140 Characters

Author : Dom Sagolla
Publisher : John Wiley & Sons
Page : 235 pages
File Size : 47,9 Mb
Release : 2009-09-24
Category : Business & Economics
ISBN : 9780470588383

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140 Characters by Dom Sagolla Pdf

Make the most of your messages on Twitter, Facebook, and other social networking sites The advent of Twitter and other social networking sites, as well as the popularity of text messaging, have made short-form communication an everyday reality. But expressing yourself clearly in short bursts-particularly in the 140-character limit of Twitter-takes special writing skill. In 140 Characters, Twitter co-creator Dom Sagolla covers all the basics of great short-form writing, including the importance of communicating with simplicity, honesty, and humor. For marketers and business owners, social media is an increasingly important avenue for promoting a business-this is the first writing guide specifically dedicated to communicating with the succinctness and clarity that the Internet age demands. Covers basic grammar rules for short-form writing The equivalent of Strunk and White's Elements of Style for today's social media-driven marketing messages Helps you develop your own unique short-form writing style 140 Characters is a much-needed guide to the kind of communication that can make or break a reputation online.

Author : David Patrikarakos
Publisher : Hachette UK
Page : 320 pages
File Size : 47,8 Mb
Release : 2017-11-14
Category : Political Science
ISBN : 9780465096152

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War in 140 Characters by David Patrikarakos Pdf

A leading foreign correspondent looks at how social media has transformed the modern battlefield, and how wars are fought Modern warfare is a war of narratives, where bullets are fired both physically and virtually. Whether you are a president or a terrorist, if you don't understand how to deploy the power of social media effectively you may win the odd battle but you will lose a twenty-first century war. Here, journalist David Patrikarakos draws on unprecedented access to key players to provide a new narrative for modern warfare. He travels thousands of miles across continents to meet a de-radicalized female member of ISIS recruited via Skype, a liberal Russian in Siberia who takes a job manufacturing "Ukrainian" news, and many others to explore the way social media has transformed the way we fight, win, and consume wars-and what this means for the world going forward.

Author : Kevin Makice
Publisher : "O'Reilly Media, Inc."
Page : 414 pages
File Size : 52,5 Mb
Release : 2009-03-24
Category : Computers
ISBN : 9780596154615

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Twitter API by Kevin Makice Pdf

This work helps new and casual programmers understand how the Twitter application programming interface (API) works, so they can build practical and fun Web applications.

Author : Richard Davis,Christina Holtz Bacha,Marion R. Just
Publisher : Routledge
Page : 271 pages
File Size : 48,8 Mb
Release : 2016-09-01
Category : Political Science
ISBN : 9781317363132

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Twitter and Elections around the World by Richard Davis,Christina Holtz Bacha,Marion R. Just Pdf

Twitter already has become an important electoral communication tool between candidates, parties and their specific constituencies. No serious candidate campaign ignores Twitter, while political party organizations utilize Twitter to communicate with partisans, reinforce supporters, and mobilize voters. Whereas much scholarship to date has focused primarily on Twitter’s political usage in the United States, there still remain many questions about the political uses and effects of Twitter in a global context. Does Twitter effect how reporters interact with candidates or even with each other? Does Twitter increase voter participation? Who is tweeting about elections? Why do people use Twitter in electoral contexts? Which type of candidate is more likely to use Twitter and why? Do parties differ in their use of Twitter, and why? Does Twitter increase candidate-voter interaction? Is Twitter shaping elections in various system contexts, and if so how? What is the influence of system context on Twitter use by parties, candidates, reporters, and voters? Eloquently combining theory and practice, established and rising scholars in the field of political communication have been brought together to provide an essential overview of the influence of Twitter on elections in a comparative perspective. Readers of this book will not only learn everything there is to know about this specific influence of Twitter, but more broadly how to approach the study of various online tools in general.

