 2015-10-05
Category : Music
ISBN : 9780393241938

Get Book

The Song Machine: Inside the Hit Factory by John Seabrook Pdf

"An utterly satisfying examination of the business of popular music." —Nathaniel Rich, The Atlantic There’s a reason today’s ubiquitous pop hits are so hard to ignore—they’re designed that way. The Song Machine goes behind the scenes to offer an insider’s look at the global hit factories manufacturing the songs that have everyone hooked. Full of vivid, unexpected characters—alongside industry heavy-hitters like Katy Perry, Rihanna, Max Martin, and Ester Dean—this fascinating journey into the strange world of pop music reveals how a new approach to crafting smash hits is transforming marketing, technology, and even listeners’ brains. You’ll never think about music the same way again. A Wall Street Journal Best Business Book