Author : Nicholas Michael Sambaluk
Publisher : Bloomsbury Publishing USA
Page : 230 pages
File Size : 44,8 Mb
Release : 2020-03-01
Category : History
ISBN : 9781440870811

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Myths and Realities of Cyber Warfare by Nicholas Michael Sambaluk Pdf

This illuminating book examines and refines the commonplace "wisdom" about cyber conflict-its effects, character, and implications for national and individual security in the 21st century. "Cyber warfare" evokes different images to different people. This book deals with the technological aspects denoted by "cyber" and also with the information operations connected to social media's role in digital struggle. The author discusses numerous mythologies about cyber warfare, including its presumptively instantaneous speed, that it makes distance and location irrelevant, and that victims of cyber attacks deserve blame for not defending adequately against attacks. The author outlines why several widespread beliefs about cyber weapons need modification and suggests more nuanced and contextualized conclusions about how cyber domain hostility impacts conflict in the modern world. After distinguishing between the nature of warfare and the character of wars, chapters will probe the widespread assumptions about cyber weapons themselves. The second half of the book explores the role of social media and the consequences of the digital realm being a battlespace in 21st-century conflicts. The book also considers how trends in computing and cyber conflict impact security affairs as well as the practicality of people's relationships with institutions and trends, ranging from democracy to the Internet of Things.

Author : Adam Ferrier
Publisher : John Wiley & Sons
Page : 157 pages
File Size : 47,7 Mb
Release : 2020-01-17
Category : Business & Economics
ISBN : 9780730370611

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Stop Listening to the Customer by Adam Ferrier Pdf

Don't let the customer get between you and building a strong valued brand If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business – listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world. The customer is not always right. In fact, our obsession with the customer risks devaluing brands by making them generic and forgettable. Brands have become too consumer-led, where they are driven by journey-mapping, customer-centric design, and an excessive focus on consumer-driven data. Instead try redressing the balance, and be brand-led, where brands and businesses can truly become unique, interesting and highly profitable. Multi-award-winning brand strategist and consumer psychologist Adam Ferrier shares his contrary approach to building a strong brand in Stop Listening to the Customer. Backed by science, real-world examples and extensive industry experience, Ferrier explores the dangers of listening to the consumer too much, shares lessons from successful businesses who prioritise their brand, and reveals the brand-building secrets of their success. With insights from Jules Lund, Lisa Ronson, John Newcomb, Rory Sutherland, and many more, this invaluable book will enable you to: • Avoid the pitfalls of drowning in customer data • Establish a strong, brand-led business • Develop a unique brand by embracing and leveraging your weaknesses • Define your brand • Get your customers to invest into you Stop Listening to the Customer is ideal for those looking to grow their brands and businesses by defeating consumer-driven mediocrity, standing out from the crowd, and listening their own brand.

Author : Jason I. Brown
Publisher : CRC Press
Page : 441 pages
File Size : 48,9 Mb
Release : 2014-12-04
Category : Mathematics
ISBN : 9781466593589

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Mathematics for the Liberal Arts by Jason I. Brown Pdf

This textbook teaches everyday mathematics topics to non-math majors at the undergraduate level. Through numerous examples and more than 600 exercises, students learn how to use math seamlessly in a variety of practical areas, from conversion factors, statistics, visualization, money, and risk to games, art, music, and humor. The text develops a logical, real-world approach to data and reasoning. Real-life stories in each chapter capture students' interest and motivate them to work through the math. Ancillaries are available on the author's website.

Author : Joel Comm,Dave Taylor
Publisher : John Wiley & Sons
Page : 289 pages
File Size : 46,5 Mb
Release : 2015-02-19
Category : Business & Economics
ISBN : 9781119050117

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Twitter Power 3.0 by Joel Comm,Dave Taylor Pdf

Tweet your company to the top of the market with a tailored approach to Twitter Twitter Power 3.0 is the newly updated guide that shows smart businesses and entrepreneurs how to use Twitter to their advantage. This book is the best business leader's guide to Twitter, with the most up to date information on trends in social media, branding, and competitive research. Readers will learn that viral content doesn't happen by accident, why videos and photos are crucial to engagement, and how to measure the success of a Twitter strategy using specific and accurate metrics. This new edition contains brand new case studies, user profiles, features, and images, helping readers create a stronger overall Twitter strategy whether they're already engaged or just wondering if Twitter's important for their business future. Tip: it most definitely is important! Twitter has grown up. It's now a public company, worth over $30 billion, and it means business. Twitter has changed over time, but remains a crucial tool for business branding and a key place to engage with customers and build long-term client relationships. This book demonstrates how Twitter can play an important role in business growth, 140 characters at a time. Understand how Twitter differs from other social media platforms Build a savvy Twitter strategy as part of a broader social media plan Create viral content that effortlessly spreads your message and gains you huge numbers of followers Learn which metrics matter, and how to measure and track them Firms need to understand how Twitter is a vital element in any social media marketing, and craft strategies specific to each. Twitter Power 3.0 is the complete guide to Twitter for business, with the latest information, proven techniques, and expert advice.

Author : Matthew A. Russell
Publisher : "O'Reilly Media, Inc."
Page : 612 pages
File Size : 51,9 Mb
Release : 2013-10-04
Category : Computers
ISBN : 9781449368210

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Mining the Social Web by Matthew A. Russell Pdf

How can you tap into the wealth of social web data to discover who’s making connections with whom, what they’re talking about, and where they’re located? With this expanded and thoroughly revised edition, you’ll learn how to acquire, analyze, and summarize data from all corners of the social web, including Facebook, Twitter, LinkedIn, Google+, GitHub, email, websites, and blogs. Employ the Natural Language Toolkit, NetworkX, and other scientific computing tools to mine popular social web sites Apply advanced text-mining techniques, such as clustering and TF-IDF, to extract meaning from human language data Bootstrap interest graphs from GitHub by discovering affinities among people, programming languages, and coding projects Build interactive visualizations with D3.js, an extraordinarily flexible HTML5 and JavaScript toolkit Take advantage of more than two-dozen Twitter recipes, presented in O’Reilly’s popular "problem/solution/discussion" cookbook format The example code for this unique data science book is maintained in a public GitHub repository. It’s designed to be easily accessible through a turnkey virtual machine that facilitates interactive learning with an easy-to-use collection of IPython Notebooks.

Author : Erik Hanberg
Publisher : Erik Hanberg
Page : 128 pages
File Size : 49,9 Mb
Release : 2013-04-01
Category : Business & Economics
ISBN : 8210379456XXX

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The Little Book of Likes by Erik Hanberg Pdf

The Little Book of Likes is dedicated to helping small (and very small) nonprofits build an audience on social media platforms like Facebook and Twitter. This short guide leads Executive Directors and nonprofit marketing managers through the ins and outs of a simple social media strategy that is effective and sustainable. With real-world practical advice, it recognizes that nonprofit managers usually have better things to be doing than updating Facebook. Like The Little Book of Gold, it was written specifically for small nonprofits as a “road map” to the often confusing and changing world of social media. New material in the revised and expanded edition covers Facebook advertising, podcasting, and other tools to help make your social media work for you. Revised and expanded in 2019!

Author : Martin Yate
Publisher : Simon and Schuster
Page : 1285 pages
File Size : 49,8 Mb
Release : 2017-12-26
Category : Business & Economics
ISBN : 9781507206782

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Knock 'em Dead Collection by Martin Yate Pdf

New York Times bestselling author Martin Yate has helped millions of people turn their lives around by finding great jobs and managing their careers more effectively. Now his unique and proven secrets to success can be found in one place: the Knock ’em Dead Collection. Inside, you’ll find everything you need to make a successful next step: *Knock ’em Dead: The Ultimate Job Search Guide *Knock ’em Dead Cover Letters *Knock ’em Dead Resumes Whether you’re making a strategic career move or seeking your first job, with the Knock ’em Dead Collection, you’ll be better prepared to navigate the twists and turns of a long and successful career.

Author : Mark Hart
Publisher : Unknown
Page : 0 pages
File Size : 50,6 Mb
Release : 2023-03-15
Category : Electronic
ISBN : 1635824435

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Tweet Inspiration by Mark Hart Pdf

Author : Structured Learning IT Team,Ask a Tech Teacher
Publisher : Structured Learning LLC
Page : 156 pages
File Size : 47,7 Mb
Release : 2020-05-14
Category : Education
ISBN : 9780978780029

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Second Grade Technology by Structured Learning IT Team,Ask a Tech Teacher Pdf

Used world-wide as a definitive technology curriculum, this six-volume series (Fourth Edition, 2011) is the all-in-one solution to running an effective, efficient, and fun technology program whether you re the lab specialist, IT coordinator, classroom teacher, or homeschooler. It is the choice of hundreds of school districts across the country, private schools nationwide and teachers around the world. Each volume includes step-by-step directions for a year's worth of projects, samples, grading rubrics, reproducibles, wall posters, teaching ideas and hundreds of online connections to access enrichment material and updates from a working technology lab. Aligned with ISTE national technology standards, the curriculum follows a tested timeline of which skill to introduce when, starting with mouse skills, keyboarding, computer basics, and internet/Web 2.0 tools in Kindergarten/First; MS Word, Publisher, Excel, PowerPoint, Google Earth, internet research, email and Photoshop in Second/Fifth. Each activity is integrated with classroom units in history, science, math, literature, reading, writing, critical thinking and more. Whether you're an experienced tech teacher or brand new to the job, you'll appreciate the hundreds of embedded links that enable you to stay on top of current technology thinking and get help from active technology teachers using the program. Extras include wall posters to explain basic concepts, suggestions for keyboarding standards, discussion of how to integrate Web 2.0 tools into the classroom curriculum and the dozens of online websites to support classroom subjects.

Author : Mark Buckshon
Publisher : Mark Buckshon
Page : 72 pages
File Size : 55,8 Mb
Release : 2012
Category : Infrastructure (Economics)
ISBN : 9780981081663

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Social Media and Marketing for Architectural, Engineering and Construction Companies What you really need to know to achieve profitable results by Mark Buckshon Pdf

"How can architectural, engineering and construction businesses profit from social media? Learn the do's and don'ts of Facebook, Twitter, Linked In, Google Plus and other services and what you can actually expect to achieve establishing and maintaining profitable client relationships. This book offers straightforward and practical ideas on how to put social media to work economically."--

Author : Dave Delaney
Publisher : Que Publishing
Page : 240 pages
File Size : 43,8 Mb
Release : 2013-05-20
Category : Business & Economics
ISBN : 9780133384482

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New Business Networking by Dave Delaney Pdf

Supercharge the way you build business relationships—online and off! Business success is all about connections, relationships, and networks! In New Business Networking, Dave Delaney shows how to combine proven offline business networking techniques with the newest social media—and make them both far more effective. Drawing on nearly 20 years of experience building great online and offline communities, Delaney offers easy step-by-step directions, plus examples from some of the world’s top relationship builders. You’ll discover little-known tips for reaching out more efficiently and more personally...great ways to meet your Twitter connections “in real life”...new ways to build your network before you need it, and make the most of it when you need it! • Identify, research, and actually reach your best potential connections • Create a personal landing page that builds relationships • Grow a thriving LinkedIn network you can count on for years to come • Use third-party services to supercharge the value of your Twitter feed • Encourage people to engage more deeply with you on Facebook • Make powerful new connections through Google+ and Google Hangouts • Use fast-growing networking tools like Instagram, Eventbrite, Rapportive, Evernote, Plancast, Meetup, Batchbook, Highrise, and Nimble • Organize in-person events that work—and find sponsors to pay for them • Listen and converse better, and remember more of what you hear • Avoid oversharing and other social media faux pas • Transform your business card into a powerful agent on your behalf • Nurture and deepen the relationships you’ve worked so hard to create